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Veledastr. 21D-50678 Köln
Germany+49 (0)179 9861596
eleurini@hotmail comi t l
ELENA LEURINI
M.DES, Design Academy Eindhoven (D.A.E.)Humanitarian Design and Sustainable Living Master Course, Eiindhoven, Netherlands.B. Design, Istituto Superiore delle Industrie Artistiche (I.S.I.A.)Industrial Design, Rome, Italy.
2007 - 2009:
2000 - 2006:
Educat ion
Nat ional i ty: Italian
From July 2012:January 2012:
July 2010 - July 2011:
January - June 2010:
April - July 2007:
April 2006 - May2006:March 2002:
Works as freelance designer in Cologne, Germany.Hold the Workshop “Upcycle Dir ein Geschenk”at the Passagen 2012 in Cologne during the IMM. In collaboration with Jack in the Box and Büromacht.Econcept, Agentur für Nachhaltiges Design (Agency for Sustainable Design) - in Cologne, Germany.Manager Assistant Studio Triplan S.r.l. – Design, Architecture & Communication - in RomeDesignerStudio Triplan S.r.l. – Design, Architecture & Communication - in Rome.InternshipDesigned a video-clip for a recording studio website.Designed a logo for a psychology website.
Working exper iences:
9.11.1981, RomeBirth:
International workshop for “Visionautics Lab”Berlin, GermanyDesign Workshop "Washing hands" on water use and sanitationDesign Academy Eindhoven, NetherlandsSustainable Design Week University of Zurich, SwisslandI.E.L.T.S. Academic Module CertificateSussex Down College, UKSustainable Development WorkshopIstituto Superiore delle Industrie Artistiche (I.S.I.A.), Rome International workshop for “Material Re-cycling”Zollverein Design and Management School, Germany.Erasmus MundiSpent one year abroad studying at the Universität Duisburg- Essen, Essen, Germany.GraduatedLiceo Ginnasio Torquato Tasso (classical school), Rome, Italy.
January 2011:
February 2009:
January 2008:
June 2006 - December 2006:
November 2004:
November 2004:
October 2003 - July2004:
July 2000:
Further Educat ionandExper iences:
MARCIASIEDI MARCIASIEDI is a system of seats with variable configurations for urban spaces and in particular for the context of Rome where there is a lot of reconstruction of existing buildings. It is designed by recycling the boards of the pedestrian paths, which are dismitted after reconstructional works. In this way, MARCIASIEDI reintroduces the same material in the same urban space, but with a different function.
MARCIASIEDI is a system of seats with variable configurations for urban spaces and in particular for the context of Rome where there is a lot of reconstruction of existing buildings. It is designed by recycling the boards of the pedestrian paths, which are dismitted after reconstructional works. In this way, MARCIASIEDI reintroduces the same material in the same urban space, but with a different function.
Designer: Elena LeuriniConceptRome, May 2007
MARCIASIEDIThe arrangement of the units, different according to their surfaces, allows spaces which are not linear, thus more coherent to instintive behaviour of human nature, inviting people to communicate each other.
The arrangement of the units, different according to their surfaces, allows spaces which are not linear, thus more coherent to instintive behaviour of human nature, inviting people to communicate each other.
Designer: Elena LeuriniConfigurationsRome, May 2007
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MARCIASIEDIThe variety of disposed reconstruction materials depend on the historical period that the pedestrian paths were made. Differences in materials can include –travertine or granite-, sections, lenght and texture. Both, travertine and granite, are not metamorphic rocks and such a feature guarantees long term user durability.
The variety of disposed reconstruction materials depend on the historical period that the pedestrian paths were made. Differences in materials can include –travertine or granite-, sections, lenght and texture. Both, travertine and granite, are not metamorphic rocks and such a feature guarantees long term user durability.
Designer: Elena LeuriniHow it is madeRome, May 2007
Travertine TravertineGranite 250250
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MARCIASIEDIThe boards of the pedestrian paths become urban seats throug easy and regular works, such as cuts and holes. Furthermore, it’s possible to bring the stone back to its original colour by sanding its surface.
The boards of the pedestrian paths become urban seats throug easy and regular works, such as cuts and holes. Furthermore, it’s possible to bring the stone back to its original colour by sanding its surface.
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Designer: Elena LeuriniExplodedRome, May 2007
MARCIASIEDI is a product which belongs to the city either under a daily or historical profile: it is a sign which belongs to the collective imagery. Thanks to its strong identity, as well as, its flexible nature, Marciasiedi fits everywhere: central and surround areas, green and urban spaces.
