Viral Marketing Madness

8/10/2019 Viral Marketing Madness

1/26

Click Here: http://guiderightgroup.com/F!"#$lue#ce


2/26

'erm( )#d Co#ditio#(

*+,-*/0'"C+

'he 1u2li(her h)( (tri3ed to 2e )( )ccur)te )#d complete )( po((i2le

i# the cre)tio# o$ thi( report4 #ot5ith(t)#di#g the $)ct th)t he doe(

#ot 5)rr)#t or repre(e#t )t )#6 time th)t the co#te#t( 5ithi# )re

)ccur)te due to the r)pidl6 ch)#gi#g #)ture o$ the "#ter#et.

7hile )ll )ttempt( h)3e 2ee# m)de to 3eri$6 i#$orm)tio# pro3ided i#

thi( pu2lic)tio#4 the 1u2li(her )((ume( #o re(po#(i2ilit6 $or error(4omi((io#(4 or co#tr)r6 i#terpret)tio# o$ the (u28ect m)tter herei#.

-#6 percei3ed (light( o$ (peci$ic per(o#(4 people(4 or org)#i9)tio#(

)re u#i#te#tio#)l.

"# pr)ctic)l )d3ice 2ook(4 like )#6thi#g el(e i# li$e4 there )re #o

gu)r)#tee( o$ i#come m)de. e)der( )re c)utio#ed to repl6 o# their

o 5 # 8 u d g m e # t ) 2 o u t t h e i r i # d i 3 i d u ) l c i r c u m ( t ) # c e ( t o ) c t

)ccordi#gl6.

'hi( 2ook i( #ot i#te#ded $or u(e )( ) (ource o$ leg)l4 2u(i#e((4

)ccou#ti#g or $i#)#ci)l )d3ice. -ll re)der( )re )d3i(ed to (eek (er3ice(

o$ compete#t pro$e((io#)l( i# leg)l4 2u(i#e((4 )ccou#ti#g )#d $i#)#ce

$ield(.

;ou )re e#cour)ged to pri#t thi( 2ook $or e)(6 re)di#g.

!


3/26

')2le 0$ Co#te#t(

Fore5ord

Ch)pter =:

"#troductio# 'o >ir)l ?)rketi#g

Ch)pter


4/26

Fore5ord

7e )ll h)3e


5/26

Ch)pter =:"#troductio# 'o >ir)l ?)rketi#g

@6#op(i(

>ir)l ?)rketi#gi( ) term th)t h)( eIi(ted (i#ce the (t)rt o$ the 5e2


6/26

"#tro

"# the 5e2 =.M er)4 the i#ter#et 5orld 5)( u#i!directio#)l. ?e)#i#g4 "

o5# ) 5e2(ite4 )#d 5rite )2out topic( )#d 6ou re)d )2out it. 'od)64

there i( ) multi!dime#(io#)l i#ter)ctio# i# 5e2 co#te#t 2et5ee#

5e2m)(ter( )#d their t)rget )udie#ce(.

1eople c)# comme#t4 (h)re4 N*ikeOPFor F)ce2ookQ )#d (ugge(t u(i#g

the 3)riet6 o$ (h)ri#g tool( (uch )( 2log(4 micro2loggi#g pl)t$orm(

P'5itterQ4 F)ce2ook )#d other (oci)l (h)ri#g 5e2(ite( (uch )( eddit

)#d Rigg.com

'hi( e)(e( )#d $)cilit)te( the gro5th o$ >ir)l m)rketi#g )#d h)( m)de

3ir)l m)rketi#g the 2e(t 5)6 to gro5 (omeo#eK( 2u(i#e(( $)(t.

7h)tK( import)#t i( thi(4 i$ 6ou $)il to t)p i#to the 5o#der( o$ 3ir)l

m)rketi#g4 6our competitor( 5ill )#d 6ou 5ill 2e le)3i#g to#( o$

mo#e6 o# the t)2le. "# the #eIt ch)pter4 5e 5ill look )t the 2)(ic( o$

3ir)l m)rketi#g )#d ho5 6ou c)# )ppl6 it to 6our 2u(i#e((.

