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ASSIGNMENT)FRONT)SHEET)
Qualification Unit number and title
Pearson BTEC Level 5 HND Diploma Creative Media Production Year One
Unit 107: VISUAL LANGUAGE IN PHOTOGRAPHY (THIS&UNIT&IS&IMPORTED&FROM&THE&EDEXCEL&HNC&/&HND&ART&&&DESIGN&SPECIFICATION)&
Student name Assessor names
Nosa Obayiuwana / Luke Maisey
Date issued Completion date Submitted on
Thursday 1ST OCTOBER 2015 Friday 26th NOVEMBER 2015
I.V: LUKE MAISEY
Assignment title Assignment: The Photographic Portfolio / Sketchbook
(Photograph&by&Brent&Stirton)
LO
Learning outcome (LO)
AC In this assessment you will have the opportunity to present evidence that
shows you are able to:
Task no.
Evidence (Page no)
LO 1
Understand the role of photography as a visual communication medium
1.1 Investigate the role of photography as a visual communication medium 1
LO 2
Be able to investigate ideas, processes and constraints in photographic imagery
2.1
Investigate the application of visual language in photographic imagery
1
LO 3
Be able to produce work which demonstrates understanding of image and text 3.1
Produce work that demonstrates knowledge of the relationship between image and text
2
3.2
Evaluate the relationship between image and communication in own work
3
3.3
Produce photographic imagery that develops a personal visual language
2
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date:
In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT
and DISTINCTION grades
Grade Descriptor
Indicative characteristic/s
Contextualisation
M1 Identify and apply strategies to find appropriate solutions
Effective judgements have been made
!To achieve M1 show you are able to consider different photographers and the contexts in which they work. Discuss how they communicate and the visual codes they utilise exhaustively. !
M2 Select / design and apply appropriate methods / techniques
Complex information/data has been synthesized and processed
To achieve M2 show you are able to consider the work of a variety of photographers (more than three)… there must be evidence of your analysis of their styles, with your own comments on which techniques the photographers have used effectively.
M3 Present and communicate appropriate findings
The appropriate structure and approach has been used
To achieve M3 ALL your work should be appropriately structured and presented
D1 Use critical reflection to evaluate own work and justify valid conclusions
Receptiveness to new ideas is evident
To achieve D1 show that you are able to appropriate several new ideas into your thinking about how different visual techniques can be applied in photography.
D2 Take responsibility for managing and organising activities
Substantial activities, projects or investigations have been planned, managed and organised
To achieve D2 you must show that you are able to conduct detailed expository research, plan and deliver images for a photographic exhibition.
D3 Demonstrate convergent/lateral/creative thinking
Innovative and creative thought has been applied.
To achieve D3 you must show you are able to produce work that is innovative and imaginative.
Please note that for unit assignments assessors should use these or other exemplar indicative characteristics for the individual grade descriptors from Annexe C of the HN specification or any other relevant indicative characteristics for the particular assignment. The indicative characteristic should then be contextualised. Only one indicative characteristic per grade descriptor, M1, M2, M3, D1, D2, D3 is required
Assignment brief
Unit number and title 107:%VISUAL%LANGUAGE%IN%PHOTOGRAPHY%
