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2016 SWISS & ITALIAN FESTA FAMILY FESTA DAY
VISITOR SURVEY RESULTS
Prepared by ITESA
PO Box 1421
Vic, 3354 [email protected]
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TABLE OF CONTENTS
Key observations .................................................................................................................. 4
Attendee numbers ............................................................................................................ 5
A total of 1840 visitors attended the family festa day. .................................................... 5
Attendee demographics ................................................................................................... 5
Street parade .................................................................................................................... 5
Travel and accommodation .............................................................................................. 5
Tourist attractions ............................................................................................................ 5
Estimated economic impact (eei) ................................................................................................. 6
Ripple effect ...................................................................................................................... 6
Methodology ........................................................................................................................ 7
Survey type ....................................................................................................................... 7
Itesa was commissioned to carry out a face to face survey of attendees at the event. The survey question list was loaded onto ipads, which were used to record the responses to the questions. .............................................................................................. 7
Survey design .................................................................................................................... 7
Survey period .................................................................................................................... 7
Completed surveys ........................................................................................................... 7
Survey team ...................................................................................................................... 8
Survey team performance ................................................................................................ 8
Survey question list .......................................................................................................... 8
Attendee comments ............................................................................................................. 9
Detailed question list results ................................................................................................ 9
The data below shows in detail responses to all the questions asked, and their percentage of total responses for your consideration. ........................................................................... 9
Q 1. Where are/were you when you completed the survey? ............................................ 10
Q 2. Gender? ............................................................................................................................ 11
Q 3. Is your heritage swiss or italian? ................................................................................... 12
Q 4. Was the swiss italian festa the main reason you came to hepburn springs today? .................................................................................................................................................... 13
Q 5. How did you hear about the event? .............................................................................. 14
Q 6. You answered other, how did you hear about the event? ......................................... 15
Q 7. Did you watch the street parade before attending the family festa day? ................ 16
Q 8. What is your age group? ................................................................................................ 17
Q 9. Which best describes how you attended the swiss italian festa? ............................ 18
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Q 10. How many people made up your family group? ....................................................... 19
Q 11. How many people made up your organised group? ................................................ 20
Q 12. How many times have you attended the swiss italian festa? ................................. 21
Q 13. How did you travel to and return from the swiss italian festa? ............................... 22
Q 14. What did it cost you to travel to and return home from the swiss italian festa? ... 23
Q 15. You answered more than $500, how much did it cost? .......................................... 24
Q 16. In relation to hepburn springs where do you live? .................................................... 25
Q 17. Did you stay overnight in paid accommodation as a result of attending the swiss italian festa? .............................................................................................................................. 26
Q 18. What type of accommodation did you choose? ........................................................ 27
Q 19. How many nights did you stay? .................................................................................. 28
Q 20. How many adults shared your accommodation? ..................................................... 29
Q 21. What would you estimate it cost for your accommodation and meals during your stay? .......................................................................................................................................... 30
Q 22. You answered no to staying in paid accommodation please state where you stayed? ...................................................................................................................................... 31
Q 23. What would you estimate you will spend on food and drinks on site at the family festa day? ................................................................................................................................. 32
Q 24. Will you be doing any retail shopping in the area as a result of attending the swiss italian festa? ................................................................................................................... 33
Q 25. What would you estimate you spent on retail shopping? ........................................ 34
Q 26. Will you be visiting any tourist attractions in the area as a result of attending the swiss italian festa? ................................................................................................................... 35
Q 27. What would you estimate you spent/will spend visiting tourist attractions in the area? .......................................................................................................................................... 36
Q 28. What did you like the best about this years swiss italian festa? ............................ 37
Q 29. How likely are you to return to hepburn springs within the next 12 months? ....... 38
Q 30. Is there anything that you would like included or deleted from the event program? (a few words only) .................................................................................................................... 39
Q 31. Will you attend the swiss italian festa day next year? ............................................. 40
Q 32. Would you like to become a financial supporter of this great event? .................... 41
Q 33. You answered yes, please provide your phone number or email address and we will contact you. ........................................................................................................................ 42
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EXECUTIVE SUMMARY
Background
ITESA was commissioned by the Hepburn Shire Council and the Swiss & Italian Festa committee to carry out Market Research of attendees at the Family Festa Day held on Saturday 22nd October 2016. The event was held at the Hepburn Springs Reserve and this was the first time that ITESA has conducted this Market Research. The street parade was also included in the Market Research.
