Upload
kerry-rose
View
217
Download
0
Tags:
Embed Size (px)
Citation preview
Virtual World AvatarTeam # 2: Hillary Haenes,
Kathy Marie Cabrera, Tim Chong, Kristy Phillips, Lorena Rogel, Alex Zuniga
Isabella Petrovsky
Female, Italian/Irish, 42 Dark brown medium hair, brown eyes, olive skin, athletic body, 5’4 Income: $62,500Newly divorced, 2 Daughters (17) & (21)Full custody of 17-
year-old Non-practicing Catholic Bachelor’s in Political Science from Boston UniversityResides in Boston,
MassachusettsLives in city in ex-husband’s apartment with both daughtersOccupation: ParalegalReceives child support and (Alimony)?
Real World Demographics
Stephanie Summers Stephanie Summers “Blondie”“Blondie”
Female, Swedish/German, 22Long straight blonde hair, blue eyes, always tan, skinny with curves,
5’8Income: $7,000 Monthly allowance on Daddy’s American Express Black Card(Receives extra money for Christmas and Birthdays)Single, no children, Only
child (Daddy’s Princess) Parents still marriedNon-denominational Christian
Student at FIDM studying Fashion Design and MerchandisingOwns and resides in West Hollywood 3-
bedroom house with pool off Sunset Blvd. with BFF roommateOccupation: Interns/volunteers (whenever
she wants) with Celebrity Stylist Rachel Zoe
Psychographics
Recently joined 24-Hour Fitness Gym and hired trainerLikes trying new recipes
Often Browses Barnes & Noble BookstoreAttends PTA Meetings
Meets friends at local coffee shop once a weekWatches Tennis
Shops for necessities, home furnishingsAttends work-related social events
SHOPPING! – Designer boutiques/Beverly CenterRegular Spa Visits
Attends Club openings in L.A. and VegasLuxurious vacations – Italy, Bahamas, France, Greece
Lives in Malibu beach house during the summerYoga, Pilates, workouts with trainer
Plays tennis at country clubMember of PETA
Activities
Psychographics
Fashion – style is business/conservative, goes for comfort
Spends time with daughtersReads gossip/celebrity tabloids, daily newspaper
Watches Food Network for cooking tipsDrives Toyota Camry
Facebook – to keep track of daughters, friends, familyPet cat – Bubbles
Drinks wine – social drinkerRe-decorates home now that newly divorced
Achievements – “Paralegal of the Year”
Fashion – wears expensive designer labels, latest fashions off the runway
Attends Fashion Week in NYCSpends free-time shopping, gossiping with friends
TMZ, E-News, Vogue, Elle, Vanity Fair, Harper’s BazaarLike to bake cupcakes
Drives Lexus Hybrid SUVNo job – could care less about working because Daddy pays for
everything, interns with Rachel ZoeLikes animals, but does not clean after them – has a Chihuahua
named GingerWannabe vegetarian
Enjoys drinking Lemon Drop Martinis with friends Graduated from Beverly Hills High School – voted “Most Popular” and
“Prom Queen”
Interests
Independent Party – supports women’s rights, gay rights, but believes people
should pay for own health care – however leans more left
Feels powerful at work, but could lose a few unwanted pounds to feel more
confidentHealth conscious
Cares about organizations that help children’s education
Culture – big on Italian food and spending time with familyValues higher educationBusiness/job – important
Democratic Party – believes animals should be treated like humans, PETA
member, tries to be eco-friendly – registered to this party because young
and impressionable Thinks she is “God’s gift”– self-centered
Loves makeup, hair, and skin products and thinks they are necessities
Education – takes fashion school seriously, but does not want a job nowThinks people should take care of their bodies and make healthy food choices Believes if people want to feel better
about themselves, they should get plastic surgery (Daddy is a plastic surgeon)
Psychographics
Opinions
Virtual Brands Purchased/UsedVirtual Brands Purchased/UsedVisa Black Card
Lexus Hybrid SUV
FIDM
Coffee Bean & Tea Leaf
Hummer Limo
Starbucks
iPod Touch
Juicy Couture Velour Tracksuit
UGG Boots
iPhone 3GS
Dior Sunglasses
Aveda Spa
Hamamori Restaurant – Sushi Bar
Dolce & Gabbana
Christian Louboutin
Michael Kors – Very Hollywood Perfume
Tiffany & Co. Jewelry
Chanel
Nordstrom
Intermix
Beso – Hollywood Private Dining
Chateau Marmont
Like to bake cupcakesDrives Lexus Hybrid SUV
No job – could care less about working because Daddy pays for everything, interns with Rachel ZoeLikes animals, but does not clean after them – has a
Chihuahua named GingerWannabe vegetarian
Enjoys drinking Lemon Drop Martinis with friends Graduated from Beverly Hills High School – voted
“Most Popular” and “Prom Queen”Democratic Party – believes animals should be