Qualification Pearson(BTEC(Level(5(HND(Diploma(in(Creative(Media(Production(
Start date Thursday 1st OCTOBER 2015 (
Deadline/Hand-in Friday 26th NOVEMBER 2015(
Assessor Nosa(Obayiuwana(/(Luke(Maisey(
Assignment title THE PHOTOGRAPHIC PORTFOLIO / SKETCHBOOK
Purpose%of%this%assignment%
This(unit(aims(to(develop(learners’(skills(and(understanding(in(the(use(of(visual(language(in(a(photographic(context.(
This(unit(explores(the(combination(of(applied(research(into(photographic(visual(imagery,(creative(experimentation(and(photographic(images.(Learners(should(actively(engage(in(contemporary(and(historical(research(and(also(in(interpreting(this(understanding(into(their(own(image(construction.((
The( value( of( learners( understanding( the( visual( context( and( explicit/implicit( messages( of( the( work( of( others( and(themselves(cannot(be(overstressed.(As(students’(practical(photography(progresses,(they(should(become(increasingly(critical(of(the(meaning(and(content(of(their(own(work.((
Scenario%
%
Every(year,(Gloucestershire(College(HND(Creative(Media(Production(students(stage(an(exhibition(of(their(photography(work(as(an(accompaniment(to(the(annual(film(screening(that(takes(place(in(CineKworld(at(Gloucester(Quays.(The(work(on(show(must(be(sellable(to(photography(collectors(and(enthusiasts.(This(year(we(intend(to(take(over(a(space(in(the(Quays(for(2(weeks(turning(it(into(a(gallery(of(moving(image(and(photography(work.(The(themes(for(the(exhibition(will(centre(around((1)(The(Ephemeral((2)(Phantasmagorias(and((3)(Verisimilitude.(You(will(focus(your(work(in(this(unit(on(conducting(research(into(the(work(of(past(and(contemporary(photographers(of(international(repute(and(producing(your(own(portfolio(of(images(that(can(be(displayed(in(the(exhibition.(((
Task 1: (LO 1 & LO2: 1.1, 2.1, M1, D1, M2 & D2)
You(must(be(able(to(1.1:(Investigate(the(role(of(photography(as(a(visual(communication(medium(2.1:(Investigate(the(application(of(visual(language(in(photographic(imagery(
(As( creators( of( visual( imagery,( either( still( or( moving,( it( is( important( that( you( understand( how( images( conceptualize(ideas,( communicate( to( audiences,( and( use( techniques( invented( by( other( photographers( and( filmmakers.( Being( a(professional(photographer((or(cinematographer)(requires(more(from(you(than(just(being(able(to(use(camera(equipment(and(manipulate(images.(You(should(be(able(to(learn(from(the(work(of(others(and(use(it(to(influence(your(practice.((
For% this% task,% you% will% create% a% research% sketchbook% of% the% work% of% notable% past% and% contemporary%
photographers%(this%can%be%submitted%as%a%PDF%document).%%
Your( work( should( discuss( the( meaning( and( context( of( each( photographer’s( work,( the( different( visual( codes( and(techniques( each( selected( photographer( uses,( their( influences,( and( why( the( photographer’s( work( is( a( significant(contribution(to(the(art(form.(Your(sketchbook(should(also(highlight(images(from(each(artist’s(oeuvre(that(show(the(core(themes(in(their(work(and(discuss(the(role(of(photography(as(a(visual(communication(tool.((
In(addition,(your(sketchbook(should(state( the(key( theoretical( ideas( in(photography(and(cinematographyY(endeavor( to(discuss(their(impact(on(each(image(you(select.((
To%achieve%M1%show%you%are%able% to%consider%different%photographers%and% the%contexts% in%which% they%work.%
Discuss%how%they%communicate%and%the%visual%codes%they%utilise%exhaustively.%%
%
To%achieve%D1%show%that%you%are%able%to%appropriate%several%new%ideas%into%your%thinking%about%how%different%
visual%techniques%can%be%applied%in%photography.%%%%
To%achieve%M2%show%you%are%able%to%consider%the%work%of%a%variety%of%photographers%(more%than%three)…%there%
must% be% evidence% of% your% analysis% of% their% styles,% with% your% own% comments% on% which% techniques% the%
photographers%have%used%effectively.%%
%
To% achieve% D2% you%must% show% that% you% are% able% to% conduct% detailed% expository% research% that% investigates%
ideas,%processes%and%constraints%in%photographic%imagery.%
(
Task 2 (LO 3: 3.1, 3.3, M3 and D3)
You(must(be(able(to(3.1:(Produce(work(that(demonstrates(knowledge(of(the(relationship(between(image(and(communication(3.3:(Produce(photographic(imagery(that(develops(a(personal(visual(language((For% this% task% you% will% produce% and% submit% a% portfolio% of% at% least% ten% exhibition% quality% images% around% the%
themes% of% (1)% The% Ephemeral,% (2)% Phantasmagorias,% and% (3)% Verisimilitude.( In( your( work( demonstrate( your(
understanding(of( the( visual( communication( techniques( you(have( learnt( during( your( theory( sessions,( and( show( your(
ability(to(use(lensKbased(equipment(for(a(specific(purpose((in(this(case(the(production(of(images(for(an(art(photography(
exhibition).((
(
You(will(then(select(two(images(from(your(work(and(turn(these(into(an(artistic(image(containing(picture(and(text.(Your(
“posters”(should(show(an(understanding(of(the(relationship(between(text,(image(and(visual(communication.(Your(digital(
portfolio(must(contain(annotations(and(comments(that(discuss(and(justify(your(use(of(various(visual(communication(and(
photography(techniques.((
(
Attempt(to(develop(your(own(personal(visual(language(by(drawing(inspiration(from(the(photographers(you(investigated(
in(task(one.(
(
To%achieve%M3%ALL%your%work%should%be%appropriately%structured%and%presented%
%
To%achieve%D3%you%must%show%you%are%able%to%plan%and%produce%work%that%is%innovative%and%imaginative%
(
(
(
(
(
(
(
(
Task 3 (LO 3: 3.2, M3)
You(must(be(able(to(3.2:(Evaluate(the(relationship(between(image(and(communication(in(own(work((
In(order(to(improve(the(quality(of(your(work,(it(is(important(to(critically(evaluate(your(own(practice.(For%this%task,%you%
will%examine%and%analyse%your%own%work%in%a%recorded%discussion%to%be%done%in%front%of%class.((An(assessment(
of(your(work(should( include:( (1)( looking(at(your( images(and(comparing( them(to( the(work(of(other(photographers,( (2)(
determining( if( the( final( images( are( fit( for( purpose( and( (3)( making( specific( suggestions( on( how( the( work( can( be(
developed(and(improved.((
(
The(time(for(your(evaluation(will(be(given(to(you(by(your(lecturer(in(class.((
(
(
To%achieve%M3%ALL%your%work%(including%your%evaluation)%should%be%appropriately%structured%and%presented%
%
(((
Evidence checklist Summary of evidence required by student
Evidence presente
d
Task 1
WHAT%TO%HAND%IN:%RESEARCH%SKETCHBOOK%(SUBMIT%IN%PDF%FORMAT)%
%
WHAT(IT(SHOULD(CONTAIN(
(
1.( YOUR(ANNOTATIONS(AND(WRITTEN(PARAGRAPHS(
2.( RESEARCHED(IMAGES(
3.( YOUR(ACCOMPANYING(NOTES((
4.( REFERENCES((YOU(MUST(USE(THE(HARVARD(REFERENCING(
SYSTEM)(
Task 2
WHAT%TO%HAND%IN:%PHOTOGRAPHIC%PORTFOLIO%(DIGITAL)%
(
WHAT(IT(SHOULD(CONTAIN(
1.( DIGITAL(FOLDER(WITH(ALL(YOUR(IMAGES(IN(A(RAW(&(LARGE(JPG(
FILE(FORMAT((
2.( DIGITAL(PORTFOLIO(WITH(IMAGES(ALONGSIDE(ANNOTATIONS(
3.( ANNOTATIONS(AND(COMMENTS(DISCUSSING(THE(CONTEXT(AND(
IMAGE(PRODUCTION(TECHNIQUES(USED(IN(YOUR(WORK((
4.( 2(DIGITAL(IMAGE(ART(PIECES(CONTAINING(PICTURE(AND(TEXT(
Task 3
WHAT%TO%HAND%IN:%A%DIGITAL%POWERPOINT%PRESENTATION%OR%IN%
CLASS%EVALUATION/VIVA%
(
WHAT(IT(SHOULD(CONTAIN(
(
•( EVALUATION(OF(YOUR(VISUAL(COMMUNICATION(WORK((