Purpose
The main purpose of this research is,
a. To estimate the Economic Impact of the event b. To identify attendee acceptance of the event c. To identify changes that could improve the presentation of the event to
encourage more visitors to the event.
Objectives
1. Identify attendee demographic; determine the proportion of attendees as, Local, Regional, Interstate and Overseas visitors to the event.
2. Identify how people traveled to event and their cost of travel. 3. Identify the forms of communication that attracted visitors to the event. 4. Identify the number of bed nights, type of accommodation, length of stay, and
cost of accommodation. 5. Identify if visitors would visit tourist attractions in the area as a result of
attending the event. 6. Identify visitor spend in areas such as, Retail Shopping, visiting Tourist
attractions, and Dining, as a result of attending the event. 7. Identify visitor spend whilst at the event
KEY OBSERVATIONS
The following key observations are taken from responses to the questions asked as the survey was undertaken. They provide a brief overview of the responses and further detail is available in the data presented in the questions/graphs 1 to 33 below.
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Attendee numbers
A total of 1840 visitors attended the Family Festa Day.
Attendee demographics • 47.6% of respondents were male and 52.4% were female. • 23.3% were part of an organized group. • Visitor heritage was Swiss 11% and Italian 17.8% • Family groups, 52.7% • Family group size of 4, 36.4% • The age group of 36-‐45 highest at 30.1%
Street Parade • 72.8% of visitors watched the street parade before attending the Family Festa Day.
Travel and accommodation • Accommodation type;
o Self contained 36% o Motel 32% o B&B 16% o Hotel 12%
• Night stays; o 1 night = 44% o 2 nights = 44% o 4 nights = 8% o 5 nights = 4%
• Place of residence: o Daylesford and within 25km = 36.7% o Hepburn Springs = 17.7% o Melbourne = 23.8% o Other parts of Victoria = 10.2%
• Travel Mode; o Car = 88.4% o Bus = 3.4% o Walked 8.2%
Tourist attractions • 25% will attend tourist attractions
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ESTIMATED ECONOMIC IMPACT (EEI)
The EEI has been produced using the ITESA model. The ITESA model varies in some ways from other models as it captures visitor expenditure in specific areas nominated by survey respondents and is not taken as an average across states or regions as is the case with some other models. The ITESA model is continually being improved to ensure that the outcomes are as accurate as possible. As the data used to generate the EEI is provided by event attendee’ responses taken at the Family Festa day and the Street Parade on Saturday 22nd October 2016. There will always be limitations as to the accuracy of the data, but this limitation is present in all models that rely on user feedback.
The table below shows the Estimated Economic Impact generated by the Swiss & Italian Festa 2016.
Estimated Economic Impact Report Summary 2016 Swiss & Italian Festa ACCOMMODATION & MEALS $157,806 TRAVEL $168,347 TOIURIST ATTRACTIONS $106,694 RETAIL SHOPPING $111,167 EVENT SPEND -‐ FOOD & DRINKS $153,014
Total Economic Impact $697,028
Ripple effect With an event of this magnitude the economic benefits are not only generated locally; they can and do have an economic benefit in areas in the local region and interstate. This is called a ripple effect. It is difficult and costly to measure the ripple effect, however, it is important to understand that it exists and that many businesses and organisations outside of Hepburn Springs benefit to varying degrees from the running of the Swiss & Italian Festa.
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GENERAL SUMMARY
The weather condition was overcast with showers throughout the day. Many visitors arrived early to enjoy the many stalls and activities available. Unfortunately the event was closed down at 1.30pm owing to poor weather conditions.
METHODOLOGY
Survey Type
ITESA was commissioned to carry out a face to face survey of attendees at the event. The survey question list was loaded onto iPads, which were used to record the responses to the questions.
Survey Area
The survey area was the grassed area between the Spa Baths building and the Pavilion Café.
Survey Design
The survey was designed to capture data as required in “Objectives” above. Locals or people living within a specified kilometer radius may not be asked the same questions as those respondents who live outside of the specified radius. This design feature allows for more questions to be included in the question list without necessarily increasing the time taken to survey the attendee.
Survey Period
The survey period commenced at 10am at the start of the Street Parade. Two members of the ITESA survey team approached visitors on each side of Main Street and continued down to Ninth St. The remaining survey team members commenced surveys in the Family Festa Day area in the Hepburn Springs Reserve at 10.30am. The survey period was to finish at 3.30pm however as the event was shut down at 1.30pm. A meal break of 30 minutes was included in the survey period.
