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Market Survey Report On “Customer preference toward VISHAL MEGA MART in Bareilly” SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE DEGREE OF Bachelor OF BUSINESS ADMINISTRATION ACADEMIC YEAR 2008-2011 Submitted by : Submitted to : Gaurav Sharma Dr. Angrish kr. Agarwal

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Market Survey Report On

“Customer preference toward




Submitted by : Submitted to :

Gaurav Sharma Dr. Angrish kr. Agarwal

BBA-VI Sem/Section B IIMS, Bareilly Roll No. 915492

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This is to certify that Mr. Gaurav Sharma student of BBA IV Semester in our institute has successfully completed his Market Survey Report entitled “Customer preference toward RETAIL INDUSTRY in Bareilly:-VISHAL MEGA MART” for the partial fulfillment of the Bachelor of Business Administration degree from M.J.P Rohilkhand University.

This work is original and has never been submitted before.

Prof. Arpan Khastagir Dr. Angrish Kr.Agarwal

Director, IIMS Project Guide

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The BBA program is well structured and integrated course of business studies. In

every professional course training is an important factor. The main objective of

practical training is to develop skill in student by supplement to the theoretical

study of business management in general. Industrial training helps to gain real life

knowledge about the industrial environment and business practices.

Professors give us theoretical knowledge of various subjects in the college but we

practically exposed of such subjects when we get the training in the organization.

During the whole training I got a lot of experience and came to know about the

management practices in real that how it differs from those of theoretical

knowledge and the practically in the real life.

In todays globalize world, where cutthroat competition is prevailing in the market,

theoretical knowledge is not sufficient. Beside this one need to have practical

knowledge, which would help an individual in carrier activities and it is true that,

“Experience is the Best Teacher”

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A lot of gratitude and thanks are due individuals-whose continuous support

and guidance was very much conducive for the fruitful completions of this Project.

I wish to express my deep and sincere thanks to Dr. Angrish kr. Agarwal for

giving me a wonderful Project to work upon.

My appreciation and gratitude also goes to the franchisee of Vishal Mega

Mart of my area entire for sharing their experiences to widen my horizon and able

to see real market place in the right perspective.

We will be failing in our duty if we do not acknowledge the assistance given

to us by various consumers whom I visited during the course of my Project and

entire management.

Gaurav Sharma

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1. Synopsis

2.Company profile

3. Research methodology

4 Introduction of retail industry

5. Data presentation & analysis

6. Conclusion



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Vishal Mega Mart started as a humble one store enterprise in 1986 in Kolkata

(erstwhile, Calcutta) is today a conglomerate encompassing 183 showrooms in 110

cities / 24 states. India’s first group had a turnover of Rs. 1463.12 million for fiscal

2005, under the dynamic leadership of Mr.Ram Chandra Agarwal. The group had a

turnover of Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal


The group’s prime focus is on retailing. The Vishal stores offer affordable family

fashion at prices to suit every pocket.

The group’s philosophy is integration and towards this end has initiated backward

integration in the field of high fashion by setting up a state of the art manufacturing

facility to support its retail endeavors.

Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost

all price ranges. The showrooms have over 70,000 products range which fulfills all

your household needs and can be catered to under one roof. It is covering about 29,

90, 146 sq. ft. in 24 states across India. Each store gives you international quality

goods and prices hard to match. The cost benefit that is derived from the large

central purchase of goods and services is passed on to the consumer. Hyper-market

has also been opened for the Indian consumer by Vishal. Situated in the national

capital Delhi this store boasts of the single largest collection of goods and

commodities sold under one roof in India.

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To know the people perceptions towards retail outlets.

To know the consumer’s expectations from Vishal Mega Mart.

To find out the satisfaction level of the customers at Vishal mega mart


Type of research : Descriptive research

Sampling technique: Convenient sampling

Size of the sample : 50

Type of data :Primary & Secondary Data

Universe of study: Vishal Mega Mart

Data collection instrument: Questionnaire

Sources & statistical analysis: Through chart

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Introduction of Vishal Retail Ltd

Type Hypermarket

Founded 1986(Kolkata)

Headquarters Delhi

Industry Manufacturing & Retail

Annual Turnover Rs6026.58cr (2007)

Project Apparels, Departments, Grocery


Vishal Retail Ltd, a leading player in the Indian retail industry, is a

pioneer in discount retailing and is focused on tier II and III cities in

the country. It has a strong presence in manufacturing and retailing of

readymade garments (apparels); retailing of non-apparels and a large

variety of FMCG products. The company has pan-India presence with

108 mid-sized hypermarket format stores as on April 28, 2008

covering about 2.3mn sq ft retail space area. Vishal is supported by

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strong manufacturing set-up in Gurgaon, Dehradun and Manesar with a

capacity of 5,000 garment pieces per day in each unit. It also has 29

warehouses located in 8 key cities in India covering over 1.1mn sq ft


Vishal started as a humble one store enterprise in 1986 in Kolkata

(erstwhile, Calcutta) is today a conglomerate encompassing 117

showrooms in 75 cities / 20 states. India’s first hyper-market has also

been opened for the Indian consumer by Vishal. Situated in the

national capital Delhi this store boasts of the single largest collection

of goods and commodities sold under one roof in India

The group had a turnover of Rs. 1463.12 million for fiscal 2005, under

the dynamic leadership of Mr. Ram Chandra Agarwal. The group had

of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million

for fiscal 2007.

The group’s prime focus is on retailing. The Vishal stores offer

affordable family fashion at prices to suit every pocket.

The group’s philosophy is integration and towards this end has

initiated backward integration in the field of high fashion by setting

up a state of the art manufacturing facility to support its retail


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Company Background

Vishal Retail was incorporated on July 23, 2001 as Vishal Retail

Private Limited as a retailer of ready-made apparels in Kolkata in

2001. The company has acquired the business of 'M/s The Vishal

Garments' and 'M/s Vishal Garments' in 2001. In 2003, the company

has acquired the manufacturing facilities from Vishal Fashions Private

Limited and M/s Vishal Apparels.

