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September 2013
Gate 7 - AUSTRALIA
Visit California Monthly Activity Report - AUSTRALIA
TABLE OF CONTENTS
Table of Contents AUSTRALIAN MARKET OVERVIEW ........................................................................................... 3
Economy ............................................................................................................................... 3
Airline Updates ..................................................................................................................... 4
Wholesale Updates .............................................................................................................. 5
Consumer Updates .............................................................................................................. 7
OTA Update .......................................................................................................................... 9
Visitcalifornia.com.au Updates ........................................................................................ 10
Social Media ....................................................................................................................... 13
CONSUMER MARKETING CAMPAIGNS ..................................Error! Bookmark not defined.
Marketing Plan 2012/2013 ..................................................Error! Bookmark not defined.
PR HIGHLIGHTS .................................................................................................................... 15
Economy
Australia Economy
CURRENT STATS PREVIOUS MONTH & LY
Unemployment Rate 5.8 % in Sep 2013 (5.8 % Sep,13 – 5.4% Oct,12)
Consumer Price Index 102.8 in Q2 2013 (102.8 Q2,13 – 102 Q4,12)
GDP Growth 2.6% in Q3 2013 (2.6% Q3,13 – 3.1% Q4,12)
New Zealand Economy
CURRENT STATS PREVIOUS MONTH & LY
Unemployment Rate 6.4 % in Q3 2013 (6.4% Q3,13 – 7.3% Q4,12)
Consumer Price Index 1176 in Q2 2013 (1176 Q2,13 – 1169 Q4,12)
GDP Growth 2.5% in Q3 2013 (2.5% Q3,13 – 2.0% Q4,12)
Exchange Rates
AUSTRALIA $1 NEW ZEALAND $1
USD $0.93 (Sep 30, 2012: $1.04) USD $0.83 (Sep 30, 2012: $0.83)
AUSTRALIAN & NZ MARKET OVERVIEW
Airline Updates
Delta and Virgin Australia Delta has been granted approval by the US Dept of Transportation to continue codesharing on Virgin Australia’s current and future routes within Australia for two more years. The order enables Delta to place its DL code on Virgin metal through until 12 Sep 2015. MEANWHILE, Virgin Australia today announced the official launch of its new IFE after a successful trial earlier in the year. Close to 40 VA aircraft operating on domestic & short-haul int’l services went live today with the wireless technology, which allows guests to stream content to their smartphones, tablets and laptops. VA said it expects to have all its 737-800 and Embraer E90 planes equipped with the technology before the end of 2013. Qantas Back in Black Qantas Group have achieved an underlying Profit Before Tax of $192 million for the 2012/13 FY, up from $95 million last financial year. Profit after tax was $6 million, a turnaround from a loss of $244 million for the same period 12 months ago, with a key contributor being a $134 million change to accounting estimates for the 'recognition of passenger revenue when tickets have passed their scheduled travel date'. Qantas International losses were halved, however the long-haul arm of the Australian flag-carrier was still in the red, at a loss of $246 million.
Wholesale Updates Top 20 flight centre group international retail airfares sold in
July 2013 (rank & destination)
1 LONDON 2 AUCKLAND 3 DENPANSAR 4 PHUKET 5 LAS ANGELES 6 BANGKOK 7 NADI 8 NEW YORK 9 HONG KONG 10 SINGAPORE
11 MANILA 12 PARIS 13 HONOLULU 14 CHRISTCHURCH 15 DUBLIN 16 VANCOUVER 17 QUEENSTOWN 18 ROME 19 LAS VEGAS 20 MANCHESTER
JTG announces new helloworld for business Jetset Travelworld Group (JTG) has formed “Australia’s largest independent premium network of corporate travel experts”, with the launch of helloworld for business. JTG has combined the strengths of Travelscene Corporate and JTN Business Select to represent the next generation of corporate travel in Australia, according to JTG head of associate networks David Padman. “helloworld for business embraces that independence and the individual approaches of our agencies, while also maximising the value, support and financial reward they receive from being part of one of the most significant travel organisations in the region,” Mr Padman said. helloworld for business’ core focus will be to provide purchasing advantages for agents, as well as business and systems support, while facilitating a network of like-minded corporate contacts. Clients will also gain exclusive access to the helloworld Consumer Protection Policy. Existing Travelscene Corporate and JTN Business Select agents, as well as non-member agencies, can join helloworld for business. “The interest in helloworld for business from our corporate agents and from the wider industry has been exceptional,” Mr Padman said. The helloworld retail brand was launched earlier this year in July 2013. Flight Centre going 24/7 FLIGHT Centre has today unveiled plans to increase its after-hours sales force by more than 60%, after opening two large round-the-clock contact centres in Sydney and Brisbane. Eighty travel consultants are already in place, with the sales force to expand to 130 by 31 Dec this year after a major recruitment drive. Flight Centre Australia gm Tom Walley said the new arrangement would “deliver a new level of around-the-clock choice and convenience to leisure travellers”. And as well as giving a new 24/7 booking option to clients, the contact centres will also deliver a “new career path for travel consultants seeking more flexible working arrangements. “Flight Centre has developed a unique blended travel model that allows customers to transact and interact with the brand at the times and via the sales channels of their choice,” Walley said. Part of the transition to this new model is enhancing the company’s online capabilities as well as ensuring that expert consultants are available outside normal working hours.
