>> 0 >> 1 >> 2 >> 3 >> 4 >>

VISUAL MERCHANDISING

TREND ANALYSIS

FOR

SELECT CITYWALK MALL

SHAILIKA CHAUHAN

SEASON - DEC 2015

>> 0 >> 1 >> 2 >> 3 >> 4 >>

8

>> 0 >> 1 >> 2 >> 3 >> 4 >>

7

>> 0 >> 1 >> 2 >> 3 >> 4 >>

6

>> 0 >> 1 >> 2 >> 3 >> 4 >>

5

>> 0 >> 1 >> 2 >> 3 >> 4 >>

4

>> 0 >> 1 >> 2 >> 3 >> 4 >>

3

>> 0 >> 1 >> 2 >> 3 >> 4 >>

>> 0 >> 1 >> 2 >> 3 >> 4 >>

>> 0 >> 1 >> 2 >> 3 >> 4 >>

START

>> 0 >> 1 >> 2 >> 3 >> 4 >>

H & M Offer – 50% off on selected styles

Gift worth 1299

Story – Christmas / New Year

Mood Board – Snow, Metallic, party, Gifts

Color Board – White, black, Silver, Green

Material Board – Cut outs, colored & Metallic

sheets, plastic balloon, Acrylic lit box, Female/ male/

Kids mannequins, Glass sticker, Price stand

Mannequin type – Semi – Abstract

Branding on the lit acrylic box and the cut out

>> 0 >> 1 >> 2 >> 3 >> 4 >>

>> 0 >> 1 >> 2 >> 3 >> 4 >>

U S Polo Men / Kids

Story – Christmas Lights

Mood – Lights , Color

Color – Red family, Yellow,

White

Material – Rope (red, white),

Rope hooks, Wooden frame,

LED Strip lights (white ), male &

kids mannequins, Sticker on

glass for seasons greetings

Mannequin type – Headless

>> 0 >> 1 >> 2 >> 3 >> 4 >>

KAZO

Story – Snow fall

Mood Board – Chill, Snow, winter, To be

covered

Color board – Black, White, Grey, Red, Blue,

Brown

Material board – White rectangular frame,

Snow cut out, Round balls (Diff size) to

represent snow balls, Female white

Mannequin, Mannequin White hairs,

Sticker on glass (Shop at Kazo.com),

Bag stands

Mannequin type – Semi Abstract

LED Lit Branding

>> 0 >> 1 >> 2 >> 3 >> 4 >>

GANT

Story – Outing

Mood Board – Ruff & tuff

Color Board – Blue, Brown, Black, White

Material Board – MDF Frame, Vinyl for frame,

Wooden logs, Rope, Wooden Floor & Side walls

Male/ female mannequin

Close Back window

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Open back window

Merchandise – Padded Jackets,

Broad stripes sweater, leather jacket

for men

Laces shoes , Ankle length Footwear

Caps

Mannequin type – Headless

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Wills Lifestyle

Story – Indigo Origins for Wills Sports

Mood Board - Casual, Stylish

Color board – Indigo Blue, Red

Material Board – Wills Sports Logo (Sun board / Acrylic Board), Photo prints, Paper clips, Background vinyl, D Bar, Hooks, Bamboo cube,

Acrylic platform, Artificial Grass carpet, Thread rollers, Floor focus lights

Plasma Screen to watch fashion show

>> 0 >> 1 >> 2 >> 3 >> 4 >>

CELEBRATING 15 YRS OF

FASHION Accessory stand at window (Hand Bags) Male mannequin representing Wills classic

Mannequin type – Semi Abstract

>> 0 >> 1 >> 2 >> 3 >> 4 >>

LOUIS PHILIPPE Story – (Watch) Time for Excellence

Product Launch – LP Watches

Material – Lit Acrylic Board, Square table,

Glass cubes, Vinyl on glass

Background - White cushioned

Mannequin type – Head less

Merchandise – Jacket, Scarf, Shirt, Cotton

trouser, Ankle length Jeans, Sky blue shoes

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Story – Special Occasion

WHEN YOU ARE THE OCCASSION

Merchandise – Suit, Shirt, Shoes, Bow

Material – Metal Cutouts, Tables, Sun

board (Talking about story), Metal frame,

Hanging light fixture, Yellow lights for

evening occasion

Mannequin type - Suit form

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Aldo Accessories

Merchandise – Footwear, Bag, Headwear, eyewear Material Board – Acrylic

rectangular box, Bag stand, Head form, Acrylic lit frame for side wall Lay down display technique

>> 0 >> 1 >> 2 >> 3 >> 4 >>

BURBERRY Black Acrylic Facade, Tow side

window Material – MDF Door platform both side, British guard form Acc stand, Sticker branding on glass

Merchandise – Long brown Jacket for female, Black outfit for male, Hand bag, footwear, Scarf

>> 0 >> 1 >> 2 >> 3 >> 4 >>

MANGO

Story – Christmas

Mood board – Party, Lighting, Happy

Color board – Black, Red, white,

brown

Material board – Acrylic LED

Christmas tree form, Red star form,

Acrylic LED lit branding and logo, Half

close back window

Mannequin type – Semi- Abstract

Merchandise – Dress, Skirts, Long

jackets, jeans, Black footwear

>> 0 >> 1 >> 2 >> 3 >> 4 >>

TOMMY HILFIGER

Story – Diwali Lights

Merchandise – Semi formal Trouser, Blazer, Cardigan, Shirt, Top, Hood jacket , Semi formal Footwear, eyewear

Mannequin Type – Semi- Abstract Material – LED Branding & Metallic at Bottom, Acrylic board wishing Diwali

(Hilfiger celebrates THE FESTIVAL OF LIGHTS) Metallic cage light fixture, Glass lamps at facade, Vintage entrance, Yellow Lighting

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Facade Light Fixture

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Calvin Klein Jeans Close back Window

Pixel text strip (Hanged), Telling stories Acrylic lit board at Bottom

Hanging Vinyl at background Mannequin Type – Semi- Abstract Merchandise – Jacket, Jeans, Dress (No

Footwear)

>> 0 >> 1 >> 2 >> 3 >> 4 >>

PINK

Story – An Englishman in New York

Half closed window, Black Acrylic

facade

Material – Sun board frame, Vinyl at side

wall, Background & floor, Metallic

Branding, Shadow box for bust

Mannequin Type – Abstract Suit form

and mannequin bust

Merchandise – Check Shirt, Classic V

neck Sweater, Horizontal striped tee

>> 0 >> 1 >> 2 >> 3 >> 4 >>

ZARA

Story – Christmas

Merchandise – Black & White and Red Evening Suit, Black Bow Black Dress for female, White, black & Grey for kids,

Black Footwear

Material – Christmas Tree & Grass, LED Lights, Metallic background Panels with back lights, Price tag Flags, White

acrylic Background, Acrylic cube platform

Mannequin type – Semi Abstract, Suit Form, Kids Mannequin

Close back Window

>> 0 >> 1 >> 2 >> 3 >> 4 >>

GAP Kids

Story – Christmas (Wrap up Winter )

Material – Acrylic lit Branding, Vinyl

background, Acrylic lit Christmas tree

background, Vinyl sticker on glass (Give gift.

Give Love ), Acrylic cubes, Broad LED Edges

Merchandise – Tees, Jeans, Hoddy, Jacket,

Sweater, Shirt, Cap

Mannequin type – Semi- Abstract

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Allen Solly

Merchandise – Padded Jacket, Leather Jacket, Shirts, Tees, Jeans, Shoes, Cap, Belt

Material – Swamp Deer print Vinyl at background, Clipboard of deer print as the head of mannequin, Helmets, Diesel can, Steel flooring, bundle of books

>> 0 >> 1 >> 2 >> 3 >> 4 >>

ADIDAS

Close back Window

Story – Boost story (Cosmic Boost)

Merchandise – Cosmic Boost

Material – Vinyl on background, Round

plates on wall, Silver film on plates, LED

Alphabets, Product concept on glass,

Acrylic branding on right top corner,

Carpet for flooring

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Beverly Hills Polo Club

Merchandise – Padded Jacket, Tee,

Check Shirt, Jeans, Cotton Trouser,

Sleeveless sweater, Bag

Open Back window

Material – Trophy, Briefcase, Artificial

grass carpet, Horse riding Seat, Acrylic lit

Branding

Mannequin Type – Headless Mannequin

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Color Plus

Story – Temporary fit trouser

Offer

1500/- gift voucher on purchase of 8995/-

750/- gift voucher on purchase of 4995/-

Merchandise – Temporary fir trouser

Material – Wooden Standee, Acrylic trouser

holder with fitting info, Easel stand, Sun board

offer board with vinyl print

>> 0 >> 1 >> 2 >> 3 >> 4 >>

FOREVER 21

Story – Its Time to Celebrate (Happy Diwali )

Merchandise – Jeans, Dress, Skirts, Jacket,

Muffler, Sweater, Tee, Shirt, Woolen Cap

Material – Vinyl print background, Glass

sticker telling story line, Price flag, Tree leaf

sticker on glass, Acrylic cube

Mannequin type – Abstract

>> 0 >> 1 >> 2 >> 3 >> 4 >>

NIKE

Story – Tech Fleece Cape

Flying Technique used to display merchandise on mannequin bust

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Pantaloon Story – Christmas night

Merchandise- Red and black Dress, Long

coat, Tee, Tights, trouser, footwear, Scarf

Material – Cut outs Christmas tree and

birds, Snowfall print background vinyl, Price

tags

>> 0 >> 1 >> 2 >> 3 >> 4 >>

SATYA PAUL

Story – Diwali

Material – LED Strip light for edges,

Vertical hanged LED strings

Open back Window

Mannequin type – Abstract

Merchandise – Green Saree and Dress

WOODLAND

Lay down display technique

Merchandise – Padded Jacket, Full

sleeves Tee, Jeans, Footwear, Bag

Vinyl print photo frame background

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Superdry Old wood Store interior and window

background

Mannequin type – Cage Dress form

Material – Raw wood and Ribbon

Wooden boxes for stacking

merchandise, Wrapped with ribbon

Merchandise – Tee, Pullover, Shirt, Bag

pack, Sipper, Cap, Shoes

>> 0 >> 1 >> 2 >> 3 >> 4 >>

VERO MODA

Story – Diwali Prop – Cage light fixture used for acc display also

Merchandise – Dress, Skirt, Top Mannequin type – Semi- Abstract

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Floor Light Fixture

( Moveable)

>> 0 >> 1 >> 2 >> 3 >> 4 >>

Wooden Adjustable Fixture

>> 0 >> 1 >> 2 >> 3 >> 4 >>

DKNY CALVIN KLEIN UNDERWEAR

>> 0 >> 1 >> 2 >> 3 >> 4 >>

VISUAL MERCHANDISING

MARKET TREND

Mannequin type – Semi –Abstract

Color in Trend – Black, white, Blue, Grey & Brown

Window type – Close back Window

Merchandise – Padded Jackets (Men/ women), Black Dresses, Check Shirts

>> 0 >> 1 >> 2 >> 3 >> 4 >>

THANK YOU