Vishal Retail

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    TOPIC

    Ram Chandra Agarwal On What He Learnt From

    Vishal Retails - 10 Big Mistakes.

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    HISTORY

    He Was Born & Brought Up In Calcutta.

    Average Middle Class Family.

    Worked As A Manager In A Rolling Shutter Company In

    Calcutta (Salary- Rs.300/month).

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    STARTING STAGE In 1980s :He Noticed That People Slowly Moving

    From Suiting-shirting To Readymade Garments.

    50 Sq.Ft. Store At Laal Bazaar Street In Calcutta For ALong Term Lease.

    Initial Capital- 5,000-10,000 (Borrowed From Friends &Neighbors ).

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    His Vision :- To Make It Big.

    He Found People To Work With Him Quite EasilyBecause He Is Willing To Share His

    1. Vision

    2. Dreams3. Profit With Employees.

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    EXPANSION In 1994:- First Big Store In Calcutta.

    In 2001:- Company was incorporated under the

    Companies Act, 1956 as Vishal Retail Private Limited

    In 2006:- Company Converted From Pvt. To Public Ltd

    On Feb.20th

    Registered Office At New Delhi.

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    TOPIC

    10 MISTAKES

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    He Recruit Too Many People Without Any Background

    Check Up & They Did Some Wrong Things In The

    Organization.

    Example:- There a Was A Big Thief In The Organisation,

    He Took Money From Landlord & Finalized WrongLocations & He Makes A Lot Of Money On The Side .

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    REMEDYThorough Background Checks & Pre-recruitment

    Screening.

    Inner Circle Consists Of Loyalist .

    Finance Department Given To His Wife (Uma Agarwal).

    He Is Waiting For His Son (Akash) To Complete His

    MBA To run his business.

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    MISTAKE :- 2

    HE NEED MANAGEMENT BANDWIDTH

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    He Recruit A Large Number Of MBA Students. They

    Know Theory But They Dont Know The Practical Part.

    Like Planning, Making Entries In Software Etc

    It will Effect Quality And Success.

    He Says:- There Was No Strong Leadership In Senior &Middle Management.

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    REMEDY

    He Says:-

    In V2 There Will Be A Good Senior Management Team

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    MISTAKE:- 3

    LACK OF PLANNING

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    He Didnt Plan In Time.

    Wrong Choice In Store Ambience (From Lighting &Fixtures To Flooring).

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    REMEDY

    First Thing Is That My 7 Shop Should Make Rs.1,500 Per

    Sq.Ft. Per Month Of Sale.

    Now It Is Rs.600 Per Sq.Ft. Per Month.

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    MISTAKE :- 4

    OVER CONFIDENCE

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    He Used To Inaugurate 4 Stores A Week

    He Open Total 4 Big Garment Factories & He WasConfident About Manufacturing Too..

    He says:-Such Growth Is Impossible Without ManagementBandwidth (or) communication.

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    REMEDY

    Now The Philosophy- One Step At A Time.

    7 Store Chain (Franchise) Now Sells Only Apparel..

    SKU (Stock Keeping Unit) Are Being Working WithoutAny Hurry.

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    MISTAKE :-5

    LEARNING TO MANAGE SCALE

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    He Doesnt Have The Power To Decide, When The

    Company Cross 500 Crores .

    He Need:- Professional Heirarchy, Corporate Structuring

    & Processes.

    Cannot Be A One Man Show

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    REMEDY

    Either MANSUKH TANDON / JP SHUKLA Will Take

    The Charge Of CEO & Will Run The Company & I WillBe The Chairman

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    Mistake :-6

    DOWNMARKET IMAGE

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    Concentrated only on low-level customers.

    REMEDY

    Concentrated on every class of people.

    Flavour of the season with rising incomes & burgeoningdemand.

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    Mistake :-7

    UNPROFITABLE GROWTH

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    His Growth Was Unprofitable.

    Earlier Credit Was Cheap & He Was ExpandingRecklessly.

    Remedy

    Now He Is Going Slowly..

    Once My Model Gives Me Rs. 1000-1500 Per Sq.Ft PerMonth Of Sale, I Can Easily Expand 10 Lakh20 LakhSq.Ft. In 2 Years

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    Mistake :-8

    RELIANCE ON CASH

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    Transaction Were All In Cash Deals (Cash Was King).

    No credit.

    REMEDY

    He says:- if the business is good, money will flow

    Reliance on cash now slashed by 50% .

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    MISTAKE :-9

    LACK OF MANAGEMENT SKILL

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    Agarwal Lacked The Academic Discipline To Run AVenture As Vishal.

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    REMEDY

    By Observing Ion Retail He Understand That The

    Power Of:- The Right Good At The Right Time At The

    Place And Good Fill Rate

    He understand:- fill rate product, choice of customer,

    pricing, marketing strategy much better.

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    MISTAKE :-10

    INADEQUATE TECHNOLOGY

    BACKUP

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    Applying OfSAP, They Suffered A Lot & They Loss a lot

    of Datas.

    Server Was Very Less & There Is Issues WithImplementation of SAP

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    REMEDY

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