MARCIASIEDI is a product which belongs to the city either under a daily or historical profile: it is a sign which belongs to the collective imagery. Thanks to its strong identity, as well as, its flexible nature, Marciasiedi fits everywhere: central and surround areas, green and urban spaces.
MARCIASIEDI
Designer: Elena LeuriniContextsRome, May 2007
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NOW HOW IT COULD BE
THE FOREST OF PRODUCTS: THE FOREST OF PRODUCTS is a study about an alternative way to organize supermarkets. The starting point of this study was my observation that inherently through their design, supermarkets have the tendency to imposed superficial values of our society through advertising and controlling the passage of people, on a subconscious level. The aim of such a study is to look for solutions that can have the tendency to empower people and to be aware about their choices within the everyday grocery purchasing experience.
THE FOREST OF PRODUCTS: THE FOREST OF PRODUCTS is a study about an alternative way to organize supermarkets. The starting point of this study was my observation that inherently through their design, supermarkets have the tendency to imposed superficial values of our society through advertising and controlling the passage of people, on a subconscious level. The aim of such a study is to look for solutions that can have the tendency to empower people and to be aware about their choices within the everyday grocery purchasing experience.
Eindhoven, December 2007 Concept for a supermarket Designer: Elena Leurini
THE FOREST OF PRODUCTS
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Eindhoven, December 2007 Variety of the concept for a supermarket Designer: Elena Leurini
The size of the colums could be related to the output of the products.The size of the colums could be related to the output of the products.
A floor path could guide the customers amongst the products in a better comunicative way, therefore not guiding the custode through aisles that they dont really need to go.
A floor path could guide the customers amongst the products in a better comunicative way, therefore not guiding the custode through aisles that they dont really need to go.
A physical barrier could separate local products, closer to the entrance, from imported ones’.
A physical barrier could separate local products, closer to the entrance, from imported ones’.
THE FOREST OF PRODUCTS
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NOW HOW IT COULD BE
The hierarchy of products in supermarkets follows the logic of the eye-level. In such a way, customers are pushed to buy what marketing wants...is it possible dispose the products avoiding the marketing logic in order to let the customers free to choose what they really need? is it possible to lenghten the sight view?
The hierarchy of products in supermarkets follows the logic of the eye-level. In such a way, customers are pushed to buy what marketing wants...is it possible dispose the products avoiding the marketing logic in order to let the customers free to choose what they really need? is it possible to lenghten the sight view?
Designer: Elena LeuriniConcept for a different disposition of productsEindhoven, December 2007
THE FOREST OF PRODUCTS
PLAYNERGY Nowadays, the problem of over-consumption of electric energy is louder and louder in western societies. Within the context of the household, PLAYENERGY helps to decrease electric consumption by ringing when the amount of energy used in one room is too high or to low (stand-by). In such a way it advices the user and keeps him/her aware about electric consumption.
Nowadays, the problem of over-consumption of electric energy is louder and louder in western societies. Within the context of the household, PLAYENERGY helps to decrease electric consumption by ringing when the amount of energy used in one room is too high or to low (stand-by). In such a way it advices the user and keeps him/her aware about electric consumption.
Designer: Elena Leurini and Gionata GattoProductEindhoven, June 2008
PLAYNERGYPLAYNERGY offers people the possibility to have discounts on their electricity bill by living them the possibility to visualise how much Energy they are consuming and therefore allowing them the consume within a given amount. Such a chance can be monitored through a web-site, where it is possible to check out in real time the amount of their electric consumption and create a friends network who are accessing the same information. Their discount increases according to the amount of friends who consume within that amount. Thus, PLAYNERGY pushes to cooperate, not to compete!
PLAYNERGY offers people the possibility to have discounts on their electricity bill by living them the possibility to visualise how much Energy they are consuming and therefore allowing them the consume within a given amount. Such a chance can be monitored through a web-site, where it is possible to check out in real time the amount of their electric consumption and create a friends network who are accessing the same information. Their discount increases according to the amount of friends who consume within that amount. Thus, PLAYNERGY pushes to cooperate, not to compete!
Designer: Elena Leurini and Gionata GattoSystemEindhoven, June 2008
BANANAS’ STAMPAs banana’s peel changes colour when a pressure occurs on it, why don’t we use such a natural feature and stamp the information directly on the peel instead of using unnecessary stickers?
