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Virtual tradeshow technology and live streaming have dramatically improved over the past 12 – 18 months. Explore several business and go-to-market strategies for leveraging the buzz from your show floor to a wider audience. We’ll share real life examples of how show organizers and exhibitors are leveraging virtual technology to reduce costs, increase lead generation, improve ROI to exhibitor and attract future buyers.Presented by Nicole Buragilo, Hanley Wood & Dave Lutz, Velvet Chainsaw (Jeff Hurt's boss) for IAEE's Expo! Expo!
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Nicole Buraglio – Hanley Wood
Dave Lutz – Velvet Chainsaw
IAEE’s Expo! Expo
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Consider
People will pay for content if it is so unique
they can’t get it anywhere else, so fast they
benefit from getting it before anyone else,
or so related to their tribe that paying for it
brings them closer to other people.
Seth Godin
Cost Per Lead
Share Risk
4 Marquee, 6 Vendor Content, 10 track sponsors – 27 Exhibitors
Too Horizontal!
Slides + Audio + no chat = Fail
Virtual CAN Cannibalize – Pubs w/o Shows
Communities ROCK!
Integrate
Supplier
DirectoryLearn from
Hi-tech
AfterGlow
365
Day
Show?
Immersive
Video +
Slide +
Chat
17,000 registrants, Booth Magnet
Virtual Show Daily
Video Co-Op
Thank you for your time