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VISUAL DESIGN | MAY 2015 MELISSA SCHAFF
HOW DO YOU GET PEOPLE TO
APPRECIATE ART?
USER RESEARCH
To answer that question, extensive user research was performed.
Interests, goals and painpoints varied depending on baseline art
understanding and appreciation, leading to additional experience
design research and, ultimately, the core features and functionalities of
the app.
PERSONAS
ART EXPERT & ARTIST
GOES TO 2 MUSEUMS ONCE A MONTH
SPENDS 2 - 3 HOURS VIEWING ART
ON THE LOOKOUT FOR EXHIBITS AND ARTISTS OF INTEREST
ART ZEALOTART ADMIRERART NEOPHYTE
CREATIVE, BUT NO ART HISTORIAN
GOES TO MUSEUMS ONCE A YEAR
SPENDS 1 - 2 HOURS VIEWING ART
KNOWS WHAT ARTISTS HE’S INTERESTED IN VIEWING
ART NOVICE WHO WANTS TO LEARN MORE
GOES TO MUSEUMS ONCE A MONTH
SPENDS 2 - 3 HOURS VIEWING ART
CHECKS OUT INTERESTING EXHIBITS
TYLER AVARADO TRAXX PAYNEEMILY MASON
“I DON’T ALWAYS KNOW WHAT I’M LOOKING AT—
CONTEXT PLEASE”
“POINT ME IN THE DIRECTION OF THE MOST
IMPORTANT ART”
“MUSEUMS DON’T FOCUS ON THE PROCESS OR
THE ARTIST”
ART SCOUT WAS DESIGNED WITH ART LOVERS AND ART LEARNERS IN MIND TO CREATE A BETTER EXPERIENCE AT MUSEUMS AND WHEN SEARCHING FOR ART.
Design a tool to help you explore the art world, expanding your
horizons, and building your own [virtual] art collection, whether
you’re museum hopping or taking it easy.
OBJECTIVE
Create an app that appeals to art lovers and art learners, alike, in
order to have a better experience at museums and when searching
for art through building a better understanding and appreciation
for art, artists and art history.
STRATEGY
SEARCH ARTISTS, ARTWORKS, AND MUSEUMS.
EXPLORE THE ART WORLD.
COLLECT & CURATE YOUR OWN [VIRTUAL] ART COLLECTIONS.
COMPETITIVE ANALYSIS & VISUAL SURVEY
TOLEDO MUSEUM OF ART
THE FIELD MUSEUM
ARTSY
MOODBOARDS
THIS MOODBOARD EMBODIES THE ARTIST AND THEIR PERSPECTIVE ON CREATIVITY
THIS MOODBOARD IS ALL ABOUT LOCATION, LOCATION, LOCATION.
STYLE GUIDE
STYLE GUIDE VERSION 1
STYLE GUIDE VERSION 2
LOGO ITERATIONS
ORIGINAL LOGO
LOGO BRAINSTORMING
SECOND LOGO
FINAL LOGO
COLOR PALATE
ICONS
MOCKUPS
ORIGINAL APP DESIGN
VERSION 2 DESIGN
RESPONSIVE WIREFRAMES
LOW FIDELITY / GREY BOX MOCKUPS
MEDIUM FIDELITY / COLOR APPLIED MOCKUPS
HIGH FIDELITY DESIGNS
HIGH FIDELITY MOCKUPS / DESIGNS
THANK YOU!