“The contact centres are an important element in this blended travel model and will offer leisure travellers an aroundthe-clock option that simply isn’t available elsewhere,” he added. The new contact centres will run day and night shifts with “very flexible timings to accommodate working parents, carers, students and other people who prefer to work outside of standard business hours,” he said. Day shifts will typically start between 5am and 11am and run for eight hours, while night shifts will run for 8-10 hours and will start between 5pm and 8pm. APT USA stand-alone APT has today unveiled a new standalone brochure for its USA program including the Mississippi River Cruising and West Coast Air Cruising, along with touring. The 28-page program features five tours ranging from nine to 25 days in duration. GM marketing Debra Fox said the launch of a brochure dedicated to the US alone was backed by increased demand for the destination, with the added bonus of making it easier for agents to split the program from its Canada & Alaska product. APT’s USA Journeys by Land, River & Air brochure will be on most agency shelves this week. iTravel launches network Former Jetset Travelworld Network affiliate iTravel has left the group and is seeking agencies to join its own retail franchise network. MD Steve Labroski said yesterday that the company has recognized there is a gap in the market, with iTravel’s existing retail and mobile travel agent network ideally poised to capitalize on the evolving Australian travel industry. “The iTravel vision is to continue to present the iTravel brand as a boutique style travel advisor, who values service and reputation. “This is an exciting opportunity for retail business owners to be a part of a fresh and exciting brand that will offer a high level of support, financial rewards and most of all transparency, he said. It’s expected that iTravel’s proposition will appeal to existing branded franchise agencies, amid major change at JTG with the introduction of the new helloworld brand. iTravel currently lists around 40 consultants on its website, most in NSW along with a few in QLD and VIC, and also has a retail outlet in Sydney’s Surry Hills. Labroski flagged national expansion for the retail network, with new stores to begin rolling out in NSW shortly before expanding across the country.
Consumer Updates Qantas reveals new “Ausmerica” marketing campaign Qantas Airways has revealed a major new marketing campaign – ‘Ausmerica’ – in collaboration with Brand USA, encouraging Australians to hop it to the United States. The new campaign promotes the USA as a destination through which Qantas customers can visit via the airline’s extensive network of services to Los Angeles, Dallas and New York. Marketing will be aired across a variety of different media, including television, print, digital channels and outdoor billboards, while the Qantas Travelator will be positioned at Sydney Domestic Terminal 3, showcasing destination images from across the States. “We look forward to participants experiencing the breadth of what the USA has to offer by heading to destinations across the USA,” Brand USA strategy director Australia and New Zealand Joe Ponte said. Drop in Aussie dollar hasn’t affected travel plans A slump in the Australian dollar has had minimal impact on the number of Aussies planning to take a trip to the United States, new Roy Morgan Research shows. From May to Jun, the US is the top destination which Australians desire to visit in the next two years, accounting for 14.2% of votes and reaching a new high. The result is up from 10.4% for the 12 months to Jun 2008.New Zealand (12.6%) and England (12.3%) were the second & third most desired destinations to holiday, followed by France (8.7%) and Italy (7.9%).
Trade Training - Conducted training at Infinity Holidays Auckland – 15 res consultants
- Conducted training at House of Travel Auckland (with Christchurch webconferenced in) – 20 res consultants
- Conducted training at Air NZ Holidays Auckland – 8 res consultants
- Conducted training at Travelplan Melbourne – 5 res consultants
Trade Shows/Industry Events - Sponsored and presented at United Airlines Trivia Nights in Auckland, Wellington and Melbourne (over 150 agents)
- Attended Vacations & Travel Magazine anniversary event
- Attended United Airlines/NBL Season Launch Party
