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PhD eng. Tomasz Stefaniuk Virtual manager - as a response to the new challenges of the digital age.

Virtual manager in digital world

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Page 1: Virtual manager in digital world

PhD eng. Tomasz Stefaniuk

Virtual manager - as a response to the new challenges of the digital age.

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I see the virtual world ...

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I see the virtual world ...

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• Real companies in Second Life

Business in Second Life

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Holograms -cyberspace will be all around you.

• In the very near future, we’ll compute in the physical world, using voice and gesture to summon data and layer it atop physical objects. Computer programs will be able to digest so much data that they’ll be able to handle far more complex and nuanced situations.

• What will this look like? Well, holograms.

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Augmented reality (AR) Augmented reality glasses (ARG)

• is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

• As a result, the technology functions by enhancing one’s current perception of reality

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The idea of the Internet of Things is that the things around us—home appliances, vehicles, clothes, soft drink cans, even the street bench should become Internet citizens, producing and consuming information generated by other things, by people, or by other systems.

Internet of Things

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There are three main reasons for this: • electronic parts have become smaller and cheaper; • the world is interconnected by communications;• and people have adopted a digital lifestyle.if the automobile industry grew so rapidly and dynamically as the electronics industry in the last thirty years, it is now a Rolls Royce would cost $ 2 and you can drive to the 2 million miles consumes 4 liters of gasoline….https://www.youtube.com/watch?v=fFqEx--b7hU

Internet of Things – why now?

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Communication

• It has revolutionized communications, to the extent that it is now our preferred medium of everyday communication.

• In almost everything we do, we use the Internet.

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a click or two is enough…

• Today ordering a pizza, buying a television, sharing a moment with a friend, sending a picture over instant messaging, reading your local paper and any news source from anywhere in the world, updated up to the minute …

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Personal relationships• The Internet and Social media have changed our personal space,

altering the way we interact with our loved ones, our friends…..

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• and our sexual partners …• Now everyone is connected to everyone else in a simpler, more

accessible, and more immediate way; we can conduct part of our personal relationships using our laptops, smart phones, and tablets.

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What distinguishes modern digital business?

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DIGITAL

Data networks

Intense competition

Globalization

Information age

Technologies

Automation

Low cost high quality products/services

ModernBusiness

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Technologies

• Three core forces and their combinations are the source of many technology trends: mobility, social and analytics.

• Cloud computing and industrial technologies - considered enabling technologies, supporting the technology…

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Doing business in the digital age: the impact of new ICT developments in the  global business landscape. Europe’s vision and action plan to foster digital entrepreneurship.  http://ec.europa.eu/enterprise/sectors/ict/files/ebsn/study_market_analysis_and_foresight_scenarios_report_final_en.pdf

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Digital Citizenship – Digital Business

• Living in the digital world– Consumers– Citizens– Community leaders

• Making a living in the digital world– Digital workers– Global workers

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Digital Economy

• The digital economy isn’t just about speeding up communication across borders or changing the skills workers need;

• it is about changing the very nature of consumption, competition and how markets operate.

How IT technologies are used in:• sale• promotion• recruitment• relations with customers• work organization• project management• ……..

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Virtual consumer

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• More than 32 % of Polish people buy via Internet more than once a week. Raport PMR "Handel internetowy w Polsce 2013. Analiza i prognoza rozwoju rynku e-commerce 2013-2015", s. 5

M. Rynkiewicz, To był dobry rok w Polskim E-commerce. Święta to potwierdzają, [w:] "E-commerce Raport", www.interaktywnie.com/biznes/raporty, s. 28.

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Virtual forms of collaborations

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1. Teleworking

Telework is working regularly from a place other than the office, in most cases from a home office.

It utilises information and communications technology to stay connected to colleagues and work systems.

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2. Virtual team

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3. Virtual organization

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Virtual company

• A virtual organization or company is one whose members are geographically apart, usually working via networked computer applications while appearing to others to be a single, unified organization with a real physical location

• an organization distributed geographically and whose work is coordinated through electronic communications.

• A virtual organization is a “business without walls”

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4. communities of practice

are groups of people who share a passion for something that they do, and who interact regularly to learn how to do it better.

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Wirtual challenges for managers

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Challenges

Creating virtual teams is not as easy as pulling together a cross-functional team to solve a problem.

Because the make-up and locations of the team can be quite heterogeneous, unprepared team members collide with many various things:

• mistrust• cultural differences• co-ordinating work logistics• group dynamics• leadership

• (Based on: J.A. George, Virtual Best Practice, Teams Magazine, November 1996, pp.38-45.http://www.workteams.unt.edu/literature/paper-ccantu.html)

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Virtual team Effectiveness - diferent??