Vishal is one of fastest growing retailing groups in India. Its outlets

cater to almost all price ranges. The showrooms have over 70,000

products range which fulfills all your household needs, and can be

catered to under one roof. It is covering about 2059292 lac sq. ft. in 18

states across India. Each store gives you international quality goods

and prices hard to match. The cost benefits that are derived from the

large central purchase of goods and services are passed on to the


The Founders

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Mr. Ramchandra Agarwal Mrs. Uma Agarwal

Mr. Surendra Agarwal

Investment Rational

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Vishal Retail sells ready-made apparels (including its own

Brands) and wide range of household merchandise and other

Consumer goods such as footwear, toys, watches, toiletries, grocery

items, sports items, crockery, gift and novelties.

Vishal is value Retail Company catering to middle and lower

middle income groups.

As Apparel segment contributes 63 percent; it has plans to

focus more on FMCG.

To reduce cost, Vishal does in-house production of apparels,

Procurement of goods directly procurement of goods from the

small and medium size vendors and manufacturers.

Efficient Logistics and distribution system along with

Customized product mix at stores depending on the regional

customer behavior and preferences.

Plans of penetrating deeper into Tier 1 and Tier 2 cities to bank upon

early mover advantage, where organized retail is yet to make a

significant mark, which will help establish and build customer loyalty

prior to other players.

Higher margins of around 5-6 percent in private labels which account

for 10 percent of sales in FY07.

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Future Prospective

Vishal Retail Ltd has declared that the company has opened four new

Showrooms at different localities.

The company has opened a store at Shree Ram Palace, Main Delhi

Road, Meerut. This is the company’s second store in Meerut spreading

across an area of 3,600 Sq. ft. (Approx).

The company opened a store at Nauchandi Garh Road, Meerut

commonly called Dreams, Opp. Samrat Heavens, Meerut. This is the

company’s third store in Meerut covering up an area of 12,000 Sq. ft.

The company has opened a showroom at Enclave, Near BSNL Office,

Ranipur More, Haridwar. This is the company’s first store in Haridwar

spreading across an area of 9,545 Sq. ft. (Approx).

The company opened its store at Arcade, Plot No. 56-58, Dumas

Road, Piplad, Surat. This is company’s second store in Surat spreading

across an area of 38,000 Sq. Ft (Approx).

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Vishal Retail Limited is an India-based retail company. It was

established in 1986. It was formerly called Vishal Retail Private

Limited and changed its name to Vishal Retail Limited in 2006.

The company is based in New Delhi, India.

As of August 8, 2007, the company operated 53 retail stores, including

two stores that are operated by its franchisees. It sells readymade

clothes, and a variety of household merchandise and other consumer

goods, including toys, footwear, toiletries, sports items, watches,

grocery items, crockery, novelties and gifts.

Today, the stock is hovering around Rs 724 on the Bombay Stock

Exchange. Vishal Retail has seen a 52-week high of 812 and low of Rs



Vishal Retail Ltd. has a factory in Gurgaon, Haryana. This factory has more than

700 imported machines that have a capacity to manufacturer 150000 pieces a

month. The factory occupies 80000 sq ft of covered space. The Vishal group

indirectly gives employment to more than a 1000 people. These people work in

ancillaries that supply finished goods to the company

Our 10 warehouses cater to 183 showrooms in 24 states/110 cities across India. It

is covering about 29, 90, 146 sq. ft.

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Products Categories


Drawing Room Bedroom

Door Mat Bed Sheet

Carpet Pillows

Curtains Pillow Cover

Kitchen Bathroom

Apron Bath Mats

Kitchen Napkin Towel Gift Sets






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Basket Ball Cricket Bat

T.T. Bat Football

Boxing Kit Lawn Tennis

Swimming Costumes Tennis Racket

Water Ball Tennis Ball

Fitness Equip.

Personal Gym




Shoes Slippers

Sandals Sandals


Shoes Shoes

Slippers Slippers

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Communication Mobile Accessories

Mobile Mobile Batteries

Mobile Charger

Mobile Dori



Upper Lower

Shirt Casual Jeans(MP)

Shirt Formal Cotton Trouser(MPC)

Ethnic & Sports Winter Wear

Night Suits Suit(WMC)

T-Shirts Blazer(WMB)

Dupatta Windcheater(WMW)

Sherwani Jacket

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Upper Lower

Kurta Pants Jeans

Skirt Top Capri

Ethnic Winter Wear

Nighty Jackets

Lancha Stawl

Sharara Blazer

Salwar Suit Track Suit



Sarees Personal Items

Fancy(SRF) Cap(LCA)

Synthetics Socks(Las)

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Jewellery Cosmetics

Necklace Lip Gloss

Ring Nail Polish



Lower Sets Winter Wear

Jeans Night Suit Suit

Bermudas Baba Suit Blazer


Upper Ethnic

Shirt Formal Kurta- Pajama

T-Shirt Sherwani



Lower Sets Winter Wear

Hot Pant Night Suit Hipster Set

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Skirt Capri Set Blazer



Luggage’s Portfolio Bags

Suitcase Shoulder Bags

Executive Bag

School Bags

Pouch & Cases

Waist Pouch

Vanity Cases



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Acrylic Ware Copper Steel

Dinner Set Jug Cake Server

Home Aids Pressure Cooker Non Stick

Floor Wiper Cooker Handi

Sanitary Brush Pressure Pan Dosa Tawa

General Plastic


Electrical App. Bone China

Coffee Mug Chopper Soup Set

Bucket Microwave Oven Dessert Set

Glass Ware Thermo Ware Porcelain

Cup Tiffin Cup & Saucer

Lemon Set Container



Time Zone Optical Gifts & Novelties

Ladies Wrist Watch Ladies Sun Glass Flower Vase

Men’s Wrist Watch Men’s Sun Glass Key Chain

Men’s Accessories Electric &

Electronics Items


Belts Battery(ABT) Spray

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Wallets Calculator(EEC) Deo


VISHAL Apparels Brand

Vishal Mega Mart is one of India’s fastest growing retail chains.. The chain currently has

183 company stores in 24 states / 110 cities in India. The Vishal brand is known for great

modern style for men, women and children. Vishal offers high level fashion styling.

