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Visual

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You can place artwork across the centre fold but be aware that if these two pages are to be printed on separate sheets, some misalignment may occur

figure/ground

similarityproximityclosurecontinuance

translationrotationreflectionglide/reflectiondilation

symmetric balanceasymmetric balanceambiguous balanceneutral balance

You can place artwork across the centre fold but be aware that if these two pages are to be printed on separate sheets, some misalignment may occur

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first proposed by Gestalt psychologists to ac-count for the observation that humans naturally perceive objects as organized patterns and ob-jects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

principles of grouping

aka: Gestalt laws of grouping

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VVV

VVVV

V

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Figure/Ground

- Well defined objects stand out against a less distinct backround.

VV V

VVV

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Similarity- O

bjects that resemble one another are often percieved as a group.

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Proxim

ity- Elements in close range are identified as a set.

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Clo

sure- A

n incomplete object is identified as a w

hole when the view

er’s eye completes m

issing information.

UU

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AA

AAAAAA

AA

AAAA

AAAAAAA

AAA AA AA

AA

AAAA

A A

AAA A

AA

A A

AA

AAAAAA

AA

AAAA

AAAAAAA

AAA AA AA

AA

AAAA

A A

AAA A

AA

A A

AA

AAAAAA

AA

AAAA

AAAAAAA

AAA AA AA

AA

AAAA

A A

AAA A

AA

A A

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Co

ntin

uance- Figures tend to be integrated into perceptual w

holes when in alignm

ent and implying a m

utual direction.

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first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as or-ganized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

symmetric operations

symmetry

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Translation- The figure is m

apped out into equal linear points of correspondence

LLL

L

LL

L

LLL

LLL

LLLL

LL L

LLLLL

LL

LL

LLL L

LL L

LL L

LL

LLL

LLL

LLL

LL

L LL

L L L L L

L L L L LL L L L L

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O OO OOO

OOO OO O

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Rotation- T

he figure is turned on a predetermined point. A

ll elements are at a fixed distance from

the axis.

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Reflection- T

he figure is rotated on the plane 180 degrees. The result is a m

irrored image. RR RR

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Glide R

eflection- Figure is rotated from the plane 180 degrees, gliding into a new

position.

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Dilation- A

n element changes in size at regular intervals

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e

eee

ee

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ee e

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ee

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first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as or-ganized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

aka: Gestalt laws of grouping

compositional balance

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symm

etric balance a reasonably concise definition of the visual principle goes over here in this arear r

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11 1

111

111111

111

1111 11 111

1

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asymm

etric balance a reasonably concise definition of the visual principle goes over here in this area

111 1111

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ambigous balance a reasonably concise definition of the visual principle goes over here in this area

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nuetral balance a reasonably concise definition of the visual principle goes over here in this area***

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your preferred name

some neato really swell commentary about the process and or finished product would be nice to put in here bud-dies. right in here add a couple of well-crafted thoughts ok that’s more than three sentence long ending with the blog url/tag of this project.

desn

200 in the graphic design program

at the kcai—m

ichael kidwell, assistant professor.

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