Completed Surveys
A total of 144 face-‐to-‐face surveys were completed during the survey period.
For the first time ITESA also provided an online link to the survey and a total of 2 surveys were completed online. The online survey period was extended and shut down on the 29th October. In total, 146 surveys were completed during both the face to face and on line survey period.
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Survey Team
The survey team provided by ITESA consisted of 5 members. Between the hours of 10 am and 1.30pm the survey team approached attendees at various locations around the event venue, and asked them to participate in the survey.
To ensure that people were not surveyed twice, they were first asked if they had already completed the survey.
The responses to the face-‐to-‐face survey were collected using iPads supplied by ITESA. Attendees could view the question and their response on the iPad. If they were not satisfied with their response to a particular question, they had the opportunity to change their response, as they could go back to previous questions at any time.
Survey Team Performance
To ensure that the desired number of surveys were completed the survey team performance was also measured. The data shows that each survey team member collected 7.1 surveys per hour, giving an average time of approximately 8.45 minutes per completed survey. The adverse weather conditions contributed to this outcome.
To assist in gaining the required number of completed surveys the survey team members were strategically placed at the more popular vantage points around the event location.
Survey question list
The survey question list was designed to quickly and accurately gather responses to key questions, with minimal interference. None of the questions asked were mandatory, and some questions only appeared to certain respondents based on how they answered previous questions, which is why the total number of responses to different questions may vary.
The 2016 survey question list consisted of 34 questions. The questions were mainly multi choice, single response type questions. Whilst the list was extensive visitors were comfortable with the time taken to complete the survey.
Very few visitors refused to take the survey, and most thought it was a great way for them to assist the event organisers in gathering vital data. Those who would not complete the survey indicated the wet conditions as their reason.
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ATTENDEE COMMENTS
While event attendees were completing the survey they made comments to the survey team that despite the weather they still enjoyed the event and were sympathetic towards the organisers.
DETAILED QUESTION LIST RESULTS
The data below shows in detail responses to all the questions asked, and their percentage of total responses for your consideration.
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Q 1. WHERE ARE/WERE YOU WHEN YOU COMPLETED THE SURVEY? The graph below shows the location and number of surveys where visitors were surveyed. As the street parade lasted approximately 30 minutes with participants and visitors walking to the Family Festa Day, the numbers survey at the Family Festa day 86.3% of the total surveyed.
STATISTICS
# Answer Responses % 1 Street Parade 18 12.3 2 Family Festa Day 126 86.3 3 On line 2 1.4
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Q 2. GENDER? The 2016 data shows that 52.4% of visitors were female with 47.6% male. This result is consistent with other event surveys undertaken.
STATISTICS
# Answer Responses % 1 Male 69 47.6 2 Female 76 52.4 3 Prefer not to say 0 0
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Q 3. IS YOUR HERITAGE SWISS OR ITALIAN? This question was asked to identify the heritage of visitors to the event. 17.8% of visitors were Italian and 11% were Swiss. 78% recorded neither, Swiss or Italian as their heritage.
STATISTICS
# Answer Responses % 1 Swiss 16 11 2 Italian 26 17.8 3 Neither 104 71.2
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Q 4. WAS THE SWISS ITALIAN FESTA THE MAIN REASON YOU CAME TO HEPBURN SPRINGS TODAY? This question was asked to identify if the Swiss Italian Festa was the main reason they came to Hepburn Springs today. The data shows that 62.5% indicated a YES response to the question. This result shows that despite the poor weather condition the Family Festa Day attracted many visitors to Hepburn Springs.
STATISTICS
# Answer Responses % 1 Yes 90 62.4 2 No 27 18.8 3 I live in Hepburn Springs 27 18.8
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Q 5. HOW DID YOU HEAR ABOUT THE EVENT? Previous attendance was the main way people heard about the Swiss Italian Festa with 41.5% of visitors indicating this. Word of Mouth was the next highest response with 35.4% followed by street signage.
Interestingly, Social media and website 2.7% and 1.4% respectively. Local papers recorded 4.1% response.