!E!


7/26

Ch)pter


8/26

'he?ight

Su(t to gi3e 6ou )# ide)4 F)ce2ook i( the l)rge(t o#li#e (oci)l

#et5orki#g 5e2(ite i# the 5orld )#d h)( o3er MM millio# u(er(. "$ it

5)( ) cou#tr64 it 5ould 2e the third l)rge(t cou#tr6 i# the 5orld4 )$ter

Chi#) )#d "#di).

@oci)l medi) h)( rece#tl6 2ec)me the #um2er o#e )cti3it6 i# the

5orld T @urp)((i#g em)il. 'hi( 8u(t (ho5( ho5 much time i( (pe#t i#

(oci)l medi) )cti3itie(. 7h)t thi( me)#( i( there i( imme#(e pote#ti)l$or 3ir)l m)rketi#g to eIplode i# the (oci)l medi) (ce#e. "m)gi#e i$

6ou could t)p i#to thi( millio#( o$ u(er( 2ec)u(e 6our ide) or 2r)#d

c)# rel)te to them.

" 5ould )l(o like to dr)5 6our )tte#tio# to the 5orldK( l)rge(t 3ideo

(h)ri#g (ite T ;ou'u2e. ;ou'u2e h)( millio#( o$ 3ie5( e3er6d)6 )#d

2ec)u(e o$ the 3ir)l #)ture o$ 3ideo(4 6our 2u(i#e(( (t)#d( to g)i#

much 26 t)ppi#g i#to thi( 3ir)l 3ideo (h)ri#g phe#ome#o#. +3er

5)tched ) Guirk64 $u##6 3ideo th)t m)de 6ou (o compelled to (h)re it

5ith 6our $rie#d(J

-#d the# 5e h)3e the micro 2loggi#g pl)t$orm T '5itter. "t K( e3er

gro5i#g u(er 2)(e tell( u( th)t 5e h)3e to 8ump o# the 2)#d5)go#

2e$ore itK( too l)teL '5itter h)( ) huge m)rket 5)iti#g to 2e t)ppedL

P5e 5ill look i#to the(e )3e#ue( i# the #eIt $e5 ch)pter(Q

!!


9/26

Ch)pter A:)(ic( 0$ >ir)l ?)rketi#g

@6#op(i(

@o ho5 c)# 6ou (t)rt )ppl6i#g the po5er o$ 3ir)l m)rketi#g i# 6our

2u(i#e((J 'he $ir(t thi#g 6ou mu(t k#o54 i( 3ir)l m)rketi#g i( the

po5er o$ 5ord o$ mouth. ?e)#i#g4 6ou mu(t gi3e )# )3e#ue $or

people to (h)re co#te#t 5ith other(.

!

U!


10/26

'he )(ic(

For eI)mple4 i$ 6ou o5# ) 7ordpre(( 2log4 6ou c)# i#(t)ll (oci)l

(h)ri#g plugi#( (o th)t (h)ri#g tool( 5ill )ppe)r )t the e#d o$ 6our

2log po(t(. 0#e o$ the(e tool( i( c)lled @h)re'hi(4 5hich gi3e( 6ou to

optio# to i#corpor)te ) 5ide 3)riet6 o$ (oci)l (h)ri#g tool( )t the e#d

o$ 6our 2log po(t(4 p)ge( or e3e# o# the (ide 2)r(.

0#ce 6ouK3e (et up the 3ir)l m)rketi#g tool( $or 6our 5e2(ite or 2log4

6ou #eed to determi#e 6our 3ir)l m)rketi#g go)l(. ,o)l( (hould 2eme)(ur)2le (o 6ou c)# mo#itor 6our progre(( )#d 5ork to5)rd(

impro3eme#t.

'hi( could 2e (omethi#g like #um2er o$ F)ce2ook N*ike(O4 2log

comme#t(4 3i(itor( per 5eek or ()le( per mo#th. 0#ce 6ouK3e

determi#ed 6our go)l( 6ou c)# (et out 6our 3ir)l (tr)teg6 to mo3e 6ou

to5)rd( the(e go)l(.

