6
Visual Marketing Services

Visual Marketing Services

  • Upload
    leque

  • View
    220

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Visual Marketing Services

Visual Marketing Services

Page 2: Visual Marketing Services

Contents

Photography Services

Premium Photography

Signature Photography

Premium/SignaturePhotography Comparison

Video Services

VHT Tour

360° Scenes

The comparison: A side by side look at video and 360s

Visual Marketing Tools

Floor Plans

Presentation Albums

DVDs

CDs

5x7 Prints

YourTOUR

Media/Internet Distribution

2-4

5

6

7

8

9

As your full service provider

of Visual Marketing Services,

VHT offers a wide variety of

services and tools designed

to attract more buyers,

sell more listings, and save

you time and money.

From providing the fi nest

real estate photography

to sizing and distributing

photographs to various

print and media partners;

at VHT, it is our commitment

to take care of all the

details for you.

Page 3: Visual Marketing Services

Included with every Premium Series Photography order:

• A consultative, interactive appointment with a VHT Professional Photographer specializing in luxury-architectural photography techniques

• Advanced editing techniques applied to every Premium image – Optimization to ensure each image meets VHT’s 12 Point Quality Standards Checklist

(includes image hue, contrast, balance, and more)

– Enhancement of images to minimize shadows and bright spots;

create bold, bright colors; and correct for perspective

• High-defi nition, digital photographs produced and provided in two formats: Web-ready (72 dpi) and print-ready (300 dpi)

• Personal assistance from VHT’s highly-rated Client Services team

• Image hosting and distribution on VHT’s ImageWorks™ platform

• Personalized Viewer

• Expedited processing by VHT Studios

Photography VHT’s Premium Series

The VHT CLEARSHOT System™ fuses art with cutting-

edge technology to create the most sophisticated

luxury-architectural photography available.

VHT’s award-winning professional photographers begin

by capturing multiple exposures with every scene to allow

a layering and blending technique crafted to sharpen

images to their fullest potential.

Multiple Exposures Resulting Photograph

Inspire potential buyers with VHT’s award-winning professional photography.

With every VHT Premium Photography order you receive the benefi ts and advantages of the CLEARSHOT System™.

The CLEARSHOT Advantage:

• Bold, bright colors

• Sharp, crisp detail

• Minimized shadows

• Reduced bright spots

• “See-thru windows” clarity

The #1 choice of top agents when marketing luxury listings. VHT’s Premium Series Photography helps ensure your million dollar listing attracts ‘million dollar’ buyers.

2 3

Page 4: Visual Marketing Services

Photography VHT’s Signature Series

Included with every Signature Series Photography order:

• On-site appointment with a VHT Professional Photographer

• Editing and optimization by Image Specialists at VHT Studios to ensure each image meets VHT’s 12 Point Quality Standards Checklist (includes image hue, contrast, balance, and more)

• Digital photographs produced and provided in two formats: Web-ready (72 dpi) and print-ready (300 dpi)

• Personal assistance from VHT’s highly-rated Client Services team

• Image hosting and distribution on VHT’s ImageWorks™ platform

• Personalized Viewer

VHT’s Signature Series Photography delivers optimal client service and stunning photographs that inspire the emotion needed to move people to take action.

4

Photography Comparison Photography

55

Which of these homes catchesyour eye?

Making an impact with your very fi rst impression and reaching the right buyers are imperative to differentiating your listing and to selling it quickly.

‘Do-It-Yourself’ Photo An actual Agent photo taken with a standard digital camera as appeared on an MLS.

Signature Series VHT professionally photographed the same property usingSignature editing and optimization techniques.

Premium Series VHT professionally photographed the same property using the CLEARSHOT™ System and Premium advanced editing techniques.

Page 5: Visual Marketing Services

VHT’s 360° Scenes give you a ‘being there’ perspective with viewer directed pans and zooms.

Flexibility- ROI

Accentuates/Highlights

Quality/Clarity

Features

Advertising

360° Scenes & Video Tours Comparison

Though 360˚ Scenes are a good tool for giving potential buyers a ‘virtual tour’of the property, they are being utilized less and video is growing in popularity. Why are so many making the switch? Below is a side-by-side comparison:

The VHT Tour (Video)

Can be used all over the Internet,including video sharing sites like YouTube;on TV; on mobile devices; and more. The hi-resolution photographs can alsobe used in various print marketing.

Accentuates the best selling features of a property.

Hi-defi nition digital photography used.

Can add narration and music to engage potential buyers with a betterviewing experience.

Can be used in Spot Ads on TV, on Video On Demand channels, and asstandalone ads on the Internet.

360° Scenes

Used on limited Internet sites.

Captures everything in a room.

Lower-resolution photography used.

No features can be added.

Not for use in all advertising.

VHT Tour Music:

• Specially selected

background music

• Professional Video Editing

VHT Tour Custom:

• Custom Video Editing

• Ability to give input and

make approvals throughout

the entire process

• Professional custom scripting

• Professional voiceover

• Option to select

background music

VHT Tour Music & Narration:

• Professional video editing

• Specially selected

background music

• Professionally written

property description

• Professional voiceover

Video Services The VHT TOUR 360°/Video Comparison 360° Scenes

6 7

VHT offers complimentary

YouTube Distribution for all

VHT-produced video tours!

The VHT Tour™ uses the high-impact fi rst impression of VHT’s Professional Photography to create the most alluring video property tours in the industry. VHT’s Video Editing Specialists produce tours custom-tailored for television, Web sites, Internet, digital signage, DVDs and mobile devices.

363600°

View samples at www.VHT.com/VHTTour

Page 6: Visual Marketing Services

Interactive Floor PlansDesigned to present a clear and simple illustration of the layout of your property.

Floor Plan ReconstructionProduces a clean new fl oor plan from architectural blueprints or drawings. For samples and more information, please visit www.VHT.com/IFP

YourTOURA high-quality video property tour using your own pictures. Simply upload your pictures and the professionals at VHT Studios take care of the rest. No headaches. No software to learn. For samples and more information, please visit www.VHT.com/YourTour

Also Available...

Customized DVDs

Customized CDs

5x7 Glossy Prints.

Interactive Floor Plans (top) and Floor Plan Reconstruction (right).

At VHT, we do more than just

provide high quality photography

and video tour creation services.

We help reduce time and adminis-

trative costs for agents and brokers

by providing Tier 1 content delivery

management, visual asset manage-

ment, image hosting services, and

Web site delivery of visual content.

For maximum exposure, we distribute

visual content throughout the Internet

to sites like YouTube, Google, Trulia,

Zillow, to Multiple Listing Services,

Brokerage Web sites, and more.

Additionally, we assist our clients

in obtaining the ultimate return on

their visual marketing investment by

distributing their visual content for

print and various advertising needs.

We circulate this content to

newspapers, print partners (fl yers,

postcards, etc), industry publications

and magazines, and to Video

On Demand networks.

To learn more about VHT’s

Distribution Services, log on to

www.VHT.com/Services.

VHT Distribution Services

VHTDistribution

Services

8 9

Multiple ListingServices

Brokerage FirmWeb sites

Visual Marketing Tools Floor Plans & YourTOUR VHT Distribution Services Media Distribution