Since 1986, our name has been synonymous with quality, value and fashion integrity. We

offer an unparalleled collection of clothes for the entire family. Each garment is hand

selected for quality and contemporary styling. Vishal manufactures majority of its own

garments and out sources some under its direct quality supervision. This enables us to

offer the lowest possible and most reasonable prices.

The goal is to provide a range of fashion wear to suit every pocket. Our product mix

represents the most current fashion trends in tops, bottoms, formals and accessories for

men, women and kids. Our courteous staff will ensure that consumers get a perfect fit.

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Research Methodology:

Research methodology is the way to systematically solve the research problem .It

may be under stood as a science of studying to how research is done scientifically.

In it we study the various steps that are generally adopted by a researcher in

studying his research problem along with the logic behind them.

In research methodology we not only talk of the research methods but also

consider the logic behind the methods we use in the content of our research study

and explain why we are using a particular method and why we are not using others

so that research results are capable of being evaluated either by the researcher

himself or by others.

Secondary data are those which have been collected by someone else and which

have already been passed through the statistical process. There are several ways by

which secondary data can be classified.

Survey Method: The survey is a non-experimental, descriptive research method.

Surveys can be useful when a researcher wants to collect data on phenomena that

cannot be directly observed (such as opinions on library services). Surveys are

used extensively in library and information science to assess attitudes and

characteristics of a wide range of subjects, from the quality of user-system

interfaces to library user reading habits. In a survey, researchers sample a

population. Basha and Harter (1980) state that "a population is any set of persons

or objects that possesses at least one common characteristic." Examples of

populations that might be studied are 1) all 1999 graduates of GSLIS at the

University of Texas, or 2) all the users of UT General Libraries. Since populations

can be quite large, researchers directly question only a sample (i.e. a small

proportion) of the population

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Types of Surveys:

Surveys can be divided into two broad categories: the questionnaire and the

interview. Questionnaires are usually paper-and-pencil instruments that the

respondent completes. Interviews are completed by the interviewer based on the

respondent says. Sometimes, it's hard to tell the difference between a questionnaire

and an interview. For instance, some people think that questionnaires always ask

short closed-ended questions while interviews always ask broad open-ended ones.

But you will see questionnaires with open-ended questions (although they do tend

to be shorter than in interviews) and there will often be a series of closed-ended

questions asked in an interview.

Survey research has changed dramatically in the last ten years. We have automated

telephone surveys that use random dialing methods. There are computerized kiosks

in public places that allows people to ask for input. A whole new variation of

group interview has evolved as focus group methodology. Increasingly, survey

research is tightly integrated with the delivery of service. Your hotel room has a

survey on the desk. Your waiter presents a short customer satisfaction survey with

your check. You get a call for an interview several days after your last call to a

computer company for technical assistance. You're asked to complete a short

survey when you visit a web site. Here, I'll describe the major types of

questionnaires and interviews, keeping in mind that technology is leading to rapid

evolution of methods. We'll discuss the relative advantages and disadvantages of

these different survey types in Advantages and Disadvantages of Survey Methods

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When most people think of questionnaires, they think of the mail survey. All of us

have, at one time or another, received a questionnaire in the mail. There are many

advantages to mail surveys. They are relatively inexpensive to administer. You can

send the exact same instrument to a wide number of people. They allow the

respondent to fill it out at their own convenience. But there are some disadvantages

as well. Response rates from mail surveys are often very low. And, mail

questionnaires are not the best vehicles for asking for detailed written responses.

A second type is the group administered questionnaire. A sample of respondents

is brought together and asked to respond to a structured sequence of questions.

Traditionally, questionnaires were administered in group settings for convenience.

The researcher could give the questionnaire to those who were present and be

fairly sure that there would be a high response rate. If the respondents were unclear

about the meaning of a question they could ask for clarification. And, there were

often organizational settings where it was relatively easy to assemble the group (in

a company or business, for instance).

What's the difference between a group administered questionnaire and a group

interview or focus group? In the group administered questionnaire, each

respondent is handed an instrument and asked to complete it while in the room.

Each respondent completes an instrument. In the group interview or focus group,

the interviewer facilitates the session. People work as a group, listening to each

other's comments and answering the questions. Someone takes notes for the entire

group -- people don't complete an interview individually.

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Survey Interviews:

Interviews are a far more personal form of research than questionnaires. In the

personal interview, the interviewer works directly with the respondent. Unlike

with mail surveys, the interviewer has the opportunity to probe or ask follow-up

questions. And, interviews are generally easier for the respondent, especially if

what is sought is opinions or impressions. Interviews can be very time consuming

and they are resource intensive. The interviewer is considered a part of the

measurement instrument and interviewers have to be well trained in how to

respond to any contingency.

Almost everyone is familiar with the telephone interview. Telephone interviews

enable a researcher to gather information rapidly. Most of the major public opinion

polls that are reported were based on telephone interviews. Like personal

interviews, they allow for some personal contact between the interviewer and the

respondent. And, they allow the interviewer to ask follow-up questions. But they

also have some major disadvantages. Many people don't have publicly-listed

telephone numbers. Some don't have telephones. People often don't like the

intrusion of a call to their homes. And, telephone interviews have to be relatively

short or people will feel imposed upon.

Constructing the Survey:

Constructing a survey instrument is an art in itself. There are numerous small

decisions that must be made -- about content, wording, format, placement -- that

can have important consequences for your entire study. While there's no one

perfect way to accomplish this job, we do have lots of advice to offer that might

increase your chances of developing a better final product.

