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THE CORPORATION OF THE MUNICIPALITY OF RED LAKE VISUAL IDENTITY GUIDE

VISUAL IDENTITY GUIDE Identity Guide - M… · Municipality of Red Lake – Visual Identity Guide Page | 2 MUNICIPAL CREST Elements of the Crest: The origin of the municipal crest

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Page 1: VISUAL IDENTITY GUIDE Identity Guide - M… · Municipality of Red Lake – Visual Identity Guide Page | 2 MUNICIPAL CREST Elements of the Crest: The origin of the municipal crest

THE CORPORATION OF THE MUNICIPALITY OF RED LAKE

VISUAL IDENTITY GUIDE

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The Corporation of the Municipality of Red Lake

VISUAL IDENTITY GUIDE Table of Contents

Introduction ……………………………………………………………………………….. 1 Accessibility ……………………………………………………………………………….. 1 Municipal Crest …………………………………………………………………………… 2 Tagline – “Gateway to Woodland Caribou Provincial Park” …………………………. 2 Municipal Pin ……………………………………………………………………………… 3 Municipal Logo ……………………………………………………………………………. 4 Uses: Logo or Crest? ……………………………………………………………………. 6 Logo Specifications ………………………………………………………………………. 7 Logo Formats ……………………………………………………………………………... 8 Typography ……………………………………………………………………………….. 9 Authorization for Outside Use …………………………………………………………... 9 Sample Documents ………………………………………………………………………. 10 Basic Letterhead ………………………………………………………………….. 11 Letter Format ……………………………………………………………………… 12 Fax Cover Sheet ………………………………………………………………….. 13 Staff Report ………………………………………………………………………... 14 Internal Memo ……………………………………………………………………... 15 Business Cards …………………………………………………………………… 16 Envelopes ………………………………………………………………………….. 17 Email Signature …………………………………………………………………… 18 Other Logos – Municipality of Red Lake – Fire & Rescue Service …………………. 19 Municipality of Red Lake – Fire & Rescue Service Sample Documents: Letterhead …………………………………………………………………………. 20 Fax Cover Sheet ………………………………………………………………….. 21 Internal Memo ……………………………………………………………………... 22 Business Card …………………………………………………………………….. 23 Boards & Committees Sample Letterhead …………………………………………….. 24 Boards & Committees Sample Business Cards ………………………………………. 25 Municipal Signage ………………………………………………………………………... 26 Schedule “A” – Uses: Logo or Crest? …………………………………………………. 27 Schedule “B” – Application to Use the Municipality of Red Lake Logo …………….. 32

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Municipality of Red Lake – Visual Identity Guide

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INTRODUCTION The visual identity of the municipality defines the Municipality of Red Lake and is a graphical representation of The Corporation of the Municipality of Red Lake, its elected officials and its administration. The visual identity of the municipality presents immediate public recognition of the fact that individuals, events, fleet, and facilities are formally associated with the municipality. This guide will assist in bringing uniformity and professionalism with respect to how the municipality is identified by its staff and the public. This guide is intended to preserve the integrity of the municipality’s identity and ensure consistency in the application of same. Consistent use of the visual identity will visibly communicate the unity and strength of the organization. It is extremely important that this style guide be adhered to when visual identities are being used. ACCESSIBILITY The Municipality of Red Lake is committed to making every effort to provide quality goods and services that are accessible to all persons that the Municipality serves. Accessibility was a key consideration when developing the visual identity and should be considered a priority when creating any and all new communication materials.

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MUNICIPAL CREST Elements of the Crest: The origin of the municipal crest was carried over from the former Township of Red Lake. The crest was designed by Gerard P. Van Leeuwen. The interpretation of the crest is as follows:

“The mine “headframe”, pick and gear wheel represent the mining industry which played the key role in developing the Red Lake area by utilizing the mineral resources available here.

The trees, land and water represent those natural resources upon which are based Red Lake’s outdoor recreation such as hunting and fishing and outdoor industries such as logging and trapping.

The float plane is included as a tribute and sign of individuality to Red Lake for, although these machines are rapidly disappearing from the Ontario scene, this area still boasts one of the highest number of float planes found anywhere in Ontario.

The triple maple leaf represents the unity of the varying nationalities which make up the Red Lake community as part of the Canadian “whole”.”

Following amalgamation, the Municipality of Red Lake’s official crest was adopted by Council on August 18, 1998 as the Official Logo for the Municipality. The former Township of Red Lake logo was amended to reflect the “Municipality of” and the “Township of” was removed from the logo.

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TAGLINE – “Gateway to Woodland Caribou Provincial Park” In 2001, Council directed that the phrase “Gateway to Woodland Caribou Provincial Park” be included in all future advertisements. This phrase has been included and used on municipal stationery and various promotional material since that time. This tagline may be used as deemed appropriate from time to time at the discretion of the Corporate Communications Officer. MUNICIPAL PIN Elements of the Municipal Pin: The Municipal Pin is comprised of a combination of the Municipal Crest, with the addition of the Norseman float plane through the top and the phrase “The Norseman Capital of the World” in the lower banner. This phrase is a registered Trade-Mark and the municipality has been formally recognized as an authorized user of this phrase. This emblem shall be used on municipal pins, Municipal Service Award coins, and on the backdrop in Council Chambers.

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MUNICIPAL LOGO Elements of the Logo: In 2013, the Municipality of Red Lake formed a Branding Committee tasked at creating a municipal logo and brand. The public was invited to submit ideas that truly reflect the value and vision of the Municipality of Red Lake. A number of submissions were received and reviewed. Council accepted the new logo on May 21, 2013. The tagline “Opportunity….it’s our Nature” was accepted by Council on December 16, 2013. The modern logo consists of both the logo and the tagline and these two elements identify Red Lake’s branding. Branding Identity The design incorporates the Municipality of Red Lake’s pillars of sustainability. The logo reflects our commitment to the social, economic, cultural and environmental values that Red Lake embraces. The logo symbolizes our area with its shape. The flowing curved lines represent the fluidity of our area from the moving waters to the pouring of gold. The lines reflect the warmth and friendliness of our residents. The bold block lettering is representative of our strong foundations and strong beliefs in our area.

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Branding Colours BLUE represents Red Lake’s natural surrounding of beautiful blue waters and bright blue skies. Blue is also associated with confidence and integrity that permeates our area. GREEN represents Red Lake’s fauna flora and forests and our commitments to sustainable living. The trees also denote growth, change and transformation with the balance. GOLD represents our community’s heart and our natural resource. It also symbolizes our sensational sunrises and sunsets. Gold is also associated with energy, vibrancy, wisdom and success. Branding Shape The stylized canoe shape represents the First Nation’s history, the fur trade industry and our first method of transportation to the area. The stylized flora and fauna shape represent the many varieties of plant growth in the area. The gold wave represents the moving sun and the gold in the ground beneath Red Lake. In harmony, the colours and shape of the logo represent the past, the present and the future of Red Lake.

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USES: LOGO OR CREST? The logo represents the commercial interests of the Municipality. The logo shall be used in all marketing, communication and for promotional purposes. The crest is considered an official symbol of the Municipality of Red Lake with elevated status. The crest represents the binding authority of the Municipality and is intended for ceremonial and/or binding purposes only. The crest may, on occasion, be displayed alone or with the logo. The full logo with tagline shall be used whenever possible. The logo without the tagline may be used in cases where space will not allow. The full colour logo/crest is preferred and shall be used whenever possible. Some forms/documents may be copied in black and white and in these instances the greyscale logo may be used. A detailed listing of preferred uses for each municipal department can be found at Schedule “A”. These guidelines shall apply to all departments within the municipality, except where specifically noted. Any other exceptions may only be made with the approval of the CAO and/or Council, as applicable. All previous stock is to be used prior to ordering new stock. This guide will be reviewed by Council once during the term of Council. The Clerk is hereby authorized to effect any minor modifications or corrections of an administrative, numerical, grammatical, semantic or descriptive nature or kind to this Guide and Schedules as may be necessary after approval by Council. All replacement Schedule(s) shall be inscribed with “revised” and indicate the date of “revision”.

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LOGO SPECIFICATIONS Full Colour Logo:

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LOGO FORMATS The full-colour logo shall be used when printed on a light-coloured background. For darker backgrounds use white logo.

