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VMV Cascade: The Revamp
A look into its process flow and recommendations
•On reviewing the process flow…
7 Hurdles to Overcome
Pay Attention to the Message?
YES NO
Comprehend it?
YES NO
Believe it?
YES NO
Remember it?
YES NO
Behave like it?
YES NO
Action?
YES NO
Factors to Consider for Making Media Materials
Who says? The Communicator
What is said?The Message
Content
How is it said?The Channel of Communication
Recommendations
1. The Candid Approach What makes you excited to go to work? What makes you proud to be at Del
Monte? Is it just the name? Or is it because you know that you are getting better?
Did Del Monte change you in some way? How are you compared to your previous
self?
2. The Taste Test Approach
3. The Then and Now Approach
4. The Interview Approach