Coops - Confirmed ZUJI California Restaurant Month campaign
- Planning underway for Travel Associates coop
Familiarization Visits - Harvey’s Legend famil in planning for October
- Talked with Qantas about supporting Luxury famil in March
- Talked with House of Travel about supporting Drive famil in June
Distribution of (not including training and shows/events):
• California IVG (Gate 7): 14
• California IVG (TIFS – i.e. Insider Signup): 145
• California Maps: 0
• Collateral: 0
Distribution of (training and shows/events):
• California IVG: 250
• Australian California Guide:
• Collateral:
TRADE ACTIVITY
Running Tally 1456
Meetings COMPANY MEETING HIGHLIGHTS
• Brand USA Met with Joe Ponte to discuss USA ski promotion opportunities for market
• Zuji/Webjet Met with Danielle Pagano and Michael Zhang to discuss handover of account as Danielle goes on maternity
• Evergreen Tours Met with Justin Ewin for general catch up
• Park City Met with Georgia from GTI Tourism to discuss Park City snow marketing activities
• Escape Travel Had a conference call with Escape Travel to discuss Family Escapes plan
• Qantas Met with Ashley Howell to discuss JTG/Qantas activities
• Ski Travel Met with Julie Lewisham to discuss California Ski promotions
• Air NZ Holidays Met with Nina Momeiseia for general catch up
• Hertz Met with Claire Flack for general catch up
• Qantas Holidays Met with Fiona Dalton and Paula Gannon for general catch up and discuss Achievers
• LA Experience Met with Karine Bulger to discuss new shopping experience in LA
• Travel Industry Expo Met with Andrea Manookian to discuss new trade exhibition in Sydney
• Mr & Mrs Smith Hotels Met with Rowena Fitzgerald to discuss opportunity to promote with Mr & MRs Smith Hotels
• Mogul Ski World Visited Mogul team in Melbourne for general catch up
OTA Update
• Agent sign-ups for September: 4
• Agent completions for September: 8
Running Tally 560/1236
DIGITAL UPDATES
Visitcalifornia.com.au Updates
HEADLINE/COMMENTS : Visitor Overview
September 2013 Statistics
September - EDM
Social Media
Facebook Insights Reach
The reach graph shows how many people saw any content about the Visit California – Australia page from 1 September – 30 September 2013, and where applicable, whether these people were reached though organic or paid channel. Likes, Comments and Shares
Hides, Reports and Unlikes
Total Reach
PR HIGHLIGHTS
• Linda Silmalis’s Coachella story from the global Entertainment fam runs across all
News Limited sites. • Ben Groundwater’s Napa Valley story runs across multiple Fairfax news sites. • FAMOUS confirm 6 page California story to run in October following story pitch
about celebrity California favourites. • Australians in Film Heath Ledger Scholarship winner James MacKay confirms he
will redeem his prize trip and produce video content in November.
Media Trips
Journalist Name Outlet Regions Visited Tim Phin REMIX San Francisco / North Coast James Robinson New Zealand Herald West Hollywood, Santa Monica Julie Carroll New Idea Palm Springs, Los Angeles Katherine Chatfield Sunday Style Santa Monica Julie Miller Freelance West Hollywood, Beverly Hills, Los Angeles Matt Lennon Travel Daily Huntington Beach Anna Lynch New Zealand Women’s
Day Newport Beach / Anaheim
Media Evaluation
Total No of Clippings: 174
Total Circulation: 31,985,192
Total PR Value: $3,358,670
SUMMARY OF AUSTRALIAN & NEW ZEALAND MEDIA COVERAGE
Sep-13
OUTLET TYPE PUBLICATION TITLES NAME OF ARTICLE
SUBJECT JOURNALIST NAME CIRC/ UNIQUE DAILY VIEWERSHIP
GATE 7 INVOLVEMENT
PROACTIVE OR REACTIVE
ADCOST EQUIVALENT AUD$
PR VALUE AUD$
Print Australian Gourmet Traveller Wine
NAPA VALLEY KNOW-HOW
Napa Valley
Andrew Jefford 21,320 Media Trip Proactive 65,655 196,965
Print Tots to Teens to disney & beyond
Anaheim, Disneyland, San Diego
Tony Marinovich 130,000 Media Pitch
Proactive 21,613 64,839
Print Feast Happy Hour
Napa Valley, Sonoma
Dan Coward 35,625 Media Trip Proactive 13,300 39,900
Print Fashion Quarterly BAY OF PLENTY
San Francisco
Fiona Hawtin 22,687 Media Trip Proactive 18,980 56,940
Print Qantas The Australian Way Dock of the Bay
San Francisco
Jo Abbie Noah Webb 130,000 Assisted with information
Reactive 85,987 257,961
Online Herald Sun Swoop on a super-tasty array of food
San Francisco
Alison Bing 99,506 Assisted with information
Reactive 47,506 142,518
Print Herald on Sunday Pimped Team NZ ride makes waves
San Francisco
