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Bergen Museum of Art & Science Vision Prospectus 2016 Partnership in Development

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Page 1: vision prospectus book oct 16 2015

Bergen Museum of Art & Science

Vision Prospectus 2016

Partnership in Development

Page 2: vision prospectus book oct 16 2015

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Page 3: vision prospectus book oct 16 2015

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Table of Contents

Stefan Knapp Panel Exhibit 4

Vision and Partnership 5

Mastodon Skeletons 6

Attractions / Cultural Anchors 7

Community Relations Paramount 8

The Record, June 2015; “Alexander's Giant Mural” 9

IRS 501 (c)(3) - NJ Incorporation 1956 10

Museum Leadership 11

Economic Impact 12

Visitor Ancillary Expenditures 13

IRS Tax Deductible Real Estate Contributions 14

Recent Exhibits: Alan Rand—NOW & NOW 15

Traveling Exhibit - Titanic Exhibit 16

Prairiefire: A Mixed-Use Center Meets T. Rex 17

Traveling Exhibit “Headed to the White House" 18

Explore & More Museum Plan Viewed as Canalside Anchor 19

Brookfield Property Partners; Arts Brookfield Global Initiative 21

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Stefan Knapp Panel Exhibit Alexander’s Mural

BMAS Art Factory Gallery

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The Bergen Museum of Art and Science (BMAS) is a 501 c3 organization founded in 1956. Its

efforts have been refocused on bringing important and popular traveling exhibits to the public

in addition to providing quality educational programs and gallery space to regional art associa-

tions. The museum’s web site www.bergenmuseum.com has been vital to the museum’s pres-

ence, its exhibits and outreach.

In the past few decades a new approach to development emerged in the way of positioning mu-

seums as cultural attractions to produced positive outcomes. This is being achieved in down-

town revitalization efforts, mixed use developments and retail centers. The BMAS provides

such a platform as discussed herein with its Stefan Knapp “Alexander’s” mural and two masto-

don skeletons.

Vision

The BMAS partnership would provide an attraction bringing unique programming of interest to

the community and foot traffic to a location as a cultural anchor. The arts and culture industry

leverages a significant amount of event related spending by its audiences. These activities en-

rich downtown redevelopments and revitalize retail centers. This vision is similar as to what can

be found in Brookfield office properties Brookfileds’ Arts, the mixed use complex Prairiefire in

Kansas and the Erie Canal Harbor Development’s Canalside anchor the Explore & More mu-

seum in downtown Buffalo. (see attached)

Currently the museum hosts the Knapp Panel Exhibit at its gallery space at the Art Factory in

Paterson, NJ. The Panels Exhibit contains panel sections of the famed Stefan Knapp

“Alexander’s” mural that once hung on the Alexander’s building located at route 4 and 17 in

Paramus, New Jersey. The exhibit continues to attract thousands of visitors from all over the

world to view the art work. The mural’s panel exhibit has tapped into a heretofore unrecognized

public fascination with its immense colorful enamel panels and with artist Stefan Knapp.

The mural is recognized as a treasured remembrance and its iconic image holds an identity

unique to the Paramus region. Stefan Knapp mural is the cornerstone of museum’s collection.

The two mastodon skeletons where discovered in Bergen County New Jersey and hold the pub-

lic’s fascination. The museum receives a constant flow of phone calls and other communica-

tions that ask when they can be seen on display. This strong public interest indicates the masto-

don’s potential as an important attraction that will be well attended when available for viewing

when anchored in its new space.

BMAS off site exhibits are well attended events garnering notable reviews. These have in-

cluded Alan Rand Rock’N Roll Photography and exhibits of works by important emerging art-

ist; NOW & NOW I & II which featured Tyrome Tripoli, Gretchen Adreon, Rene Fressola,

Ralph Turturro. Programs and the museum’s web site are supported by members and recently

the Puffin Foundation. The foundation’s founders Perry and Gladys Rosenstein received the

museum’s lifetime achievement award for their support of the arts.