•( DISCUSSION(OF(TECHNIQUES(THAT(COULD(IMPROVE(YOUR(PRACTICE(
(
•( DISCUSSION(OF(THE(CONTEXT(OF(YOUR(IMAGES(((
•( EVALUATION(OF(THE(RELATIONSHIP(OF(IMAGE(AND(TEXT(IN(YOUR(“POSTERS”(
%
TASK AND HAND IN SUMMARY
%
Learning%aims%(you%will%need%to%generate%material%that%covers%the%following)%
%
(
UNIT%107:%VISUAL%LANGUAGE%IN%PHOTOGRAPHY%(TASK%2)%
(
%
Learning%
Outcomes%
%
(A(digital(photographic(portfolio(of(a(least(10(images(that(shows(you(are(able(to(use(the(visual(communications(techniques(discussed(in(task(1(to(realise(set(creative(intentions((The(7(images((as(listed(above)(should(show(you(are(able(to(use(lens(based(equipment((The(7(images((as(listed(above)(should(illustrate(you(are(able(to(develop(a(personal(visual(language(in(your(work((Two(images(from(your(work(turned(into(poster(campaigns(of(your(choice.(This(will(demonstrate(your(ability(to(produce(work(that(shows(your(understanding(of(image(and(text(((
(U107(L.O3,(M1,(M2,(M3,(D1,(D2,(D3((
%
Learning%aims%(you%will%need%to%generate%material%that%covers%the%following)%
%
(
UNIT%107:%VISUAL%LANGUAGE%IN%PHOTOGRAPHY%(TASK%1)(
%
Learning%
Outcomes%
%
(You(will(be(expected(to(produce(a(research(sketchbook(in(PDF(format(that(contains((1)(Your(annotations(and(written(paragraphs((2)(researched(images(and((3)(accompanying(notes(and(references((Your(sketchbook(should(contain(the(work(of(the(individual(photographers(alongside(your(annotations(on(why(you(selected(specific(images.%(It(should(discuss(and(evaluate(in(detail(the(use(of(visual(language(and(the(media/formats(they(occur(in((Your(sketchbook(should(explain(how(these(artists(have(used(visual(techniques(like(depth,(exposure,(shutter(speed,(colour,(lines(and(shapes,(aperture,(the(rule(of(thirds,(symmetry,(and(proportion(in(their(images(to(communicate(to(audiences.((The(sketchbook(should(evaluate(the(use(of(visual(communication(techniques(in(the(work(of(the(photographers(you(have(chosen((Your(sketchbook(should(contain(Harvard(references(and(a(bibliography(for(all(your(sources(((In%addition%to%the%above%your%sketchbook%should%also%investigate%ideas,%processes%
and%techniques%in%the%photographic%imagery%of%the%photographers%you%chose%to%
discuss%
(((((
(U107(L.O1,(M1,(M2,(M3,(D1,(D2,(D3(
%
Learning%aims%(you%will%need%to%generate%material%that%covers%the%following)%
%
(
UNIT%107:%VISUAL%LANGUAGE%IN%PHOTOGRAPHY%(TASK%3)%
(
%
Learning%
Outcomes%
%
(Attend(an(in(class(discussion((you(can(also(submit(this(as(a(PowerPoint(document(if(you(chose)((where(you(will(analyse(and(evaluate(your(own(work.(You(will(need(to(show(you(
(
1.( Clarify(and(evaluate(the(potential(and(purpose(for(the(images(you(have(produced((2.( Evaluate(the(relationship(between(image(and(communication(in(your(own(work((3.( Compare(and(contrast(your(work(with(that(of(established(professional(photographers(((
(U107,(L.O3.2,(M1,(M2,(M3,(D1,(D2,(D3(((
Achievement Summary
Qualification
Pearson BTEC Level 5 HND Diploma in Creative Media Production
Assessor
name
Nosa Obayiuwana Luke Maisey
Unit Number and
title
107: Visual Language in Photography
Student name
Criteria Reference
To achieve the criteria the evidence must show that the student is able to:
Achieved? (tick)
LO 1 1.1 Investigate the role of photography as a visual communication
medium
LO 2 2.1 Investigate the application of visual language of visual language in
photographic imagery
LO 3 3.1 Produce work that demonstrates knowledge of the relationship
between image and text
3.2 Evaluate the relationship between image and communication in own work
3.3
Produce photographic imagery that develops a personal visual language
Higher Grade achievements (where applicable)
Grade descriptor
Achieved?