• Because of virtual work specific, two from effectiveness factors have the greatest influence in this form of work. That factors are: communication and trust. Team effectiveness factors

comm

unicationtrust

teamwork Team effectiveness

Virtualenvironment

criticalfactors

Measuring acceptable task output

Measuring capability of membersto work together in future

- Mission, objectives and goals- Reward systems and support- Environmental uncertainty,- Time stress- Team size, structure

and cohesion- Leadership- Individual Knowledge,

skills and attitudes- Task complexity, organisation and type

-Sufficiency of materialresources

- ………..-…………-…………

•rating scale for teammembersand customers satisfaction;•motivation level,•mrequency of teammemberscomplaints •acquired skills•increase of the teammembers' knowledge

•Percentage of goals achieved;•customers satisfaction;•Time to complete a task •Percentage of users successfullycompleting task

•Tasks completed per unit time; •Monetary costs of performing the task•Average accuracy of completed tasks

Team effectiveness factors

comm

unicationtrust

teamwork Team effectiveness

Virtualenvironment

criticalfactors

Measuring acceptable task output

Measuring capability of membersto work together in future

- Mission, objectives and goals- Reward systems and support- Environmental uncertainty,- Time stress- Team size, structure

and cohesion- Leadership- Individual Knowledge,

skills and attitudes- Task complexity, organisation and type

-Sufficiency of materialresources

- ………..-…………-…………

•rating scale for teammembersand customers satisfaction;•motivation level,•mrequency of teammemberscomplaints •acquired skills•increase of the teammembers' knowledge

•Percentage of goals achieved;•customers satisfaction;•Time to complete a task •Percentage of users successfullycompleting task

•Tasks completed per unit time; •Monetary costs of performing the task•Average accuracy of completed tasks

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The Growing Need for Trust

• As business relies more and more on technologies and infrastructures that reduce geographical distance.

• A key question in the digital economy is: “How can you do business with somebody that you do not see?.

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Virtual Communication

• Communication between individuals of remote teams has to rely almost exclusively on IT.

• When individuals are working together toward a common goal, the success of their undertaking depends, to a large extent, on the information exchanged, which is heavily dependent on the quality of communication between those involved.

• Factors such as the emotional atmosphere, the social and cultural context, as well as nonverbal aspects may not be neglected.

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• A correlation between particular efficiency factors for the communication process with the efficiency elements of the virtual team working was also observed while conducting empirical research in 2010.

• Initially parsing out a group of randomly selected teams having varied business profiles operating in the territory of Poland, 10 teams meeting the criteria of virtuality were chosen (teams where team members are dispersed in terms of time and space, and communication among team members is effected by the use of telecommunication and IT tools).

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Findings…

• During surveillance it was proved that specific elements for the functioning of the communication system within a virtual system (access to information, correct understanding of messages sent, anticipation time for reply, or support from the head/team members) are correlated with the following efficiency factors:

• average accuracy and reliability of performing the tasks completed;• final product quality;• task accomplishment on a timely basis;• manner of planning and organizing the team work;• manner of defining and resolving problems across a team.

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A dependency chart between the final product quality, access to information and appropriate understanding of messages sent

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Findings…

Equally, they affect all elements of job satisfaction among team members identified in the research, as well as their capacity for future work in the team:

• satisfaction with participation in the team;• satisfaction with the selection of team members;• satisfaction with the atmosphere within the team;• satisfaction with the manner of team management;• satisfaction with the performance of the team;• a degree of motivation to work in a team.

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Hambley, L.A., O’Neill, T.A., & Kline, T.J.B. (2007). Virtual team leadership: Perspectives from the field. International Journal of E-Collaboration, 3(1), 40-64.

• Leadership Skills• Project Management• Standard Operating Procedures• Communication Plan• Effective Use of Media

Virtual Team Leader Skills

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11–37

Managing Virtual Teams Challenges:

– Developing trust• Exchange of social information.• Set clear roles for each team member.

– Developing effective patterns of communication.• Keep team members informed on

how the overall project is going.• Don’t let team members vanish.• Establish a code of conduct to avoid delays.• Establish clear norms and protocols for surfacing assumptions and

conflicts.• Share the pain.

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How manager can lead a virtual team effectively?

1. Pick the Right People – be sure that they are able to handle the challenges of virtual working.

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How manager can lead a virtual team effectively?

2. Focus on communication – use online tools, communication channels in addition to VoIP, video chat, phone and email:

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How manager can lead a virtual team effectively?

3. Build trust – manager should look for opportunities to bring people together informally

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How manager can lead a virtual team effectively?

4. Motivate for success - set aside time to check in with each team member regularly about achievements, targets and problems

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How manager can lead a virtual team effectively?

5. Understand the Challenges – ask team members regularly about the challenges that they face and coach them to explore solutions

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How manager can lead a virtual team effectively?

6. Provide support – manager shoud give each team member the guidance and support that they need

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