Virtual

ppm express 2016

-User guide

The Virtual PPM express is the plat-form were you will be able to watch all the seminars , chat with our experts, watch demos and much more. The PPM Express 2016 will be held 13th to 15th of September. During the event all keynote presentations and seminars will be streamed here on the virtual platform.

If you miss any seminars during these days don’t worry, you will be able to watch everything on-demand on this platform after the event.

We also provide additional semi-nars only available through this platform.

This guide will help you to navigate through the platform.

Short description of alla seminars and the live streaming schedule is available at the end of this guide.

introduction

welcome

1st stop: entrance hall

Visit the entrance hall via the following link: https://ericsson.6connex.com/event/networksppm/login.

Log in with your signum and LAN-password.

In the entrance hall you will find signs to the Seminar Hall, Main hall, Demo zone, Open Forum and Help desk. Seminars from last year are found behind the PPM 2015 sign. You enter the rooms by clicking on the relevants sign posts.

the rooms

Hello and Welcome to the Virtual PPM express 2016!

My name is Paul and I’m the train driver of the Virtual PPM Express. I will now take you through a journey and show you what this platform has to offer during the Virtual PPM express and afterwards.

So grab a nice cup of coffee, relax and enjoy your ride!

hello

2nd stop: main hall

The second stop on our journey will be the Main Hall. Here you will find the opening and closing sessions as well as the main hall ses-sions around 5G, IoT and Cloud. You enter this room via the sign Main Hall in the Entrance Hall.

You can find the schedule of all Main Hall seminars in the end of this guide. The sched-ule is also available in the platform. The big screens in the halls announce all live seminars too.

After the live 5G, IoT and Cloud sessions our experts are available for you to chat with. Just click on the chat sign in the Main hall to join.

3rd stop: seminar hall

The 3rd stop on our journey will be the Semi-nar hall. Here you will be able to watch all the valuable seminars. You will find the departure time for all the seminars in the schedule in the end of this guide. Go through the schedule carefully so you don’t miss any interesting seminars. If you didn’t manage to see all the seminars you were looking for during the 13th to 15th of September you can find them all afterwards in the same room. Recorded versions are made available latest 24 hours after the live session.

4th stop: open forum

In the open forum room you have the pos-sibility to discuss any issues related to our six seminar tracks. You find this forum via the Open Forum sign in the Entrance Hall.

5th Stop: demo zone

If you want even more knowledge and infor-mation around the PPM topics visit the Demo zone that you will find in the Entrance Hall.

further information

help Desk

If you need any help during your journey then we have a help desk for you. You find this help desk by clicking on the help desk sign found in the Entrance Hall, Seminar Hall and Main Hall.

Chat

Probably you want to share your experience and thoughts within the different PPM topics with other persons that also are on the PPM Express Virtual event.

You will find the chat function in the toolbar at the bottom of the page and in the top right corner on the page. You can start both a one-to-one chat or a group chat with colleagues logged into the platform.

Time schedule

A schedule for live-streamed seminars is avail-able in the end of this guide and in the plat-form. The big black screens in the platform will inform about upcoming seminars.

On demand and virtual only

All seminars and demos are available in the plattform after the end of the live event Sep-tember 15.

A10 Networks 3PP UpdateVirtual Only!Daniel Merino Understand how A10 Harmony is inte-grated into various Ericsson solutions. See customer POCs and RFPs examples. Get a view of new products such as: Convergent Firewall (CFW), Threat Protection System (TPS) for DDoS protection and appliance and new form factors like Thunder Bare Metal on HDS 8000. See the direction in Cloud with Cloud Native and Cloud Services Controller functionality with A10’s acquisi-tion of Appcito.

Apcera: containers in production across hybrid clouds Brian Goodman-Jones, Martin Frojd and Zia Syed This presentation will outline how Apcera solves the challenge of running containers in production, across hybrid cloud environ-ments. Core use cases, key differentiators, value argumentation, customer examples.

Best practice IT Cloud sales Vassilios Vatsos and Seamus Keane Applying traditional telecom core business approach related to commercial, technical and services will secure us a safe exit from the market before we really entered it. So, what should we do? This is your guide to sales. Starting with the IT sales motion, we go through changing the commercial mod-els and approach, how to handle technical preparations and simplify supply, changes in customer support, and being competitive in deploying the solutions. We also share the new approach to marketing.

BICP new release strategyVirtual Only! Mattias HolmTo adapt to the new realities (Ericsson SW Model and more continuous WoW) and fully take advantage of continuous delivery and deployment and one track maintenance BICP has decided to update the release strategy and introduce consecutive releas-es. Today’s release strategy focuses on 1-2 releases per year at given time periods (the so called A and B releases). The frequency and timing of the consecutive releases are optional, which increases the flexibility and makes it possible to shorten the time to market for a specific function.

Cloud Support - Commercials Virtual Only! Ulf KjörenSupport offerings for Cloud products/solu-tions. Scoping, packaging, warranty and contract terms & condition updates and pricing.

Datacenter automation platform Jesse Chao, James Malachowski and Tom ConklinEricsson Datacenter Automation Platform is an intelligent data and analytic engine providing a 360 view of a datacenter, which makes it possible to run a datacenter as a highly automated, industrialized factory. The solution is part of the Ericsson Cloud System portfolio. This seminar covers the market opportunity, value positioning and solution description as well as highlights form a customer case.

Datacenter networking Patrick Jestin, Marton Sabli, Arun Kavunder and Bipin ThomasIn the DC Networking session you will learn about the advantages of the Erics-son approach to a Datacenter Networking modernization, through concrete customer cases. We will also show you what we are planning in the upcoming 6-12 months to keep us in the lead.

Datacentric security Angelica Moden, Craig Schöneberg, Oswald Vierbergen and Satyakam Nanda With Digital Transformation, cloud services, and IoT, the security perimeter is redefined. Data Integrity becomes decisive. Can your critical data be trusted at all times? Ericsson Data Centric Security is a Blockchain based solution for key challenges, incl. real-time digital asset awareness, breach detection, and regulatory compliance. In this seminar you will learn about the latest development in the Blockchain area, different applica-tions, and Ericsson’s unique value proposi-tions.

Ericsson BSP evolution Virtual Only! Magnus Blomqvist This seminar will go through the unique selling points for Ericsson BSP 8000 as a central office modernization product and as a component in our NFVi solution. The pres-entation will also address how the product will be evolved and the positioning towards Ericsson Hyperscale Datacenter System 8000 and other infrastructures.

Ericsson Cloud - straight from the customer Qawa Darabi Come and hear a customer speak about their cloud challenges, how they are working with Ericsson to address them, and what feedback they have for us on how we take our cloud offerings to the market.

Ericsson NFVi value proposition Susan James, Jan Engfeldt and Patrick Jestin This seminar will present the value proposi-tion, roadmap, key customer references and competitive landscape of the Ericsson NFVi solution – composed of Ericsson Cloud Manager, Cloud Execution Environment, Cloud SDN, HDS 8000 and BSP 8000.

Seminars - Cloud infrastructure

- Technical oriented content.