STATISTICS
# Answer Responses % 1 Website 2 1.4 2 Local papers 6 4.1 3 Radio 1 0.7 4 Street signage 12 8.2 5 Social media 4 2.7 6 Word of mouth 52 35.4 7 Previous attendance 61 41.5 8 Other 9 6.1
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Q 6. YOU ANSWERED OTHER, HOW DID YOU HEAR ABOUT THE EVENT? 6.1% of respondents indicated other ways that they heard about the Swiss & Italian Festa and their responses are listed below.
RESULTS
We live in Daylesford and kids go to local school No No Involvement School School Kinder School advertising The signage
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Q 7. DID YOU WATCH THE STREET PARADE BEFORE ATTENDING THE FAMILY FESTA DAY? This is a great result with 72.8% of visitors indicating that they watched the street parade before attending the Family Festa day. This result shows the importance that the street parade has on the outcome of this event.
STATISTICS
# Answer Responses % 1 Yes 91 72.8 2 No 34 27.2
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Q 8. WHAT IS YOUR AGE GROUP? This result shows the largest number of visitors were in the 36-45 year bracket, followed by the 46-55 year bracket of 22.6%. It was also good to see the under 18 year bracket represented by 4.8%. Interestingly the 18-25 year bracket was represented by 2.1% of visitors. There may be an opportunity for future events to look at ways to increase the attendance of this age bracket. The 56 year and older brackets combined represented 30.8% of visitors.
STATISTICS
# Answer Responses % 1 Under 18 years 7 4.8 2 18-‐25 years 3 2.1 3 26-‐35 years 14 9.6 4 36-‐45 years 44 30.1 5 46-‐55 years 33 22.6 6 56-‐65 years 19 13 7 66-‐75 years 20 13.7 8 76 years and older 6 4.1
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Q 9. WHICH BEST DESCRIBES HOW YOU ATTENDED THE SWISS ITALIAN FESTA? This question was asked to gather data about how visitors attended the event. 52.7% of visitors attended as a family group, with 20.5% attending as a couple. A great result of 23.3% for “Part of an organized group” was also recoded. The promotion of the event through bus companies and rail is a great way to attract groups from neighboring cities and towns.
STATISTICS
# Answer Responses % 1 Single 5 3.4 2 Couple 30 20.5 3 Family group 77 52.7 4 Part of an organised group 34 23.3
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Q 10. HOW MANY PEOPLE MADE UP YOUR FAMILY GROUP? The family group size of 4 indicated the highest with 36.4% of visitors in this range. Group size of 3 was the next highest with 28.6% of visitors. These two groups accounted for 65% of visitors to the event. The result shows that the event appeals to the family groups.
STATISTICS
# Answer Responses % 1 2 9 11.7 2 3 22 28.6 3 4 28 36.4 4 5 10 13 5 6 2 2.6 6 7 1 1.3 7 8 2 2.6 8 9 0 0 9 10 0 0 10 More than 10 3 3.9
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Q 11. HOW MANY PEOPLE MADE UP YOUR ORGANISED GROUP? This result shows that organized groups play a major role in attracting visitors to this event with groups of 10 visitors or more being recorded by 76.5% of respondents.
STATISTICS
# Answer Responses % 1 2 1 2.9 2 3 0 0 3 4 3 8.8 4 5 2 5.9 5 6 2 5.9 6 7 0 0 7 8 0 0 8 9 0 0 9 10 0 0 10 More than 10 26 76.5
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Q 12. HOW MANY TIMES HAVE YOU ATTENDED THE SWISS ITALIAN FESTA? What great result, with 37.7% of respondents indicating that they have attended the Swiss & Italian Festa, 6 or more times. The event also attracted 32.2% of visitors who attended for the first time whilst those who attended 2 and 4 times were indicated by 9.6% respectively.
STATISTICS
# Answer Responses % 1 1 47 32.2 2 2 14 9.6 3 3 10 6.8 4 4 14 9.6 5 5 6 4.1 6 6 or more 55 37.7
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Q 13. HOW DID YOU TRAVEL TO AND RETURN FROM THE SWISS ITALIAN FESTA? The mode of transport is import as it shows how visitors travelled to the event. The data is also important when calculating the economic value the event generates. The result shows that 88.4% indicated that they travelled to the event by car and 3.4% came by bus. 8.2%of visitors took the opportunity to walk to the event.