-( (imple )( it (ou#d(4 3ir)l m)rketi#g reGuire( (ome pl)##i#g )#d

k#o5 ho5 to get it right4 5hich 5e 5ill de)l 5ith the(e tech#iGue i#

the #eIt (ectio#.

!= M!


11/26

Ch)pter B:Cre)ti#g - >ir)l +!2ook

@6#op(i(

"# the olde# d)6(4 )#62od6 5ho g)3e $ree (tu$$ )5)6 5ithout )(ki#g

$or (omethi#g i# retur# 5ould 2e (ee# )( ) $ool. ut the (m)rte(t

m)rketer( k#o5 2etter. 'he6 g)3e )5)6 $ree2ie( )#d i#ce#ti3e( to

gro5 their $)# 2)(e (o th)t 5he# the6 rele)(ed their )ctu)l p)id

product4 their ()le( eIploded 2ec)u(e people k#e5 ho5 good their

(tu$$ 5ere.

!

= =!


12/26

+2ook(

- 3i r)l e! 2o ok c)# he lp 6ou ge# er )te 2u 99 )# d h6p e )2 ou t 6ou r

2u(i#e(( )#d product( i$ 6ou po(itio# it correctl6. HereK( ho5 6ou

cre)te ) 3ir)l e!2ook. Fir(t4 thi#k o$ ) topic 6ou 5)#t to 5rite o#. 'he

e!2ook (hould ide)ll6 2e (omethi#g 6our #iche m)rket i( looki#g $or

)#d i( (omeho5 tied i# 5ith ) p)id product 6ou 5i(h to rele)(e i# the

$uture.

"#(ide 6our 3ir)l e!2ook4 me#tio# th)t 6ou )re gi3i#g 6our re)der(eIclu(i3e Ngi3e)5)6O right( to the e!2ook. ?e)#i#g4 6our re)der( )re

$ree to (h)re 6our co#te#t 5ith other( )( lo#g )( the 3ir)l 2ook

rem)i#( i#t)ct. "#(ide the 3ir)l 2ook4 6ouKll h)3e to (pri#kle 6our

5e2(ite li#k( throughout or perh)p( u(e them i# the $ooter. 'h)t

5)64 5he# 6our e!2ook i( (pre)d )rou#d4 6our li#k( )re ret)i#ed )#d

#e5 re)der( 5ill (ee 6our l i#k )#d $ lock to it to $ i#d more good

co#te#tL

?o(t import)#tl64 remem2er to (h)re 6our 3ir)l e!2ook 5ith 6our

$ollo5er( (o th)t the6 c)# help 6ou do the (pre)di#g.

!=


13/26

Ch)pter :D(i#g F)ce2ook )( ) 3ir)l tool

@6#op(i(

0#e o$ the re)(o#( 5h6 F)ce2ook h)( picked up (o $)(t )( the l)rge(t

)#d o#e o$ the $)(te(t gro5i#g 5e2(ite( i# the 5orld i( 2ec)u(e it i(

3ir)l i# #)ture.

!

= A!


14/26

F)ce2ook

'hi#g( (pre)d e)(il6 3i) 5ord o$ mouth 5ith F)ce2ook. 'h)t i( 5h6

m)#6 2ig corpor)tio#( h)3e recog#i9ed thi( po5er )#d h)3e 2ee#

$i#di#g 5)6( to t)p i#to thi( po5er.

7hether 6ou )re ) (m)ll 2u(i#e(( o5#er or o5# ) huge ch)i# o$

2u(i#e((e(4 6ou h)3e the pote#ti)l to t)p i#to the 3ir)l #)ture o$

F)ce2ook to gro5 6our 2u(i#e(( 26 le)p( )#d 2ou#d(. 0#e o$ the ke6

3ir)l compo#e#t( o$ F)ce2ook i( the F)# p)ge(.

7h)t h)ppe#( i( 6ou c)# cre)te o#e p)ge $or 6our 2u(i#e(( )#d (et up

)ll the 2)(ic i#$orm)tio# )2out 6our 2u(i#e((. From there4 6ou c)#

i#3ite 6our cu(tomer( to 8oi# 6ou there 26 N*iki#gO 6our $)# p)ge.