- Mix of technical and sales

- Sales oriented content

Legend:

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Cloud infrastructure

Grow with New Services, IoT, 5G and Cloud Anders Olin Grow your business with Core and new services today. Learn from customer cases how others have succeeded. Are you aware about the bright future opportunities for Core in the Networked Society? IoT, 5G and Cloud are all hot areas where Core will play a key role. It is time for you to secure the future now

Growing Cloud business via Erics-son Data Services offerings Daniel CatreinData worldwide is doubling every 3 years. Storing, managing and analyzing the data challenge our customers and require hybrid approaches combining data services in private and public cloud environments. Ericsson can solve these challenges lever-aging storage capabilities of our HDS 8000 HW platform, our Software Defined Storage Solution ecosystem with a number of 3P products, our data management offerings and our AWS part-nership. Join to see how to spot, address and win these opportunities.

High Performance NFV with Ericsson Cloud SDN Lee WilkinsonCloud SDN 16B is GA and is being deployed with Telefonica in Spain and has contracts with other Tier 1 operators. This presenta-tion will focus on how to differentiate your NFV solution/offer using the performance optimized Ericsson SDN controller to reduce customer TCO. CU’s will also learn how to successfully position Ericsson’s Cloud SDN solution with our competition.

Hyperscale Datacenter System 8000 (HDS 8000): Datacenter Fab-ric - Part 1 Virtual Only! Sunay Tripathi Pluribus Technical seminar of the DC networking aspects with focus on the Underlay for the HDS 8000 enabled DC. There are 2 Parts in focus to this seminar: Part 1 covers the technical details of the HDS 8000 Underlay fabric and Part 2 covers the key attributes and competitive analysis of the underlay fabric targeted for early presales activity.

Hyperscale Datacenter System 8000 (HDS 8000): Datacenter Fabric - Part 2 Virtual Only! Sunay Tripathi Pluribus Technical seminar of the DC networking aspects with focus on the Underlay for the HDS 8000 enabled DC. There are 2 Parts in focus to this seminar: Part 1 covers the technical details of the HDS 8000 Underlay fabric and Part 2 covers the key attributes and competitive analysis of the underlay fabric targeted for early presales activity.

IT Cloud success stories and reference cases Ulf Jönsson, Qawa Darabi, Carlos Bravo and Björn MalmströmThis session will show, with recent customer wins, that we are ready to sell and deliver Ericsson IT Cloud solutions. This is shown by an IT Cloud Case from RASO and from how we grow sales in new enterprise cus-tomer segments using our Global SI partner TCS. We will also present the new IT Cloud reference solution, which provides a verified combination of our products and services addressing the need of the IT/Enterprise cloud market. Use this session to expand your IT Cloud Sales capabilities.

Management and Orchestration in NFV Krishna Prasad Kalluri and Jan EngfeldtEricsson Network Manager and Ericsson Cloud Manager support the transition from physical to virtualized telecom applica-tions, to lower operational costs, improve service agility and optimize the use of cloud infrastructure resources. We will explain the integration and synergies between Network Manager and Cloud Manager. We will also discuss the industry landscape and the vari-ous open source initiatives such as OPNFV, Openstack, OPEN O and ETSI OSM.

OPNFV Update Virtual Only! Olof Bäckman OPNFV is in the very core of Ericsson’s NFV strategy. This open source project is different in the sense it brings together the work of various organizations, from other open source communities and service providers to standardization bodies, to create the open and carrier grade platform that is needed to speed up the adoption of NFV. This seminar will provide an update on where the community is at the moment, the way forward and Ericsson’s activities.

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Software Defined Infrastructure Anders Vestergren, David Partain and Tom Conklin Ericsson Hyperscale Datacenter System 8000 is a Software Defined Infrastructure for Telco (NFV), IT and commercial cloud opera-tions. The seminar will provide an update of the system and including products, posi-tioning and competitors, value argumenta-tion including TCO tool, roadmap and highlights from customer success cases.

vRouting Platform for Transformation Hani Elmalky Virtual Routing is a necessary element to secure Ericsson’s ambition in Network Function Virtualization & Cloud. Learn how Ericsson’s virtual routing flexibility and performance is going to provide operator’s with a compelling solution for Cloud infrastructure, Telecom Core and application enablement for non-cellular subscription management and IoT.

Why Cloud - The Target Customer’s Journey Jonathan King H, Patrik Roseen and Lal Chandran Based on his latest insights working with customers, partners and strategic alliances Jonathan King will guide you through the cloud market evolution, our sharpened portfolio strategy and our target position in the cloud industry. A channel program will strengthen our Go To Market capabilities and widen the addressable market. Learn about the timing and importance of our current and future offerings, the value they bring and how to position them. (HDS8000, DC networking, SDS, DAP, One Cloud).

Ericsson Network Manager migration Oscar Belchi-Aracil and Kieran Nash This presentation will go deeper and explain the strategy behind it and more details what necessary steps are required to do a migra-tion to ENM. We will cover all activities from the planning phase to the actual migration and also look into different scenario and what efforts are needed.

Evolution of OSS & BSS - transforming into one Digital Support System Henrik Broén and Claes Cegrell Ericsson is now taking the next step in the evolution of the OSS/BSS architecture by launching an entire new architecture that truly erases the separation of Operational Support System and Business Support System and introduces a completely new IT landscape – Digital Support System (DSS).

Management and Orchestration in NFV Krishna Prasad Kalluri and Jan Engfeldt Ericsson Network Manager and Ericsson Cloud Manager support the transition from physical to virtualized telecom applica-tions, to lower operational costs, improve service agility and optimize the use of cloud infrastructure resources. We will explain the integration and synergies between Network Manager and Cloud Manager. We will also discuss the industry landscape and the various open source ini-tiatives such as OPNFV, Openstack, OPEN O and ETSI OSM.

Transformative Opportunities to Manage Complex Networks Derrick Mealiffe Proper inventory management is pivotal in today’s dynamic world but most operators’ practices are simply not mature enough. With inventory transformation they can realize value beyond just having a place to store data. Think efficiency, automation, cost containment, time-to-market, customer experience, analytics, field ops, service-ability ... we can move your customer as far forward on the maturity crve as they care to go. Through metrics, quotes and cases see your potential for more sales.

Actionable Insights with Expert Analytics Thomas Kinnman and Jia You J Improving customer experience - and thus improving retention and ARPU - across the customer lifecycle depends on obtaining real time, actionable insights about customer behavior, preferences, satisfaction and value. Ericsson Expert Analytics (EEA), uses patented algorithms, embedded telco knowledge, and big data technologies to enable operators to: identify issues; find causes; predict NPS for every customer; tailor offers; evaluate churn risk; improve network planning; and monetize data.

ADM for the Transformative CIO Enrico Rocchetti and Juan Carlos Prego Perez This seminar will provide an introduction to Application Development and Mainte-nance (ADM) services and describe the key role ADM plays in the digital transforma-tion journey. Learn about the ADM got to market approach in which we can either, 1) break in, protect and farm the Ericsson installed base with solution evolution and maintenance 2) beat the competition by incorporating ADM as part of a continued transformation deal so that revenues con-tinue to accrue after “project go live” or 3) use ADM as a “door opener” for a solution proposition to large scale legacy moderni-zation engagements.

Automate Multi-vendor Networks with Dynamic Service Manager David Neuhaus and Amit Dass Ericsson Dynamic Service Manager coor-dinates the configuration, monitoring and optimization of network services such as IP VPNs and inter-data center connectivity across domains, technologies and vendors. This seminar covers its value proposition, technical description and roadmap. In ad-dition, this seminar describes how Dynamic Service Manager and Ericsson Network Manager work together to manage mobile backhaul services, and to coordinate net-work slices.

