VIPR - Overview

1 . © 2008 Aastra Telecom Sweden AB

Your connection to the world

Aastra ViPr™ OverviewOptional picture goes here

Presented by: XXXX

Date: XXXX

2 . © 2008 Aastra Technologies Ltd.

Aastra ViPr™

“When you have to be there -and you don’t want to go.”

Aastra Virtual Presence: ViPr™


Minimize your carbon footprint

» Use virtual presence instead of flying there:

» Stockholm - Toronto» 12596 km = 1,64 Tonnes CO2

» London - Auckland» 36727 km = 4.04 Tonnes CO2

» Paris - Berlin » 1756 km = 0.26 Tonnes CO2


This is Aastra ViPr™

» High-end SIP multimedia device for unified communications.

» Plug and play endpoint.

» Desktop or room system

» Intuitive end user video device.


Highlights of ViPr ?

» “Virtual Presence” – the next generation of Video Conferencing based on H264

» Unmatched ease of use

» A first-to-market, SIP-based video communications solution

» Interoperable with legacy video conferencing solutions

» Desktop and Conference Room » No MCU requiredThe Future of Videoconferencing is similar to IP Telephony’s past.

A single converged network for data, voice & videoThe Future of Videoconferencing is similar to IP Telephony’s past.

A single converged network for data, voice & video


ViPr – Background

» Inherited from the Marconi aquisition (with 10 patents)

» 3rd generation of product (started in 1999)

» Developed because existing VC systems weren’t good enough (especially user interface, multipoint and user collaboration)

» Developed with Telephony ”in mind”

» Over 1000 units sold mainly in the US to:– US Federal Govt (deployed worldwide)– State and Local Govt (telejustice, etc)– Healthcare (remote diagnosis, etc)

» Direct and Indirect Sales


» $3.9 Billion annual media conferencing and collaboration market

– Audio, Video, and Web Conferencing Infrastructure Products

– Enterprise Group and Personal Videoconferencing Clients

– Audio, Video, and Web Conferencing Services

Source: Wainhouse Research,

$1B equipment market is dominated by Polycom & Tandberg. None have capabilities equivalent to ViPr

$1B equipment market is dominated by Polycom & Tandberg. None have capabilities equivalent to ViPr

$475

$551

$2 900

InfrastructureProducts

Videoconferencing Clients

ConferencingServices

Market Overview


ViPr on the market

» Market Share– 3-4 % of total VC market– 25% of desktop market

» Competition– Tandberg and Polycom dominate the

market (80%)

» Market segments ViPr has been successful in– Defense– Healthcare– Education– Remote justice


Analyst View

Wainhouse Research Rich Media Conferencing 2004 Report:

WR believes that Marconi has addressed the features of next generation video system in every aspect of their design.

#1 – the system looks and sounds like high quality TV

#2 – the terminals have common telephony features including caller ID, hold, transfer, forwarding and DND

#3 – a presence server and client software offer information on the ‘state’ of others available for calling

#4 - by design, performance, and features, the ViPr is what WR believes your next video system should look like

#5 - the addition of video terminals to the IP/PBX as a logical extension of VoIP


Video Conferencing vs. ViPr

Feature Videoconferencing Aastra ViPr

Packaging Monitor + microphone + camera + speakers + remote control

Fully integrated desktop unit or conference room

Terminal Control Remote Control Touch screen

Interface metaphor TV-like Telephone-like

Network Control H323 SIP

Video quality Variable Broadcast-quality

Sound quality Standard CD-quality

Sound orientation Standard Spatial differentiation

A/V Synchronization Noticeable delay No delay

Network Interface Ethernet or ISDN Ethernet or ATM

Video Participants 4-16 typical via MCU Up to 100, no MCU


» Increased quality of audio and video required for more and more critical applications

» New entrants with different motives– Cisco (to sell networks), HP (to leverage their channels)

» Old guard – Polycom, Tandberg, Sony– Fighting to maintain position

» Segmentation– Horizontal application – New entrants– Vertical segment – Old guard

» Need for spontaneous video communication increasing

Market Trends - General


Productivity and Cost Benefits

ViPr Value Proposition

High quality, visual, remote communication.“The next best thing to being there.”