Partnership

The museum partner would provide a more accessible exhibition space forming a platform for

exhibits from the Smithsonian, American Museum of Natural History, in addition to other im-

portant traveling exhibits. Ancillary space is to be earmarked for local artists’ exhibitions and to

reinvigorate museum's educational programs addressing community outreach programs.

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Paleontological mastodon skeletons

discovered in Bergen County

New Jersey featured in

the BMAS collections.

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American Planning Association reported in Community Engagement, Arts and Culture Brief-

ings, “that art and cultural activity can increase attention and foot traffic to an area, including

attracting visitors and increasing the length of time and money visitors spends in a given area.”

The museum fits this framework. Recently Dan Berthiaume of Chain Store Age Magazine

wrote "The concept of a shopping center as a place where people simply show up to make a few

purchases and leave is becoming passé." He added that “increasingly, developers are building

mixed-use centers that include residential, office and entertainment components, which turn

them more into a consumer home base and less of a functional destination.”

Kristin Mueller, executive vice president and director of retail business development with Jones

Lang LaSalle stated "for the most part, owners recognize that these properties are on excellent

real estate, and reworking assets that have outlived their format or usefulness to better serves

modern needs is a better solution for bondholders ...,"

The museum trustees understand that a private public partnership can thrive in today’s changing

demographics. This is proven with the success of the newly opened mixed-use development

called Prairiefire in Overland Park, Kansas. Prairiefire combines a museum with retail, enter-

tainment, and housing space to respond to strong demographics in an increasingly-competitive

environment.

Randyl Drummer of CoStar Realty Information, Inc points out that “as densities increase and

retail trends continue to evolve, developers are searching for new ways to provide valuable

space for increasingly-innovative tenants and consumers. Developer Merrill Companies identi-

fied solid demographics in suburban Overland Park, Kansas, and responded with an entrepre-

neurial spirit.”

Prairiefire’s mixed-use center leverages its region's rich paleontological history by partnering

with the American Museum of Natural History. Guests can explore the museum's exhibits be-

fore visiting Prairiefire's retail and restaurant offerings. Drummer writes “that the property is

performing well and demonstrates that including educational space and other innovative tenants

alongside more typical mixed-use offerings has the potential to increase project success.”

The museum’s mural, impressive mastodon collection, presentation of traveling exhibits, educa-

tional and outreach programs provide similar attractions that have shown to invigorate foot traf-

fic and social concerns.

Urban theorists are revisiting the whole concept of piecemeal development. Prairiefire’s devel-

opment and other projects noted here have proven to be successful. The museum through part-

nerships can invigorate a location. This partnership will provide the community with fascinating

exhibits and educational programming that are currently unavailable to experience locally. It

will be welcomed by the community filling an identified need.

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Community relations are paramount for commercial real estate developers Special to the Business Journal Denver by Sarah Martinez

It’s been said that it takes a village to raise a child. In the opinion of many successful real estate investors, it also takes a village to support and embrace thriving commercial and industrial developments.

For many reasons, the success of these developments hinges on community support. Not only does the public have an influential hand in the land-entitlement process, it provides the necessary labor support to help keep build-ings running and generating business. Most importantly, these developments affect the surrounding community in both the short and long term. Allowing a negative community impression to simmer is a bad marketing decision for developers.

On the converse, commercial or industrial developers that assimilate into the community and go beyond general business practices to contribute time and resources reap the rewards. It’s imperative for commercial and industrial real estate developers to positively engage with local communities in order to sustain and grow their businesses.

These efforts can be segmented in two distinct phases... At the outset, assimilation is necessary to establish a role in the community and encourage support for the development. And, to solidify credibility and manage brand expec-tations, developers must set goals and commit to a community presence for the long term.

Assimilate — Assimilation is perhaps the simplest form of community involvement, but it’s also important in the beginning stages of development. This concept involves fusing with existing communities and can be illustrated in many forms, including structural design and appearance, and function developments assume within community.

Developers owe it to themselves to ensure their structures fit in to local surroundings. This comes in sometimes obvious ways, maintaining regional design preferences, such as large glass windows or low-profile buildings. Another method is to minimize the environmental impact of buildings. From constructing energy-efficient buildings, to using local or recycled materials, to recycling construction waste, there are many opportunities for developers to build environmentally responsible real estate and minimize the carbon footprints of their projects.