BICP new release strategy Virtual Only! Mattias HolmTo adapt to the new realities (Ericsson SW Model and more continuous WoW) and fully take advantage of continuous delivery and deployment and one track maintenance BICP has decided to update the release strategy and introduce consecutive releas-es. Today’s release strategy focuses on 1-2 releases per year at given time periods (the so called A and B releases). The frequency and timing of the consecutive releases are optional, which increases the flexibility and makes it possible to shorten the time to market for a specific function.

Driving Digital Transformation with Revenue Manager Grace Bosson Werélius and Marcus Karls-sonAccording to Gartner, digital transformation is the ”deployment of digital technologies to change a business model and provide new revenue and value-producing opportunities.” It is the most signifcant driver in the telecoms right now and is the driving force behind the industry’s largest ever BSS software deal between Ericsson and Vimpelcom.

This seminar will provide a business and technical guide to Ericsson’s Digital BSS offering based around Revenue Manager. Specifically it will provide the following: • Scope/ Technical Overview • Vimpelcom - Key Success Factors • What to Sell? – How to position which Ericsson Products for Digital Transformation • Ericsson vs the Competition – Our USPs against key competitors.

Enterprise & Cloud Billing, ECB (formerly MetraTech) – Ubiquitous monetization! Virtual Only! Bhavani Shanmugam, Craig Fontaine, Hen-rik Kenani Dahlgren and Daniel Alexus Business models are changing at a rapid pace & service providers need to trans-form. Products are being sold as services, new markets with new service mashups are forming, new ecosystems and partners appear. To benefit from this, our customers need a flexible billing & settlements engine – we have the answer. If you’re not billing for it, it’s just a hobby!

digital business systems

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BUSINESS UPDATE: Scaling up indoor Marko Babovic

In this session we will share the strategy for

Ericsson Indoor solutions moving forward

and how we plan to secure a leading posi-

tion in the Indoor market. This session will

also include a business update and highlight

indoor success stories, showing how

several accounts have leveraged the indoor

portfolio to bring superior app coverage to

their customers and securing future busi-

ness.

How to win in competition with Traditional Indoor Virtual Only! Olle Tidblad

Learn more about how to successfully

compete with the traditional indoor solution

“Distributed Antenna System” (DAS). The in-

sight will help you to deliver a winning value

proposition for Ericsson indoor solution to

your customer. This session will focus on

how to beat the traditional indoor competi-

tion and highlight Ericsson’s competitive

advantages with “how to beat” tips.

Indoor competitive deep dive Virtual Only! Aulis Koivisto and Jessey Huang

Get an update of the main Indoor players

and their offerings. In this session we will

share the insights we have of the competi-

tions market status, strategic approach and

their indoor portfolio.

Indoor Opportunity in Unlicensed Spectrum Virtual Only! Natalia Tsarouk

Will access to unlicensed spectrum finally

release the long anticipated acceleration in

Indoor coverage solutions? Find out about

the new indoor solutions for both operators

and non-operators in unlicensed spectrum.

Indoor Solution update- Today and towards 5G Dave Park and Caisa Carneheim

A deep dive technical session on the overall

indoor portfolio including an detailed view

on target markets, customer use cases,

and solutions. Latest product and services

updates will be presented. This session will

also cover how indoor networks will evolve

on the road to 5G and the specific role

indoor will play

Integrated small cells - key value proposition toward operators Thomas Öster and Gunnar Wranne

Learn more about how to successfully

deliver a winning value proposition for Erics-

son small cells to your customer through

network coordination, integrated cross BU

solutions, and proven strategic approaches.

This session will focus on how we are

creating value for our customers and their

customers through Ericsson’s integrated

small cells concept.

Networks today and tomorrow: A customer’s perspective on mobile broadband Jasmeet Singh

In this seminar, Ericsson ConsumerLab will

present their latest insights about mobile

user behaviors and data consumption, and

discuss how this development affects the

requirements on mobile networks.

Pico Roadmap update Virtual Only! Petter Blomberg

In this seminar you will get an update of the

RBS 6402 product and features. The latest

Roadmap updates and progress of the

Market Builder program.

RDS Roadmap update Virtual Only! Martin Ljungberg

The Seminar will give you an update of the

Radio Dot System roadmap. You will get

an presentation of the new products and

features including the Dual band Dot and

Indoor Digital Unit (IDU).

indoor

12

Services for Indoor Virtual Only! Raul Martin R

Learn more about the important service

part of our Indoor offering. To get an optimal

indoor solution form both performance and

cost the network design and deployment

services are critical.

Join this guided tour of Ericsson Indoor

services.

Wi-Fi solution update Virtual Only! Stephen Rayment

Join Stephen Rayment, Head of Wi-Fi, to

learn more about the state of the Wi-Fi busi-

ness at Ericsson. During this session you

will hear about key Wi-Fi trends driving the

industry, Ericsson’s evolving Wi-Fi strat-

egy, and the new products and software

functionalities in Wi-Fi that are driving this

business forward. In addition, attendees

will receive a Wi-Fi partnerships update and

learn more about some recent projects and

wins.

5G Global trial experiences Håkan Andersson L and Mathias Riback In this seminar we will share global experiences from 5G trials and reference cases, including the latest technology updates from 5G Radio Prototypes. We will also discuss the standardization process, our 5G patents, and other commercial

aspects of 5G.

5G Plug-Ins, Ericsson Radio Access Evolution Eric Parsons V and Magnus Svensson E Operators want to know how to evolve their networks from 4G to 5G - what steps to take and what to expect. In this presentation we will cover the product evolution strategy, with technical details where available. The presentation also includes commercial aspects, i.e. how to sell the evolution to 5G. We will point to our 5G strengths and show how operators can start taking incremental steps towards 5G beginning already in 2017.

5G use cases and technical re-quirements Lars Bergendahl I and Angelo Truglio N What is needed from an end-to-end network perspective to deliver a great 5G experi-ence? In this seminar we will present different 5G use cases, with a discussion on technical requirements from a Radio, Trans-port and Core perspective. This will also be connected to a discussion on network

slicing.

Accelerate commercial introduction of Ericsson Radio System Anders Holmgren and Siddharth Sharma DHandled correctly, our segmented Ericsson Radio System portfolio drives huge busi-ness improvement opportunities for both Ericsson and our customers. This seminar highlights the Techno-Commercial drivers to accelerate deployment of the new portfolio while building the right commercial founda-tion for profitable long-term growth.

Accelerated Network Roll-out Virtual Only! Daksh SadaranganiThis presentation introduces a new innova-tive method for deploying networks. The Accelerated Network Roll-out solution is based on a proprietary toolkit and delivers industry-first revolutionary process improve-ments. It has made it possible to deploy sites over 50% faster while improving the

quality of on-site work.

Analytics & Automation in Network Management Baithen Mooney and Klas Wallenius Network Analytics & automation plays a catalyst role for NFV/SDN transforma-tion. Analytics is needed in many layers to achieve desired automation. One of the most critical layers is network management layer, where analytics and automation will create a best performing networks. This seminar covers machine learning in ENM, ENIQ & Network Analytics Server demon-strating e2e analytics for hybrid networks, analytics functions for monitoring, anomaly detection and resolution.

