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Ways of Analyzing Visual Args
As you view a visual object, think about: Design Elements Compositional Features of drawings or
photographs Genre
We'll look at each of these in turn.
Design Elements (cont.)
Use of space and layout page size & type of paper proportion of text to white space arrangement of text on page use of highlighting elements (bulleted lists,
tables, boxes, sidebars, etc.) use of headings; breaking text into visual
units
Design Elements (cont.)
Use of color variations in font color for effect use of color in images or graphics use of background tints and colored shading
Compositional Features (cont.)
Distance from subject close-up
increase intensity suggest importance of subject
long shot blend subject into background emphasize surroundings
Compositional Features (cont.)
Orientation of image and camera angle above subject, below subject, etc? facing subject or behind subject
Point of view Use of color
Compositional Features (cont.)
Compositional special effects blurring blending realistic & unrealistic images
Juxtaposition of images how do images in scene relate to each other?
Manipulation of images air-brushing cropped for emphasis? background removal
Compositional Features (cont.)
Settings, furnishing, & props Characters, roles, actions
image tells a story? what are people in image doing?
Presentation of images multiple images – how do they relate to each
other? how does text relate to images?
Genres
Posters & fliers Public Affairs/Advocacy Cartoons Web pages Many more...
Think about intended audience.
Think about source
What do they say about image?
Analysis of Visual Arg
Analyze visual argument using three categories (and subcategories) we just talked about design elements compositional features genre
Looks at specific elements and figure out what argument is being made