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First of all you'll learn about the two major types of surveys that exist, the

questionnaire and the interview and the different varieties of each. Then you'll see

how to write questions for surveys. There are three areas involved in writing a


determining the question content, scope and purpose

choosing the response format that you use for collecting information from

the respondent

figuring out how to word the question to get at the issue of interest

Finally, once you have your questions written, there is the issue of how best to

place them in your survey.

You'll see that although there are many aspects of survey construction that are just

common sense, if you are not careful you can make critical errors that have

dramatic effects on your results.

Details Of Research:

Method Used: Survey method

Type Of survey: Interview

Instrument used: Questionnaire

Sample size: 50

Data used: Both Primary & Secondary

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Data Collection:

Data Collection is an important aspect of any type of research study. Inaccurate

data collection can impact the results of a study and ultimately lead to invalid


Data collection methods for impact evaluation vary along a continuum. At the one

end of this continuum are quantitative methods and at the other end of the

continuum are Qualitative methods for data collection .

Data collection methods

The Quantitative data collection methods, rely on random sampling and

structured data collection instruments that fit diverse experiences into

predetermined response categories. They produce results that are easy to

summarize, compare, and generalize. Quantitative research is concerned with

testing hypotheses derived from theory and/or being able to estimate the size of a

phenomenon of interest. Depending on the research question, participants may be

randomly assigned to different treatments. If this is not feasible, the researcher

may collect data on participant and situational characteristics in order to

statistically control for their influence on the dependent, or outcome, variable. If

the intent is to generalize from the research participants to a larger population, the

researcher will employ probability sampling to select participants. Typical

quantitative data gathering strategies include:

Experiments/clinical trials.

Observing and recording well-defined events (e.g., counting the number of

patients waiting in emergency at specified times of the day).

Obtaining relevant data from management information systems.

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Primary Data Collection:

The considerable and diverse array of primary data methods includes, e.g., true

experiments such as randomized controlled trials (RCTs) and other controlled

trials; Secondary data:

Secondary data originally collected for a different study, used again for a new

research question.

o Service District Statistics including basic client counts, attributes,

demographics, social conditions and lots of program information

(analogous to public schools and school teachers, who constitute some

of the most accountable of public servants).

o Other Social and Economic Indicators, Consumer Price Index,

unemployment figures, inflation indicators, Income Figures, etc.

o Resource Inventories and other needs assessments

o Opinion Polls taken by others

o Budgets

The secondary data used in this project is :

through internet

through books of retail

company profiles of big bazaar and shopper’s stop

other prospective but uncontrolled trials; observational studies such as case-

control, cross-sectional studies, and surveillance studies; and simpler designs such

as case series and single case reports or anecdotes. These methods can be described

and categorized in terms of multiple attributes or dimensions, such as whether they

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are prospective or retrospective, interventional or observational, controlled or

uncontrolled, and other attributes noted below. Some of these methods have

alternative names, and many studies employ nearly limitless combinations of these


Primary data used in this project is mainly collected through questionnaire which has

been taken with the help of sample size which has been taken and after that the entire

data has been manipulated.

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Retail Industry

The word 'retail' is derived from the French word 'retailer' meaning 'to cut a

piece off' or 'to break bulk'. In simple terms it involves activities whereby

product or services are sold to final consumers in small quantities. Although

retailing in its various formats has been around our country for many

decades, it has been confined for a long time to family owned corner shops.

Englishmen are great soccer enthusiasts, and they strongly think that one

should never give Indians a corner. It stems from the belief that, if you give an

Indian a corner he would end up setting a shop. That is how great Indians

retail management skill is considered.

Let us look at the evolution process:

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Detailing reasons why Indian organized retail is at the brink of revolution, the

IMAGES-KSA report says that the last few years have seen rapid transformation in

many areas and the setting of scalable and profitable retail models across

categories. Indian consumers are rapidly evolving and accepting modern formats

overwhelmingly. Retail Space is no more a constraint for growth. India is on the

radar of Global Retailers and suppliers / brands worldwide are willing to partner

with retailers here. Further, large Indian corporate groups like Tata, Reliance,

Raheja, ITC, Bombay Dyeing, Murugappa & Primal Groups etc and also foreign

investors and private equity players are firming up plans to identify investment

opportunities in the Indian retail sector. The quantum of investments is likely to

skyrocket as the inherent attractiveness of the segment lures more and more

investors to earn large profits. Investments into the sector are estimated at    INR

2000 - 2500 Crore in the next 2-3 years, and over INR 20,000 Crore by end of


Retail Formats

Hypermarket: It is the largest format in Indian retail so far is a one stop shop for

the modern Indian shopper.

Merchandise: food grocery to clothing to spots goods to books to stationery.

Space occupied: 50000 Sq .ft. and above.

SKUs: 20000-30000.

Example: Pantaloon retail’s Big Bazaar, RPG’s Spencer’s (Giant)

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Supermarket: A subdued version of a hypermarket.

Merchandise: Almost similar to that of a hypermarket but in relatively

smaller proposition.

Space occupied: 5000 Sq. ft. or more.

SKUs: Around 10000.

Example: Nil iris, Apna Bazaar, Trinethra.

Convenience store: A subdued version of a supermarket.

Merchandise: Groceries are predominantly sold.

Space occupied: Around 500 Sq. ft. to 3000 Sq. ft.

Example: stores located at the corners of the streets, Reliance Retail’s Fresh

and Select.

Department store: A retail establishment which specializes in selling a wide range

of products without a single prominent merchandise line and is usually a part of a

retail chain.

Merchandise: Apparel, household accessories, cosmetics, gifts etc.

Space occupied: Around 10000 Sq. ft. – 30000 Sq. ft.

Example: Landmark Group’s Lifestyle, Trent India Ltd.’s Westside.

Discount store: Standard merchandise sold at lower prices with lower margins and

higher volumes.

Merchandise: A variety of perishable/ non perishable goods.

