Virtual student GameThe story line

Scoring model & business model & tools

Kai Erenli University of Applied Sciences BFI Austria Vienna

Jeroen Vinkesteijn NHTV University of Applied Sciences Breda, Netherlands

Virtual student Game

The story lineJeroen Vinkesteijn

Scoring model & business model & toolsKai Erenli

16-1-2017 4

Please check image searchEmerald Forest Hotel

16-1-2017 5

Please check searchEmerald Forest Hotel

16-1-2017 6

International setting

Story line Business case

16-1-2017 7

28-11-2016 8

Christina

16-1-2017 9

Real?

16-1-2017 10

Real II?

Real virtuality• Attractive - motivating

• Internalization

• Not just a game

• Realistic

16-1-2017 11

• International management game

• Multimedia, cross-media, internet-based

• Aiming at hospitality industry and education

• Take over a hotel with a backlog

• Run it as good as possible in a team

• 4 major issues to act upon

– Creativity

– Calculating

– Managing

– Marketing - promotion

16-1-2017 12

What is it all about?

16-1-2017 13

Story line

Online elements

Story line

Live elements

Pictures

Video ChatSoMe

Courses

Trade Fair

Game play

Teamwork

Decisions

Analysing results

Pitch

Event

Creating - Websites etc

Coaches

Story line information

16-1-2017 14

16-1-2017 15

Story lineStory line

Live elements

Courses Trade Fair Pitch Event Coaches

16-1-2017 16

Story lineStory line

Pictures Video Chat SoMe

16-1-2017 17

Story lineStory line

v

Game play

Teamwork

Decisions

Analysing results

Creating - website

Calculating

• Algorithms : mark – occupancy rate

• Checked

16-1-2017 18

Engaging

16-1-2017 19

Participants so far

16-1-2017 20

Challenges

16-1-2017 21

• Marketing automation - communication

• Legal issues

• Technical issues; dependency

• Regional settings platforms

• …

Platformhttp://www.emeraldforesthotel.comOld promohttp://bit.ly/1zH1NYZ

16-1-2017 22