0#ce 6ouK3e got ) 2uddi#g commu#it6 (et up4 get them i#ter)cti#g o#

the p)ge )#d co#ti#ue to pro3ide co#te#t (o )( to (et up ) (oci)l Nhu2O

$or 6our 2u(i#e(( o# F)ce2ook.

'he 3ir)l m)rketi#g #)ture come( i# 5he# e3er6 (i#gle i#ter)ctio#

6our $)#( m)ke o# the p)ge get( di(pl)6ed o# their #e5( $eed. -ll o$

their $rie#d( 5ill (ee their #e5( $eed )#d get curiou( )2out 5h)t i(

goi#g o# i# the F)# p)ge. From there4 6ou 5ill get more like( )#d 6our

p)ge 5ill (t)rt to gro5 )t )# eIpo#e#ti)l p)ce. 'hi#k o$ it )( p)((i3e4

3ir)l tr)$$ic 5ith mi#im)l 5orkL

!= B!


15/26

Ch)pter E:D(i#g '5itter -( - >ir)l 'ool

@6#op(i(

-( me#tio#ed e)rlier4 6ou c)# le3er)ge o# '5itter )( ) 3ir)l tool to

re)ch out to 6our t)rget )udie#ce.

!

= !


16/26

'5itter

'5itter i( the 5orldK( l)rge(t micro 2loggi#g pl)t$orm 5hich 2o)(t(

millio#( o$ u(er( or N'5eep(O P'5itter peopleQ. '5itter )llo5( 6ou to

po(t (hort upd)te( to 6our $ollo5er( (o 6ou c)# (t)6 co##ected 5ith

them i# re)l time.

HereK( o#e trick $or cre)ti#g 3ir)l 2u99 o# '5itter. -(k 6our $ollo5er(

to re!t5eet or t5eet )2out 6our 5e2 co#te#t (uch )( 2log po(t( i$ the6

like 6our (tu$$. ;ou c)# )l(o o$$er i#ce#ti3e( (uch )( gi3e ) $ree e!2ook

to the top t5eeter $ollo5er 5ho promote( 6our co#te#t.

'he h)(ht)g i( o$te# u(ed i# '5itter to de#ote cert)i# e3e#t(. *etK( ()6

6our 2u(i#e(( i( h)3i#g ) l)u#ch. ;ou c)# get 6our lo6)l $ollo5er( to

t5eet )2out 6our l)u#ch u(i#g the V t)g (o to 2uild h6pe )2out 6our

l)u#ch.

7he# other( (e)rch '5itter c62er(p)ce $or 6our l)u#ch u(i#g the

Vt)g4 the6 5ill (ee the )mou#t o$ 2u99 o#to it )#d 6ouK3e 8u(t m)de

i#(t)#t credi2ilit6 $or 6our(el$. Furthermore4 i$ 6ou m)#)ge to 2ecome

) tre#di#g topic(4 6our 2u(i#e(( gro5th 5ill eIplodeL

0 3 e r )l l 4 ' 5 i t t e r c ) # 2 e u ( e d t o 2 u i l d g o o d r ) p p o r t 5 i t h 6 o u r

cu(tomer( (o th)t the6 5ill 2e more re(po#(i3e to 6our co#te#t )#d

more re)dil6 (h)re 6our co#te#t 5ith other( 2ec)u(e the6 like it (o

much.

!= E!


17/26

Ch)pter :'ech#iGue( For Cre)ti#g >ir)l u99

@6#op(i(

HereK( (ome eItr) tech#iGue( $or cre)ti#g 3ir)l 2u99 5hich 6ou c)#

le)r# )#d )ppl6 immedi)tel6 i# 6our 2u(i#e((:

!

= !


18/26

@tr)tegie(

=Q 0rg)#i9e competitio#(. @ee 5ho c)# get the mo(t F)ce2ook

Nlike(O )#d re5)rd the per(o# 5ith ) gi$t or e!2ook.


