14
VINYL GRAPHICS general guidelines Created by SpecialMade Goods & Services, Inc. 141 Marcel Drive Winchester, Virginia 22602 Toll Free 1.800.336.7795 www.specialmade.com

Vinyl Graphics general guidelines

Embed Size (px)

DESCRIPTION

General guidelines for what vinyl graphics (labels) are, including terminology and examples.

Citation preview

Page 1: Vinyl Graphics general guidelines

VINYL GRAPHICS general guidelines

Created by SpecialMade Goods & Services, Inc.141 Marcel Drive Winchester, Virginia 22602Toll Free 1.800.336.7795 www.specialmade.com

Page 2: Vinyl Graphics general guidelines

Fine Detail Achievablesmall text or detail

Variable Adhesion Levels AvailableAggressive Adhesive/Tack - for rough surfaces or extended time or useLow Adhesion/Tack - for temporary installations

Additional Protective Layer/Coating Availableextends life of vinyl graphics especially outdoors, can be UV safe

Clear Vinyl Availableused when smaller detail needs to be accomplished without a background color

PMS Color Match Availablematch image color based on Pantone Matching System (PMS)

Gradients & Infinite Number of Colors Achievable variations in color instead of solid colors,

Special Label Shape Available Screen Printed Labels - Additional charge for metal stamping die

Screen Printed Vinyl Graphics

Complex-Cut/Stacked Vinyl GraphicsDigitally Printed Vinyl Graphics

Complex-Cut - No need for clear because there is no background

Digitally Printed - close but variations and banding may occur

Digitally Printed - white cannot be printed on clear

Complex-Cut - not offered in PMS, usually a close match is available

Complex-Cut - No need, already UV protected

Complex-Cut - 1 adhesion level, good adhesion but can be removed

Yes Not Necessary Stipulations/More Info. Blank - No/Not Suggested

VINYL GRAPHICS general guidelines

Page 3: Vinyl Graphics general guidelines

DESCRIPTION

PROS

CONS

Screen Printed Vinyl Graphics

Complex-Cut/Stacked Vinyl Graphics

Digitally Printed Vinyl Graphics

PROS vs CONS

vinyl that is screen printed

perfect PMS color matchcrisp bright colorsmultiple colors can be printedsome fine detail can be capturedcan be done on white or clear vinyl

large setup cost (one screen per color) - not ideal for low quantitiesadditional charge for die cut to shapesolid colors only, no gradients

DESCRIPTION

PROS

CONS

made from colored rolls of vinyl cut on a plotter, weeded, then masked

crisp bright colors, excellent contrast between colors that are stackedmultiple colors can be layered/stackedlarge selection of colorscan be cut to any shapeminimal setup cost - small quantities okay

smaller images can either not print easily or not print at allnot qualified by PMS colors - close match usually availablerequires labor hours, especially with hand weeding and maskingscrap rate is based on the skill of the person making the labelssolid colors only, no gradientslabels with many colors are not recommended

DESCRIPTION

PROS

CONS

digital printer prints directly onto vinyl

an infinite amount of colors can be printedallows for the use of gradientsfine detail can be achievedcan be plotter cut to any shape without an additional chargecan be done on white or clear vinylminimal setup cost - small quantities okay

the color white cannot be digitally printed on clear vinylcolors are not always as bright as the other two types of labelsPMS colors can be slightly off, especially with a protective coatingpixels can be seenbanding may occur

VINYL GRAPHICS general guidelines

Page 4: Vinyl Graphics general guidelines

Vinyl Graphics allow for a lot more flexibility when imprinting containers than other options (screen printing directly on a container, hot stamping, or pad printing). Vinyl Graphics offer a larger imprinting area, allow imprinting on rough surfaces or on odd-shaped or curvedobjects, and allows the opportunity for the use of gradients.