As banana’s peel changes colour when a pressure occurs on it, why don’t we use such a natural feature and stamp the information directly on the peel instead of using unnecessary stickers?
Designer: Elena LeuriniConceptZurich, January 2008
In Auto Insieme is a service design for Rome and particularly for commuters. This service is a work in progress in partnership with ecological and commuters organizations based in Rome. The service is aimed at reducing traffic jams outside and inside the city.
In Auto Insieme is a service design for Rome and particularly for commuters. This service is a work in progress in partnership with ecological and commuters organizations based in Rome. The service is aimed at reducing traffic jams outside and inside the city.
Designer: Elena LeuriniInfographicRome, July 2012
IN AUTO INSIEME
IN AUTO INSIEME
Designer: Elena LeuriniIdentity
auto
Mario Rossiuf�cio stampa
M : [email protected] : +39 340 3763599W : www.inautoinsieme.it
M : [email protected] T : +39 340 3763599 W : www.inautoinsieme.it
i n a u t o i n s i e m e
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Rome, July 2012
FOOD & OTHER STORIESPeople don’t know anymore what is the quality of food and what it depends on. This is because they have lost connection with it. This event has the aim to teach what is behind food, by visualizing its process, in order to empower people to undertake conscious choises
People don’t know anymore what is the quality of food and what it depends on. This is because they have lost connection with it. This event has the aim to teach what is behind food, by visualizing its process, in order to empower people to undertake conscious choises
Designer: Elena Leurini
Welchen Rucksack hat ihr Essen umgeschnallt? Was kaufen Sie eigentlich zusammen mit ihren besten Zutaten ein? Wie wird ihr Essen transportiert und welchen Weg hat es bereits hinter sich? Welche Konservierungs- Farb- und Geschmackssto�e sind in ihrem Essen das es so schmackhaft macht? Wie viel Platz nimmt ihr Salat auf einem Saatfeld ein? Wie viel Pestizide werden benötigt um ihre Tomaten wachsen zu lassen? Wie viel Wasser benötigt ihr Steak? Welche Zutaten braucht man eigentlich um eine Pizza zu backen und woher bekomme ich sie? Woher kommt das Mehl in ihrem Brot? Wann ist eigentlich die Traubensaison? Das ganze Jahr? Und wenn dann wo? Viele Fragen die uns während dem Essen in den Sinn kommen könnten, wenn wir es so wollten. Doch.....wollen wir das?
Die Menschen wissen nicht mehr wo ihr Essen herkommt, welche Zutaten es enthält, ob es Pestizide oder sonstige Sto�e enthält und ob das Obst oder das Gemüse aus der Saison sind. Aus welcher Saison???? In welchem Land??? Mit anderen Worten, man weiß nicht mehr was die Qualität und den Ursprung des Essens ausmacht. Der Grund: der Konsument hat die Verbindung zu seinem Essen verloren.
Unsere Botschaft_ Dieses Event hat den Vorsatz herauszu�nden was hinter all dem Essen vorgeht das wir täglich zu uns nehmen. Ob selbstgekocht und gekauft oder im Restaurant serviert. Wir möchten den ganzen Prozess zeigen und Menschen aktiv an „Ihrem Essen“ teil haben lassen. Auf diese Weise, werden Menschen involviert und lernen mehr über „ihr Essen“ und entdecken vielleicht auch die Geschichten die dahinter stehen.
„Food and other stories“ gibt Menschen die Möglichkeit hieran teilzunehmen. Und zwar während eines aussergewöhnlichen, schmackhaften,musikalischen und tollem Event.
Elena Leurini, designerin, und Jack in the Box, Verein für Entwicklung und Erprobung innovativer Modelle der Beschäftigungsförde-rung, organisieren das Event „Food and other stories“ _ The experience of the lifecycle of food.
Es wird in Köln statt �nden, während der Biennale Plan12, von dem 21 bis dem 28.09.2012 , und während der Passagen, die gleichzeitig mit der IMM vom 16 bis 22 Januar 2013 statt �nden. Und zwar an einem ungewöhnlichen Ort der bekannt ist für ungewöhnliche Veranstaltungen. Der ehemalige Güterbahnhof Ehrenfeld. JACK IN THE BOX.