Paul Lewis San Francisco
100,221 Assisted with itinerary suggestions
Reactive 1,486 4,458
Online news.com.au Swoop on a super-tasty array of food
San Francisco
Alison Bing 208,206 Assisted with information
Reactive 10,729 32,187
Print Sun Herald Global Roamer
Napa Valley
Ben Groundwater 290,174 Media Trip Proactive 22,851 68,553
Online Qantas Travel Insider San Francisco: Exploring the home of the America's Cup
San Francisco
Jo Abbie Noah Webb 5,000
Assisted with information
Reactive 26,047 78,141
Print Sunday Telegraph Swoop on a super-tasty array of food
San Francisco
Alison Bing 559,026 Assisted with information
Reactive 121,674 365,022
Print Adelaide Review As above San Francisco, Lake Tahoe, Yosemite
John McBeath 21,125 Assisted with contacts
Proactive 1,658 4,974
Print New Zealand Herald A wiggle is the way to get around the hills
San Francisco
Dana Johannsen 153,175 Media Pitch
Proactive 5,867 17,601
Online Brisbane Times Booze tourism? I don't mind that
Napa Valley
Ben Groundwater 20,441 Media Trip Proactive 159
477
Online WA Today Booze tourism? I don't mind that
Napa Valley
Ben Groundwater 9,099
Media Trip Proactive 156
468
Online Canberra Times Booze tourism? I don't mind that
Napa Valley
Ben Groundwater 8,930
Media Trip Proactive 777
2,331
Online Melbourne Age Booze tourism? I don't mind that
Napa Valley
Ben Groundwater 113,341 Media Trip Proactive 4,512 13,536
Online Brisbane Courier-Mail Super-tasty array of food in San Francisco
San Francisco
Alison Bing 33,126 Assisted with information
Reactive 4,701 14,103
Online International Business Times Australia
Brand USA Organises Second Travel Trade Mission to India
California, Beverly Hills, San Francisco
Mike Obel 500
Press release
Proactive 979
2,937
Online Sydney Morning Herald Booze tourism? I don't mind that
Napa Valley
Ben Groundwater 180,793 Media Trip Proactive 2,236 6,708
Print North Taranaki Midweek Quiz night to help fund Xavier's Disneyland dream
Disneyland
Yvette Batten 30,791 Media Pitch
Proactive 432
1,296
Online Adelaide Now Hit the high seas with these awesome cruise deals
San Francisco, Los Angeles
Brad Crouch 23,519 Media pitch
Proactive 2,211 6,633
Print New Zealand Herald New Zealand natives are keeping a firm grip on San Francisco soil
San Francisco
Paul Lewis 153,175 Media Pitch
Proactive 2,864 8,592
Print Travel Memo The Pickup Line launched
West Hollywood
Kevin Blackford 2,550
Media Pitch
Proactive 500
1,500
Print Northern Star Live like the other half
Newport Beach
Cassandra Tobin 17,135 Media trip Proactive 3,912 11,736
Print Northern Star Glamping in Yosemite
Yosemite Cassandra Tobin 17,135 Media trip Proactive 3,349 10,047
Print Otago Daily Times Loving life on the road
San Francisco, Yosemite
Lucy Ibbotson 55,000 Assisted with information
Reactive 1,744 5,232
Print Sunday Telegraph For children of all ages
San Diego Matt Oberhardt 559,026 Assisted with itinerary suggestions
Reactive 63,784 191,352
Print Sunday Telegraph There's gold in the Hills
Los Angeles, West Hollywood
Brian Crisp 559,026 Group media trip
Proactive 89,680 269,040
Online Herald Sun Pawn shopping in Los Angeles
Los Angeles, West Hollywood
Brian Crisp 92,979 Group media trip
Proactive 7,667 23,001
Print Sun Herald Junior suites
San Diego Belinda Jackson 290,174 Media Pitch
Proactive 51,388 154,164
Online news.com.au San Diego will thrill children of all ages
San Diego MATT OBERHARDT 209,088 Assisted with itinerary suggestions
Reactive 3,946 11,838
Online news.com.au Pawn shopping in Los Angeles
Los Angeles, West Hollywood
Brian Crisp 209,088 Group media trip
Proactive 3,704 11,112
Print Sunday Star Times Bay watch San Francisco
Bridget Jones 124,278 Assisted with contacts
Proactive 7,835 23,505
Online Business Insider Where to Stay, Eat, And Play In North Lake Tahoe
Lake Tahoe
Charu Suri 500
Media Pitch
Proactive 1,000 3,000
Online Herald Sun San Diego will thrill children of all ages
San Diego MATT OBERHARDT 92,979 Assisted with itinerary suggestions
Reactive 7,829 23,487
Online Brisbane Courier-Mail USS Midway, SeaWorld and the San Diego Zoo in California
San Diego MATT OBERHARDT 33,126 Assisted with itinerary suggestions
Reactive 2,021 6,063
Print Sun Herald Hugo, 10 San Francisco
Angie Kelly 290,174 Media Pitch
Proactive 4,761 14,283
Online Yahoo! News Australia Makeover for Sinatra's old Rat Pack resort
Lake Tahoe
Martin Griffith 362,867 Media Pitch
Proactive 739
