Dealer Automotive Group

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2nd Chance Refi Mailer

2nd Chance Refi DataCredit Score of 550 or better (you set score)18 payments made or moreCurrent Vehicle Payment and Rate InformationPossible Savings Amount for New CarNew Rate InformationEstimated New Car PaymentList NADA or KBB Value for Current Vehicle

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Refi Mailer Campaign ProvidesExclusive to ONLY 1 Dealership in a 25 mail radius45 Day BDC for Setting Your AppointmentsSoft Credit Pulls for All AppointmentsDealer Portal with Real Time Customer UpdatesYour BDC Calls on Pending Appts 100% New Conquest Customerswww.4vipking.com

Dealer Portal Sign-in Page

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Refi Mailer Best PracticesBest Practices for Refi Mail Campaign.1) Make sure your BDC or salesperson that are handling the appointment understand how to use the Admin Portal. If you have any questions at all be sure to reach out to your account rep.2) Make sure your staff who is receiving the appts is also calling on Pending appts within the system every day, and updating the status to reflect Showed, Did Not Show, or Sold. This will help Mailmans BDC to do a more efficient job for the dealership. 3) Call all leads and reconfirm appts time, give directions and get specifics on the client's vehicle if you don't already have it such as Year, Make, Model, Miles. Also verify email address as well.4) Send an appointment reminder by email and text the morning of or the night before depending on the time of the appt.How to handle Client when they arrive at the dealership?1) When greeting the client use the following word track:Hi (Client Name), welcome to (Dealership name). I see that you received the letter we sent you about saving you money and lowering your interest rate. Congratulations! Great news for you is that since you have been making your car payment on time as of late you have established good car credit. You no longer have to pay the high interest rate.Please take a seat and let me get the process started for you so we can get you on the road to saving money. First thing we will need to do is to take a peek at your credit and do a quick appraisal of your vehicle. (Salesmen fill out credit application and start the appraisal process. DO NOT ask too many questions at this point. Let them tell you they want a car or that they want to only refi. Your main goal is to save them money which you have already mentioned so don't commit to their wants unless they mention right away they are interested in getting a new car)

Refi Mailer Best Practices(Client Name), after my finance director takes a closer look at your credit we will be able to determine how much we can save you today. Let me get to work I will be right back hopefully with great news for you!(Salesmen at this time goes to the desk manager and tries to put a NEW Car deal together for a comparable model to the one they are driving based on their credit. If the client can get approved based on their credit and are ONLY interested in a refi on their current vehicle and NOT in a NEW car handle client as follows)(Client Name), I have some good and not so good news for you. First, let me tell you based on your (miles on car or credit) the banks do not want to refinance your car. But the GOOD news is that we have been able to approve you for a new car with a (lower or similar) payment with a brand new warranty. Congratulations! Lets go find a car for you, follow me.(At this time if your salesmen gets any push back immediately get your closer involved. The closer comes over to the table and says the following:)Hi (Client Name), my name is (Closer's Name). 1st let me tell you that I understand you want to keep your car. But due to circumstances out of my control we simply cannot refi your car. I thought there was a chance we might be able to get you approved for a new car and was excited to see a pre approval on my screen based on your credit. I would suggest that since you are already here today to take 15 minutes and go find a car similar to the one you have now in size and let's see exactly where you stand on payment. You will at the very least know today what kind of car you can purchase and what your payment would be. Go ahead and find yourself a new car, you deserve it! (If for whatever reason you still cannot get them into a new car you can revisit the refi if your dealership has a program to facilitate one or refer them back to us and we can help with refi if your store cant help)(** Also be sure to have salesmen or closer use the NEW vs Used car payment comparison worksheet.)

What to Expect?Average Dealership sells 20-25 cars on 10,000 pieces of mailThis Mail campaign has a 85% Re-Order Rate with Dealers. Some have been doing this campaign every month for over 2 years!Very Few Customers will want to Refi which means you sell more new cars!We have company that will handle and Refi for you if you can not sell the customer a car

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Estimated ROINormal Cost is $1.49 per mailer due to the complexity of the data and the BDC that is included.10,000 mail pieces cost = $14,90025 Cars Sold x $3000 a Copy = $75,000ROI on 25 Cars Sold: $60,100

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Next Steps?Just Need Verbal CommitmentWe Pull # of Available Customers in Your AreaWe Send Art Work for ApprovalWe Give Your Staff DEMO for Dealer PortalYou Sell Cars and Enjoy The Absolute Best Conquest Mailer in The Auto Industrywww.4vipking.com

Questions?