Baseband in Ericsson Radio System Michael BegleyThis seminar provides an overview of the latest developments in the Ericsson Radio System Baseband hardware & software and the outlook for future enhancements coming

in 17A.

Best performing networks to drive sales Joao Lino and Tibor Rathonyi Update on the Best Performing Network program (BPN) - with new methods and tools. We will discuss a success case from RASO, where BPN has effectively supported high margin sales and increased market share. We provide examples and best-practice, showing how BPN can be used to explore and drive new business areas.

mobile broadband

Cloud RAN update – From concept to product Michael Englund D-RAN, C-RAN, E-RAN and now V-RAN, the RAN architecture story continues, now mak-ing RAN virtualization a reality to be deliv-ered as a 5G plug-in. How will virtualization affect our customers’ network and which deployment alternatives are we offering and when? Why do we need virtualization, how do we build it? Some aspects of challenges associated with things like terms and condi-tions in contracts and changes in product care handling will also be discussed in this seminar.

Commercial Strategy Forum 2016: Microwave Commercial Strategy & Tactics Virtual Only! Anneli Ottosson and Stefan Rosvall As Mobile Broadband growth drives huge changes in Backhaul, learn how to play the Microwave procurement game to win and

secure future profitability.

Creating an operator-specific Radio Network Evolution Plan Nicholas Karamanis , Klas Johansson U and Hannes Ekstrom In this session we will present tools, meth-ods and templates to create an operator-specific Radio Network Evolution Plan, that helps account teams to have strategic network planning engagements with their customers and identify new sales opportu-nities in the radio area.

Device Ecosystem: Terminal Evolution Frank Muller and Lisa Englund This seminar covers everything you need to know about the ever-evolving device ecosystem – from 2G to 5G, from feature phones to smartphones and IoT devices. We will discuss trends, players and the lat-est devices available in the field, and give a glimpse of the use cases enabled by all these new devices.

Drive Software Sales with Ericsson Software Model Andy Williamson Bring Smartscoping and Customer Value back into our SW sales engagements! This seminar presents how to leverage Erics-son Software Model to create compelling new Value Propositions for our customers focused on their true needs.

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mobile broadband

Enclosures, Power & Site management in Ericsson Radio System Stefan Svennebring and Johan Sjöblom

Transform your sites to enable rapid MBB

expansion in the most cost efficient way:

- build for large radio capacity with 7 bands

and beyond.

- solutions for small loads and low visual

impact

- accommodate C-RAN with distributed

basebands in your network

- Manage the sites remotely to save energy

and operation costs

- What to sell to customers beyond operators

such as Tower Companies

Enterprise LTE – A growing new business for Ericsson Virtual Only! Jonas Högberg L, David Rothbaum and John Shorten Ericsson is targeting to grow into the new emerging Enterprise LTE market, were indus-tries that have the need for their own dedi-cated LTE networks are looking for solutions very close to the heart of Ericsson. In this seminar you will learn how railways, harbors, mines, airports, hospitals and other indus-tries are looking for Enterprise LTE to evolve their business in the Networked Society.

Ericsson innovations that drive sales: Lean Carrier, Gigabit LTE and Preemptive Support Johan Hultell and John Erik Larsson Ericsson Lean Carrier and Gigabit LTE are two network innovations truly pushing the limits for high performance networks. Preemptive Support is a service innovation ensuring high network quality – anticipating and preempting network issues before they happen. Network and service innovations like these help position Ericsson as the technol-ogy leader. They also have a direct potential to drive sales.

Ericsson Microwave Products Overview M16 Virtual Only! Timm Rehse Introduction to Ericsson’s Microwave prod-uct portfolio: - Use of Microwave systems & market trends - Which Microwave products does Ericsson have? - Short introduction to each Microwave product - Deployment examples

(E-learning with professional speaker. The name in the speaker column is the produc-

tion responsible in Ericsson.)

Ericsson Network Manager migration Oscar Belchi-Aracil and Kieran Nash This presentation will go deeper and explain the strategy behind it and more details what necessary steps are required to do a migra-tion to ENM. We will cover all activities from the planning phase to the actual migration and also look into different scenario and what efforts are needed.

Ericsson Radio System shifts to next gear Jan Derksen and Martin HögbergOn the 31st of August, Ericsson launched the first commercial 5G NR Radio for Mas-sive MIMO and Multi-user MIMO plus 11 other new products that help operators on the road to 5G. During this seminar, we will present all of the 12 new additions to Erics-son Radio System and what the advantages are for operators.

Growth codes: Operator Dashboard and Frontrunner update Greger BlennerudIn this session, we will present the lat-est findings around Growth Codes. With the new Operator Dashboard, we take the temperature of an operator’s overall busi-ness performance. We will present the latest Frontrunners and show how this group ex-pands over time. We will also give examples of how Growth Codes has been applied in recent customer engagements.

Management and Orchestration in NFV Krishna Prasad Kalluri and Jan Engfeldt Ericsson Network Manager and Ericsson Cloud Manager support the transition from physical to virtualized telecom applica-tions, to lower operational costs, improve service agility and optimize the use of cloud infrastructure resources. We will explain the integration and synergies between Network Manager and Cloud Manager. We will also discuss the industry landscape and the vari-ous open source initiatives such as OPNFV, Openstack, OPEN O and ETSI OSM.

Microwave Competitive Intelligence Virtual Only! Anders Henriksson ALatest news on our competitors with a focus on Split Mount and Long Haul (webcast recorded on 12 July 2016).

MINI-LINK Competitor Overview Virtual Only! Anders Henriksson AThis course gives an overview of Ericsson’s competitors in the Microwave market and our main sales arguments against them: - Market overview - Competitors - Ericsson key benefits - How to beat the competition - Where to find more information

MINI-LINK Launch – Multi-band Booster and E-band MINI-LINK 6363 Virtual Only! Jonas Flodin and Mikael ÖhbergPresenting new launches from Global Microwave Meeting 2016: E-band split-mount microwave radio MINI-LINK 6363 80 and multiband booster solution (webcast recorded on 14 June 2016).

MINI-LINK Roadmap Q2/2016 Virtual Only! Mikael Öhberg and Håkan Andersson AIntroducing the updated Q2 2016 Microwave Roadmap (webcast recorded on 28 June 2016).

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mobile broadband

MINI-LINK Standard Presentation Virtual Only! Martin Johansson D and Erik VargasA recorded example of a MINI-LINK cus-tomer presentation using the standard sales slide set “MINI-LINK the Network Node”. The speakers are two experienced present-ers from Product Managenent and PDU.

MINI-LINK: Evolution to 5G Hans HerbertssonOur Microwave portfolio is continuously evolving to higher capacities and new functionalities. The radio evolution towards 5G come with new requirements on back-haul architecture, capacities and latency . MINI-LINK is ready for 5G requirements and customers with MINI-LINK installed base can both protect their investments and modernize the network efficiently going for 4G, 5G and beyond. This session will show the sales potential with our new and updated Microwave portfolio.

Monetize Flow of users and Zero Touch WCDMA Patrik Persson This seminar will present the latest feature additions and Value Packages related to the concept of ‘Flow of Users’ (release W16B). In addition, the roadmap for Zero Touch in WRAN and OSS will be presented. Refer-ence cases from Indosat and Zain will show successful implementations of our features.