Defining a friendly, respectful role in the community helps developers become trusted neighbors. For example, for industrial developments, developers should analyze local traffic patterns and help to ensure that adequate traffic signals and turning lanes are provided to prevent potential traffic congestion due to increased truck use. Developers should support the working functions of a neighborhood, rather than hinder them.

It’s essential for developers to address impressions the community may form about projects and understand how communities will interact with developments on a daily basis. Confronting these topics in an upfront manner helps to determine the best development plans.

Contribute — Communities recognize when companies make positive differences, especially when happening in their own backyards. Contributing to local communities is an important part of maintaining successful commercial and industrial developments for their operational lifespan.

While commercial and industrial developments typically give back to communities in the form of job creation and increased tax income, this is considered part of standard business practices.

Developers can leverage their core business skills. For example, community service projects could include rebuild-ing rundown community centers or constructing picnic facilities at nearby parks.

Developers’ charitable actions don’t go unnoticed by local communities and do much to maintain a positive, cohe-sive existence.

Commit — Community relations play a role in every stage of development. Assimilating and contributing help to gain much-needed community support in the beginning stages, but developers also should commit to ongoing, con-sistent community relations for the long term. Otherwise, initial efforts will seem disingenuous and developers will lose credibility.

Community relations are part of the broader corporate social responsibility initiatives. These relationships are espe-cially important for commercial and industrial real estate developers due to community impact on the success or failure of viable developments. Real estate companies experienced in community relations have realized many benefits. Their developments and business plans are recognized as successful...

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Panels from Alexander's giant mural on view at the Art Factory in Paterson JUNE 13, 2015,BY SCOTT FALLON STAFF WRITER | THE RECORD

PATERSON — Of the hundreds who came on Saturday to see panels from the famed Alexander’s mural for the first time since being mothballed 17 years ago, perhaps no one had a deeper connection to the

massive piece of art than Cindy Farkas Glanzrock.Her grandparents George and Ruth Farkas, who

owned the Alexander’s department-store chain, had commissioned the artist Stefan Knapp in 1961 to paint what was at the time the largest mural in the world: the 50- by 200-foot piece of colorful abstract

expressionism that would adorn their Paramus store and become a New Jersey icon for 36 years.

“This was truly modern art for the people,” Glanzrock said at the public unveiling in Paterson’s Art Fac-

tory. “Anyone from any background can look at these panels and take something away. That’s what my grandparents wanted.”

It appears the Farkases succeeded. Many of the attendees who streamed into the converted factory on

Saturday spent much of their time reminiscing about a piece of art they saw most every day at what

passes for Main Street in Bergen County — the intersection of Routes 4 and 17. But they were also of-fered a new perspective.

The Art Factory, a 400,000-square-foot former linen factory in Paterson’s historic district, was unable to

assemble the mural due to its enormity and other reasons. About 20 pieces are still being held by the

mayor of Carlstadt where it had been stored for almost two decades.

Instead they showed off most of its 280 steel panels individually. Some of the 8- by 4-foot panels were multi-colored patterns. Others displayed only one color like a series of metallic blue panels followed by

a row of deep orange. “If we only had one of these panels, you would say it’s a fantastic piece of art,”

said David Garsia, owner of the Art Factory, a business which leases studio space to artists and is host-ing its annual public event this weekend: the Art Walk. “To have all of these panels is amazing.”

The mural was removed in 1998 before the store was demolished. It was donated to the non-profit Ber-

gen Museum of Arts & Science. Because of its size, it was stored at Carlstadt DPW...

Page 10: vision prospectus book oct 16 2015

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BMAS 501 (c) (3) Status Letter

BMAS Original Incorporation Jacket State of New Jersey

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Museum Leadership

Dr. James Waldron, President, PhD, NJIT, Organic Chemistry M.S., BS. Chemical Engineer-

ing. Early in his career Waldron managed engineering projects for Exxon, participated in new

emerging telecommunication technology as Internet architect and developer. Waldron created

the museum’s web site and has continued the museum’s mission by brining fine art exhibits to

the public as museum “without walls” and museum’s current location in Paterson, New Jersey.