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Example: Viswapriya Group’s Subiksha, Piramal’s TruMart.

Specialty store: It consists of a narrow product line with deep assortment.

Merchandise: Depends on the stores

Example: Bata store deals only with footwear, RPG’s Music World,


MBO’s: Multi Brand outlets, also known as Category Killers. These usually do

well in busy market places and Metros.

Merchandise: Offers several brads across a single product category.

Kirana stores: The smallest retail formats which are the highest in number (15

million approx.) in India.

Merchandise: Mostly food and groceries.

Space occupied: 50 sq ft and even smaller ones exist.

Malls: The largest form of organized retailing today. Located mainly in metro

cities, in proximity to urban outskirts.

Merchandise: They lend an ideal shopping experience with an amalgamation

of product, service and entertainment, all under a common roof.

Space occupied: Ranges from 60,000 sq ft to 7, 00,000 sq ft.

Example: Pantaloon Retail’s Central, Mumbai’s Iorbit.

Major Player of Retail Industry

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The Indian retail sector has been euphoria over the last five years. India

topped the A.T. Kearney's Global Retail Development Index for two

consecutive years and this has infatuated Indian as well as foreign retail

players to go gaga on the merchandising track. According to geographical

expansion, Delhi/NCR and Mumbai are the felicitated regions as the top

companies have rated the spending potential of consumers in the vicinity of

the national capital and the financial capital as excellent. Other metros such

as Kolkata, Chennai, Hyderabad and Bangalore have caught the sight of

investors but their fortunes are yet to be illuminated. Companies like the

Future Group, Reliance, Bharti-Walmart, DLF etc. have shown the way

for other to enter. The countries are expecting a surge in the growth sprint

and let’s hope for the best.

Top Companies

Big Bazaar is a chain of department stores in India,

currently with 75 outlets. It is owned by the

Pantaloon Retail India Ltd, Future Group. It works on the same economy model as

Wal-Mart and has considerable success in many Indian cities and small towns. The

idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group.

Currently Big Bazaar stores are located only in India. It is the biggest and the

fastest growing chain of department store and aims at being 350 stores by the end

of year 2010.

It offers all types of household items such as home furnishing, utensils, fashion

products etc. It has a grocery department and vegetable section known as the Food

Bazaar and its online shopping site is known as FutureBazaar.com. The real estate

fund management company promoted by the Future Group expects to develop

more than 50 projects across India covering a combined area of more than 16

million sq. ft. On April 1 2007, Big Bazaar had to shut its outlets in Mumbai as the

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120 retrenched employees called a strike with the support of Bhatia Kamgar Sena

(the trade Union wing of Shiv Sena). Later the management agreed to reinstate the

sacked workers

Pantaloon Retail India Ltd, is India’s leading retail

company with presence across food, fashion, home

solutions and consumer electronics, books and music,

health, wellness and beauty, general merchandise, communication products, E-

tailing and leisure and entertainment.

Headquartered in Mumbai (Bombay), has over 450 stores across 30 cities in India

and employs over 18,000 people. Pantaloon founded by Mr. Kishore Biyani. The

company owns and manages multiple retail formats catering to a wide cross-

section of the Indian society and its width and depth of merchandise helps it

capture almost the entire consumption basket of the Indian consumer.

Founded in 1987, as a garment manufacturing company, Pantaloon Retail forayed

into modern retail in 1997 with the opening up of a chain of department stores,

Pantaloons. In 2001, it launched Big Bazaar, a hypermarket chain, followed by

Food Bazaar, a supermarket chain. It went on to launch Central, a first of its kind,

seamless mall located in the heart of major Indian cities. Some of its other formats

include, Collection I (home improvement products), E-Zone (consumer

electronics), Depot (books, music, gifts and stationeries), all (fashion apparel for

plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashion accessories).

It has recently launched its retailing venture, futurebazaar.com.

In India's chaotic markets, Kishore Biyani is the unchallenged king of retail. He

has the knack of catching rivals off-guard and striking where it hurts most. And

now that he's set himself the task of retaining control of the largest retail space in

the country, he won't let anyone - suppliers or international promoters included -

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catch him slacking. The latest to face the wrath of the 43-year-old is South African

hypermarket Shop rite, which opened shop in Mumbai last month through a

franchise agreement with local company Normal Lifestyle.

The hypermarket began retailing products from big boys Nestle, Unilever and

Procter & Gamble at consumer discounts of 20-30 per cent, lower than even

Biyani's purchase prices in his Big Bazaar and Food Bazaar stores.

Reliance Fresh is the retail chain division of Reliance

Industries of India which is headed by Mr.Mukesh

Ambani. Reliance has entered into this segment by

opening new retail stores into almost every metropolitan and regional area of India.

Reliance plans to invest Rs 25000 cores in the next 4 years in their retail division

and plans to begin retail stores in 784 cities across the country. The Reliance Fresh

supermarket chain is RIL’s Rs 25,000 crore venture and it plans to add more stores

across different g, and eventually have a pan-India footprint by year 2011. The

super marts will sell fresh fruits and vegetables, staples, groceries, fresh juice bars

and dairy products and also will sport a separate enclosure and supply-chain for

non-vegetarian products. Besides, the stores would provide direct employment to 5

lakh young Indians and indirect job opportunities to a million people, according to

the company. The company also has plans to train students and housewives in

customer care and quality services for part-time jobs.

Reliance Fresh recently (24th Jan, 2007) opened several "Fresh" outlets in

Chennai, New Delhi, Hyderabad, Jaipur, Mumbai, Chandigarh, Ludhiana

increasing its total store count to 40. Reliance is still testing its retail concepts by

controlled entry beginning in the southern states

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Subhiksha is an Indian retail chain with more than

760 outlets selling groceries, fruits, vegetables,

medicines and mobile phones. It was started and is managed by Mr. R.

Subramaniam, IIM Ahmedabad alumni. He also plans to invest Rs.500 crore to

increase the number of outlets to 2000 across the country by 2009.