Network Management for Ericsson Radio System & Transport John Madden and Per Arne NilssonAs the industry evolves to cloud and 5G, it is essential to have a network management system that supports various new technolo-gies and industry verticals. To meet the high demands of future networks, Ericsson Net-work Manager will start with managing the LTE, followed by IP & Transport (R6000, MW, Front haul), WCDMA and LTE. This seminar will cover the functions, benefits and busi-ness opportunities provided by Ericsson Network Manager, including increased coverage, capacity and efficiency.

Networks today and tomorrow: A customer’s perspective on mobile broadband Jasmeet SinghIn this seminar, Ericsson ConsumerLab will present their latest insights about mobile user behaviors and data consumption, and discuss how this development affects the requirements on mobile networks.

Preemptive Support methodology and ways of working Virtual Only! Contact person: Fiona Fan This session explains how Preemptive Sup-port enable new methodologies and ways of working in Network Operations Center to get better network visibility and O&M prior-ity, and eventually reduce network downtime and improve end user experience.

Radio in Ericsson Radio System Patrik Eriksson In this session, we will discuss in more detail the news in the Radio area for Erics-son Radio System. We will share experiences from the field and have a closer look at the roadmap for radio products to come. We will discuss several hot topics in the radio area that are frequently discussed

in customer engagements.

RBS Competitor overview Stefan LidbrinkThis seminar gives an overview of the competitors’ RBS products and roadmaps. It also high lights some strength and weak-nesses of the competitors’ products compared to ours.

Router 6000 for 5G Ready Trans-port Christian Botticchio and Andrew Pratt The Router 6000 series brings advanced IP functionality and superior synchronization features to Ericsson Radio System. In this presentation you will learn about combin-ing Router 6000 with WDM, MINI-LINK microwave networks as well as Radio and Transport Integration. Use cases and recent customer wins will be described.

Sales Flash Tool: MINI-LINK Ca-pacity Toolbox Virtual Only! Klas Rapphed An introduction to MINI-LINK Capacity Toolbox, a sales tool that shows different ways to upgrade capacity on a microwave link.

Selling MINI-LINK with Ericsson Software Model Virtual Only! Sören Axelsson How to sell MINI-LINK with Ericsson Soft-ware Model (ESM).

Serve the next wave Peter Malm and Martin Högberg Hot new products for Ericsson Radio System!

Site & antennas in Ericsson Radio System Ulf Magnusson and Johan Bäck OThis session discusses new solutions in the context of three scenarios: - Transform your sites for very large radios installations up to 10 bands. - Build macro sites with low visual impact and accommodate C-RAN with distributed basebands in your network. - Build energy efficient roof-top sites to en-

able large scale MBB expansions.

SSR 8000 Positioning, Applications Enhancements and use cases Scott Felker and Chris ByronIn this session we explore the target ap-plications of the SSR for Packet Core, BNG, Security Gateway enhancements for small cells and when to position the SSR in MPBN applications versus third party products in the Ericsson portfolio.

State of the Business - RAN Software Paul Challoner and Per NarvingerWe will here present the main sales mes-sages related to RAN Software, including our latest product and solution launches in 2G, 3G, 4G and 5G. We will discuss success stories of our recent releases, and also the roadmap and expected scope of upcoming releases. The seminar will also discuss the installed base distribution of releases and how to leverage that base.

State of the Business - RBS, Indoor & Site Nishant BatraIn this session, we will share successes with Ericsson Radio System in the market. You will hear about the latest market, business and customer trends in the radio area and get an overview of the newly released RBS, Indoor and Site products in the Ericsson Radio System. We will also share the prod-uct plans in the roadmap going forward.

State of the Business - Transport Hans Mähler and Mika Heikkinen5G comes with higher speeds and new use cases but also with tougher requirements on microwave and transport networks. This seminar will cover the market and business situation for the Microwave & Transport portfolio and the strategy going forward. We will also provide an overview over competition and how we are positioned relative competition in main areas.

15

mobile broadband

15

Talking Radio - Selling Optical Transport Michael Gronovius LTE-A, C-RAN and E-RAN demand a superior radio transport network with very strict latency and capacity requirements, on top of that carriers want to ensure how radio transport networks which are deployed TO-DAY will evolve to support 5G TOMORROW. We will explore various case studies based on Verizon, Bouygues telecom and Viva. The MBB story: A holistic view on the MBB sales process Patrik Cerwall and Anders Lundqvist The session will explain how our Mobile Broadband story fits together: Everything from Mobility Report, Growth Codes and Network Performance, down to our products & solutions. It’s all part of telling a compelling story, a story that supports the customer journey and drives sales. Best-practice examples will show how we can influence our customers and increase sales.

Wireless Fronthaul and Backhaul in Ericsson Radio System Mikael Öhberg Ericsson Radio System has highly inte-grated wireless solutions for both backhaul and fronthaul. This session will highlight the latest editions and customer experiences for MINI-LINK, Fronthaul 6392 and 3rd party

products as CCS and Radwin.

Network applications

A10 Networks 3PP Update Virtual Only! Daniel Merino Understand how A10 Harmony is inte-grated into various Ericsson solutions. See customer POCs and RFPs examples. Get a view of new products such as: Convergent Firewall (CFW), Threat Protection System (TPS) for DDoS protection and appliance and new form factors like Thunder Bare Metal on HDS 8000. See the direction in Cloud with Cloud Native and Cloud Services Controller functionality with A10’s acquisi-tion of Appcito.

Analytics & Automation in Network Management Baithen Mooney and Klas Wallenius Network Analytics & automation plays a catalyst role for NFV/SDN transforma-tion. Analytics is needed in many layers to achieve desired automation. One of the most critical layers is network management layer, where analytics and automation will create a best performing networks. This seminar covers machine learning in ENM, ENIQ & Network Analytics Server demon-strating e2e analytics for hybrid networks, analytics functions for monitoring, anomaly detection and resolution.

Authentication of network entities - new use case for ECAS Virtual Only! Robert Khello Born from our customer’s need to authen-ticate non-SIM devices for WiFi calling, the Ericsson Certificate Administration Server (ECAS) product is evolving to offer new ad-vanced network authentication needs. This seminar will introduce you to the new use cases for this product and how to position it in different Ericsson offerings.

BICP new release strategy Virtual Only! Mattias Holm To adapt to the new realities (Ericsson SW Model and more continuous WoW) and fully take advantage of continuous delivery and deployment and one track maintenance BICP has decided to update the release strategy and introduce consecutive releas-es. Today’s release strategy focuses on 1-2 releases per year at given time periods (the so called A and B releases). The frequency and timing of the consecutive releases are optional, which increases the flexibility and makes it possible to shorten the time to market for a specific function.

Distributed Services Gateway - Router 8801 Robert Bivin and Robert LaczkoThe ultra-compact, high performance Router 8801 is gaining lots of customer at-tention. Learn about the immediate winning opportunities, its positioning within Erics-son’s portfolio and 3PP and its strategic direction and application for Cloud, IoT and 5G. See the value argumentation, competitive differentiation and key roadmap features.