Ms. Dorothy Nicklus, V.P., MSM Master of Science Management and Real Estate Broker.

Nicklus represented International Federation Business and Professional Women at the UN and

established women participation with the UN Industrial Development Organization. While at

Madison Venture Capital in NYC gained insights to business, society and community. Nicklus

currently works on museum exhibit, art and science classroom and outreach placement.

Anne Marie Ayala, Secretary/ Treasurer; Bachelors of Science Nursing Ramapo College/

UMDNJ. Ms Ayala’s experience includes the rigors of Medical Surgical Nursing. Now special-

izing in Maternal Child Health Nursing, a Member of Maternal Child Health Council at Engle-

wood Hospital & Medical Center, of WHONN Association of Women’s Health, Obstetrical &

Neonatal Nursing, Sigma Theta Tau, and prestigious National Nursing Honor Society.

Ms Ayala keeps museum records, collaborates with museum exhibit placement and programs.

George Tuzzeo, Music Director, BA in Music with over 25 years; Full musician, entertainer and

composer is Keyboardist/Musical Director for the National Act “Jay and The Americans”,

Larry Chance and The Earls, The Crystals, The Limelites, Classic Rock/Motown/Soul

Band ...GT EXPRESS; theatrical performances include Disney’s High School Musical, Elton

John’s Aida, Fame, All Shook Up and Footloos; manager for Steinway & Sons. located and

opened the retail location on Rte 17 in Paramus NJ where he presented numerous concerts, re-

citals, seminars and other events. Tuzzeo directs the museum's events and music programs.

Phil L. Chapman, Esq., Legal Advisor; Princeton University, Harvard Law School

Mr. Chapman was one of a three-person committee that authorized the New Jersey Nonprofit

Corporation Act, which became law in 1983. Past member of Board of Trustees of the Corpo-

rate and Business Law Section of the New Jersey State Bar Association since 1979. He lectures

on such subjects as such subjects as forming new business entities, buying and selling a busi-

ness, buying franchises, second stage financing of closely held Businesses, shareholder and lim-

ited company agreements, family businesses, post-employment non-competition agreements,

commercial leasing and auction law with Lum, Drasco & Positan, LLC of Roseland, NJ.

The BMAS looks to build its board and works with business consultants including past curators

and museum president as it works toward a more assessable location and viable programs.

Page 12: vision prospectus book oct 16 2015

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Economic Impact

Visitor Ancillary Expenditures

Nationally

In a recent national study in “Arts & Economic Prosperity”, 2014 wrote that local audiences

spend more and stay longer. Nationally on average they spent an average of $19.53 per person,

per event in addition to the cost of admission. Nonlocal attendees, those who live outside the

area spent twice this amount, or $40.19 per person.

As would be expected, nonlocal attendees spent significantly more in the categories of lodging,

meals, and transportation. These findings demonstrate that when a community attracts arts and

culture tourists, it harnesses significant economic rewards

The nonprofit arts and culture industry generates $166.2 billion in economic activity, every

year—$63.1 billion in spending by organizations and an additional $103.1 billion in event-

related spending by their audiences. The impact of this activity is significant, supporting 5.7

million U.S. jobs and generating $29.6 billion in government revenue.

Nationally, the industry generated $135.2 billion of economic activity—$61.1 billion by the

nation’s nonprofit arts and culture organizations in addition to $74.1 billion in event-related ex-

penditures by their audiences (Americans for the Arts, Arts & Economic Prosperity IV). Na-

tionally, there are 905,689 businesses in the United States involved in the creation or distribu-

tion of the arts that employ 3.35 million people which represents 4.42 percent of all businesses

and 2.15 percent of all employees.