Derived from the Sanskrit word, Subhiksham or "giver of all things good", It

opened its first store in Thiruvanmiyur in Chennai in March, 1997 with an

investment of about Rs. 5 lakh. The retail chain has seen a considerable growth by

offering goods at cheaper rates and thereby increasing its customer base. It is also

dubbed as India's largest retail chain. Vision to deliver consistently better value to

Indian consumers, has guided Subhiksha to deliver savings to all consumers on

each and every item that they need in their daily lives, 365 days a year, without any

compromise on quality of goods purchased.

Subhiksha now has the pan Indian presence with stores across Delhi, UP, Punjab,

Haryana, Gujarat, Maharashtra, AP, Karnataka and TN. It has recently commenced

operation in Kerala also. Today, it is a multi-location, professionally managed and

vibrant organization. Subhiksha now has even opened Specialized Mobile shops

called Subhiksha Mobile where mobiles are sold at a discounted price

Subhiksha is India's largest supermarket, pharmacy and telecom chain. Started in

1997 as a single store entity in South Chennai, it is now present nationally across

1000 outlets and spread across more than 90 cities. You can now locate the nearest

Subhiksha store in your area with the Store Locators. ICICI Venture Capital has a

24% stake in Subhiksha.

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Food world is a chain of supermarket stores. It was started in May 1996 as a

division of Spencer & Co, a part of the RPG Group. In August 1999 it became a

separate company. Currently it operates 89 stores in Bangalore, Chennai,

Coimbatore, Erode, Hyderabad, Kodai, Pondicherry, Pune, Secunderabad, Salem,

Trivandrum and Vellore

DLF Retail Developers Ltd. is one of the troikas of the

DLF Group. Besides being India's largest real estate

developer, DLF is also of the leaders in innovating shopping malls in India. It

caught public eye when it launched the 2, 50,000 sq ft. shopping mall in Gurgaon.

It has brought a dramatic change in the lifestyles and entertainment with its City

Centers and DT Cinemas. DLF has plans to invest Rs. 2000-3000 crore in all the

emerging areas from metros to class cities in the next two years. Till last year the

company was involved in building 18 malls out of which 10 were in the NCR

region. Future plans of DLF involve opening up of 100 malls (specialty malls, big

box retailing and integrated malls) across 60 cities in next 8-10 years. They are

slowly transforming into 'lease' and 'revenue share' models.

Local players like ITC, the A.V. Birla Group and Tata’s have given the hints to

enter organized retail. France’s Carrefour SA and Britain’s Tesco too were recently

in news for their future plans to explore the Indian retail market

Bharti Retail, a wholly owned subsidiary of Bharti

Enterprises. Has announced two joint ventures (JV)with the

international retailing behemoth, Wal-Mart. The first JV

ensures cash and carry business, in which 100 percent FDI is permitted and it can

sell only to retailers and distributors. The second JV concerns the franchise

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arrangement. Sunil Mittal, Chairman of the Bharti Group assured that the ventures

will use “low prices every day” and “best practices for the satisfaction of the

customer”. Processed foods and vegetables will be delivered by Bharti Field Fresh,

Bharti's JV with Rothschild. Bharti Retail aims to foray every city with a

population exceeding 1 million. It has plans to come up with an investment of

more than $2 billion in convenience stores, supermarkets and hypermarkets spread

over an aggregate 10 million sq. ft. The expansion drive looks ambitious but

analysts are worried that Bharti may face stiff competition from Pantaloon and

Reliance as they too have sanguine plans to flood the markets with thousands of

retail outlets in the coming five years. Bharti Telecom also has plans to offer all its

fixed and mobile telecom products and services from a single window to the SMB

(Small and Medium Business) enterprises under the Bharti Infotel division...

Lifestyle is part of the Landmark Group, a Dubai-

based retail chain. With over 30 years’ experience in

retailing, the Group has become the foremost retailer in

the Gulf. Positioned as a trendy, youthful and vibrant brand that offers customers a

wide variety of merchandise at exceptional value for money, Lifestyle began

operations in 1998 with its first store in Chennai in 1999 and now has 13 Lifestyle

stores, 5 Home Centers and 1 Baby shop store across Chennai, Hyderabad,

Bangalore, Gurgaon, Delhi, Mumbai and Ahmedabad.

Business World-IMRB Most Respected Company Awards Survey has rated

Lifestyle as the Most Respected Company in the Retail Sector in 2003 and 2004.

Lifestyle has also been awarded the ICICI-KSA Technopak Award for Retail

Excellence in 2005, the Reid & Taylor Retailer of the Year Award for 2006 and

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more recently, the Lycra Images Fashion Award for the Most Admired Large

Format Retailer of the Year in 2006

The foundation of Shopper's Stop was laid on October

27, 1991 by the K. Raheja Corp. group of companies

Shoppers’ Stop aims to position itself as a global retailer.

The company intends to bring the world’s best retail technology, retail practices

and sales to India. Currently, they are adding 4 to 5 new stores every year with an

immense amount of expertise and credibility, Shopper's Stop has become the

highest benchmark for the Indian retail industry Shopper's Stop in the only retailer

from India to become a member of the prestigious Intercontinental Group of

Departmental Stores (IGDS).

With its wide range of merchandise, exclusive shop-in-shop counters of

international brands and world-class customer service, Shoppers’ Stop brought

international standards of shopping to the Indian consumer providing them with a

world class shopping experience. The stores offer a complete range of apparel and

lifestyle accessories for the entire family. From apparel brands like Provogue,

Color Plus, Arrow, Levi’s, Scullers, Zodiac to cosmetic brands like Lakme,

Chambor, Le Teint Ricci etc., Shoppers’ Stop caters to every lifestyle need.

Shoppers' Stop retails its own line of clothing namely Stop, Life, Kashish, Vettorio

Fratini and DIY. The merchandise at Shoppers’ Stop is sold at a quality and price

assurance backed by its guarantee stamp on every bill. Their

motto: “We are responsible for the goods we sell”.

