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Vision • Improving the image of the state of Israel by Creating an organized platform for users to react on hostile articles and talkbacks concerning the State of Israel. Google Technologies for Web Development (TAU, 2009/2010, Semester B)

Vision Improving the image of the state of Israel by Creating an organized platform for users to react on hostile articles and talkbacks concerning the

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Page 1: Vision Improving the image of the state of Israel by Creating an organized platform for users to react on hostile articles and talkbacks concerning the

Vision

• Improving the image of the state of Israel by Creating an organized platform for users to react on hostile articles and talkbacks concerning the State of Israel.

Google Technologies for Web Development (TAU, 2009/2010, Semester B)

Page 2: Vision Improving the image of the state of Israel by Creating an organized platform for users to react on hostile articles and talkbacks concerning the

Use Case

• Rami, a student from Tel-Aviv enters his facebook page. He goes to the standWithUs page where he sees the Explaining Israel app.

Rami picks an article concerning the last war in Gaza, he enters the link and gives Israel side of the story, using the ToolBox provided by the app.

Google Technologies for Web Development (TAU, 2009/2010, Semester B)

Page 3: Vision Improving the image of the state of Israel by Creating an organized platform for users to react on hostile articles and talkbacks concerning the

Overall Architecture

Google Technologies for Web Development (TAU, 2009/2010, Semester B)

Search for new related articles using Google News “Riding on the shoulders

of giants” for Account Management and foe detection

Users:A) Write comments on

articles. B) Give feedback to

search algorithm results.

Page 4: Vision Improving the image of the state of Israel by Creating an organized platform for users to react on hostile articles and talkbacks concerning the

Front Page

Google Technologies for Web Development (TAU, 2009/2010, Semester B)

Hello, Ofir .

ISRAELIKE

Top articles:“ -Israel to break guiness record for largest

plate of hummus”, Herald Tribune

“ -Israeli-Arabic movie ajami wins the oscar”, New Zealand Post

“ -Dubai chief of police demands Israeli PM to resign”, Dubai Times

I Feel Lucky

Choose

Choose

Choose

Report Article

Page 5: Vision Improving the image of the state of Israel by Creating an organized platform for users to react on hostile articles and talkbacks concerning the

Article Page

Google Technologies for Web Development (TAU, 2009/2010, Semester B)

Keywords: Gaza, SiegeLorem ipsum dolor sit amet, consectetuer adipiscing elit.

Missiles on Sderot:http://www.youtube.com/lorem123…

Also covering this:Ari S., Hadar W.

Help Needed

Irrelevant

No talk-backs

Page 6: Vision Improving the image of the state of Israel by Creating an organized platform for users to react on hostile articles and talkbacks concerning the

EstimationsO

ne m

onth A generated

updated list of recent Israeli related articlesTalkback recognition“The Toolkit” An

othe

r tw

o m

onth

s Users can add meta-data to articles (i.e statuses)The system will emphasize problematic articles

Futu

re D

evel

opm

ents Google Maps?

Better NLP, Language translationGeneralize for different purposes such as PR

Google Technologies for Web Development (TAU, 2009/2010, Semester B)