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A learning curve for marketers

Virtual Reality

OCT 2015

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1962 1975 2007

Is Virtual Reality

The next big thing?

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Elimination of market entry barrier for VR headsets

Google Cardboard

$20

HTC Vive

$700Sony Morpheus

$400

Samsung Gear

$100

Oculus Rift

$350

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Where is the money?

Billions invested in:

Virtual RealityA closed, fully immersive

experience that puts the user

inside virtual worlds

Augmented RealityAn open and partly immersive

experience that puts virtual things

into user’s worlds

Notable investments:

By 2020 VR/AR is expected to reach

$150BMost notable exit: Oculus

$2B

$592M

$131M

$110M

$100M

$94.8M

$56M

$44M

*Digi-Capital Augmented Virtual Reality Report Q2 2015

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Who’ s leading the pack?

*Digi-Capital Augmented Virtual Reality Report Q2 2015

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New thinkers seeing VR through different eyes

Developers Creatives Storytellers Marketers Consumers

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Marketers don’t like learning curves.

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Vectorform Case Studies

9

2008/2009 20152014

Understanding

how to design

for 360°

interface

AR experience

for head

mounted

display

Gesture control

and human

machine

interaction

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BMW – i8 Google Glass Experience

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BMW – i8 Google Glass Experience

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What can marketers learn from this?

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Human-Centered Design

context of use

motivation

empathyfrustrations

expectations

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The modes of Virtual Reality

Spectator Explorer Avatar

Immerse your self

in a brand new

world

Explore your

environment and

influence the story

Step into someone

else’s shoes

Multiplayer

Experience the

action with friends

across the world

Immersive Embodied

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Chevy Dealership Cardboard experience

• Experience a virtual

Chevy showroom with or

without VR device

• When using Google

Cardboard the user can

interact with a virtual

showroom and vehicles

• Find information on

features, new models,

price points, and see

vehicles from any angle

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What is the difference between invention

and innovation?

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Thank you.

Alissia Iljaitsch

ailjaitsch@vectorform.com

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