STATISTICS
# Answer Responses % 1 Car 130 88.4 2 Bus 5 3.4 3 Train 0 0 4 Motor bike 0 0 5 Walked 12 8.2 6 Plane 0 0 7 Plane & hire car 0 0 8 Motor Home 0 0 9 Taxi 0 0
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Q 14. WHAT DID IT COST YOU TO TRAVEL TO AND RETURN HOME FROM THE SWISS ITALIAN FESTA? Respondents to this question show that significant expense was generated by the cost of travel. 85% indicated that they spent up to $50 on travel, with another 9.8% indicating they spent up to $100 on travel. Some respondents indicated they spent up to $500 on travel with no one spending more than $500,
STATISTICS
# Answer Responses % 1 >$50 113 85 2 $51-‐$100 13 9.8 3 $101-‐$200 2 1.5 4 $201-‐$300 2 1.5 5 $301-‐$400 1 0.8 6 $401-‐$500 2 1.5 7 More than $500 0 0
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Q 15. YOU ANSWERED MORE THAN $500, HOW MUCH DID IT COST?
NO RESULTS
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Q 16. IN RELATION TO HEPBURN SPRINGS WHERE DO YOU LIVE? What a great result for the event, with visitors travelling long distances to attend the Swiss & Italian Festa. The data below not only shows that the event attracts many local visitors but it also attracts many visitors from Regional areas of Victoria and from Interstate.
The data shows that 36.7% of visitors live within a 25km radius of Daylesford whilst 17.7% live in Hepburn Springs. 23.8% of visitors indicated they live in Melbourne and 10.2% live in other parts of Victoria which are not shown in the results below.
Other States where visitors live were, ACT, QLD, NT and SA. No visitors were recorded from overseas.
STATISTICS
# Answer Responses % 1 Hepburn Springs 26 17.7 2 Daylesford/Within 25 km's 54 36.7 3 Bendigo 5 3.4 4 Geelong 0 0 5 Melbourne 35 23.8 6 Ballarat 7 4.8 7 Other parts of Victoria 15 10.2 8 SA 1 0.7 9 WA 0 0 10 NT 1 0.7 11 QLD 1 0.7 12 NSW 0 0 13 ACT 2 1.4 14 TAS 0 0 15 Overseas 0 0
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Q 17. DID YOU STAY OVERNIGHT IN PAID ACCOMMODATION AS A RESULT OF ATTENDING THE SWISS ITALIAN FESTA? The data shows that 17% of visitors to the Swiss & Italian Festa stayed overnight in paid accommodation as a direct result of attending the festival.
STATISTICS
# Answer Responses % 1 Yes 25 17 2 No 122 83
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Q 18. WHAT TYPE OF ACCOMMODATION DID YOU CHOOSE? Visitors who indicated that they stayed overnight in paid accommodation indicated that “Self Contained” type accommodation was the main type chosen with 36% indicating this as their choice.
32% of visitors indicated that they stayed in Motel type accommodation and 16% stayed in B&B type accommodation. 12% also indicated that Hotel was their accommodation preference.
STATISTICS
# Answer Responses % 1 Hotel 3 12 2 Motel 8 32 3 B&B 4 16 4 Caravan Park 1 4 5 Self Contained 9 36 6 Camping Ground 0 0
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Q 19. HOW MANY NIGHTS DID YOU STAY? Attracting visitors to the Swiss & Italian Festa is good and getting them to stay overnight is fantastic for the local economy. As a direct result of the Swiss & Italian Festa “Single” night stays were recorded by 44% of visitors and 2 night stays were also recorded by 44% of visitors.
The event also attracted 8% of visitors to stay 4 nights and an additional 4% to stay 5 nights.
STATISTICS
# Answer Responses % 1 1 11 44 2 2 11 44 3 3 0 0 4 4 2 8 5 5 1 4 6 6 0 0 7 7 0 0 8 8 0 0 9 9 0 0 10 10 0 0
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Q 20. HOW MANY ADULTS SHARED YOUR ACCOMMODATION? The data shows that 60.9% of visitors indicated that 2 people shared their accommodation. Those who shared as single and those who shared with 4 both recorded 17.4% of visitors.
4.3% indicated that 6 people shared their accommodation.
STATISTICS
# Answer Responses % 1 1 4 17.4 2 2 14 60.9 3 3 0 0 4 4 4 17.4 5 5 0 0 6 6 1 4.3 7 7 0 0 8 8 0 0 9 9 0 0 10 10 0 0 11 11 or more 0 0
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Q 21. WHAT WOULD YOU ESTIMATE IT COST FOR YOUR ACCOMMODATION AND MEALS DURING YOUR STAY? The data shows considerable expenditure for accommodation and meals as a result of attending the Swiss & Italian Festa, not just for those who attended the Family Fiesta Day.