treated like humans, PETA member, tries to be eco-friendly – registered to this party because young
and impressionable Thinks she is “God’s gift”– self-centered
Loves makeup, hair, and skin products and thinks they are necessities
Education – takes fashion school seriously, but does not want a job now
Thinks people should take care of their bodies and make healthy food choices Believes if people want to feel better about themselves, they should get
plastic surgery (Daddy is a plastic surgeon)
SHOPPING! – designer boutiques/Beverly CenterRegular spa visits
Constantly on iPhone 3GSAttends club openings in L.A. and Vegas
Meets friends at a nearby Coffee Bean & Tea Leaf twice a week
Luxurious vacations – Italy, Bahamas, France, Greece
Lives in Malibu beach house during the summer, loves to tan on the beach
Yoga, Pilates, workouts with trainerLikes to dance at clubs
Plays tennis at country clubMember of PETA
Fashion – wears expensive designer labels, latest fashions off the runwayAttends Fashion Week in NYC
Spends free-time shopping, gossiping with friends
TMZ, E-News, Vogue, Elle, Vanity Fair, Harper’s Bazaar
Shopping SpreeShopping Spree
MotiveReal World Motives for
creating avatarVirtual World Motives for consuming virtual brands
Physical Health, Athletic Younger, single, popular, attractive
Security House, Average JobSecurity system, insurance, investor,
family wealth
Social - Emotional Relate more to daughters, freedom to meet men
High status profile, high class
Psychological - Actualization Wants to live life she never had To be young, rich, famous, and loved
Other Pleasure Live a fun, carefree single life
Real World & Virtual World Profile Motivations
BeliefsBeliefs FeelingsFeelings AttitudesAttitudes
Inner faith - doesn’t attend church regularly, holidays onlyGood Mom – PTA meetings, brings snacks/drinks to 17-year-old’s tennis teamHard work – stays late, arrives early, attends work-related eventsValues higher education – encourages/supports daughters to go to/in collegeFriendships – reconnects with long-time friends at local coffee shop to remind her of her strengths to relive memories Independent Party – supports women’s rights, gay rights, but believes people should pay for own health care – however leans more left
Lonely – newly divorced, would like to keep options open, wants to go on dates, keeps mind off being sad with busy scheduleImprove relationship with daughters – get to know them better, spend more time with them, take care of them (had a nanny take care of daughters when young)Wants to feel sexy – attends gym, hired trainer, conscious of skin care and dietValues friendships – her support system Career change – to meet new people, get out of same social network as ex-husband’s friends
Goal oriented - professional, MomOpen to change – career, appearanceDisciplined – at job, fitness, healthPhilanthropy- gives to charities that help children’s educationCultural values – artistic, cooks Italian food, spends time with familyFrugal shopper – buys necessities, home furnishingsSelf Sustainability –After divorce, relies a lot on herself to provide support to daughters (except she received the apartment, and most of the furniture in the settlement, also her husband pays for children’s school)
Real World ProfileAbility
AttitudesAttitudes FeelingsFeelings BeliefsBeliefs
Self-centered – thinks she is God’s giftHigh maintenance – wears designer labels, eats at upscale restaurants, drives blacked out Lexus Hybrid SUVDemocratic Party – believes animals should be treated like humans, PETA member, tries to be eco-friendly – registered to this party because young and impressionable Protective of Pets – pets should be treated like humans, PETA memberNot having a job – careless of finances & surroundings (lives in own bubble)Wealth is power – family is wealthy (Dad’s a plastic surgeon)
Confident – knows she’s sexy, uses wealth to manipulateContent – always happy, but wants more (greedy)Loved – by family and famous friendsHealth/Fitness – wannabe vegetarian, does Yoga, Pilates, plays tennis to keep in shape
Uses money to fix problems – retail therapy on bad daysAttends high-end stores – doesn’t like to associate with lower classSelf-conscious about status in society – acts snobby, greedy, narrow-minded Doesn’t want to work while attending FIDM – lives off Daddy’s earnings, interns when she wants with Celebrity Stylist Rachel ZoeEmphasis on looks – tan, fit, hair-dyed blonde (no roots), extensions to make hair longFirst impressions are most important – always looks presentable, dressed to impress
Virtual World ProfileAbility