Rocco Landesman wrote in Creative Communities Art Works in Economic Development

that“Urban and regional planners, elected officials, and other decision makers are increasingly

focused on what makes places livable. Access to the arts inevitably appears high on that list, but

knowledge about how culture and the arts can act as a tool of economic development is sadly

lacking. This important sector must be considered not only as a source of amenities or pleasant

diversions, but also as a wholly integrated part of local economies”

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Economic Impact in New Jersey

Douglas H. Palmer, Mayor of Trenton, NJ President of the United States Conference of Mayors

stated "Mayors understand the connection between the arts industry and city revenues. Besides

providing thousands of jobs, the arts generate billions in government and business revenues and

play an important role in the economic revitalization of our nation's cities.”

According to a study by ArtPride that in the state of New Jersey the largest share of visitor

spending is in the restaurant and retail sectors, through purchases of meals (42%) and shopping

(28%). Transportation-related expenditures follow with expenditures for gasoline (9%), tolls,

parking and miscellaneous expenditures (4%) and trains and busses (4%). A very small percent-

age of visitors stay in hotels, but this expensive item nevertheless accounts for 9% of ancillary

spending. Other events account for 4% of visitor expenditures.

The study reports that the non-profit arts industry in New Jersey generates over $1.5 billion

each year. This total includes direct spending by arts organizations (payroll, goods and ser-

vices) and related spending by visitors to cultural events (meals, lodging, parking). Combined,

this activity also generates over $40 million each year in state income and sales taxes.

The economic benefits that may be generated by the clustering of reinforcing activities and

overlapping markets result from agglomeration economies. These are cost savings or revenue

gains that result from the interdependences and cohesive forces among co-located economic

activities stated Stephen S. Fuller, Ph.D. stated in his paper Museum As A Source of Local Eco-

nomic Growth.

Arts Plan NJ reports that Arts and culture are important forces behind some of the most suc-

cessful cities, towns and rural areas across the state and the nation. In New Jersey, arts organi-

zations supported by the NJ State Council on the Arts return $3 in State tax revenue for every

$1 invested. Funding for grants awarded by the Arts Council comes from a dedicated revenue

source - the Hotel/Motel Occupancy Fee.

New Jersey Industries Most Affected by Visitor Ancillary Expenditures *

Industry Output (millions)

Accommodation and food services $137.9

Manufacturing $ 72.2

Retail trade $ 51.0

Wholesale trade $ 27.3

Transportation and warehousing $ 25.2

Other services $ 16

* “The Economic Impact of New Jersey’s Nonprofit Arts and Associated Audience Spending Economic Impact”

Page 14: vision prospectus book oct 16 2015

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IRS Tax Deductible Real Estate Contributions

The IRS encourages donations. The Entrepreneurs Foundation notes that donations improve

company morale. Employees take pride in providing a benefit to the community and often may

seek to volunteer opportunities with the nonprofit. A real estate donation, whether vacant land,

industrial, residential, land contracts, commercial property, provides a great way to enjoy what

many consider an impressive tax deduction.

If property has grown in value, or unfortunately turned into a nonproducing property in your

portfolio, it may be the time to consider a real estate donation. Real estate donations make good

sense for both individuals and corporate donors.

IRS Rules The Internal Revenue Service calls office space donations in-kind donations. The IRS encour-

ages in-kind donations by allowing individuals and businesses to take a tax deduction for the

fair market value of the service.

For office space, this is sale price of the space if it were placed on the market or the fair market

value of a lease. The recipient must be a tax-exempt charitable organization or 501(c)(3).

IRS rules do not allow donations for a portion of the owner's interest in a property. For exam-

ple, if you own a multi-story building and allow a nonprofit to occupy one of the floors for free,

you cannot take a deduction. The reasoning is that because you still own the building, you have

lost no benefit of ownership. An office condo would fit as free standing space and separate title.

Commercial Property

Commercial property can make an excellent gift to charity, however, there are some tax issues a

donor and their tax advisor must consider. If a donor has claimed depreciation deductions on

the property, a portion of the depreciation may be subject to "recapture."

If a donor depreciates property according to the straight-line method and sells the property, he

or she reports a capital gain on the straight-line deprecation with a 25% tax rate on that gain.

Condos and Personal Residence

A personal residence is different from a commercial property in that a homeowner may not

claim depreciation deductions. Therefore, there is no risk of recapture. By making a gift of a

single family home, condominium or interests in a cooperative housing agreement, a donor is

able to bypass any capital gain associated with the property. If the donor has owned the prop-

erty for long enough to qualify the asset as a long-term capital asset (at least one year and one

day), the donor may take a deduction for the full fair market value of the property, subject to the

30% of AGI limit per year.

Documenting the Donation Donors must file a separate form for any in-kind donation valued at more than $5000. Informa-

tion about whether the space is being used for work directly related to the organization's mis-

sion is important. If the donation was a gift and the organization plans to sell the office space,

the donor will need to include that in the IRS report.

Page 15: vision prospectus book oct 16 2015

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BMAS Recent Exhibits

Alan Rand Rock’N Roll Photography

at BergenPAC

NEW AND NOW II Emerging Contemporary Artists

Tyrome Tripoli, Gretchen Adreon, Rene Fressola, Ralph Turturro Exhibits at BergenPAC and Flyway Gallery NJ Meadowlands Commission

Page 16: vision prospectus book oct 16 2015

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Traveling Exhibits Addressing Community Interests

Titanic exhibit attracts more visitors than expected

By Katie Wiedemann, July 9, 2015

DUBUQUE — Artifacts from a more than century-

old event have been quite the draw in Dubuque.

The traveling exhibit showing artifacts from the

ocean liner Titanic opened at the National Missis-

sippi River Museum on Memorial Day weekend.

Last month’s attendance at the museum was more

double as during that same time period last year.

In June 2014, about 16,000 people visited the

river museum, whereas more than 32,000 people visited this year.

Pictures, words and artifacts tell the story of the people aboard what was called “The Ship of

Dreams.”

“There was a perfume salesman on the boat, and we have perfume bottles that still have per-

fume in it,” said John Sutter, the museum’s marketing director.

The human connection to an international tragedy has attracted thousands of visitors to the mu-

seum in the past six weeks.

Each visitor is assigned a boarding pass with the name, age and description of an actual Titanic

passenger. At the end of the tour, the visitor learns if his or her passenger survived the sinking.

“I have a 22 year old single guy. I doubt he’ll survive,“ said Harry Moeller, who was visiting

from Tama County.

Museum directors said much of their increased foot traffic has come from local visitors who

haven’t been to the museum in years. They believe the draw of the Titanic was enough to get

them to return. Tourism Officials said the overnight visitors who are spending the most money

in town.

“We’ve seen a very nice increase for the hotels and just everyone and everything in regards to

what’s going on here,” said Dubuque Convention and Visitor’s Bureau president Keith Rahe,

who added June was a banner month for tourism across the city. But it was the Titanic leading

the way.

“I’d say we’re cruisin’ with the Titanic and that iceberg is not out there,” Rahe said. America's

River Festival, held in Dubuque June 12 and 13, drew more than 12,500 visitors — enough for

a record, Rahe said.

Page 17: vision prospectus book oct 16 2015

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Prairiefire: A Mixed-Use Center Meets T. Rex By Rob Anderson and Fred Merrill September 8, 2015

In the early 1900s, the Kansas-born paleontologist Barnum

Brown discovered the first Tyrannosaurus rexskeleton while in

Montana; shown on the right.

He shipped the fossils to his employer, the American Museum

of Natural History in New York City, where they are still on

display. Today, a full-scale cast of Brown’s T. rex find stands

guard in Overland Park, Kansas, only 70 miles (110 km) from

Brown’s birthplace, in the great hall of another first—

a mixed-use retail center directly associated with the American

Museum of Natural History.

The second-most-populous city in Kansas, Overland Park is a

fast-growing, affluent suburb of Kansas City, Missouri. Home

to Sprint’s world headquarters, the city has been named one of

the top 10 best places to live Money magazine Forbes placed it

third among “America’s Best Places to Raise a Family” and

named it one of the “25 Top Suburbs for Retirement.”

In 2006, Merrill Companies’ Fred Merrill, a private developer who grew up in Kansas, decided

to create a mixed-use retail entertainment center called Prairiefire on 60 acres (25 ha) in a rap-

idly developing sector of Overland Park. Having previously worked as a developer in Dallas,

Phoenix, and Washington, D.C., he wanted to provide Overland Park with an active, urban,

high-density center, including structured parking and a focus on the streetscape experience.

This kind of development was unusual for a secondary market like the Kansas City metropoli-

tan area, and rarer still for a suburban area dominated by parking lot–oriented retail centers.

However, the demographics provided support for the con-

cept. The average household income within a five-mile (8

km) radius of Prairiefire was $133,000, the median age was

38, and more than 60 percent of the population over 25 had a

bachelor’s degree or higher.

Bringing Museums to the People To help make Prairiefire a reality, Merrill sought a unique

anchor—something that would offer a civic or cultural com-

ponent, such as a library, museum, or performing arts center.

Through a mutual connection, he was introduced to Uli

Sailer Das, who at the time was working in the business de-

velopment department of the American Museum of Natural

History.

Founded in 1869, the museum sends all the exhibitions it

develops on tours throughout the country. Fortuitously, the

museum’s leaders were seeking ways to bring its exhibitions

to more people, especially those living outside urban areas

where large museums are typically located...

Page 18: vision prospectus book oct 16 2015

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Proposed Traveling Exhibits American Museum of Natural History Traveling Exhibition Service Central Park West 79th Street, New York, NY 10024

Traveling Exhibits combine the research of world-renowned scientific staff with its award-winning design expertise to create high-quality engaging exhibitions.

● Dinosaur Discoveries: Ancient Fossils, New

Ideas *For Smaller Galleries*

New discoveries and technologies reveal how

dinosaurs lived, moved and behaved. This excit-

ing exhibition showcases the world of modern

paleontology, introducing a dynamic vision of

dinosaurs and the scientists who study them.

Find out how advanced technologies allow sci-

entists to look at fossils in fresh ways. Examine

realistic models and casts, and see dinosaurs walk, run and move their long necks in

fantastic computer simulations.

● Beyond Planet Earth: Future of Space Exploration

Offering a vision of the future of space travel, this exhibi-

tion boldly predicts humanity’s next steps into our solar

system and beyond.

● Brain: The Inside Story

Discover the workings of our most amazing

organ through imaginative art, vivid brain-scan

imaging, and dynamic interactive exhibits.

Page 19: vision prospectus book oct 16 2015

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NATIONAL CONSTITUTION CENTER; Independence Mall, Philadelphia, PA

“Headed to the White House" Traveling Exhibit.

Working in partnership with leading historians and artifact

collections from across the globe, the exhibition design

and production teams create exhibitions of unmatched

quality and academic rigor.

These acclaimed, object-based exhibitions are specifically

designed to Tour to institutions across the globe and engage audiences of all ages.

The museum’s experienced staff works closely with tour venues to provide unparal-

leled support and ensure that the entire process of hosting Constitution Center’s exhi-

bition is smooth and successful.

“Headed to the White House" Once every four years, the entire nation comes to-

gether in a single act of citizenship: electing a president of the United States. But what

goes into the exhilarating and sometimes bumpy path to the presidency? Headed to

the White House, a traveling exhibition developed by the National Constitution Center,

examines and illustrates the excitement and pageantry of our election process with

multimedia experiences, hands-on activities, and role-playing opportunities that take

students and families from the campaign trail to Election Day—all in one visit!

Exhibition highlights include: More than 300 campaign buttons from almost every presi-

dential election since 1832.

Interactive speech coach to practice public speaking and deliver persuasive message.

An “Ad-o-Matic” for visitors to create and star in their own campaign commercial.

Activities that let visitors step into the shoes of a campaign manager, reporter, and

candidate.

The chance to take a seat behind the desk in our Oval Office as commander in chief!

This exhibition has been featured at prestigious institutions around the country includ-

ing the George Bush Presidential Library and Museum and the William J. Clinton Presi-

dential Center.

Page 20: vision prospectus book oct 16 2015

20

Property Development with Museum Partnerships

Revised Explore & More museum plan viewed as Canalside anchor James Fink; Reporter- Buffalo Business First - Sep 17, 2015

A revised development plan has cleared the way for

Explore & More Children’s Museum to be built in the

Canalside District.

But, the new plan, which has the museum relocated

just a few yards west of its original location, calls for

a larger museum with a bigger footprint and develop-

ment price tag.

“We are beginning design and construction docu-

ments next week and hope to have a shovel in the

ground by late 2016,” said Barbara Leggett, Explore

& More director of waterfront expansion.

Scrapped are plans by Explore & More to anchor a proposed multi-tenant building that Ciminelli Real

Estate Corp. had offered last year. Ciminelli was the lone bidder on the original Explore & More project,

slated for a portion of the South Aud block. Negotiations between Ciminelli and the Erie Canal Harbor

Development Corp. ended earlier this summer.

Instead, the ECHDC focused on a different South Aud block parcel, tucked between the Lloyd Street

and Commercial Street pedestrian bridges over the replica Erie Canal Waterways.

The redesigned building is now nearly 43,000-square-feet spread over four floors and comes with a $24

million development price tag. It is now 10 percent larger than the original museum plans, Leggett said.

“I see this as another significant driver to bring people into Canalside and downtown Buffalo,” said

Mayor Byron Brown.

Leggett estimates once Explore & More moves from its current East Aurora home to Canalside atten-

dance will spike to more than 250,000 annual visitors.

“This is another big piece of the puzzle that will now be in place,” said John Koelmel, New York Power

Authority chairman.The state agency will also be a financial contributor to the project, having recom-

mended $1.7 million. That appropriation still needs approval from the NYPA board of trustees.

To help make the project a reality, the ECHDC directors approved a $9 million allocation for Explore &

More. The museum has already raised $7.3 million of a proposed $15.3 million capital campaign.

ECHDC will hold a 40-year lease on the building with Explore & More paying just $1 annual rent.

The package is designed to keep the museum financially viable.

Bringing a cultural element to Canalside has long been on the ECHDC’s development wish list. The

popularity of the Shark Girl public art statue is one part of that vision. Explore & More will be another part

of the cultural attraction package at Canalside.

“We do need cultural pieces for the inner harbor,” said Robert Gioia, ECHDC chairman.

Page 21: vision prospectus book oct 16 2015

21

Arts Brookf ie ld, a g loba l ini t iat ive of Brookf ie ld, engages

diverse communi t ies by inv igorating our public s paces

through free , wor ld -c lass cul tural exper iences .

ABOUT ARTS BROOKFIELD

Brookfield invigorates public spaces through the presentation of free cultural experiences

in Brookfield’s premier buildings around the world. By commissioning, producing, and present-

ing world-class works of art, Arts Brookfield supports creativity and innovation in the fields of

music, dance, theater, film, and visual art.

Americans for the Arts named Brookfield one of the ten Best Businesses Partnering with the

Arts in America in 2014.

25TH ANNIVERSARY

From October 2013 through December 2014, Arts Brookfield celebrated its 25th Anniversary

through an interactive initiative, Art Set Free. Emerging, established and amateur artists were

invited to submit original artworks in any genre, style and medium for digital display at Brook-

field’s premier properties around the globe and on ArtsBrookfield25.com.

Brookfield Property Partners (NYSE: BPY; TSX: BPY.UN) is a global commercial property

company that owns, operates and invests in best-in-class office, retail, industrial, multifamily

and hotel assets. Brookfield’s office division owns, develops and manages premier office prop-

erties in the United States, Canada, Australia and the United Kingdom. Its core portfolio is

comprised of interests in 120 properties totaling 90 million square feet in New York, Washing-

ton, D.C., Houston, Los Angeles, Toronto, Calgary, Ottawa, London, Sydney, Melbourne and

Perth, making Brookfield the global leader in the ownership and management of office assets.

Landmark properties include Brookfield Places in Manhattan, Toronto and Perth, Bank of

America Plaza in Los Angeles, Bankers Hall in Calgary and Darling Park in Sydney.

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Dr James Waldron, President 1-854-504-5474 Dorothy Nicklus, Vice President 1-201-679-5700

www.thebergenmuseum.com