19/26

Ch)pter H:>ir)l ?)rketi#g ?i(t)ke( 'o -3oid

@6#op(i(

>ir)l ?)rketi#g i( de$i#itel6 ) gre)t tool to utili9e $or m)rketi#g 6our

2u(i#e((4 2ut i$ 6ou commit the(e mi(t)ke( 6ouKll 2e doi#g more h)rm

th)# good. HereK( 5h)t to )3oid.

!

= U!


20/26

+rror(

=Q ot cre)ti#g )# i#ce#ti3e $or u(er( to p)(( it )lo#g ! m)ke the

co#te#t it(el$ good/$u##6 T Soke( )re ) good 2et.


21/26

7r)ppi#g Dp

"t i( 5ith m6 gre)te(t hope th)t thi( e!2ook h)( gi3e# 6ou ) cle)r

o3er3ie5 o$ the 2e#e$it( o$ 3ir)l m)rketi#g )#d ho5 it c)# help 6ou

r)pidl6 gro5 6our 2u(i#e((4 get #e5 le)d( )#d 2oo(t pro$it(.

Su(t like ho5 ome 5)( #ot 2uilt i# ) d)64 there )re #o (hortcut( to

(ucce((. 1roper pl)##i#g (hould )l5)6( precede ) 3ir)l c)mp)ig#4 )(

5ell )( getti#g the right people )re re(ource( $ollo5ed 26 eIecutio#.

;our 2u(i#e(( (t)#d( much to g)i# through the po5er o$ 3ir)l

m)rketi#g. +3e# i$ 6ou (truggle 5ith m)#)gi#g 6our 3ir)l c)mp)ig#4

(ometime(4 hiri#g people to do the 8o2 $or 6ou c)# gi3e 6ou more

2e#e$it( )#d c)# e)(il6 co3er 6our i#3e(tme#t co(t( $rom the h6pe )#d

2u99 6ou 5ill get.

"$ 6ou )re (till (itti#g o# the $e#ce4 the 2e(t 5)6 i( to di3e i#4 t)ke

)ctio#4 )#d t5e)k )( 6ou go.

" 5i(h 6ou )ll the 2e(t i# 6our 3ir)l m)rketi#g e#de)3or(L

7)rm eg)rd(

!< =

T


22/26

Click Here: http://guiderightgroup.com/F!"#$lue#ce


23/26

Click Here: http://guiderightgroup.com/,od)dd6

Click Here: http://guiderightgroup.com/Ho(tg)tor

Click Here: http://guiderightgroup.com/)meChe)p

Click Here: http://guiderightgroup.com/@oci)l-dr


24/26

Click Here: http://guiderightgroup.com/'r)$$ic7)3e

Click Here: http://guiderightgroup.com/"m#ic)?)il


25/26

Click Here: http://guiderightgroup.com/X)99le)ck'o@chool@tore

Click Here: http://guiderightgroup.com/X)99leC)rd@h)pe(@tore

Click Here: http://guiderightgroup.com/X)99leCre)teCu(tom'(hirt(@tore

Click Here: http://guiderightgroup.com/X)99leCu(tomi9e"t-ll@tore

Click Here: http://guiderightgroup.com/X)99leRi(#e6(Fro9e#@tore

Click Here: http://guiderightgroup.com/X)99le,r)du)tio#"#3it)tio#(@tore

Click Here: http://guiderightgroup.com/X)99le"#ter#)tio#)l@tore(


26/26

Click Here: http://guiderightgroup.com/X)99lei1ho#eEC)(e(1reorder@tore

Click Here: http://guiderightgroup.com/X)99le@)3e'heR)te@tore

Click Here: http://guiderightgroup.com/X)99le@)3e'heR)te?)g#et(@tore

Click Here: http://guiderightgroup.com/X)99le7r)ppedC)#3)(@tore

Click Here: http://guiderightgroup.com/X)99le,i$tCe#ter@tore

Click Here: http://guiderightgroup.com/X)99le@hop-#dCre)te"#D@-

Documents

Viral Marketing Madness