ENM SDKs and adaptation eco system Virtual Only! Claes Bäckström The Ericsson Network Manager offer devel-opment kits allowing external developers to integrate, adapt and extend its functionality according to customer needs. These de-velopment kits are part of an emerging eco system that facilitate and govern develop-ment, testing, deployment and sharing of ENM contributions. The seminar will dem-onstrate the current status as well as how these capabilities will evolve.

Enterprise LTE – A growing new business for Ericsson Virtual Only! Jonas Högberg L, David Rothbaum and John Shorten Ericsson is targeting to grow into the new emerging Enterprise LTE market, were industries that have the need for their own dedicated LTE networks are looking for solu-tions very close to the heart of Ericsson. In this seminar you will learn how railways, harbors, mines, airports, hospitals and other industries are looking for Enterprise LTE to evolve their business in the Networked Society.

EPC Local Craft Terminal, your tool for usability Virtual Only! Pär Johansson A EPC Local Craft Terminal is a new GUI based solution, targeting primarily back-office support organizations within the operators. It includes a set of applications for improved usability and speed when conducting the main-stream use cases and tasks for the back-office engineers. It is applicable to both our virtual and native deployments. Learn more about its capabili-

ties, use cases and value.

EPC offerings for Massive IoT Virtual Only! Anders Bränneby An overview of the Evolved Packet Core solutions for NB-IoT, Cat-M1 and EC-GSM. This seminar outlines offerings for trials and commercial deployments, covering product contents, platform and deployment options.

Ericsson – Ciena. Beyond the Service Provider Virtual Only! Chris Byron Get an update on this key relationship, hear how customer were won and the winning ap-plications for Ericsson’s business. However, non-carrier business is driving growth in optical. Learn how to win in this market for data center interconnectivity and getting sales support.

Ericsson and Cisco – “How to win in IP Transformation” Richard Gough, Michael Martinsson and Gunilla Cobert Ten months ago, the next-generation strate-gic partnership between Ericsson and Cisco was announced. Join us for this double-length seminar that will provide an update on what has been accomplished to date, and how the verified market solutions (including MPBN and Mobile Backhaul) can be used to help drive sales and achieve the 1 BUSD additional revenue target for both companies by 2018.

Ericsson Cloud VPN Virtual Only! Cesar Romero Current situation of vEGW, main use cases being requested by the customers, product roadmap/strategy.

Ericsson Contextual Communi-cation Cloud – the technology behind the scene Virtual Only! Stefan Ålund Ericsson Contextual Communication Cloud is a new product that we sell as-a-service directly to enterprise customers. The core part of the service offering is developed and operated by BICP in an Ericsson cloud environment, but individual services are built using local system integration. In this presentation you will get an in-depth look at how to develop and launch services on top

of Contextual Communication Cloud.

16

Network applications

Ericsson Network Manager migration Oscar Belchi-Aracil and Kieran Nash This presentation will go deeper and explain the strategy behind it and more details what necessary steps are required to do a migra-tion to ENM. We will cover all activities from the planning phase to the actual migration and also look into different scenario and what efforts are needed.

Evolved Packet Core – generating revenue from network modernization Virtual Only! Krister Boman L The installed base of core network nodes on legacy platforms is an untapped revenue opportunity. Similarly, a lot can be gained by promoting the latest software releases. This seminar gives you all the arguments to sell the Ericsson Compact Evolved Packet Core solution and important features launched this year. The optimized software will for example boost capacity for deep packet inspection and VoLTE, which means that operators can increase hardware utilization and lower capital expenditure.

Evolving Data Management solutions Marie-Josee LeblondData Management is a key component to enable all Telco Core business soltuions playing a key role in the evolution towards 5G, IoT, Analytics and Cloud as well as to address both Telco and vertical business segments. With 40%+ market share, this seminar will show how Ericsson User Data Managemnt is evolving to cover all the dif-ferent needs in a harmonized way and the sales strategies to evolve current installed base.

Extreme Networks 3PP Update Virtual Only! Robert SlateExtreme Networks has been the leading supplier for Ethernet switching products for years as well as our OEM supplier. Learn how the announcement of the partnership with Cisco in November 2015 has affected our partnership with Extreme and how they fit into our business.

Fast deployment and upgrades of UDC systems Virtual Only! Roger Stalin Luna Aizaga In times when networks becomes more and more complex and TTM to new customer services is crucial for Operators to stay relevant, the improved deployment and upgrades routines for UDC makes a big difference to our customers and also helps Ericsson to reduce its order to cash flow.

Grow with New Services, IoT, 5G and Cloud Anders Olin Grow your business with Core and new services today. Learn from customer cases how others have succeeded. Are you aware about the bright future opportunities for Core in the Networked Society? IoT, 5G and Cloud are all hot areas where Core will play a key role. It is time for you to secure the future now

How to beat competition on Policy Virtual Only! Francisco Alcoba An update with the latest business intel-ligence information from our competitors’ offerings and winning tactics in the policy area. Learn also how a consolidation and evolution to NFV are opening new opportu-nities to swap-out competitors. How to grow VoLTE business Monica Zethzon Updates about the industry and the latest Ericsson VoLTE portfolio functionality. Learn how to enable fast VoLTE launch with virtual IMS/NFV and also manage transition from native to Cloud deployment.

IoT is changing the world Virtual Only! IoT will have a major impact on business and society and is happening now. Ericsson Device Connection Platform (DCP) today serves more than 1500 enterprises and 22 operators with managed IoT connectivity service, and the numbers are growing. Hear about the growing IoT landscape, how IoT can make a difference in society, sustain-ability and create more profitable business. But there are also challenges and obsta-cles with IoT, with new technology, legacy systems, a complex echo-system and for many enterprises a new playground outside of their traditional habitat. Ericsson DCP helps enterprises to overcome these chal-lenges and obstacles, and opens up for new operator revenue streams. But furthermore, DCP opens up for new Ericsson business opportunities with other Ericsson products and services in the IoT arena, with both operators and enterprise customers.

IP Portfolio Licensing Overview Virtual Only! Wayne Gee To align with Ericsson Software Model, we are introducing license enforcement into all the Ericsson IP Portfolio. All products running IPOS will start to introduce software licensing. Licensing will be align with the Base, Advance, and Premium package of each platform. The value packages will also be enforced. This session will provide an overview of when licensing will be avail-able in each of the platforms and types of enforcements that will be implemented.

Juniper Networks 3PP Update Virtual Only! Robert Slate Get an update on our partnership with Juniper and learn how the partnership fits in with our Cisco arrangement. See why we are still enhancing the our product catalog with Juniper products and understand how to position them to win.

Lawful Interception - From legacy to 5G, NFV and IoT Virtual Only! Tobias Hedman and Alessandro Mordacci Learn how the Lawful Interception solution is evolving to secure Ericsson business, helping the operators to meet the regulatory requirements of 5G, NFV and IoT.

17

Network applications

OPNFV Update Virtual Only!Olof BäckmanOPNFV is in the very core of Ericsson’s NFV strategy. This open source project is differ-ent in the sense it brings together the work of various organizations, from other open source communities and service provid-ers to standardization bodies, to create the open and carrier grade platform that is needed to speed up the adoption of NFV. This seminar will provide an update on where the community is at the moment, the way forward and Ericsson’s activities.