IT Staff Benefits

Source: Sage Research 2006

Improved Employee Collaboration


ViPr History / Progression Timeline

1999 - 2001

Today2002

Concept & Demonstrator

Series 1- U.S. Federal Govt. Only- 200+ Terminals deployed

Series 2- Fully integrated design - Commercially available

2003

Series 3- H.264 Encoder - Robust collaboration features


Aastra ViPr product families

Desk version VMC 4000Room version VMC 5000

VMC 6000 Series


ViPr Architecture

Basic ViPr configuration

ViPr ConferenceRoom Systems

ViPr DesktopTerminals ViPr Application

Server

ViPr components

ISDN VTCNetwork

H.323-to-H.320Gateway

IP VTCNetwork

Optional SIP toH.323 license

PSTN

Video feed(e.g. TV) ViPr Media

Server

EthernetNetwork

ViPr UnicastAudio Mixer

PSTN/PBXGateways

Existing PBX

Existing Voicemail

SIP TelephonyDevices

SIP SoftClients


ViPr User Interface


ViPr User Interface


ViPr User Interface


ViPr User Interface


ViPr User Interface


ViPr™ Collaboration

docShare » Share documents between ViPr

– Share presentations, graphs, spreadsheets, images, photos whilst participating in a videoconference

» High-res images are sent periodically

– Results in more efficient bandwidth utilization

– Manual or Automatic capture and send

» docShare window automatically appears on all endpoints in the conference

– Conference participants can choose to hide docShare window

appShare » Provides real-time collaboration between ViPr terminals

– Uses standard Microsoft NetMeeting capability– NetMeeting ensures availability on every windows-

based PC» appShare can be initiated from the ViPr GUI or from a

PC– Removes the complexity and hassle from manually

creating a NetMeeting session– Only 2 button presses required – regardless of the

number of ViPr conference participants


ViPr™ Device Interoperability

Tested SIP devices» Audiocodes Mediant 2000,

SIP/PRI Gateway

» Avaya S8300, IP PBX

» Cisco 79x0 SIP Phone (software v7.5)

» Cisco UA1750, SIP/Analog Gateway

» Cisco Presence Server v5.0

» Inalp 4500 ISDN gateway

» Mitel Networks 5055, SIP phone

» Mediatrix 1204, SIP/Analog Gateway

» Nextone MSW 2.0.6, Proxy/B2BUA

» Pingtel SIPxchange, IP PBX

» Pingtel xpressa Model PX-1, SIP Phone

» Polycom MGC-100, MCU

» Radvision NBU, MCU

» Radvision viaIP400

» Siemens Optipoint 400, SIP Phone

» TI TELOGY, Multiport Audio UA

» Verilink NetEngine IAD, SIP/Analog Gateway

» Xten EYE Beam v1.0

H.323 devices» Accord MCU» Microsoft NetMeeting» Polycom VSX-3000» Polycom VSX-7000» Polycom ViaVideo» Polycom Viewstation FX» Polycom MGC-50 MCU» Radvision ViaIP MCU» Radvision ViaIP PRI GW» Radvision ViaIP BRI GW» Radvision ViaIP Serial GW» Sony PCS-1» Sony PCS-TL50» Tandberg 5000» Tandberg 1500» Tandberg 880» Tandberg 1000


ViPr™ Versus The Competition

Aastra ViPr H.323 (Polycom, Tandberg)» Native SIP Solution

– Direct SIP telephony– Leverages presence

» H.225/H.245 (claim SIP Ready)– No SIP telephony support– No presence support

» Broadcast Quality – H.264 Video (4CIF)

» Business Grade*– H.264 Video (CIF)

» Low Latency H.264– Point to point <100ms– Conference calls <100ms

» High Latency H.264– Point to point >150 ms– Conference calls >250ms

» Touch Screen User Interface– Easy to use– Telephony features

» Remote Control– Non-intuitive user interface– Menu driven

» Native IP Multicast » Point to point device

» No MCU required for conferencing » MCU required for conferencing

* Except high-bandwidth HD systems


Future of video conferencingAs seen by Aastra

» Integration: – PBX

– IMS

– Mobile TV

– IPTV

» Industry specific solutions:– Healthcare

– Education

– Remote Justice

– Defence

– .......

» Ease of deployment & ease of use

Documents

VIPR - Overview