1. Full Colour Logo with tagline

3. Greyscale Logo with tagline

ALTERNATIVE LOGO FORMATS Black Logo and White Logo shall have a minimum 2pt outline around the words “Red Lake”. 5. Black Logo with tagline

7. White Logo with tagline

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TYPOGRAPHY Size 12pt Arial font shall be used for all public documents and correspondence. This will ensure that written materials remain consistent and will allow for enhanced accessibility. The minimum font size to be used for public communications is 11pt, and is to be used only when necessary. Other fonts may be used for advertising, printing and web applications so long as the readability of the document is not jeopardized. All fonts should be in black with a light background. White font may be used with a dark/black background. In order to ensure accessibility of the material, there should always be a strong contrast maintained between the text and the background colour. Minimal use of colour is suggested so as to not overwhelm the reader. The use of colour should be restricted to photographs, charts, diagrams, titles, headers and highlighted material. All documents and correspondence shall have justified alignment, which allows for a clean look on both the left and right side of the page. AUTHORIZATION FOR OUTSIDE USE No outside use of the logo is permitted without the authority from the Municipality of Red Lake. An Application for Permission to Use the Municipal Logo Form (Schedule “B”) shall be completed and forwarded to the Corporate Communications Officer for approval prior to any outside use of Municipal Logo.

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SAMPLE DOCUMENTS It is important to ensure that all materials prepared by the Municipality of Red Lake have a consistent look. Electronic templates have been created to achieve this goal. Municipal staff shall utilize all available templates when preparing communication material. The following stationery is to be used by all municipal departments (unless otherwise specifically noted):

Basic Letterhead

Letter Format

Fax Cover Sheet

Staff Report

Internal Memo

Email Signature

Envelopes If there is a requirement to prepare a document that is not listed above, the basic letterhead template shall be used and can be adapted to suit the specific needs. All Municipal Boards and Committees shall display the municipal logo on all documents and correspondence. Any alterations to the templates must be approved by the Corporate Communications Officer.

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BASIC LETTERHEAD

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______________________________________________________________________________

THE CORPORATION OF THE MUNICIPALITY OF RED LAKE MUNICIPAL OFFICE - 2 FIFTH STREET - P.O. BOX 1000

BALMERTOWN, ONTARIO

P0V 1C0 WEBSITE: www.redlake.ca TELEPHONE: 807-735-2096

E-MAIL: [email protected] FAX NO.: 807-735-2286

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LETTER FORMAT

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______________________________________________________________________________

[Insert FILE NO.] [Click here to enter a date.]

[Insert NAME] [Insert NAME] [Insert ADDRESS] [Insert CITY, PROVINCE] [Insert POSTAL CODE] [Insert GREETING], Re: [Insert SUBJECT] [Insert LETTER CONTENT] [Insert CLOSING], [Insert STAFF NAME] [Insert STAFF TITLE] [Insert STAFF EMAIL ADDRESS] [Insert ENCL. (s)] [Insert CC]

THE CORPORATION OF THE MUNICIPALITY OF RED LAKE MUNICIPAL OFFICE - 2 FIFTH STREET - P.O. BOX 1000

BALMERTOWN, ONTARIO

P0V 1C0 WEBSITE: www.redlake.ca TELEPHONE: 807-735-2096

E-MAIL: [email protected] FAX NO.: 807-735-2286

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FAX COVER SHEET

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______________________________________________________________________________

Department

Phone: Fax:

FAX COVER SHEET

TO:

NAME: Enter Name

DATE OF TRANSMISSION: Click here to enter a date.

COMPANY: Enter Company Name

FAX NUMBER: Enter Fax Number

FROM:

Enter Name

REFERENCE:

Enter Subject

MESSAGE:

Enter Message

PLEASE CALL IF THERE ARE ANY PROBLEMS TOTAL PAGES (INCLUDING COVER PAGE): ___ RECEIVING THIS FAX.

THE CORPORATION OF THE MUNICIPALITY OF RED LAKE MUNICIPAL OFFICE - 2 FIFTH STREET - P.O. BOX 1000

BALMERTOWN, ONTARIO

P0V 1C0 WEBSITE: www.redlake.ca TELEPHONE: 807-735-2096

E-MAIL: [email protected] FAX NO.: 807-735-2286

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STAFF REPORT

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STAFF REPORT NO. Dept-##-##

Department: Choose a Department. Prepared By: [Insert Name & Title]

Report To: (check one)

Council ☐ Open

☐ Click here to enter meeting date. ☐ Closed

Committee of the Whole ☐ Open

☐ Click here to enter meeting date. ☐ Closed

Committee [Insert Committee Name] ☐ Click here to enter meeting date.