Der sogenannte „Self service“_ stellt dabei Inhaltlich den wichtigsten Teil des Events dar, wo Menschen selber mehr über „ihr Essen“ erfahren. Auf einer riesigen Weltkarte wird eine Reise angeboten in die Anbau / Produktionsländer von z.B Reis,Karto�eln oder auch dem berühmten Angusrind. Eine Gourmet Cateringstation, aufgebaut auf dem Kontinent, an dem das Event statt�ndet, bietet dann die Speisen die vor Ort zusammen gestellt wurden und nun verzehrt werden können.
Ein speziell dafür angefertigtes Booklet das mit jeder Reise gereicht und je nach Zutaten zusammen gestellt wird_ informiert Sie über die häu�gst konsumierten Essenswaren. Es ist als Hilfe für Konsumenten zu verstehen um selber herauszu�nden was so alles hinter der Entwicklung, der Kultur ihres Essens steckt.Somit werden die verschiedensten Aspekte hinter „ihrem Essen“ hervorgebracht in einer einzigartigen Erlebniswelt: von Produktion über Transport, industrielle Vorbereitung, CO2 Ausstoß sowie Abfälle.
In diversen Workshops gibt es die Möglichkeit Verpackungsmaterialien weiter zu verarbeiten um neue Gegenstände daraus entstehen zu lassen und damit zu vermitteln das auch übermäßiges Material das sonst im Müll landet noch verwendet werden kann, ja....sogar eine sinnvolle Verwendung �nden kann.
Zu guter Letzt gibt es den Opening and closing Event: Aperitif mit Dj-set und Live-Musik.
Food & Other Stories Team
Elena Leurini & Debora NegriDesigners / DevelopersSustainable Solutions & Social Innovations
IdentityCologne, September 2012
FOOD & OTHER STORIESThe event is composed by a gastronomic and an informational experience, which will run parallel and fulfil each other: people will be involved physically and emotionally in the story of their meal, visualizing and experiencing what is otherwise taken for granted.
The event is composed by a gastronomic and an informational experience, which will run parallel and fulfil each other: people will be involved physically and emotionally in the story of their meal, visualizing and experiencing what is otherwise taken for granted.
InfographicCologne, September 2012 Designer: Elena Leurini
FOOD & OTHER STORIESThe idea of the event Food & Other Stories was presented the 29th and the 30 September 2012 during „The CGN Markt _ im Herzen grün“ at Jack in the Box in Cologne. The feedback we received from the visitors was very positive because innovative and original.
The idea of the event Food & Other Stories was presented the 29th and the 30 September 2012 during „The CGN Markt _ im Herzen grün“ at Jack in the Box in Cologne. The feedback we received from the visitors was very positive because innovative and original.
InstallationCologne, September 2012 Designer: Elena Leurini
DEEL DESIGN
Designer: Elena LeuriniIdentityCologne, December 2012
ELENA LEURINI Continued
Able to develop projects with different qualities. These range from recycled products to making videos, and designing logos as well as designing products for people and for emergency situations. Good research and analytic skills. Good at developing concepts out of research results. Able to develop designs from raw materials. I am a quick and eager learner. Developed typological innovations. Capacity to create tangible strategies for innovation. Able to execute different aspects of design and development, from conception through production. Proactive and energetic. Able to create design solutions for different contexts.
Professional ski l ls :
Relat ional ski l ls : Highly enthusiastic and able to work in a multicultural environment, where I enhance my skills to develop new concepts. I am a team player, who values hard work and encourages successful results. Able to communicate effectively the generation of designs.
Languages: Italian (native) English (fluent) German (B2)
Technical ski l ls : Adobe Creative Suite, AutoCAD, Rhinoceros, Adobe After Effect, MS Office-Word, Power Point and Excel. Highly skilled in development of prototypes. Sensitively understands the importance of social ethics in progress towards a better environment. Able to integrate people and typological research as well as essay writings of different fields for the development of projects.
2011: European Scholarship Program “Grundtvig” 2007: Dutch Scholarship Program “Huygens” 2004: European Scholarship Program “Erasmus Mundi” 2003: Italian Scholarship Program by ADISU 2002: Italian Scholarship Program by ADISU 2001: Italian Scholarship Program by ADISU
Grants:
On several Design blogs and Websites, amongst those Core77 Graduation book, Design Academy Eindhoven 2009
Publ icat ions:
29 April – 24 Juli 2011: Museum Bellerive, Neue Masche _ gestrickt, gestickt und anders _ Zurich, Switzerland. October 2009: Design Academy, Graduation show, Eindhoven, the Netherlands. November 2004: Zollverein, Material recycling, Essen, Germany.
Exhibi t ions:
