Visual Merchandising GuideMAIN SPRING 20

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MAIN SPRING 20

12Farm girls like it jazzy…

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The soul and style of the Spring 2012 by Blend is inspired by Southern farmers and the heat, the jazz and the soul of The Cotton Club. The focus is the farm girls in the city - jeansy, dusty and jazzy - with a twist of classic menswear, New Orleans and youthful urban comfort.

The Southern farm girl is one of the themes of the new collection; feminine styles inspired with sporty and classic menswear with important contrasting details. The fresh, boyish look introduces blazers, dungarees and pullovers with college prints - all matching perfectly with farm girl shirts and dusty colours like pale pink, yellow, denim-blue and a scale of grey, white and black.

The jazzy section of the collection is highly influenced by Southern States in the 1920’s -30’s. The soul, the streets and the jazz music of New Orleans mixed with menswear references. Again, it’s a boyish look elegantly mixed with broderie Anglaise, skirts and dresses. Elements of cross stitch embroidery and needle crafted details bring a unique homemade feeling to selected styles of the collection. Very jazzy and very Southern.

The silhouettes are relaxed and inspired by classic menswear and farmer’s workwear. It’s a casual look, with worn and washed down garments, denim and chinos with suspenders and classic waistcoats. Prints on t-shirts and sweatshirts are inspired by jazz club posters and elements of the Southern soul.

Enjoy the comfy blend of farm girls’ fashion and hot jazz tunes for Spring 2012 - created by BLEND.

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Core stylesCore styles are the styles that define the BLEND collection on each delivery. These styles are clear across categories and we consider them important styles in our collection. These are the BLEND DNA, they are commercial throughout Europe and have been carefully selected by our group of ambassadors from design to sales. The styles will be introduced to you in this visual merchandising book in colour stories split in monthly deliveries and with image visuals to give you the best marketing tools to sell the collection.

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Evening star - A new limited selection within Blend

Evening Star introduces a more dressed and feminine selection in the Blend collection.

She likes to dress up for the moment and she enjoys a little rock-star glamour. She loves to sparkle in the new Evening Star selection by Blend.

This new limited selection of the Blend collection is named Evening Star and it is dedicated to the Blend girl who wants to shine a little brighter and indulge herself with something extra glamorous. Evening Star is designed to rock her world and make her feel like the star of the hour when she goes to parties, goes on a date or to her favourite café.

Evening Star emphasizes the feminine elements with stylish details and urban elegance - classy and dazzling - always true to the Blend spirit and fashion but with a more dressed look and added value.

Make her sparkle with Evening Star by Blend.

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February deliveryFor agent use only: How to hang your collection.

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February trends

FEBRUARY

T-shirt 4024Dungarees 6176-718

FEBRUARY

Shirt 2009Jeans 6164-682

FEBRUARY

Shirt 2008Skirt 8013

FEBRUARY

Sweat 5008Denim shorts 6171-948

To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.

MAIN SPRING 20

12February wall

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When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers.

Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.

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February core styles

1018 2008 3008 4020 4024

4027 5008 6602-718 7014 7019

8012 9009

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March deliveryFor agent use only: How to hang your collection.

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12March trends

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To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.

MARCH

T-shirt 4039Pant 7029

MARCH

Knit 3013Dress 8018

MARCH

Jacket 1019Top 4042Shorts 6175-691

MARCH

Dress 8052MARCH

Top 2015Shorts 6172-229

MARCH

Jumpsuit 6193-684

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12March wall

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When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers.

Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.

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March core styles

1020 2014 3013 3910 4038

4042 4043 4061 4062 6169-945

6193-684 7029 8052 9014

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April deliveryFor agent use only: How to hang your collection.

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April trends

APRIl

Jumpsuit 6185-702APRIl

Shirt 2023Shorts 7042

APRIl

T-shirt 4046Bikini 9004

To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.

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April wallWhen merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers.

Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.

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April core styles

2023 2026 4046 4048 4050

4051 4054 4058 6130-698 6173-699

7021 7042 7050 8021 8033

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12Merchandise material

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SMAll BAG 36 × 30 CMBlend she style no. 9951-11 0800Price per box (500 pcs.)

EUR 36,00GB 32,00IT 36,00

DKK 265,00SEK 354,00NOK 295,00

MEdIUM BAG 50 × 40 CMBlend she style no. 9951-11 0801Price per box (500 pcs.)

EUR 73,00GB 65,00IT 73,00

DKK 541,00SEK 722,00NOK 602,00

lARGE BAG 59,5 × 50 CMBlend she style no. 9951-11 0802Price per box (250 pcs.)

EUR 57,00GB 50,00IT 57,00

DKK 420,00SEK 560,00NOK 467,00

TEE HANGERBlend she style no. 0115-11 8815

EUR 1,18GB 1,00IT 1,18

DKK 9,00SEK 12,00NOK 10,00

JACkET HANGERBlend she style no. 0116-11 8813

EUR 1,69GB 1,59IT 1,69

DKK 12,50SEK 15,50NOK 14,50

PANTS HANGER 36 CMBlend she style no. 0117-11 8817

EUR 1,05GB 0,95IT 1,05

DKK 8,00SEK 10,00NOK 9,00

JEANS HANGER 28 CMBlend she style no. 0117-11 8825

EUR 1,35GB 1,20IT 1,35

DKK 10,00SEK 13,00NOK 11,00

MANNEqUINEUR 150,00

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BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel. +45 7943 3000 · Fax +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk