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SUPERVISOR TO ATTACH PROCESSING LABEL HERE
Figures
Words
STUDENT NUMBER Letter
Victorian Certificate of Education 2012
VISUAL COMMUNICATION AND DESIGNWritten examination
Wednesday 14 November 2012 Reading time: 9.00 am to 9.15 am (15 minutes) Writing time: 9.15 am to 10.45 am (1 hour 30 minutes)
QUESTION AND ANSWER BOOK
Structure of bookNumber of questions
Number of questions to be answered
Number of marks
8 8 90
• Studentsarepermittedtobringintotheexaminationroom:pens,leadandcolouredpencils,water-basedpensandmarkers,highlighters,erasers,sharpeners,rulers,setsquares,protractors,compasses,andcircleandellipsetemplates.
• StudentsareNOTpermittedtobringintotheexaminationroom:blanksheetsofpaperand/orwhiteoutliquid/tape.
• Nocalculatorisallowedinthisexamination.
Materials supplied• Questionandanswerbookof17pages.• Resourcebookof10pages.
Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.
• AllwrittenresponsesmustbeinEnglish.
At the end of the examination• Youmaykeeptheresourcebook.
Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.
©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2012
2012VISCOMEXAM 2
Question 1Belowareillustrationsrepresentingfourdrawingsystemsthatareusedtoproducevisualcommunications.
1.
2.
AA
SECTION A-A
3.
4.
Numbertheboxesbelowtomatcheachillustrationwiththerelevantdrawingsystem.
isometric two-pointperspective
orthogonal oblique
4marks
InstructionsAnswerallquestionsinthespacesprovided.
3 2012VISCOMEXAM
TURN OVER
Question 2
Figure 1
ChangeormanipulateFigure1todemonstrateyourunderstandingofthedesignelementorprincipleindicatedbeneatheachbox.
form line
scale proportion
8marks
2012VISCOMEXAM 4
Question 3Figure2isanisometricdrawingofanobject.Completethethird-angleorthogonaldrawingoftheobjectbyaddingthemissinglinesaccordingtoAustralianStandardsconventions.ArrowAindicatesthefrontview.
A
Figure 2
3marks
2012VISCOMEXAM 6
Question 4 –continued
Question 4Figure3isalinedrawingofaphotographer’scamerabag.Usingtone,line,textureandcolour,renderthebagtoenhanceitsform.
Yourresponsemustshow
• alightsourceindicatedbyanarrow
• shadowscastbythelightsourceontothebagandtheground.
Thebag
• includingthehandleandstrapismadefromfabric
• hasacontrastingstrip
• hasstrapbucklesmadefrompolishedchrome.
Thereferencematerialonpage3intheresourcebookmaybeusedtoassistyouwiththisquestion.
Completeyouranswerinthespaceprovidedonpage7.
chrome strap buckles
handle
fabric
contrasting strip
strap
Figure 3
2012VISCOMEXAM 8
Question 5–continued
Question 5Figure4isathird-angleorthogonaldrawingofaUSBhousing.ProduceacorrectlyproportionedisometricdrawingoftheUSBhousingfromthedirectionofarrowA.Completeyouranswerinthespaceprovidedonpage9.
A
USB
hou
sing
Figure 4
2012VISCOMEXAM 10
Question 6–continued
Question 6Onpages4and5oftheresourcebookaretwoexamplesofvisualcommunication.
Chooseoneexampleandanswerallpartsofthisquestion,referringtothisexample.
Indicateyourchosenexample
a. Listtwospecificcharacteristicsofthepossibletargetaudience.
2marks
b. Describehowdifferentmediaandmaterialsmayhavebeenusedthroughoutthedesignprocess.
media
materials
6marks
c. Describethewayletterformisusedincollaborationwithimageryinthevisualcommunication.Inyourresponse,discusshowthisassistsinconveyinginformationand/orideas.
5marks
11 2012VISCOMEXAM
TURN OVER
d. Selectonedesignprincipleanddescribehowithasbeenusedtocreatebalanceinthecomposition.
designprinciple
description
3marks
2012VISCOMEXAM 12
Question 7–continued
Question 7
The brief: Moonlight Cinema 2009/2010The clients: Moonlight Cinema and Ford FiestaDesign studio: Naughtyfish graphic design studioMoonlightCinemaisAustralia’slargestoutdoorcinemachain.Filmsarescreenedduringsummereveningsingardensandparks.NaughtyfishgraphicdesignstudiohasdesignedthesummerseasonidentityandpromotionalmaterialforMoonlightCinema.Itsimaginativeandcreativedesignsolutionsoftenincludeplayfulelements.
Onpages6and7oftheresourcebookarefull-colourimagesdesignedbyNaughtyfishforthe2009/2010summerseason.Youarerequiredtousetheseimageswhenansweringthisquestion.
a. IdentifyandexplainoneconstraintorconsiderationthatmayhavebeenincludedintheMoonlightCinemadesignbrief.(Inyourresponse,refertotextand/orimageryfoundinoneexamplefrompage6or7oftheresourcebook.)
constraintorconsideration
explanation
3marks
b. IndicateanddescribetworesourcesthattheNaughtyfishdesignteammayhaveusedtodeveloptheirideasforMoonlightCinema̓simagery.
4marks
13 2012VISCOMEXAM
Question 7–continuedTURN OVER
Figure 5
Figure5isoneoftheitemsfromtherangeofpromotionalmaterialcreatedaspartoftheMoonlightCinemabrief.
c. i. Identify the presentation format used and the context in which the presentation format could be located.
presentation format
context
ii. Discuss how this presentation format relates to the full range of promotional material on pages 6 and 7 of the resource book.
2+2=4marks
2012VISCOMEXAM 14
Question 7 –continued
Figure 6
Figure6isaT-shirtproducedaspartoftheMoonlightCinemapromotionalrange.
d. IdentifyanddiscusstwomethodstheNaughtyfishdesignteammayhaveusedthroughoutthedesignprocesstodesignand/orproducetheT-shirt.
method1
method2
6marks
15 2012VISCOMEXAM
TURN OVER
e. BelowisaseriesofbuttonsinspiredbytheMoonlightCinemabrief.Completetheseriesbydesigninganoriginalandmatchingfourthbutton.ImagesfromtheMoonlightCinemabrieffoundintheresourcebookonpages6and7maybeusedforinspiration.Designyourbuttonintheblankcirclebelowandnameitusingthelineprovided.
RedRidingHood thetroll
teddybear
6marks
2012VISCOMEXAM 16
Question 8–continued
Question 8
Ero CyclesEroCyclesisaMelbourne-basedcompanythatspecialisesinmanufacturingandsellingcustom-builtbicycles.EroCyclesallowstheircustomerstheopportunitytopick,chooseandswapdifferentpartsandcolourstocreateaunique-lookingbicycle.EroCyclesthenbuilds,boxesandshipsthenewbicycletothecustomer’sdoor.Theendresultisahigh-qualitybicyclebuilttoanindividual̓sneedsanddesires.
EroCycleshaseverythingacyclingenthusiastwouldrequire,includingreplacementparts,bicycleaccessoriesandclothing.
EroCyclesrequiresaconceptforthefrontofaT-shirtthatwillbewornbystaffworkinginitswarehouseandshop.TheT-shirtwillalsobesoldtocustomersand,therefore,needstoreflectthetargetaudience.
YouarerequiredtodesignthegraphicsforthefrontoftheT-shirt.
Yourdesignmust
• includethenameofthebicyclecompany
• useshapeandcolourtocreatebicycle-relatedimagery
• emphasiseandmanipulatethedesignelementletterform
• effectivelyapplythedesignprincipleofrepetition
• effectivelyapplythedesignprincipleoffigure-ground.
Thereferencematerialonpages8–10intheresourcebookmaybeusedtoassistyouwiththisquestion.
Produceyourfinaldesigninthespaceprovidedonpage17.
17 2012VISCOMEXAM
END OF QUESTION AND ANSWER BOOK
CompleteyouranswertoQuestion 8inthespaceprovided.
12marks
Victorian Certificate of Education 2012
VISUAL COMMUNICATION AND DESIGN
Written examination
Wednesday 14 November 2012 Reading time: 9.00 am to 9.15 am (15 minutes) Writing time: 9.15 am to 10.45 am (1 hour 30 minutes)
RESOURCE BOOK
Instructions• Aquestionandanswerbookisprovidedwiththisresourcebook.• Refertoinstructionsonthefrontcoverofthequestionandanswerbook.• Youmaykeepthisresourcebook.
Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.
©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2012
2012VISCOMRESOURCEBOOK 4
Question 6 –continuedTURN OVER
Reference material for Question 6
Example A2004 State of Design Exhibition
5 2012VISCOMRESOURCEBOOK
TURN OVER
Reference material for Question 6
front back
Example BTick Tok Café & Patisserie business card
Due to copyright restriction,this material is not supplied.