The graph shows the expenditure indicated by respondents.
STATISTICS
# Answer Responses % 1 up to $100 0 0 2 $101-‐$200 4 16 3 $201-‐$300 5 20 4 $301-‐$400 3 12 5 $401-‐$500 3 12 6 $501-‐$600 3 12 7 $601-‐$700 1 4 8 $701-‐$800 2 8 9 $801-‐$900 0 0 10 $901-‐$1000 2 8 11 More than $1000 2 8
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Q 22. YOU ANSWERED NO TO STAYING IN PAID ACCOMMODATION PLEASE STATE WHERE YOU STAYED? Visitors to the Swiss & Italian Festa who did not stay in paid accommodation were asked to indicate where they stayed. The data shows that 5.8% stayed with family or friends.
STATISTICS
# Answer Responses % 1 With family/friends 7 5.8 2 In our own Holiday home 0 0 3 In my own home 114 94.2
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Q 23. WHAT WOULD YOU ESTIMATE YOU WILL SPEND ON FOOD AND DRINKS ON SITE AT THE FAMILY FESTA DAY? Determining how much visitors spend whilst at the event is difficult so this question was included to measure the amount of money spent. The responses to this question show that substantial money was spent at the Family Festa Day.
43.2% of respondents indicated that they spent up to $50 whilst 30.8% indicated that they spent up to $25. Those who spent up to $75 was recorded at 8.9%. Some visitors spent more than $300.
STATISTICS
# Answer Responses % 1 0 12 8.2 2 Up to 25 45 30.8 3 $26-‐$50 63 43.2 4 $51-‐$75 13 8.9 5 $76-‐ $100 4 2.7 6 $101-‐$150 2 1.4 7 $151-‐$200 1 0.7 8 $201-‐$250 2 1.4 9 $251-‐$300 1 0.7 10 More than $300 3 2.1
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Q 24. WILL YOU BE DOING ANY RETAIL SHOPPING IN THE AREA AS A RESULT OF ATTENDING THE SWISS ITALIAN FESTA? An event such as the Swiss & Italian Festa attracts visitors who may spend money elsewhere in the community. This is called “leaching”. Visitors to the Swiss & Italian Festa we also asked if they would be doing any retail shopping whilst attending the event.
The data shows that 30.6% of visitors indicated that they would do retail shopping as a result of attending the Swiss & Italian Festa.
STATISTICS
# Answer Responses % 1 Yes 44 30.6 2 No 100 69.4
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Q 25. WHAT WOULD YOU ESTIMATE YOU SPENT ON RETAIL SHOPPING? Respondents were asked to estimate their spend in relation to retail shopping. The graph shows that 36.4% indicated that they spent up to $100 and 27.3% indicated that they spent up to %50.
The next highest spend up to $200was recorded by 18.2% of respondents. Some 2.3% of respondents indicated that they spent up to $500. These results provide a boost to the local economy and are directly related to the Swiss & Italian Festa.
STATISTICS
# Answer Responses % 1 Up to $50 12 27.3 2 $51-‐$100 16 36.4 3 $101-‐$200 8 18.2 4 $201-‐$300 3 6.8 5 $301-‐$400 4 9.1 6 $401-‐$500 1 2.3 7 $501-‐$600 0 0 8 $601-‐$700 0 0 9 $701-‐$800 0 0 10 More than $800 0 0
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Q 26. WILL YOU BE VISITING ANY TOURIST ATTRACTIONS IN THE AREA AS A RESULT OF ATTENDING THE SWISS ITALIAN FESTA? 25% of respondents indicated that they will be visiting tourist attractions in the area as a result of attending the Swiss & Italian Festa. This shows that the Swiss & Italian Festa benefits other tourist attractions in the area.
STATISTICS
# Answer Responses % 1 Yes 36 25 2 No 108 75
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Q 27. WHAT WOULD YOU ESTIMATE YOU SPENT/WILL SPEND VISITING TOURIST ATTRACTIONS IN THE AREA? The data shows that 48.6% of respondents indicated that they will spend up to $100 at tourist attractions in the area whilst 28.6% indicated that they would spend up to $200. 8.6% indicated that they would spend between $301 and $500.
