Upload
madrid-forest-sa
View
506
Download
2
Embed Size (px)
Citation preview
Vinylcomfort and Artcomfort
2013 Update
Amorim Revestimentos
18/07/2012
showroom-venta-almacén Juan Montalvo 5, 28040 Madrid 91 554 31 44 / 618 259 012
New Products 2013
2
1) Vinylcomfort - New Registered Embossing Solution
2) Vinylcomfort 2013 collection
3) Artcomfort Update
New Products 2013
3
1) New Registered Embossing Solution
1) New Registered Embossing Solution
4
• Positioning
1) New Registered Embossing Solution
5
• Statement
SYNCHRONIZED PERFECTION OF WOOD GRAIN AND KNOTS
With the registered embossing revolutionary technology, Wicanders is
able to perfectly synchronize impressive surface textures to each
luxurious design intensifying the feeling of depth.
The result is a high quality floor where the natural textures can hardly be
told apart from real materials.
Authentic embossed texture for a natural look and feel…
1) New Registered Embossing Solution
6
• Target Segment
RUSTIC VISUALS
1) New Registered Embossing Solution
7
• Visuals
Century Fawn Pine
Century Morocco Pine
Rustic Pine with Knots
Stained in 2 dark colours:
• Dark brown with some bordeaux influence
• Dark golden brown tone
1) New Registered Embossing Solution
8
• Visuals
Century Morocco Pine
Castle Raffia Oak
Castle Toast Oak
Sawn Twine Oak
Arcadian Rye Pine
Arcadian Soya Pine
Washed weather-beaten Alpine Larch
Stained in 2 colours:
• Dark tone
• Light tone
1) New Registered Embossing Solution
9
• Visuals
Century Morocco Pine
Castle Raffia Oak
Castle Toast Oak
Brushed Antic Oak
Stained in 2 colours:
• Light beige
• Medium earthy brown
1) New Registered Embossing Solution
10
• Visuals
Century Morocco Pine
Castle Raffia Oak
Castle Toast Oak
Sawn Bisque Oak
Sawn Twine Oak
Sawn White Washed Oak
Stained in 2 colours:
• Light grey beige
• Light brown
1) New Registered Embossing Solution • Visuals
Century Fawn Pine
Century Morocco Pine
Arcadian Rye Pine
Arcadian Soya Pine
Castle Raffia Oak
Castle Toast Oak
Sawn Bisque Oak
Sawn Twine Oak
13
• Main Benefits
1) New Registered Embossing Solution
• Plank dimension – 1220x185/ 1230x150mm (competitors: 1230x305mm, 1230x225mm)
• Good range of design textures – 4 different designs in the collection (Century Pine, Arcadian
Pine, Castle Oak and Sawn Oak)
• The first glue down LVT flooring with extreme comfort properties such as: warm touch,
walking comfort and extreme acoustic (sound) insulation properties
• Wicanders designs are unique-copyright/no copy
• Good Warranty - 25/15 years
1) New Registered Embossing Solution
14
• Delivery Conditions
• To be launched in January 2013
• Orders available from November 2012 onwards
• Until the end of July, we need to know which markets will launch this
new collection in Jan. 2013
1) New Registered Embossing Solution
15
• Marketing Pre-Launch Tools
Objective: Position & Explain Registered Embossing
To Support 1st Sales approach to Distributors
and get their feedback
Target: Distributor
Vinylcomfort Registered Embossing Flyer
1) New Registered Embossing Solution
16
• Flyer
1) New Registered Embossing Solution
17
• Flyer
New Products 2013
18
2) Vinylcomfort 2013 collection
2.1) New Visuals Floating 0,3mm
2.2) New Visuals Floating 0,55mm
2.3) Out-of-mix articles – Delivery Conditions
2.1) New Visuals Floating 0,3mm
19
• Wood - New 2013 Visuals