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Vishal Mega Mart is one of fastest growing retailing

groups in India. Its outlets cater to almost all price ranges.

The showrooms have over 70,000 products range which

fulfills all your household needs, and can be catered to less than one roof. It is

covering about 1996592 lace sq. ft. in 18 states across India. Each store gives you

international quality goods and prices hard to match. The cost benefits that is

derived from the large central purchase of goods and services is passed on to the

consumer the group had a turnover of Rs. 1463.12 million for fiscal 2005, under

the dynamic leadership of Mr. Ram Chandra Aggarwal. The group had of turnover

Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007.the

group’s prime focus is on retailing. The Vishal stores offer affordable family

fashion at prices to suit every pocket.

Wels pun Retail Limited (W.R.L.) was established in 2003 as

a part of Wels pun Group, one of the fastest growing business

conglomerates in India. Wels pun is a U.S. $1 billion group,

into diverse businesses, industries, regions and has six companies under the

umbrella brand. Our International Home Textiles Company; Wels pun India

Limited (W I L) launched its Indian retail division, WRL with an aim to capture

the Home Textiles market in 2003. The Retail brands, SPACES-  Home & Beyond

has carved its niche with its fashion driven model in the country's major metros,

while Welhome targets a larger audience with its value for money model. The

turnover of the Retail division stands at 100 crore, expected to double in the next 5


Key Differentiating Attributes

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W.R.L. is the first Retailer of soft furnishing for "Home" in India.

W.R.L. has two models that cater to both, the aspiration clientele and the value

for money conscious clientele.

Launched Spaces -Home & Beyond and Welhome (Wels pun Factory Outlet) in

the same year.

Phenomenal growth anticipated in FY 2007-08.

Design Studio ranks amongst the best in the country.

Panel of International Designers for the new collections.

Offer specialized products at affordable prices, Bed sheets starting at Rs. 199,

towels starting at Rs. 79 and Curtains starting at Rs. 99

Trent is the retail arm of the TATA group. Started

in 1998, Trent operates Westside, one of the many

growing retail chains in India. The foresight of the TATA Group, which invested

in retail relatively early, is paying high dividends as retail is one of the booming

sectors in India. The company has a turnover of Rs. 357.6 corers (FY 2005-2006)

and currently operates 22 stores in the major metros and mini metros of India. An

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international shopping experience, a perception of values, and offering the latest

styles, has created a loyal following for West side’s own brand of merchandise.

Westside was named the 'Most Admired Large Format Retail Chain of the Year' by

the Lycra Images Fashion Awards 2005.Westside operates stores in Mumbai,

Ahmedabad, Bangalore, Delhi, Chennai, Kolkata, Hyderabad, Pune, Surat,

Vadodara, Indore, Noida, Gurgaon, Ghaziabad, Mysore, Jaipur, Lucknow, Nagpur.

Wal-Mart Stores, Inc. is an American public

corporation that runs a chain of large, discount department stores. It is the world's

largest public corporation by revenue, according to the 2007 Fortune Global 500.

Founded by Sam Walton in 1962, it was incorporated on October 31, 1969. It

opened its home office and first distribution center in Bentonville, Arkansas. It had

38 stores operating with 1,500 employees and sales of $44.2 million .Wal-Mart is

the largest grocery retailer in the United States, with an estimated 20% of the retail

grocery and consumables business, as well as the largest toy seller in the U.S., with

an estimated 22% share of the toy market. Wal-Mart is the largest private user of

electricity in the US. Owns a subsidiary electric company in Texas, and will

possibly move into the power business. It is also undertaking a number of

environmentally conscious initiatives to reduce energy usage and waste. Wal-Mart

operates in Mexico as Walmex, in the UK as ASDA, and in Japan as Seiyu. It has

wholly-owned operations in Argentina, Brazil, Canada, Puerto Rico, and the UK.

Wal-Mart's investments outside North America have had mixed results: its

operations in South America and China are highly successful, but it sold its retail

operations in South Korea and Germany in 2006 after sustained losses. On

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September 12, 2007, Wal-Mart introduced new advertising with the slogan, "Save

Money Live Better," replacing the "Always Low Prices, Always" slogan, which it

had used for the previous 19 years. Global Insight, which conducted the research

that supported the ads, found that Wal-Mart's price level reduction resulted in

savings for consumers of $287 billion in 2006, which equated to $957 per person

or $2,500 per household

Carrefour SA is a French international hypermarket chain,

with a global network of outlets. The group was created

by Marcel Fournier and Denis Deffore in 1957. It is the

second largest retail group in the world in terms of revenue after Wal-Mart.

Carrefour operates mainly in Europe, Brazil, Argentina, Dominican Republic and

Colombia, but also has shops in North Africa and Asia. Carrefour means cross-

road in French. Carrefour is active in many types of retail distribution:

hypermarkets, supermarkets, Discount Store, Grocery Stores, Cosmetics, and Cash

& Carry. Recently The $130 billion French retail Carrefour has set up a 100

percent-owned arm to enter the wholesale merchandise business in India and will

opt for the franchising route to open multi-brand retail stores in the country,

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Carrefour WC&C India will also enter these areas where the Indian franchisee can

get the same technical expertise that go into running the retail trade stores of the

French company across the globally.

The Kroger Co. is an American retail supermarket chain and

parent company, founded by Bernard Henry Kroger in 1883 in Cincinnati, Ohio. It

reported over US$66 billion in sales during fiscal year 2007 and is currently the

second-largest grocery retailer in the country by volume and third-place general

retailer in the country, with Wal-Mart and The Home Depot filling slots one and

two, respectively. Kroger operated, either directly or through its subsidiaries, 2,500

grocery stores, 579 of which had fuel centers, nearly 800 convenience stores, 400-

plus jewelry stores, and 42 manufacturing facilities in 32 states; we employ a

growing family of more than 290,000 associates coast-to-coast and presently

Kroger is active in many other Retail Distribution like Bakery, Banking, beer,

dairy, wine etc…. The slogan of Kroger co. is “Right Store. Right Place”. Kroger’s

recently launched Perishable Donations Partnership will bring critically needed

perishable food items into the food bank process.  The company-wide program will

increase the number of stores in the Kroger family that donate safe, perishable food

to Second Harvest food banks that are equipped to safely handle and distribute

fresh food.  Kroger’s goal is to donate 50 million pounds

of nutritious, fresh food across the country.

