VISUAL DISPLAYPROJECT

Angelia Cariaso | FMD 258 | Summer 2013

STORE PHOTOGRAPHS

STORE PHOTOGRAPHS

STORE PHOTOGRAPHS

TARGET CUSTOMER PROFILE

One hundred percent of the customers were men Thirty percent of men were in the 36-49 age

range and 22% were college students Customers were predominately Hispanic with a

percentage of sixty-four Majority of shoppers were not buyers at chosen

store; 82% were new customers Thirty-eight of men shopped alone while 24% of

customers came with friends Most of the customers were fashion laggard

with a percentage of sixty-eight

ORIGINAL MERCHANDISING PLAN

MERCHANDISING PLAN REDESIGN

RATIONALE FOR MERCHANDISING PLAN CHANGES

Have two front window displays on either side of store entrance in order to feature more mannequins as well as showcase different themes in each window

Change green carpet to wooden floor for a more neutral color that doesn’t distract from merchandise and gives an overall classy look

Add t-stand fixtures to showcase vest styles & colors

Add table and nester to front of store that can be used as a display fixture to feature accessories (shoes, hats, gloves, pocket squares, etc.)

ORIGINAL WINDOW DISPLAY

WINDOW DISPLAY REDESIGN

RATIONALE FOR WINDOW DISPLAY CHANGES

Remove wedding dress bust form to avoid confusion and not mislead customers

Add full body mannequins in order to feature entire 3-piece suits/tuxedos along with shoes and other accessories

Have at least 4-5 mannequins to showcase variety of suit styles carried in store

Move promotional signage to middle of window display for balance