Subject: [Enter Subject of Report]

Supervisor Approval: Name of Supervisor. Supervisor Signature

CAO Approval: Mark Vermette CAO Signature

A. Recommendations: [Insert Recommendation and/or Proposed Resolution] B. Background: [Insert Background/History/Summary] C. Financial Considerations and Budget Impact: [Insert Financial Impact and Budget Considerations] D. Council Policy and Guidelines: [Insert Details of all Council Policies or Guidelines this action is consistent with. Make reference to specific plans and/or policies previously accepted and/or adopted by Council. Ie. Recreation and Parks Masterplan, Sustainable Community Plan, Policy and Procedures Manual….] E. The Municipality of Red Lake Strategic Plan: [Insert a description of how this decision will correspond and be consistent with the Goals & Objectives of the Municipality’s Strategic Plan. Make specific note of the relevant Section(s) and Objective(s) in the Plan.] F. Alternatives: [Insert a Description of all potential alternatives] Submitted by: Signature [Insert NAME AND TITLE]

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INTERNAL MEMO

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MEMO

TO: [Insert Name(s) & Title] DATE: [Insert Date]

FROM: [Insert Name & Title] FILE: [Insert File No.]

SUBJECT: [Insert Subject]

[Insert Content]

_______________

[Insert Name]

THE CORPORATION OF THE MUNICIPALITY OF RED LAKE

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BUSINESS CARDS

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Staff Business Cards Council Business Cards

Employee Name

Title Department Name _________________________________________________________________________________________________________________________________________

2 Fifth Street, P.O. Box 1000, Balmertown, Ontario, P0V 1C0 Phone: Fax: Cell: [email protected] www.redlake.ca

THE CORPORATION OF THE

MUNICIPALITY OF RED LAKE

Councillor/Mayor Name

Title _________________________________________________________________________________________________________________________________________

2 Fifth Street, P.O. Box 1000, Balmertown, Ontario, P0V 1C0 Phone: Fax: Cell: [email protected] www.redlake.ca

THE CORPORATION OF THE

MUNICIPALITY OF RED LAKE

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ENVELOPE

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#10 Window Envelope #10 Plain Envelope

THE CORPORATION OF THE MUNICIPALITY OF RED LAKE MUNICIPAL OFFICE - 2 FIFTH STREET - P.O. BOX 1000

BALMERTOWN, ONTARIO

P0V 1C0

THE CORPORATION OF THE MUNICIPALITY OF RED LAKE MUNICIPAL OFFICE - 2 FIFTH STREET - P.O. BOX 1000

BALMERTOWN, ONTARIO

P0V 1C0

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EMAIL SIGNATURE

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Name

Title

Department (if applicable) Municipality of Red Lake 2 Fifth Street, P.O. Box 1000 Balmertown, Ontario P0V 1C0 Office Location: (if applicable) Phone: Fax: [email protected]

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Other Logos: Municipality of Red Lake - Fire & Rescue Service. The Municipality of Red Lake - Fire & Rescue Logo is a visual representation of the Municipality of Red Lake Volunteer Fire Department and shall be used on all Fire Rescue vehicles and Uniforms. The Municipality of Red Lake - Fire & Rescue Service may use its own stationery as follows: Letterhead, Fax Cover Sheet, Internal Memos and Business Cards.

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Municipality of Red Lake Fire & Rescue Service Letterhead

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______________________________________________________________________________

MUNICIPALITY OF RED LAKE

FIRE & RESCUE SERVICE C/O MUNICIPAL OFFICE - 2 FIFTH STREET - P.O. BOX 1000

BALMERTOWN, ONTARIO

P0V 1C0 WEBSITE: www.redlake.ca TELEPHONE: 807-727-1290

E-MAIL: [email protected] FAX NO.: 807-727-2709

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Municipality of Red Lake Fire & Rescue Service Fax Cover Sheet

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Municipality of Red Lake - Fire & Rescue Service

Phone: 807-727-1290 Fax: 807-727-2709

FAX COVER SHEET TO:

NAME:

[Enter Name]

DATE OF TRANSMISSION:

Click here to enter a date.

