ViSalus NEURO

Globally Energy drinks will double to $10BN by 2010!

Source: Goldman Sachs/Mintel

+233%

Energy is a concern for the majority of the population!

75% of consumershave issues related to energy and vitality.

Specifically… “FATIGUE”

Source: Natural Marketing Institute, January 2007

Energy concerns all age groups, even the young:

Source: Natural Marketing Institute 2006, Hartman 2005, HealthFocus 2005

21% of all consumers are trying to manage “tiredness”38% admit that fatigue is their biggest fear of aging60% of all adults eat or drink specific foods for ‘energy

Even young people (Gen Y) are concerned – they choose foods and beverages daily to improve:

28% energy24% activity level15% mental performance

AGE MM People % of Population # Use energyTeens: 21MM 7.3% 7MMAdults 35-59 96MM 34.2% 34MM Total 117MM 41.6% 41MM

If the products were marketed as ‘healthy,’ they could attract another 76MM PEOPLE

At 1.5 drinks per person per day… the market potential is $260MM PER DAY

Yet, most Consumers have not tried Energy Drinks!

Source: US 2000 Census data, Beverage Marketing, NMI.

• Despite most drinks being marketed to teens, adults 35+ drive usage.

• Red Bull sells almost 1BN cans per year in the U.S. alone!

Source: Nutrition fact panels of leading beverages

The majority of competitors rely on heavy levels of

caffeine & sugar for energy: Grams of Drink Caffeine Sugar Size

Coca Cola 34 mg 39 g 12 oz.Mountain Dew Livewire 92.5 mg 77.5 g 12 oz.Sunkist Orange soda 40 mg 52 g 12 oz.

Coffee brewed 135-180 mg 8ozCoffee, instant 71-111 mg 8 oz.Espresso 36-102 mg 2 oz.Tea 40-50 mg 8 oz.

Red Bull 80 mg 27 g 8.3 ozCocaine 280 mg 18 g 8.4 ozMonster 70 mg 52 g 8 0ZRock Star 150.08 mg 42 g 16 ozFull Throttle 144 mg 58 g 16 ozSobe No Fear 158 mg 66 g 16 ozAMP 71 mg 30 g 8 oz

• 69% of Consumers prefer low sugar products…

• 66% of the U.S. Population prefers using sugar free food/beverages

• 57% of all consumers are interested in using herbs to support their lifestyle.

Source: Various internet/industry newsletters

The opportunity is for a healthier, low calorie drink:

Get your “Vi-Q” with ViSalus NEURO!

Concept: Replenish your Genius/Fuel your day with

healthy energy.

Target: Adults lacking the energy and mental focus to

perform at their best.

Competition: Energy drinks that leave you jittery, not

refreshed.

Get your “Vi-Q” with ViSalus NEURO!

Points of Difference: 1.Mental energy: Proprietary patent-pending blend

to boost mental acuity

2.Physical energy without heavy caffeine: Less caffeine than a half cup of coffee. Vitamins for enhanced energy.

3.Portable & Convenient: Mildly effervescent powder in small, portable packets that you can add anytime, anywhere to water, iced tea, or juice.

Our Formula is based on strong science:

• DMAE – Naturally found in fish, known as “brain food.”

• Rhodiola – An herb from Siberia, Russia for “Mental Acuity and performance.”

• Arginine – Nobel prize-winning research on the effects in stimulating increased oxygen/vein and brain support.

• B & C Vitamin Blend – For sustained energy support/fuel.

• Low levels of Natural Caffeine – Well controlled laboratory studies involving running or cycling shows that caffeine improves endurance/staves off exhaustion.

• ViSalus NEURO has less caffeine than a half cup of coffee… more consistent with the amount found in tea.

ViSalus NEURO Marketing

Brochure educates on healthy energy for the mind as well as the body.

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