2,217
Online EGlobal Travel Media Huntington Beach Marketing and Visitors Bureau Welcomes Kelly M. Miller As President & CEO
Huntington Beach
Lana Boguvich 2,000
Press release
Proactive 2,537 7,611
Print Hawke's Bay Today THE NEWS IN 10
Lake Tahoe
Martin Griffith 22,141 Media Pitch
Proactive 667
2,001
Print Travel Memo Something for everyone at TBIT
Los Angeles
Kevin Blackford 2,550
Media Pitch
Proactive 500
1,500
Online Time Out Sydney Travel - San Diego
San Diego James Wilkinson 1,500
Media trip Proactive 402
1,206
Online Time Out Melbourne Travel - San Diego
San Diego James Wilkinson 2,000
Media trip Proactive 84
252
Print Bundaberg Guardian Live like the other half
Newport Beach
None 26,155 Media trip Proactive 2,508 7,524
Print Central Midlands & Coastal Advocate
HOT DEALS San Diego Merrell Pond 2,000
Media Pitch
Proactive 147
441
Print Marlborough Express Beer run on Pacific Northwest
San Francisco, Chico, Sonoma
Geoff Griggs 7,745
Assisted with information
Reactive 494
1,482
Print Manawatu Standard Abeer tour made in heaven
San Francisco, Chico, Sonoma
Geoff Griggs 14,330 Assisted with information
Reactive 632
1,896
Online Canberra Times Miss Snow It All Instagram finalists 2013
Lake Tahoe
Rachel Oakes-Ash 8,930
Media pitch
Proactive 943
2,829
Online Canberra Times Miss Snow It All Instagram competition: the finalists
Lake Tahoe
Rachel Oakes-Ash 8,930
Media pitch
Proactive 154
462
Print Travel Today How LAX Was Born
Los Angeles
Anne Majumdar 2,300
Media pitch
Proactive 56
168
Print New Zealand Herald Kiwis at the Cup
San Francisco
Paul Lewis 153,175 Assisted with information
Reactive 2,127 6,381
Print New Zealand Herald Cioppino a seafood treat to savour
San Francisco
Paul Lewis 153,175 Assisted with information
Reactive 1,891 5,673
Print Travel Memo America's Cup delivers for Frisco hotels
San Francisco
Kevin Blackford 2,550
Media Pitch
Proactive 500
1,500
Online Brisbane Times Miss Snow It All Instagram finalists
Lake Tahoe
Rachel Oakes-Ash 20,441 Media pitch
Proactive 190
570
2013
Online WA Today Miss Snow It All Instagram competition: the finalists
Lake Tahoe
Rachel Oakes-Ash 9,099
Media pitch
Proactive 34
102
Online Melbourne Age Miss Snow It All Instagram competition: the finalists
Lake Tahoe
Rachel Oakes-Ash 113,341 Media pitch
Proactive 981
2,943
Online Brisbane Times Miss Snow It All Instagram competition: the finalists
Lake Tahoe
Rachel Oakes-Ash 20,441 Media pitch
Proactive 31
93
Online Sydney Morning Herald Miss Snow It All Instagram competition: the finalists
Lake Tahoe
Rachel Oakes-Ash 180,793 Media pitch
Proactive 486
1,458
Online Time Out Sydney Restaurants - The Californian
Santa Barbara
James Wilkinson 1,500
Media trip Proactive 349
1,047
Online WA Today Miss Snow It All Instagram finalists 2013
Lake Tahoe
Rachel Oakes-Ash 9,099
Media pitch
Proactive 190
570
Print Weekend Herald The road to the Cup
San Francisco
Richard Edwards 204,549 Assisted with itinerary suggestions
Reactive 10,942 32,826
Print Border Mail FOR GOOD LIFE
San Francisco
Sue Wallace 30,783 Assisted with itinerary suggestions
Reactive 6,776 20,328
Print Nelson Mail Living her American dream
Los Angeles
Naomi Arnold 13,810 Assisted with information
Reactive 2,400 7,200
Print Sunday SIX DISHES & A CUP
San Francisco
Bridget Jones 140,608 Assisted with contacts
Reactive 10,237 30,711
Online EGlobal Travel Media Forbes Travel Guide Announces 2013 Mid-Year Star Rating Recipients
Napa Valley, Los Gatos
Lana Boguvich 2,000
Media Pitch
Proactive 3,055 9,165
Print The Press Train of thought
San Francisco
Emma John 72,718 Assisted with information
Reactive 8,771 26,313
Online EGlobal Travel Media Booking a Conference in Newport Beach, California is a Win With Meeting Planners
Newport Beach
Lana Boguvich 2,000
Media Pitch
Proactive 2,314 6,942
Online Global Travel Media Forbes Travel Guide Announces 2013 Mid-Year Star Rating Recipients
Napa Valley, Los Gatos
Stephen Morton 1,500
Media Pitch
Proactive 1,400 4,200
Online EGlobal Travel Media New Interactive Glow With the Show Mickey Ear Hats Let Guests Shine During After-Dark Spectaculars at Walt Disney World Resort
Disneyland
Lana Boguvich 2,000
Media Pitch
Proactive 2,180 6,540
Online Business Insider Australia Top Food Critics Say These Are The 20 Best Restaurants In America
San Francisco, Yountville, Napa Valley,
Julie Zeveloff 500
Media Pitch
Proactive 1,000 3,000
Online Business Insider Top Food Critics Say These Are The 20 Best Restaurants In America
San Francisco, Yountville, Napa Valley,
Julie Zeveloff 500
Media pitch
Proactive 1,000 3,000
Print New Zealand Herald The city of gold. Checklist
Sonoma Alex Robertson 153,175 Assisted with itinerary suggestions
Reactive 9,932 29,796
Print New Zealand Herald Ambience is the real winner
Sonoma Alex Robertson 153,175 Assisted with itinerary suggestions
Reactive 1,623 4,869
Print Otago Daily Times Rat Pack resort gets makeover
Lake Tahoe
Jennifer Ennion -AAP 37,803 Media Pitch
Proactive 141
423
Online news.com.au Tour features home of US serial killer
Sacramento
Jennifer Ennion -AAP 209,088 Assisted with information
Reactive 1,629 4,887
Online Herald Sun Tour features home of US serial killer
Sacramento
Jennifer Ennion -AAP 92,979 Assisted with information
Reactive 3,386 10,158
Online The Australian Tour features home of US serial killer
Sacramento
Jennifer Ennion -AAP 46,244 Assisted with information
Reactive 516
1,548
Online Business Insider OpenTable Says These Are The Best US Restaurants For Foodies
San Mateo, San Francisco, Auburn, Healdsburg, Los Angeles, Forest Hill, Manhattan Beach, Studio City, Los Gatos,
Jennifer Polland 500
Media Pitch
Proactive 1,000 3,000
Santa Ana, Napa Valley, San Diego,
Online Business Insider Australia OpenTable Says These Are The Best US Restaurants For Foodies
San Mateo, San Francisco, Auburn, Healdsburg, Los Angeles, Forest Hill, Manhattan Beach, Studio City, Los Gatos, Santa Ana, Napa Valley, San Diego,
Jennifer Polland 500
Media Pitch
Proactive 1,000 3,000
Print Travel Today United Airlines Quizzes Kiwi Agents
California, San Francisco, Anaheim
Anne Majumdar 2,300
Media Pitch
Proactive 69
207
Print Newcastle Herald Grisly tourist destination
Sacramento
Jennifer Ennion -AAP 36,368 Media Pitch
Proactive 270
810
Print The Press Proles kept amused by a no-sense boat race
San Francisco
Joe Bennett 72,718 Assisted with information
Reactive 1,690 5,070
Print Merredin-Wheatbelt Mercury PIECE PLAN San Diego Laura Galic 916
Media Pitch
Proactive 47
141
Online Yahoo! News Australia Sinatra's old Tahoe resort gets make-over
Lake Tahoe
Martin Griffith 362,867 Media Pitch
Proactive 194
582
Online Yahoo! News Australia Sinatra's old Tahoe resort gets make-over
Lake Tahoe
Martin Griffith 362,867 Media Pitch
Proactive 2,746 8,238
Online Yahoo! TotalTravel AU Sinatra's old Tahoe resort gets make-over
Lake Tahoe
Martin Griffith 362,867 Media Pitch
Proactive 2,546 7,638
Online BigPond News Sinatra's old Tahoe resort gets makeover
Lake Tahoe
Martin Griffith 12,828 Media Pitch
Proactive 116
348
Online SkyNews.com.au Sinatra's old Tahoe resort gets makeover
Lake Tahoe
Martin Griffith 15,000 Media Pitch
Proactive 3,500 10,500
Online Australian Financial Review Be sure to wear flowers in your hair
San Francisco
Hannah Tattersall 7,322
Media trip Proactive 236
708
Print Wagin Argus HOT DEALS San Diego Julie Mangalavite 663
Media pitch
Proactive 219
657
Print Marlborough Express Giving US beers a Hairy Eyeball
Chico, San Diego, San Francisco
Geoff Griggs 7,745
Assisted with information
Reactive 657
1,971
Print Manawatu Standard On the US trail of ale
Chico, San Diego, San Francisco
Geoff Griggs 14,330 Assisted with information
Reactive 587
1,761
Print Australian Financial Review Be sure to wear flowers in your hair
San Francisco
Hannah Tattersall 66,220 Media trip Proactive 14,337 43,011
Print New Zealand Herald Kiwi free-climber aims for hat-trick
Yosemite Kurt Bayer 153,175 Media Pitch
Proactive 8,955 26,865
Print Sunday Telegraph Drawn to the beat of big music talent
Palm Springs, West Hollywood, Santa Monica
Linda Silmalis 559,026 Group media trip
Proactive 46,832 140,496
Print Sunshine Coast Daily If you're going to San Francisco...
San Francisco
Nicole Fuge 21,091 Assisted with contacts
Reactive 3,779 11,337
Online Herald Sun Drawn to the beat of Coachella's talent
Palm Springs, West Hollywood, Santa Monica
Linda Silmalis 92,979 Group media trip
Proactive 8,017 24,051
Online EGlobal Travel Media LEGOLAND California Resort Expands Brick-or-Treat With New Ghost Cruise Experience, Expanded Brick-or-Treat Trail and More!
San Diego Lana Boguvich 1,500
Media pitch
Proactive 3,690 11,070
Online Global Travel Media LEGOLAND California Resort Expands Brick-or-Treat With New Ghost Cruise Experience, Expanded Brick-or-Treat Trail and More!
San Diego Stephen Morton 2,000
Media pitch
Proactive 500
1,500
Print Travel Today New LAX Itineraries
Los Angeles
Anne Majumdar 2,300
Media pitch
Proactive 37
111
Online Adelaide Now Drawn to the beat of Coachella's talent
Palm Springs, West Hollywood, Santa Monica
Linda Silmalis 23,519 Group media trip
Proactive 3,538 10,614
Online Perth Now Drawn to the beat of Coachella's talent
Palm Springs, West Hollywood, Santa Monica
Linda Silmalis 23,991 Group media trip
Proactive 2,106 6,318
Print New Zealand Herald Q&A: Ask an expert
San Francisco, Mendocino, Mount Shasta,
Claire Wallace 153,175 Assisted with information
Proactive 6,485 19,455
Online Business Insider The 20 Best Restaurants In San Diego
San Diego Amelia Acosta 500
Media pitch
Proactive 1,000 3,000
Online Business Insider Australia The 20 Best Restaurants In San Diego
San Diego Amelia Acosta 500
Media pitch
Proactive 1,000 3,000
Print MX (Sydney) AMERICAN DREAM
Los Angeles, San Francisco
Craig Herbert 97,970 Press release
Proactive 256
768
Print The Dominion Post America's Cup town
San Francisco
Bernadette Courtney 77,797 Media pitch
Proactive 294
882
Online NewsMail San Francisco can also be called candy apple heaven
San Francisco
Nicole Fuge 883
Assisted with contacts
Reactive 96
288
Online Surat Basin Online San Francisco can also be called candy apple heaven
San Francisco
Nicole Fuge 700
Assisted with contacts
Reactive 102
306
TV Channel 9 Melbourne MORNINGS: The hosts are joined by Quentin Long, International Traveller Magazine. Campbell says International Traveller magazine will reveal five ways to holiday for free. Long suggests home
San Francisco
Quentin Long 50,000 Media pitch
Proactive 8,733 26,199
swaps in San Francisco
TV WIN Riverland As above San Francisco
Quentin Long N/A Media pitch
Proactive N/A N/A
TV NBN Coffs Harbour As above San Francisco
Quentin Long N/A Media pitch
Proactive 2,300 6,900
TV NBN Lismore As above San Francisco
Quentin Long 4,000
Media pitch
Proactive 485
1,455
TV NBN Tamworth As above San Francisco
Quentin Long 2,000
Media pitch
Proactive 243
729
TV NBN Newcastle Hunter As above San Francisco
Quentin Long 7,000
Media pitch
Proactive 849
2,547
TV NBN Central Coast As above San Francisco
Quentin Long N/A Media pitch
Proactive 12,000 36,000
TV Channel 9 Gold Coast As above San Francisco
Quentin Long N/A Media pitch
Proactive 5,800 17,400
TV Channel 9 Darwin As above San Francisco
Quentin Long N/A Media pitch
Proactive 2,667 8,001
TV Channel 9 Adelaide As above San Francisco
Quentin Long 7,000
Media pitch
Proactive 1,223 3,669
TV Channel 9 Brisbane As above San Francisco
Quentin Long 28,000 Media pitch
Proactive 4,891 14,673
TV WIN Nine Mt Gambier As above San Francisco
Quentin Long N/A Media pitch
Proactive N/A N/A
TV Channel 9 Perth As above San Francisco
Quentin Long 7,000
Media pitch
Proactive 1,223 3,669
TV WIN Sunshine Coast As above San Francisco
Quentin Long 5,000
Media pitch
Proactive 607
1,821
TV WIN Mildura As above San Francisco
Quentin Long N/A Media pitch
Proactive 2,367 7,101
TV WIN Bendigo As above San Francisco
Quentin Long 4,000
Media pitch
Proactive 485
1,455
TV WIN Ballarat As above San Francisco
Quentin Long 2,000
Media pitch
Proactive 243
729
TV WIN Townsville As above San Francisco
Quentin Long 1,000
Media pitch
Proactive 121
363
TV WIN Hobart As above San Francisco
Quentin Long 3,000
Media pitch
Proactive 364
1,092
TV WIN Wagga As above San Francisco
Quentin Long N/A Media pitch
Proactive 1,133 3,399
TV WIN Gippsland As above San Francisco
Quentin Long 1,000
Media pitch
Proactive 121
363
TV WIN Shepparton As above San Francisco
Quentin Long 1,000
Media pitch
Proactive 121
363
TV WIN Wollongong As above San Francisco
Quentin Long 4,000
Media pitch
Proactive 485
1,455
TV WIN Canberra As above San Francisco
Quentin Long 3,000
Media pitch
Proactive 364
1,092
TV WIN Rockhampton As above San Francisco
Quentin Long 2,000
Media pitch
Proactive 243
729
TV WIN Cairns As above San Francisco
Quentin Long 2,000
Media pitch
Proactive 243
729
TV WIN Dubbo As above San Francisco
Quentin Long N/A Media pitch
Proactive 5,200 15,600
TV WIN Albury As above San Francisco
Quentin Long 1,000
Media pitch
Proactive 121
363
TV WIN Toowoomba As above San Francisco