COMPANY:

[Enter Company Name]

FAX NUMBER:

[Enter Fax Number]

FROM:

[Enter Name]

REFERENCE:

SUBJECT:

[Enter Subject]

MESSAGE:

[Enter Message]

PLEASE CALL IF THERE ARE ANY PROBLEMS TOTAL PAGES (INCLUDING COVER PAGE): ____ RECEIVING THIS FAX.

MUNICIPALITY OF RED LAKE

RED LAKE FIRE & RESCUE SERVICE C/O MUNICIPAL OFFICE - 2 FIFTH STREET - P.O. BOX 1000

BALMERTOWN, ONTARIO

P0V 1C0 WEBSITE: www.redlake.ca TELEPHONE: 807-735-2096

E-MAIL: [email protected] FAX NO.: 807-735-2286

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Municipality of Red Lake - Fire & Rescue Service Internal Memo

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MEMO

TO: [Insert Name(s) & Title] DATE: [Insert Date]

FROM: [Insert Name & Title] FILE: [Insert File No.]

SUBJECT: [Insert Subject]

[Insert Content]

_______________

[Insert Name]

MUNICIPALITY OF RED LAKE

FIRE & RESCUE SERVICE

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Municipality of Red Lake - Fire & Rescue Service Business Card

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Name

Fire Chief, C.E.M.C. _________________________________________________________________________________________________________________________________________

2 Fifth Street, P.O. Box 1000, Balmertown, Ontario, P0V 1C0 Phone: 807-727-1290 Fax: 807-727-2709 Cell: 807-727-0911 [email protected] www.redlake.ca

MUNICIPALITY OF RED LAKE

FIRE & RESCUE SERVICE

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Boards and Committees Letterhead

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______________________________________________________________________________

NAME OF BOARD OR COMMITTEE C/O THE CORPORATION OF THE MUNICIPALITY OF RED LAKE

MUNICIPAL OFFICE - 2 FIFTH STREET - P.O. BOX 1000

BALMERTOWN, ONTARIO

P0V 1C0 WEBSITE: www.redlake.ca TELEPHONE: 807-735-2096

E-MAIL: [email protected] FAX NO.: 807-735-2286

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Boards and Committees Business Card

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Name

Member Name of Board or Committee _________________________________________________________________________________________________________________________________________

2 Fifth Street, P.O. Box 1000, Balmertown, Ontario, P0V 1C0 Phone: Fax: Cell: [email protected] www.redlake.ca

THE CORPORATION OF THE

MUNICIPALITY OF RED LAKE

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Municipal Signage All municipally owned facilities, parks and beaches must have consistent and uniform signage. This will ensure the public is made aware that the facility, park or beach is formally associated with the municipality. The municipal logo with tagline shall be used on all facility signs and will be in full colour. The logo shall span the entire width of the sign where possible and shall have a white rectangular background. All additional text shall be in Arial Black font and printed in white with a blue background. The size of the text and the logo will depend upon the size of the sign. Sample Municipal Signs

Centennial Park

Municipal Office

2 Fifth Street, Balmertown

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SCHEDULE “A”

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USES: LOGO OR CREST?