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Data presentation & Data analysis

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Q1. Do you know about organize retail?.





RESULT;- From the survey it is concluded that more than 70% of the total

respondent does not know about retail industry.

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Q2. Do you know about vishal mega mart in Bareilly?





RESULT;- From the survey it is concluded that maximum number of

respondent know about vishal mega mart in Bareilly.

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Quse3. Currently from where do you purchase daily need of items?

Local Kirana Store Vishal Mega Mart Others0







RESULT;- from the survey it is concluded that most of the respondent purchase daily need of items from other sources.

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Ques4.How often do you buy product from vishal mega mart?

Daily Fortnight Weekly Monthly0






Result: From the survey it is concluded that maximum visit of respondents are twice in a month.

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Q5. Why do you purchase you material from here?

If kirana

-----------Because of Rate

………...Because of Quality

………...Because of Service

If retail store

-----------Because of Rate

………...Because of Quality

………...Because of Service











Retali Store

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RESULT;-it is concluded from the survey that most of the respondent like to purchase from retail store because of quality and from local krianas because of rates.

Q6. Would like to purchase from retail store?





RESULT;- From the survey it is concluded that most of the respondent like to purchase from retail store.

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Ques.7. are you satisfied with the customer service offered in vishal mega mart?

Good Average To an extent Need to be improved







Result;-From the survey it is concluded that maximum number of respondents are assuming that the customer service of vishal mega mart is to an extent.

Ques8.what do you purchase mostly from vishal mega mart?

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Cloth Grossery Cosmetic Accessories0













RESULT;-From the survey it is concluded that 17 of total respondent purchase cosmetics mostly,14 likes to purchase cloths,13 likes to purchase grocery and 6 likes to purchase accessories..

Q9. What sort of services would you will like the most in different retails stores?

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More Variety Discount on branded products

Discount on FMCG Better customer service











Result: From the survey it is concluded that 39 respondents preferred more variety in vishal mega mart while purchasing.

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Q10- How much rating will you give to retails store?

Highly satisfied Satisfied Can't say Dissatisfied Highly Dissatisfied0






Result: As per responses about 46% respondents are Satisfied with

retail store.


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Indian economy is going through huge change. Retail is taking a centre stage. Big

Bazaar has been the pioneer of retail in India.

There is a learning to be learnt from this case. The document discusses the research

done to see what the psyche of consumer is and how to harness it for future

business opportunities.

Vishal is the one of the biggest and the most popular company, which has

come in Retail business.

Vishal is introducing its Retail Store named“ Vishal Mega Mart”

Vishal Mega Mart are selling all daily needs item, Foods items, Cloths,

utensils, Gift items etc.

There is also a fast food corner where customer can also enjoy.

`By the cause of introducing Retail stores, the Competitions will increase

and it will be beneficial for the customers, and price of the entire product

will be reasonable.

Vishal Mega Mart will be very beneficial for customers, farmers Retailer &

Whole seller.

Customers will get right quality product at right price. Having more options

of purchasing will benefit him. He will be free from all kind of traps of

mediators and commission agents.


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Company need to spend a lot on advertising and promotion to

create brand image of its product.

Make frequent advertisements in both print and electronic media.

Making stalls in corporate meals like trade fair, maybe beneficial

to create brand image of its product.

Need to provide additional offers and discounts as per customer


Need to include varieties of similar item.

Provide more discounts on FMCG.

Provide better customer service.

Better if we provide filtered information about Vishal.


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Sometime respondents are not taking interest in such type of

surveys therefore there is chance that they might be giving wrong


The respondents are free from all barriers so he/she can give

his/her opinion which may not be true in many occasions.

The staff of the Vishal only provides/ communicates the merits

of its products.

Project was undertaken in the Bareilly region only .So it might

not be a true Representation of the views of the insured of other


The project is based on survey of population related to Vishal

Mega Mart only. For a better & magnified picture

Competitor’s similar study should be undertaken .

All the responses taken are personal opinions & perception of the

respondents that are subjective.


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In order to prepare my project report, I have gone through these books &


Philip Kotler : Marketing Management

Retail management

News Papers

Business Today






Customer preference toward Vishal mega mart

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Name:- Age:-

Gender:- Occupation

Q1. Do you know about organize retail?.

a. Yes

b. No

Q2. Do you know about vishal mega mart in Bareilly?

a. Yes

b. No

Q3. Currently from where do you purchase?

a. Local Kirana store b .Vishal Mega Mart

c. others

Q4. How often do you buy product from vishal mega mart?

a. Daily b. Fortnight

b. Weekly d. Monthly

Q5. Why do you purchase you material from here?

If kirana

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-----------Because of Rate

………...Because of Quality

………...Because of Service

If retail store

-----------Because of Rate

………...Because of Quality

………...Because of Service

Q6. Would like to purchase from retail store?

a. Yes

b. No

Q7. Are you satisfied with the customer service offered in vishal mega mart?

a. Good. b. Average. c. To an extent. d. need to be improved.Q8. What do you purchase mostly from vishal mega mart?

a. Cloth c. Cosmeticb. Grocery d. Accessories

Q9. What sort of services would you will like the most in different retails stores?

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a. More variety.

b. Discount on branded products.

c. Discount on FMCG.

d. Better Customer service.

Q10- How much rating will you give to retails store?

a. Average.

b. Very Good

c. Excellent

d. Can’t Say