Frozen Oak Olive Ash Croft Oak Brume Oak Sucupira Bark Oak Light Beech
2.1) New Visuals Floating 0,3mm
Best-sellers
20
Slow movers
Sucupira
OUT-OF-MIX
2013
OUT-OF-MIX
2013
OUT-OF-MIX
2013
OUT-OF-MIX
2013
2.1) New Visuals Floating 0,3mm
2013 Collection
21
Light Beech
Frozen Oak
Olive Ash
Croft Oak
Brume Oak
Sucupira
Bark Oak
2.1) New Visuals Floating 0,3mm
22
• Stone Visuals – Actual Collection
2.1) New Visuals Floating 0,3mm
23
White Ceramic
• Stone – New 2013 Visuals
Beige Ceramic
Beige Ceramic
2.2) New Visuals Floating 0,55mm
24
• Wood Visuals – Best-sellers
2.2) New Visuals Floating 0,55mm
25
• Wood Visuals – Best-sellers
Washed Pine
Nature Oak
Rustic Sand Pine
Rustic Limed Gray Oak
Limed Dark Oak
Autumn Rustic Pine
Smoked Rustic Pine
2.2) New Visuals Floating 0,55mm
• Wood Visuals – Slow-Movers
26 Auburn
Oak
OUT-OF-MIX
2013
Exotic Cherry
OUT-OF-MIX
2013
2.2) New Visuals Floating 0,55mm
27
• Wood – New 2013 visuals
Light Beech
Maple
Nordic Ash
Claw Silver Oak
Claw Brass Oak
Dry Smoked Oak
European Cherry
2.2) New Visuals Floating 0,55m
28
• Stone Visuals – Actual Collection
Sandstone Volcanic Stone
2.3) Out-of-mix articles
29
• Delivery Conditions
• Availability until stocks phase-out
• Stocks available:
DESCRIPTIONSTOCK AVAILABLE
(m2)
AUBURN OAK 3.043
EXOTIC CHERRY 5.547
CANYON OAK 3.496
CHERRY 5.400
AMERICAN WALNUT 6.790
PALISANDER 3.802
2.3) Out-of-mix articles
30
• Delivery Conditions
• Additional deliveries possible, but:
• Min. quantity per year = 3.000m2
• Lead time = 4 months
2.3) New 2013 Articles
31
• Delivery Conditions
• To be launched in January 2013
• Orders available from November 2012 onwards
• Until the end of July, we need to know which markets will launch the
new visuals in Jan. 2013
New Products 2013
32
3) Artcomfort Update
3.1) Fashion collection available in HPS
3.2) Artcomfort WRT visuals available with Beveling
3.2) Visuals available with Beveling
33
• Wood visuals:
• Markets prefer a soft beveling, following the surface colour
• The 4 sides beveling will be painted, but with a maximum of 3
colours
• Stone visuals:
• The beveling solution obtained was considered not to be acceptable:
• Impact on the current visual colours
• The 605x445mm does not allow the use of a painted beveling
• Only HPS micro-BV
3.2) Visuals available with Beveling
34
• Wood visuals:
• The 3 colours will be distributed by the 21 references:
• Grey / Beige /Brown
Metal Rustic Pine
Coral Rustic Ash
Glacier Rustic Pine
Blizzard Carve Oak
Ferric Rustic Ash
GREY
Prime Pine
European Light Cherry
Pastel Rustic Pine
Sierra Carve Oak
Prime Hickory
Khaki Oak
Prime European Cherry
Desert Rustic Ash
BEIGE
Sorrel Carve Oak
Blaze Oak
Fox Oak
Prime American Walnut
Prime American Cherry
Prime European Walnut
Nougat Oak
Prime Zebrano
BROWN
3.2) Visuals available with Beveling
35
• Wood visuals:
• Beige Beveling - Desert Rustic Ash
3.2) Visuals available with Beveling
36
• Wood visuals:
• Beige Beveling - Prime European Cherry
3.2) Visuals available with Beveling
37
• Wood visuals:
• Brown Beveling - Prime Zebrano
3.2) Visuals available with Beveling
38
• Wood visuals:
• Brown Beveling - Prime European Walnut
3.2) Visuals available with Beveling
39
• Wood visuals:
• Grey Beveling – Coral Rustic Ash
3.2) Visuals available with Beveling
40
• Wood visuals:
• Grey Beveling – Ferric Rustic Ash