COUNCIL

Document Logo or Crest

Official Correspondence from the Office of the Mayor

Crest

Declaration of Office Crest

Council & Committee Agendas Logo – Colour

Council & Committee Minutes Crest – Colour

Resolutions Crest – Colour

By-Laws Crest – Colour

Agreements (internally created) Crest – Colour

Closed Meeting Investigator Form Logo – Colour/Greyscale

Closed Meeting Investigator Information Sheet

Logo – Colour/Greyscale

Delegation Forms Logo – Greyscale

Promotional Products Logo – Colour/Greyscale

Policy Manual & Headers Logo - Colour

Municipal Flag Crest – Colour

ADMINISTRATION

Document Logo or Crest

Letterhead Logo – Colour

Internal Memo’s Logo – Colour

Staff Reports Logo – Colour

Fax Cover Sheets Logo – Greyscale

Business Cards Logo – Colour

Email Signatures Logo – Colour

Brochures Logo – Colour

Newsletter Logo – Colour/Greyscale

ID Badges Logo – Colour

Ads Logo – Colour

Notices Logo – Colour

Complaint Forms Logo – Colour/Greyscale

Tender/RFP Packages Logo – Colour

Promotional Items & Clothing Logo – Colour

Flags – Ceremonial Crest – Colour

Flags – Promotional Logo – Colour

Pins (including employee years of service) Crest with Norseman

Master Planning Documents Logo – Colour

Emergency Registration Forms Logo – Greyscale

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TREASURY DEPARTMENT

Document Logo or Crest

Cheques Crest – Greyscale

Invoices Logo – Greyscale

Tax Billings Crest – Greyscale

Vadim Reports Crest – Greyscale

Revenue Sheets Logo – Colour/Greyscale

Cheque Requisition Forms Logo – Colour/Greyscale

Budget Crest – Colour

Water & Sewer Service Forms Logo – Colour/Greyscale

Purchase Orders Logo – Colour/Greyscale

Collection Letters Logo – Colour/Greyscale

Tax Certificates Crest – Colour

Tax Deferral to Relieve Financial Hardship Logo – Colour/Greyscale

Request for Refund of Copy Logo – Colour/Greyscale

BY-LAW DEPARTMENT

Document Logo or Crest

Taxi Licenses Logo – Colour

Taxi Operator’s Licenses Logo – Colour

Taxi License Renewal Forms Logo – Greyscale

Taxi License Application Forms Logo – Colour

Business Licenses Logo – Colour

Business License Renewal Forms Logo – Greyscale

Business License Application Forms Logo – Colour

CLERK’S DEPARTMENT

Document Logo or Crest

Civil Marriage Information Packages Logo – Colour/Greyscale

Marriage Application Information Form Logo – Colour

Board & Committee Application Form Logo – Colour/Greyscale

Freedom of Information Request Forms Logo – Colour/Greyscale

CHILD CARE DEPARTMENT

Document Logo or Crest

Policy Manual Logo – Colour

Service Contracts Logo – Greyscale

Enrollment Packages Logo – Colour/Greyscale

Parent Packages Logo – Colour/Greyscale

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OPERATIONS DEPARTMENT

Document Logo or Crest

Landfill Cards Logo – Greyscale

Bag Tags Logo – Greyscale

Name Badges/Uniforms (Ferry Drivers??) Logo – Colour

Road Closure Forms Logo – Greyscale

Boil Water Advisory Forms Logo – Greyscale

Vehicles/Equipment Logo – Colour

Water Service Connections Logo – Greyscale

Entrance Permits Logo – Greyscale

Road Closure Application Logo – Colour/Greyscale

Airport Fee Schedule Logo – Colour/Greyscale

Custom Works – Rental Rates Logo – Colour/Greyscale

Miss McKenzie II – Ferry Passenger Rates Logo – Colour

Ferry Schedule Logo – Colour/Greyscale

Ferry Passes Logo – Colour

Customer Contact Request Forms Logo – Colour

Notice Forms (triple carbon copies) Logo – Black & White

RECREATION/FACILITIES DEPARTMENT

Document Logo or Crest

Signs for parks, facilities, buildings, etc. Logo – Colour

Zamboni Logo – Colour

Brochures Logo – Colour

Posters Logo – Colour

Ads Logo – Colour/Greyscale

Rental Agreement Logo – Colour/Greyscale

Registration Forms Logo – Colour/Greyscale

Memorial Tree Application Forms & Contracts

Logo – Colour/Greyscale

Arena Ice Policy & Rental Rates Logo – Colour/Greyscale

Arena Special Event Confirmation Logo – Colour/Greyscale

Arena Ice Rental Agreement Logo – Colour/Greyscale

User Facility Agreement Accessibility Checklist

Logo – Colour/Greyscale

Red Lake Community Centre Rates Logo – Colour/Greyscale

Wall Advertising Logo – Colour

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Municipality of Red Lake – Visual Identity Guide

