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Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom 2016 Conference Snowbird, Utah June 24, 2016 Maureen Costantino Visual Information and Publications Specialist

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Page 1: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

Congressional Budget Office

Communicating Budgetary and Economic Information, With Style, at the 

Congressional Budget Office

VisCom 2016 ConferenceSnowbird, Utah

June 24, 2016

Maureen CostantinoVisual Information and Publications Specialist

Page 2: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

1CONGRESS IONAL  BUDGET  OFFICE

What We Are

■ CBO is a United States government agency that was created by the Congressional Budget and Impoundment Control Act of 1974.

■ It provides analysis of budgetary and economic issues that is objective and impartial to the U.S. Congress. The agency is strictly nonpartisan.

Page 3: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

2CONGRESS IONAL  BUDGET  OFFICE

Report Production at CBO

Page 4: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

3CONGRESS IONAL  BUDGET  OFFICE

Publishing Reports at CBO

■ Publishing high‐quality content is a demanding job, particularly so because the agency is small.

■ Reports entering production are often on a tight schedule.

■ Accuracy and speed are essential.

■ Products range from stand‐alone graphics to full reports.

Page 5: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

4CONGRESS IONAL  BUDGET  OFFICE

Bird’s Eye View of the Report Process

Page 6: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

5CONGRESS IONAL  BUDGET  OFFICE

Production Process: The Tools of Our Trade

Page 7: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

6CONGRESS IONAL  BUDGET  OFFICE

Components of Reports Are Often Repurposed

Page 8: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

7CONGRESS IONAL  BUDGET  OFFICE

Graphics at CBO

Page 9: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

8CONGRESS IONAL  BUDGET  OFFICE

Graphics

■ Graphics are created for reports. Many are repurposed to be used in other publications related to the same topic; some stand alone.

■ Possible formats:– Website home page announcement 

of report release; the report landing page

– Blog post– Slide deck– Presentation– Infographic– Snapshot– Conference poster

Sample Snapshot

Page 10: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

9CONGRESS IONAL  BUDGET  OFFICE

An Evolution of Style: Graphs

2003

2010

1998

Page 11: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

10CONGRESS IONAL  BUDGET  OFFICE

An Evolution of Style: Graphs (Continued)

2012

2016

Page 12: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

11CONGRESS IONAL  BUDGET  OFFICE

Less Is More2010 2016

■ Gray color for numbers and supporting text

■ Lighter gray for recession bars

■ Smaller point sizes for titles

■ No parentheses around units of measure

■ All notes (including Source) flush left; the word “Notes” gone

■ Introduction of captions where useful

What changed?■ Color used meaningfully 

■ Data plotted annually instead of quarterly when possible

■ Upper and right border lines gone

■ No minor tick marks; shorter, less prominent tick marks

■ Smaller point sizes for type

■ Gray color for axis lines and Actual/Projected line

Page 13: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

12CONGRESS IONAL  BUDGET  OFFICE

Fewer Fonts

Helvetica Black

Garamond Book Condensed (Bold)

Bell CentennialSubcaption

Bell CentennialNameandNumber

Proxima Nova family used for all graphics and tables, including titles

Old Style New Style

Page 14: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

13CONGRESS IONAL  BUDGET  OFFICE

Color Is Key

■ Use of color must have meaning within a report

■ Colors must map to shades of gray that make elements of a graphic in close proximity easily distinguishable when printed in black and white

Blue = spendingGreen = revenuesPurple = debtOrange = anything else

Informal CBO Conventions

Page 15: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

14CONGRESS IONAL  BUDGET  OFFICE

Slide Deck: The Budget and Economic Outlook

www.cbo.gov/publication/51182

Page 16: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

15CONGRESS IONAL  BUDGET  OFFICE

Telling the Story With Graphics: Social Security Options

www.cbo.gov/publication/51011

Page 17: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

16CONGRESS IONAL  BUDGET  OFFICE

Judicious Use of Captions: Forecasts of Interest Rates

www.cbo.gov/publication/51129

Page 18: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

17CONGRESS IONAL  BUDGET  OFFICE

Visualizing Complex Topics

www.cbo.gov/publication/51182

Page 19: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

18CONGRESS IONAL  BUDGET  OFFICE

Chartbook: Trends in Joblessness and the Incarceration of Young Men

www.cbo.gov/publication/51495

Page 20: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

19CONGRESS IONAL  BUDGET  OFFICE

Stand‐Alone Infographic: The Federal Budget

www.cbo.gov/publication/51114

Page 21: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

20CONGRESS IONAL  BUDGET  OFFICE

Do Judge a Book by Its Cover

Page 22: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

21CONGRESS IONAL  BUDGET  OFFICE

Who for What? 

■ Content specialists

■ Editors

■ Graphic artists

■ Internal and independent reviewers

■ Production specialists

■ Proofreaders

■ Web specialists

Page 23: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

22CONGRESS IONAL  BUDGET  OFFICE

What’s in CBO’s Publishing Future?

Page 24: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

23CONGRESS IONAL  BUDGET  OFFICE

Interactive Graphics?

Page 25: VisCom2016 Conference Snowbird, Utah · Congressional Budget Office Communicating Budgetary and Economic Information, With Style, at the Congressional Budget Office VisCom2016 Conference

24CONGRESS IONAL  BUDGET  OFFICE

Bibliography

The list below provides links to a few of the people and organizations that have in some way influenced the direction and growth of our graphics initiative:

■ The Economist, http://economist.com■ The Dallas Morning News Graphics Stylebook, 

https://knightcenter.utexas.edu/mooc/file/tdmn_graphics.pdf■ PolicyViz, http://policyviz.com/■ The Knight Center, knightcenter.utexas.edu/■ Stephen Few, www.perceptualedge.com/■ The New York Times, flowingdata.com/tag/new‐york‐times/■ Mark Simonson, www.marksimonson.com/fonts/view/proxima‐nova■ Edward Tufte, www.edwardtufte.com/tufte/

Congressional Budget Office, www.cbo.gov