STATISTICS
# Answer Responses % 1 Up to $100 17 48.6 2 $101-‐$200 10 28.6 3 $201-‐$300 5 14.3 4 $301-‐$400 1 2.9 5 $401-‐$500 2 5.7 6 $501-‐$600 0 0 7 $601-‐$700 0 0 8 $701-‐$800 0 0 9 $801-‐$900 0 0 10 More than $900 0 0
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Q 28. WHAT DID YOU LIKE THE BEST ABOUT THIS YEARS SWISS ITALIAN FESTA? The street parade was the most popular component of the Swiss & Italian Festa with 22.6% of respondents nominating the parade as what they liked best about the Festa. The variety of food at 16.4% and the Performers were the next two most popular choices.
26% of respondents indicated that they enjoyed all the activities provided at this year’s Swiss & Italian Festa.
STATISTICS
# Answer Responses % 1 Street Parade 33 22.6 2 Family Festa activities 9 6.2 3 Variety of Food 24 16.4 4 Art Exhibitions 1 0.7 5 History & Heritage 12 8.2 6 Performers 21 14.4 7 Fireworks display 8 5.5 8 All the activities 38 26
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Q 29. HOW LIKELY ARE YOU TO RETURN TO HEPBURN SPRINGS WITHIN THE NEXT 12 MONTHS? 58.3% of respondents indicated that they are extremely likely to return to Hepburn Springs within the next 12 months. Another 36.9% indicated they are very likely or likely to return within 12 months. This result will provide a boost to the local economy.
STATISTICS
# Answer Responses % 1 Extremely likely 84 58.3 2 Very likely 27 18.8 3 Likely 26 18.1 4 Somewhat likely 3 2.1 5 Not likely 4 2.8
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Q 30. IS THERE ANYTHING THAT YOU WOULD LIKE INCLUDED OR DELETED FROM THE EVENT PROGRAM? (A FEW WORDS ONLY) Visitors were given the opportunity to suggest anything that would like to be included or deleted in an effort to increase visitation to the event. There were 57 responses to this question.
Some 13/57 responses indicated that they are happy with the event as it is. There was suggestions for better facilities for visitors such as, ATM facility, More food and coffee vendors, seating and tables, under cover area for when it rains.
There are some positive suggestion listed below for consideration.
RESULTS
No just the rain no move it back to April Local food stalls Polenta please polenta and held in April ... Swiss and Italian
food polenta More music A licensed liquor section Licensed bar area undercover areas -‐
free kids activities no it's great event
Held in autumn like previous
More children's activities for less cost
free children activities
free children's activities
Free activities for children
More sunshine
Program put out earlier . Update website
More food stalls more food stalls
Everything is fantastic Vegan sweets and food
Cash out facility Hepburn pavilion cafe need to improve efpos cash availability and customer service
Italian car and motorcycle show
Signs for toilets, more toilets
More shelter
Rain No More coffee & food vendors More novelties, games
No No
No No No No No Pizza relay in Main St No, it's good how it is More free music.
Priced too high No all good
Great event except for bad weather
No Seating shelter polenta
Better weather Tables and chairs Shelter and chairs More on time Speeches after songs Food The rain Removed sugar
foods Atm
Italian and Swiss music upon opening
Removed fairy floss more stalls
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Q 31. WILL YOU ATTEND THE SWISS ITALIAN FESTA DAY NEXT YEAR? An overwhelming 78.1% indicated that they will attend the Swiss & Italian Festa next year. 16.4% at this stage are unsure with only 5.5% indicating that they will not attend. A great result.
STATISTICS
# Answer Responses % 1 Yes 114 78.1 2 Unsure 24 16.4 3 No 8 5.5
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Q 32. WOULD YOU LIKE TO BECOME A FINANCIAL SUPPORTER OF THIS GREAT EVENT? The data shows that 10 respondents indicated that they would like to become a financial supporter of the event.
STATISTICS
# Answer Responses % 1 Yes 10 6.9 2 No 134 93.1
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Q 33. YOU ANSWERED YES, PLEASE PROVIDE YOUR PHONE NUMBER OR EMAIL ADDRESS AND WE WILL CONTACT YOU. The data shows that only 8 respondents provided their contact details to discuss becoming a financial supporter even though 10 indicated they would in the previous question.
RESULTS
0408360101 Ian head [email protected] 0439013338 Scott [email protected] 0459689805 [email protected] 5348 1612 [email protected]
