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VIRAL MARKETING SECRETS @UNMARKETING

VIRAL MARKETING SECRETS @UNMARKETING. OTHER CODE NAMES: BUZZ, WOM, PASS- ALONG

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VIRAL MARKETING SECRETSVIRAL MARKETING SECRETS@UNMARKETING@UNMARKETING

OTHER CODE NAMES:

BUZZ, WOM, PASS-ALONG

1.Funny

2.Wow

3.Emotional

How does it “GO”?

SECRET #1

SECRET #2

• Have a peek• Launched in 2004/05• Over 4,000,000 views• 250,000 newsletter subscribers• Over 1,000 speaker kit requests• Over $100,000 in product revenue• 1,540 Yahoo links, 400 from Google• Mentioned by Fast Company and Wall Street

Journal• The key is to land them

THE FIRST

24%

Define Your SuccessSECRET #3

• Build following• Sales• Relationships

Success Defines MethodSECRET #3

• Flash video = L/S• Live Video = L/R/S• Soc Media = R/S

Flash Video = EmotionFLASH

• Core pain emotions• Core joy emotions• 10-12 Scenes• 3-4 mins• 1-2 megs

Live Video = ConnectionVIDEO

• Doesn’t have to be hard or $$$

• Delivery is the issue…

Live Video = ConnectionVIDEO

= Success?

VIDEO

Depends on definition• ImBreakingUpWithTheLeafs.com• $0• < 1 hour• 2 Bloggers who didn’t know me

= Success?

VIDEO

Results• Almost 50k views• Local news and national sports

channel• New viral clients• Oh, and I’m speaking here

WAIT!

= Embed

VIDEO

Focus the funnel• Views mean nothing without it• Embed in your site• No other options 38

%

Your Funnel

Newsletter

Ebook

E-Series

Product

Social

Media

Blog

Video

Viral Flash

Video

Squeeze

FOCUS

Be Prepared

For Success:

Server

SECRET #4

Be Prepared

For Success:

Subscribers

SECRET #4

Scalable

Services

Be Prepared

For Success:

SECRET #4

MAILED OUT NONE

Be Prepared

For Success:

Products

SECRET #4

95% REFUNDED

BE PREPARED!

• Have made 65+ flash movies in four years

• Inspiration, Motivation, Funny, Niched (women, pet owners, real estate, MLM)

• Top movie is at 40 million+ views, $5 million in product sales

• 15 are over 1 million views• Never, ever stops• YouTube 100,000+ with no lists• Interested? Talk after! 25k

Guarantee

THE PROOF

1.Funny, emotional, wow

2.Not about you

3.Define success

4.Prepare for it

THE SECRETS

www.Un-Marketing.com