Packet Core State of the Business Peo LehtoThis seminar outlines the growth opportuni-ties with our IP Edge and EPC portfolio. Get the latest from our Packet Core achieve-ments and the highlights from the portfolio, and learn how to capture growth opportuni-ties and win in a transforming market.

Sales opportunities in Contextual Communication Virtual Only! Magnus WesterContextual communication allows advanced communication services to be integrated into any company business process that can benefit from it. In this presentation we share some insights from commercial engagements in the bank & finance, as well as e-health industry, using the Ericsson Contextual Communication Cloud to help these companies transform their customer engagements in the Networked Society.

SAPC & VoLTE/Wi-Fi Calling combining strengths to win new businesses Virtual Only! J.Javier PastorPolicy is a key component in VoLTE and Wi-Fi calling solutions. Learn about the advan-tages of deploying SAPC as the PCRF solu-tion in VoLTE and Wi-Fi Calling multi-vendor networks, as well as how it can strengthen Ericsson’s e2e solution propositions for the evolution of communication services.

17

Leading the Way to Next Generation Access – Calix 3PP Virtual Only! Robert Bivin Learn about today’s connected home and GigaCenters from Calix for enabling service providers to entrench themselves in millions of homes for leveraging this strategic loca-tion for delivering high value services like 4KTV and gaming. Understand the latest access technologies such as Software De-fined Access (SDA), G.FAST and NGPON2 for a new era of gigabit broadband experi-ence while at the same time reducing time to market for new services and TCO.

Learnings from early virtual IMS deployments Virtual Only! Stephan Skiba Ericsson is looking at several customers launching VoLTE based on the virtual IMS portfolio. These projects are now in their final stages of acceptance. In this seminar, we want to share the experience from this second wave of projects.

Management and Orchestration in NFV Krishna Prasad Kalluri and Jan Engfeldt Ericsson Network Manager and Ericsson Cloud Manager support the transition from physical to virtualized telecom applica-tions, to lower operational costs, improve service agility and optimize the use of cloud infrastructure resources. We will explain the integration and synergies between Network Manager and Cloud Manager. We will also discuss the industry landscape and the vari-ous open source initiatives such as OPNFV, Openstack, OPEN O and ETSI OSM.

Market status for Enriched Communication Services Virtual Only! Margot Gyllerup What is the market status relating to Enriched Communication Services? Get in-spired by this seminar on what enrichments operators have launched or plan to launch and the market status of those launches. We will also outline consumer feedback on the user experience as well as where you can find more material from Consumer Lab and market analysts to give value to your customer.

Massive IoT growth boosts Telco Core sales Anders Bränneby and Roberto Gonzalez VA complete view of the Ericsson Telecom Core solutions to support our customers in Connecting and Enabling IoT. This semi-nar will explain the new IoT Core network offerings to address Cellular (e.g. CAT-M, NB-IoT) and Non-cellular devices explaining our unique selling points, market position and what and how to sell now.

Monetization of data asset is happening now Virtual Only! Roberto Gonzalez V From concept to reality, listen to the learns from our customers who have already started to monetize their data asset and discover how you can help your customer to do the same.

Network Security for 4G evolving to 5G & IoT Richard Gough and Akbar Khan The session covers tangible customer sales opportunities (PPM 12 month focus) as well as a forward-looking perspective. Focus on today’s opportunities around Gi Firewall and RAN Security Gateway, based on partner and in-house product options and the path to virtualization + cloud.

Next Gen Subscriber Management Daniel MerinoDiscover how Ericsson’s subcriber manage-ment solutions addresses the various BNG architectures, NG CO technologies, IoT applications and upgrades the installed base of SmartEdge with SSR 8000, Router 8801 and vBNG.

Next Generation SAPC - Embrace the future Victor Ferraro Esparza, Anders Jansson G and J.Javier Pastor vSAPC is the Next Generation Policy Control application that evolves the existing Ericsson Policy Controller. The seminar will focus on the customer values of vSAPC , its deployment flexibility both for customers that want to deploy on Cloud environments and for existing SAPC customers who still want to keep native policy control environ-ments. For the latter, CU’s will learn how to position vSAPC in a successful way to secure the transformation and avoid open-ing opportunities to competitors.

Network applications

17

SAPC User Centric evolution; new opportunities for new market seg-ments Virtual Only! Francisco AlcobaOne of the key differentiators for Ericsson’s Policy solution is how it addresses the cus-tomer experience. Learn more about today’s and future plans in this area and how having policy-parametrization and pre-packaged “policy configurations” for the most com-mon use cases (via Policy Studio GUI Tool) allows us to offer competitive solutions to “non-Telco customer” users.

SDN driven full network slicing Virtual Only! Francois LemarchandUnderstand role of SDN in the realization of an end to end network slicing beyond EPC/Décor model address fixed broadband, transport & Enterprise DC use cases.

Selling communication services for enterprise LTE Virtual Only! Nils Sjöblom and Magnus WesterEricsson is targeting to grow in the emerg-ing Enterprise LTE market. Railways, harbors, mines, airports and hospitals are examples of environments that benefit from dedicated networks. These customers often require Communication Services, and requested use cases go beyond plain voice. This seminar helps you sell Enterprise LTE Communication, which is part of the Enter-prise LTE Core offering.

Small scale Core offering to address Enterprise verticals Patricia Campos Millos, Magnus Wester and Pär Johansson AEnterprise segment demands small and cost efficient solutions that can be deployed quickly and are highly flexible. This seminar will cover the new virtualized Enterprise LTE Core network offerings including EPC, Policy Control, UDM and IMS. The Contex-tual Communication Cloud offering based on WebRTC is also covered.

SmartEdge LTB and Migration Paths Virtual Only! Scott FelkerThe era of SmartEdge sales is rapidly approaching. While approaching your customers for their last time buys, take the opportunity to introduce them to the Router 8801. This presentation will review the Key milestones of the Last Time Buy on the SmartEdge and which will be ideal custom-ers to migrate to the Router 8801.

SSR 8000 Positioning, Applications Enhancements and use cases Scott Felker and Chris Byron In this session we explore the target applications of the SSR for Packet Core, BNG, Security Gateway enhancements for small cells and when to position the SSR in MPBN applications versus third party prod-ucts in the Ericsson portfolio.

State of Business – Network Management Virtual Only! Folke AngerIn this seminar, we will explain the state of the business of NAM portfolio that includes ENM, ENIQ, OSS-RC, SON, IPT NMS and Network Analytics. We will touch upon the industry trends, growth areas, open source Key Challenges and focus areas of Network Analytics and Mangement over the next few years.

Strategies and solutions for secure signaling Virtual Only! Michael StiefInadequate signaling security has a major impact on telecom operators’ business. The trust of subscribers is lost, which leads to higher churn rates. International links make it essential for operators to protect their net-works elements not only from direct attacks but also from attacks through loopholes in networks of roaming partners. This seminar will discuss potential security threats and explain how Ericsson’s signaling portfolio can help operators mitigate the associated risks.

Successful packet core sales strategy to beat Huawei Virtual Only! Cemal Duman DHuawei had been the sole supplier of packet core infrastructure to Turkcell (Turkey) for an extended period of time. Based on experi-ences from previous tenders, the Ericsson account team decided to adopt a new sales strategy. In this seminar you will learn how technical and commercial messages were combined to effectively beat Huawei in a bid for an expansion contract.