Quentin Long N/A Media pitch
Proactive N/A N/A
TV WIN Mackay As above San Francisco
Quentin Long 1,000
Media pitch
Proactive 121
363
TV NBN Taree As above San Francisco
Quentin Long N/A Media pitch
Proactive 1,960 5,880
TV WIN Wide Bay As above San Francisco
Quentin Long N/A Media pitch
Proactive 1,200 3,600
TV WIN Western Australia As above San Francisco
Quentin Long 5,000
Media pitch
Proactive N/A N/A
TV WIN Griffith As above San Francisco
Quentin Long N/A Media pitch
Proactive 2,200 6,600
TV NBN Gold Coast As above San Francisco
Quentin Long N/A Media pitch
Proactive 12,000 36,000
TV NBN Moree As above San Francisco
Quentin Long N/A Media pitch
Proactive 1,000 3,000
TV WIN Orange As above San Francisco
Quentin Long 7,000
Media pitch
Proactive 849
2,547
TV Channel 9 Sydney As above San Francisco
Quentin Long 38,000 Media pitch
Proactive 6,637 19,911
Print Holidays with Kids Talking Tranformers
Universal Studios Hollywood
Cathy Wagstaff 30,000 Media pitch
Proactive 3,850 11,550
Print Soap World Hollywood Star Maker
Universal Studios Hollywood
Vesna Petropoulos 40,000 Media pitch
Proactive 4,320 12,960
Print Travel Daily Get 'Extra' at Universal
Universal Studios Hollywood
Matt Lennon 35,000 Media pitch
Proactive 300
900
Print Travel Daily Universal Spooks it Up
Universal Studios Hollywood
Matt Lennon 35,000 Media pitch
Proactive 300
900
Online All About Entertainment Facebook
Extra' Moves to New Headquarters
Universal Studios Hollywood
Betty Samis 7,210
Press release
Proactive N/A N/A
Print The West Australian The Eats of San Francisco
San Francisco
Naomi Jaul 306,497 Media trip Proactive 12,636 37,908
Print The West Australian Spot Celebs at their Hotspots
Beverly Hills, West Hollywood, Los Feliz
Naomi Jaul 306,497 Media trip Proactive 12,636 37,908
Online Qantas Insider Extreme Eating in LA
West Hollywood
Naomi Jaul 10,000,000 Media pitch
Proactive 14,000 42,000
Print Journal Cosmetic Surgery Quintessential California
Santa Monica, Beverly Hills
Suni Golightly 29,587 Group media trip
Proactive 24,400 73,200
Online FAMOUS How to have the best Universal Studios Hollywood experience
Universal Studios Hollywood
Jody Phan 11,000 Media trip Proactive 3,880 11,640
Online Qantas Insider Weird and Wonderful Tours of LA
Los Angeles
Naomi Jaul 10,000,000 Media trip Proactive 14,000 42,000
Online e-Travel Blackboard Huntington Beach Marketing and Visitors Bureau Welcomes Kelly M. Miller As President & CEO
Huntington Beach
Lana Boguvich 31,000 Press release
Proactive 200
600
Print Travel Daily The Beverly Hills Hotel
Beverly Hills
Matt Lennon 35,000 Press release
Proactive 300
900
Online Women's Fitness Direct from Los Naomi Jaul 20,000 Press Proactive 2,500 7,500
La La Land Angeles release
Print Women's Fitness Direct from La La Land
Los Angeles
Naomi Jaul 55,137 Press release
Proactive 23,500 70,500
Online Sydney Morning Herald World's best northern ski deals
Mammoth, Tahoe
Rachel Oakes-Ash 180,793 Media Pitch
Proactive 3,101 9,303
Online Canberra Times World's best northern ski deals
Mammoth, Tahoe
Rachel Oakes-Ash 8,930
Media Pitch
Proactive 1,147 3,441
Online Brisbane Times World's best northern ski deals
Mammoth, Tahoe
Rachel Oakes-Ash 20,441 Media Pitch
Proactive 234
702
Online WA Today World's best northern ski deals
Mammoth, Tahoe
Rachel Oakes-Ash 9,099
Media Pitch
Proactive 231
693
Online Melbourne Age World's best northern ski deals
Mammoth, Tahoe
Rachel Oakes-Ash 113,341 Media Pitch
Proactive 6,660 19,980
Online EGlobal Travel Media The Twilight Zone Tower of Terror
Anaheim, Disneyland
Lana Boguvich N/A Media Pitch
Proactive 4,473 13,419
Print Sunday Telegraph US trips top Aussie travel list
California Angela Saurine 559,026 Media Pitch
Proactive 51,981 155,943
Print New Zealand Herald Hidden treasure in Malibu mountains makes a hike worthwhile
Malibu, Los Angeles, San Diego
Rhys Darby 153,175 Assisted with information
Reactive 4,693 14,079
Print Nelson Mail Show-boating in the USA
Lake Tahoe
Tracey Neal 13,810 Assisted with information
Proactive 5,932 17,796
Online VIVA - New Zealand Herald Focus on San Fran
San Francisco
Nici Wickes 70,000 Media trip Proactive 1,800 5,400
Total circulation 31,985,192
Total PR Value $ 3,573,054
Total US$ PR Value (AUD $0.94)
$ 3,358,670