Page | 30

HR DEPARTMENT

Document Logo or Crest

Fire Fighter Application Forms Logo – Colour/Greyscale

Time Off Slips Logo – Greyscale

Time Sheets Logo – Greyscale

Criminal Record Check Forms Logo – Colour

Medical Forms Logo – Colour

General Correspondence Logo – Colour

Job Acceptance Letters Logo – Colour

Job Advertisements Logo – Colour/Greyscale

Health & Safety Manual Logo – Colour

Joint Health & Safety Committee Agenda & Minutes

Logo – Colour

Incident/Accident Report Logo – Colour

PLANNING DEPARTMENT

Document Logo or Crest

Maps Logo – Colour

Planning Act Notices for COA Logo – Colour/Greyscale

Planning Act Notices for PAC/Council Logo – Colour/Greyscale

Official Plan Logo – Colour

Zoning By-Law Logo – Colour

Comprehensive Review Logo – Colour

Site Plan Approval Guidelines Logo – Colour/Greyscale

Property Standards Committee Agenda Logo – Colour

Property Standards Committee Minutes Crest - Colour

Committee of Adjustment Agenda Logo – Colour

Committee of Adjustment Minutes Crest – Colour

Applications (OPA, ZBA, Consent, Minor Variance)

Logo – Colour/Greyscale

BUILDING DEPARTMENT

Document Logo or Crest

Permit Application Packages Logo – Colour

Construction Permit Applications Logo – Colour

Demolition Permit Application Logo – Colour

Plumbing Permit Application Logo – Colour

Garage Building Permit Application Logo – Colour

Deck Building Permit Application Logo – Colour

Wood Burning Stove Permit Application Logo – Colour

Change of Use Application Logo – Colour

Zoning Confirmation Logo – Colour

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Municipality of Red Lake – Visual Identity Guide

Page | 31

FIRE DEPARTMENT

Document Logo or Crest

Fire Service Vehicles Fire & Rescue Service Logo

Letterhead Logo – Colour

Fax Cover Sheet Logo – Colour/Greyscale

Internal Memo Logo – Colour/Greyscale

Business Cards Logo – Colour

Fire Chief Uniform and Badges Fire & Rescue Service Logo

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Schedule “B”

Municipality of Red Lake – Visual Identity Guide

Page | 32

Application to use the Municipality of Red Lake Logo

Name of Organization/Company/Individual:

Description of Event/Initiative: (Describe the proposed use for the print materials, promotional items, electronic publication and/or advertising)

If the use is for a special event, program or activity, how is the Municipality of Red Lake connected to the event/program or activity?

___ Primary Sponsor/Participant (either monetary or in-kind support from the Municipality of Red Lake) ___ Support through Council Resolution ___ Department Support (specify Department): _____________________________ ___ Other (specify): ______________________________________

Proposed Period of Use:

Indicate Logo Format Required: □JPG □EPS □PDF □PNG □Other: _______________

A draft layout/mock up of the intended use is attached? Yes ___ No ___

Name of Primary Contact:

Mailing Address:

Phone Number:

Email Address:

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Schedule “B”

Municipality of Red Lake – Visual Identity Guide

Page | 33

Use of Municipality of Red Lake Logo Terms and Conditions

The Corporation of the Municipality of Red Lake (the “Municipality”) hereby grants to the Applicant non-exclusive, non-transferable permission to use and display the Municipality of Red Lake Logo (the “Logo”) subject to the following terms and conditions:

1. Use of the Logo by the Applicant shall be only with prior written permission from the Municipality.

2. The Municipality may withhold approval at its discretion.

3. The Municipality may at its discretion terminate or modify permission to display the Logo at any time.

4. The Logo must only be used for the purpose and the time period requested by the Applicant and approved by the Municipality. Any additional time periods and/or uses require separate approvals.

5. The Applicant at all times shall preserve the distinctiveness, value and validity of the Logo, and shall not:

a) alter the Logo in any manner, including proportions, colours, elements or animate, morph or otherwise distort the Logo’s perspective or appearance;

b) alter the Logo to incorporate any other object, including, but not limited to, other logos, icons, words, graphics, photographs, slogans, numbers, design features, symbols or audio or video files, or use the Logo in proximity to or in conjunction with any such object; or

6. The Applicant shall not permit any other person or entity to use the Logo.

7. The Applicant shall provide to the Municipality a sample of each product or publication upon which the Logo is used or displayed.

The Applicant accepts the terms and conditions set out above. DATED at the Municipality of Red Lake, Ontario, this ____ day of ____________, 20__. __________________________________ Name and Title of Applicant __________________________________ Signature Use of Logo is Approved by: ______________________________________________ Corporate Communications Officer Date