Swisscom Ericsson Joint Mobile Group – Achieving the best mobile network through close partnership Fredrik Gessler Swisscom operates in the competitive Swiss market and has a very strong market share. As competition increases, Swisscom is seeking new ways of defending and improving their market position. At the heart of this is the ambition to provide the best mobile network in the world. This pres-entation includes the partnership between Swisscom and Ericsson in the Joint Mobile Group. The ambitions, the approach taken for an NFV transformation, and some initial insights and results will be covered.

Telstra’s NFV and SDN Transfor-mation Seng Te, Telco Cloud Technical Lead, Telstra Cloud computing has transformed the IT landscape for enterprises large and small. Now NFV and SDN is launching Telcos into the clouds, towards zero-touch orchestra-tion of end to end communication ser-vices, deployment of network slices within minutes, self-healing, and auto-scaling. Telstra is leveraging the SDN & NFV vision to transform its business from telco to techco, and developing the capabilities through the Pacnet Enabled Network (PEN), Project Symphony, and the Wireless Network Cloud.

Three becomes one – the new vSBC product Virtual Only! Johan Lundström E G The new virtual Session Border Controller (vSBC), will be launched in Q4. It is replacing the current SBG, WCG and BGF offering as operators move towards NFV. The vSBC is primarily intended for Data Center deploy-ments and special focus will be on OPEX re-duction and lowering Ericsson service cost. The seminar gives an overview of the vSBC, including the benefits from both an operator and Ericsson view point, the vSBC roadmap and what will happen to the common media plane concept.

Network applications

17

Three ways to migrate IMS to the cloud Virtual Only! Johan Lundström E G Operators have different starting points and strategies for migrating their networks to the cloud. The seminar covers the pros and cons with the three different IMS migra-tion alternatives that Ericsson can offer. A roadmap overview is also included as well as recommendations how Customer Units should drive the migration.

UDC 17A overview Virtual Only! Inmaculada Garcia Virtualized deployment option, IPBB sav-ings, evolution of of WiFi calling and VolTE, O&M enhancements, simplified provision-ing, easier integration of additional FEs and more. Learn what the latest UDC release has to offer to your customers.

UDC evolution to Cloud Virtual Only! Justo Sulleiro The journey from native UDC deployments to UDC in the Cloud and beyond, with Data Management as a Service (DMaaS). Learn about the evolution steps and respective benefits, the different business models, roadmap and already existent references. This seminar explain what you can offer today and pave the way for future sales.

UDM state of business Virtual Only! Marie-Josee Leblond Listen to our latest business achievements, portfolio updates and sales growth expecta-tions in the area of Unified Data Manage-ment.

Up-sell attractive IP-based end-user communication services Sugiarto Tanudin and Björn NorhammarSupport operators to provide attractive end-user services to reduce churn and attract new subscribers. Business and portfolio up-dates about the Wi-Fi calling for smartphone and multi-device offerings. Latest market info about enriched communication services and our partner collaboration.

vEGw - Today & tomorrow Virtual Only! Cesar RomeroCurrent situation of vEGW, main use cases being requested by the customers, product roadmap/strategy.

Virtual EPC towards 5G, including customer cases Anders Lundstrom and GS Sickand Our Virtual EPC is in commercial operation with several customers. Learn more about new business opportunities for EPC virtual network services, including new function-ality, deployment models and reference cases.

VoLTE and Wi-Fi calling device eco-system market update Virtual Only! Svante Nelsson The number of operators deploying VoLTE is quickly growing. Operator requirements span from basic VoLTE calling to Wi-Fi call-ing with multi-device support. Understand-ing the dynamics of the device industry is key to operator dialogue when moving to deployment planning and service build out.

vRouting Platform for Transformation Hani Elmalky Virtual Routing is a necessary element to secure Ericsson’s ambition in Network Function Virtualization & Cloud. Learn how Ericsson’s virtual routing flexibility and per-formance is going to provide operator’s with a compelling solution for Cloud- infrastructure, Telecom Core and applica-tion enablement for non-cellular subs-mgmt. & IoT. Winning Opportunity - Network Transformation and I&S Markets Virtual Only! Paolo MontiLearn how Ericsson’s optical and routing platforms have been addressing a press-ing need for operators to transform and modernize their legacy networks to packet and DWDM, as well as the growing applica-tion for the I&S market. Such opportunities have yield 65% growth in SPO 1400 as well as establish a footprint for other products (Fronthaul 6080, Router 6000).

Solutions for new business opportunities in radioEnterprise LTE – A growing new business for Ericsson Virtual Only! Jonas Högberg L, David Rothbaum and

John Shorten

Ericsson is targeting to grow into the new

emerging Enterprise LTE market, were

industries that have the need for their own

dedicated LTE networks are looking for solu-

tions very close to the heart of Ericsson.

In this seminar you will learn how railways,

harbors, mines, airports, hospitals and other

industries are looking for Enterprise LTE

to evolve their business in the Networked

Society.

Fixed Wireless Access Overview and Business Opportunity Christian Jansson

This seminar will present an overview of the

new business opportunity of providing Fixed

Wireless Access (FWA) solutions, as a com-

plement to other types of mass market fixed

broadband deployments. It will outline the

operator options of capturing this oppor-

tunity, as well the Ericsson offering. Focus

will be on describing the operator business

case, and various factors affecting it. Some

highlights of competing solutions will also

be shown.

IoT monetization for the operators Mats Arvedson

How can IoT drive business growth in our

industry? In this session we will discuss the

operator opportunities in IoT. The leading

Swedish operator Telia will present their

view on IoT, with examples of use cases and

business models that they have started to

explore.

Massive IoT RAN sales and com-mercial strategy Peter Åkerblom and Wil Tham

This session covers how to address opera-

tor IoT opportunities through strong value

argumentation based on BI and TCO analy-

sis; topics to be covered include introduc-

tion of a new commercial model and how

to defend against common procurement

tactics.

Massive IoT RAN: Cat-M1 and NB-IoT solution and deployment Sara Landström and Niklas Johansson A

Uptake of Massive IoT is set to take off and

new standard NB-IoT and Cat-M1 technolo-

gies designed for MTC will boost the ability

of LTE network to address the IoT market for

ultra-low-end applications. In this session,

an overview of Ericsson Cat-M1 and NB-IoT

solution and roadmaps will be given cover-

ing radio, core and OSS as well as capacity

impacts.

Massive IoT RAN: EC-GSM-IoT solution and deployment Yasir Hussain

The vast majority of cellular M2M applica-

tions today use GPRS/EDGE for connectiv-

ity and GSM is likely to continue playing a

key role in the IoT well into the future with

the EC-GSM-IoT technology standardized

in 3GPP Rel-13. This session will provide an

overview of Ericsson EC-GSM-IoT solution

and roadmap covering radio, core and OSS

as well as capacity impacts.

Public Safety LTE: Opportunities, Solutions and Learnings Fredrik Wallgren and Patrik Berg

When lives are on the line, First Responders

depend on their mission critical commu-

nications. Public Safety LTE happens now,

with set roll-out plans in several markets.

Are you prepared when your customer asks

how to transform their LTE networks to

support their national public safety agen-

cies? This seminar will provide you with the

right insights and true stories based on our

partnership with Motorola.

18

Schedule

17:45 - 18:15 Summing up