VINYL GRAPHICS

MASKING

PLOTTER

WEEDING

SCREEN PRINTING

HOT STAMPING

PAD PRINTING

GRADIENT

PMS COLORS

DIE CUT

COMPLEX-CUT

DIGITAL PRINT

PIXEL

VINYL

BANDING

TACK

PROTECTIVE COAT

LABEL TERMSthe presence of unwanted striations when digitally printing

CARRIER SHEET the backing under the vinyl in a vinyl graphic

vinyl graphic is cut into a shape by a metal die that works like a cookie-cutter

method where colored rolls of vinyl are sent through a plotter, weeded by hand, then masked by hand

method of printing from a digital based image directly to vinyl, printing jobs from digital sources are printed using large format and/or high volume laser or inkjet printers

a fade/variation from one color into another, photos have gradients

a dry printing method in which a heated die and foil are used to applygraphics to a surface, limited size, generally a one color imprint

a low tack transparent/translucent material used to transfer a multi-partvinyl graphic from the carrier sheet to the product it is being applied to

printing process that involves an image being transferred with ink from the printing plate via a silicone pad onto the product

small squares or units of color, when viewed from afar pixels createinfinite color combinations and gradients in an image

a computer printing device for vector graphics, it cuts the shape out on digitally printed and complex-cut vinyl graphics by using computer assigned paths(Pantone Matching System) an internationally recognized system of identifying colors by a code number

a clear layer applied over a vinyl graphic to extend the lifetime especiallyoutdoors, can be UV safe

a method of forcing ink through mesh fabric to print an image

having an adhesive quality, high tack (aggressive adhesive) is more sticky

a thin flexible plastic with adhesive on the back used for making vinyl graphics, comes in rolls, different colors, thicknesses and adhesives available

the process of removing the extra vinyl from a complex cut vinyl graphic

VINYL GRAPHICS general guidelines

Page 5: Vinyl Graphics general guidelines

VINYL GRAPHICS artwork

Page 6: Vinyl Graphics general guidelines

Image size and location is approximatefor visual representation.

Art is to size, 6.7736” high by 7.739” wide. Dashed line is edge of clear decal. Overall size is 7.1885“ high by 8” wide

Artwork 767 .ai

Page 7: Vinyl Graphics general guidelines
Page 8: Vinyl Graphics general guidelines

Image size and location is approximatefor visual representation.

Reliant Park art will be 3.3976“ high by 18” wide.Waste Management art will be 4.2063” high by 12” wide.

Spacing between logos will be 4.25” from base of “p” to top of “WM” logo.(Shown proportional.)

Reliant Park & WM.ai

Page 9: Vinyl Graphics general guidelines
Page 10: Vinyl Graphics general guidelines

VINYL GRAPHICS application

Page 11: Vinyl Graphics general guidelines

SpecialMade Goods & Services, Inc. www.specialmade.com

141 Marcel Drive • Winchester, VA 22602 • PH (800)336•7795 • FX (800)336•6677

1 Decide on approximate label area on container. Lay container on its side if easier to access desired surface.Apply Isopropyl Rubbing Alcohol on a clean Rag/Cloth and wipe Label Application Area.

3 If container is made of plastic, flame treat Label ApplicationArea with hand Flame Torch. Apply flame to surface by holding torch 4-6 inches above surface and moving back and forth over area until entire label area has been treated once over.

4

Note: Only plastic containers require flame treating. This process releases gases in the plastic to help prevent bubbles and increase adhesion.

Note: Smaller labels can be applied without Steps 4-6. If label is approx. 7 inches or smaller in both directions carrier sheet (backing) can be removed and label placed on surface. Larger or squared images may go on crooked if placement area is not measured first.

2

Label Application Preparation

5

6

Align label on the container. Measure if necessary. Once the Label is in place, secure it by taping the left edge with 1” all purpose Masking Tape (keep at least 3/8” of tape over the Label edge) – this will keep your Label secure and will create a “hinge” used in Steps 6-7.

7

8

Placement and Application of Label

Label ApplicationInstruction Sheet

Parts:Tools Needed:

Lit # 0089 SM

Steps 1-3

Step 4

Step 7

IsopropylRubbing Alcohol Flame Torch Sample Label with Translucent Masking (top covering)

Holding the right side of the Label, fold the Label at the tape hinge and peel off the carrier sheet (backing).

While pulling slightly tight, begin to lay the image flat down on desired surface. Starting with the left side, beside the tape, use a Label Squeegee, and squeegee with pressure toward the right. Remove the Masking Tape on the left side.

Squeegee the entire label with pressure from center toward the edges several times over to increase adhesion.

Carefully remove the masking (top covering) from the label.