(tick)
Grade descriptor
Achieved?
(tick) M1: Effective judgements have been made D1: Receptiveness to new ideas
is evident
M2: Complex information/data has been synthesized and processed
D2: Substantial activities, projects or investigations have been planned, managed and organised
M3: The appropriate structure and approach has been used
D3: Innovative and creative thought has been applied.
Assignment Feedback Formative Feedback: Assessor to Student Action Plan
Summative feedback Feedback: Student to Assessor Assessor Signature
Date
Student Signature
Date
%
KEY%POINTS%ON%ASSESSMENT%CRITERIA%
%
The%Merit%&%Distinction%criteria%will% be% further%discussed%during%briefing%sessions%where%you%will% be%
expected%to%take%notes.%You%will%have%the%opportunity%throughout%the%assignment%to%discuss%your%work%
with%staff.%
!You(must(achieve(all(the(pass(criteria(on(a(relevant(unit(to(move(on(to(merits(grades(and(likewise(with(merits(to(achieve(distinction(grades.(%
Notes((please(take(notes(during(briefing(sessions)(((((((((((((((((((((((((((((((((((((((((((((((((
(
(
PLEASE(NOTE:((
(
It( is( essential( that( your( work( is( grammatically( correct( with( no( spelling( errors.( There( are( several(
methods(for(assisting(with(this:(
(
Spell%Check%–(All(the(software(we(use(have(UK(spell(check(facilities(that(you(should(get(familiar(with.(
(
Copy%Reading(–( After( you( have( finished( your( assignment( allow( time( to( read( back( through( it( and(
amend(any(errors.(
(
Buddy%Up%–(swap(with(a(peer(and(read(each(others(work,(not(only(will(you(help(them(but(you(may(
learn(something(new(as(well.((
(
Authenticity%–( It( is( vital( to( your( development( that( you( are( responsible( for( and( produce( your( own(
work.(You(are(expected( to(adhere( to(certain(professional( standards(such(as(Harvard% referencing(
your(primary(and(secondary(research(and(imagery(that(you(use(within(your(work.(
(
You(should(use(a(wellKformatted(bibliography(at( the(end(of(your(assignment(or(credit( the(work(as(
you( produce( it( by( identifying( the( website,( book,( journal,( magazine,( blog( etc( where( you( found( the(
information/image.(
(
Plagiarism(–(is(serious,(it(is(not(acceptable(to(use(other(people’s(work(and(try(to(pass(it(off(as(your(
own.(The(college(uses(a(system(called(TURNITIN(to(check.(It’s(a(simple(process(where(we(run(your(
file(through(and(it(will(identify(how(much(is(copied(and(where(it’s(from.(Ignorance(isn’t(an(excuse(and(
we(are(far(more(interested(in(your(own(thoughts(and(opinions(anyway.(
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How%to%hand%in%your%assessment%%
%%%
This(assessment(must( be(handed( into(Nosa%Obayiuwana( by( the(hand( in( date(and(time(on(the(front(of(the(assignment(brief.((((((If(you(have(a(valid(reason(why(you(will(not(be(able(to(hand(in(the(work(on(time,(you(will(need(to(fill(out(and(hand(in(an(AE1.((If(you(need(to(ask(for(a(longer(extension(you(
will(need(to(fill(out(and(hand(in(an(AE2(to(your(Head(of(School(at(least(two(days(before(the(assessment(deadline.((((
ALL%WORK%SHOULD%BE%HANDED%IN%AS%SPECIFIED%BY%THE%LECTURER.%YOU%NEED%TO%
ENSURE%THAT%YOU%HAVE%SIGNED%THE%SUBMISSION%SHEET%AFTER%HAND%IN.%%
%
(For(staff(use(only.(
Internal%Verification% This(assessment(has(been(verified(and(form(IV8(completed:(
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IV(Name(&(
signature:(
Date:(
%
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%N.B.(Test(for(readability(on(scenario(and(tasks(only.(
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SMOG(INDEX:( 17.5(
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