Label Application Area

Tape Measureor

Ruler(optional)

3/8”

1” Masking Tape Rag/Cloth

or Felt SqueegeePlastic Squeegee

Step 5-6

5

6

Page 12: Vinyl Graphics general guidelines

SpecialMade Goods & Services, Inc. www.specialmade.com IS-C010141-01-A

Instruction Sheet forReliant Park Glutton Can

141 Marcel Drive • Winchester, VA 22602 • PH (800)336•7795 • FX (800)336•6677

Flame Torch

1 Obtain Glutton can and lay on side with desired image area up.

Place Reliant Park Alignment Fixture tightly up under lip of can to give an idea of both Label Application Areas. Shown in Diagram 1.

Apply Isopropyl Rubbing Alcohol on a clean Rag/Cloth and wipe Label Application Areas.

3

Flame treat Label Application Areas with hand Flame Torch.Apply flame to surface by holding torch 4-6 inches above surface and moving back and forth over area until entire label area has been treated once over.

4

Once the Label is in place, hold it steady while you flip up the lower portion of the Alignment Fixture, hinged.

9

Note: Should be wide side opposite of already applied graphics.

IsopropylRubbing Alcohol

Rag/Cloth

1” Masking Tape

Alignment Mark

2

Label Application AreasLabel Application Preparation

5 Place Alignment Fixture tightly up under lip of can and fold down lower portion of Alignment Fixture.

6 Lift up edge of Alignment Fixture and place the Waste Management Label under Alignment Fixture

Line the top of the words “WASTE MANAGEMENT” with the bottom of the Alignment Fixture.

7

Line up the top of the first “N” in management with the center mark on the Alignment Fixture. This will be your left to right alignment. Shown in Diagram 2 & 3.

8

Note: Make sure Alignment Fixture is fitted tightly up under lip of can before applying Waste Management Label.

Placement of Waste Management Label

C010141Alignment Fixture

Parts:Tools Needed:

Lit # 0087 SM

Waste Management LabelSqueegee

Reliant Park Label

Diagram 1

Diagram 2

Diagram 3

Secure the Label by taping the left edge with 1” all purpose Masking Tape (keep at least 3/8” of tape over the Label edge), doing so will keep your Label secure and will create a “hinge” used in Steps 11-13.

1010

Page 13: Vinyl Graphics general guidelines

SpecialMade Goods & Services, Inc. www.specialmade.com

141 Marcel Drive • Winchester, VA 22602 • PH (800)336•7795 • FX (800)336•6677

Once Label is in place, secure Label by taping the left edge with 1” all purpose Masking Tape (keep at least 3/8” of tape over the Label edge). This will keep your Label secure and will create a “hinge” later in Steps 21-23.

Holding the right side of the Label, fold the Label straight up at the tape hinge and peel off the backing.

While pulling slightly tight, lay the image flat down on can.1212

Using a Label Squeegee (included), start at the center of Label and squeegee with pressure to the right. Remove the Masking Tape on the left side and then squeegee with pressure from center to the left.

1313

While pulling slightly tight, lay the image flat down on can.

Using a Label Squeegee (included), start at the center of Label and squeegee with pressure to the right. Remove the Masking Tape on the left side and then squeegee with pressure from center to the left.

Once the tape is secure, remove the Alignment Fixture.

Holding the right side of the Label, fold the Label straight up at the tape hinge and peel off the backing.

1111

2020

2121

2424

2222

2323

Placement of Waste Management Label Continued

Placement of Reliant Park Label

Final Can Shown In Diagram 6.

Line Label up with left mark to outside left of the L in Reliant and the right mark to the outside right of the K in Park. This will be your left to right alignment.

Line the top of the L in Reliant and the top of the K in Park with the bottom edge of Alignment Fixture. Shown in Diagram 4 & 5.

Note: The Alignment Fixture will also have line markings matching the outside of the L in Reliant and the outside of the K in Park.

Lit # 0087 SM

Diagram 4

Diagram 5

Diagram 6

Alignment Marks

Instruction Sheet forReliant Park Glutton Can

Carefully remove the masking (the top covering) from the labels.1414

Carefully Remove the masking (top covering) from the labels.

Note: Make sure Alignment Fixture is fitted tightly up under lip of can before applying the Reliant Park Label.

Lift up the bottom edge of the Alignment Fixture and place the Reliant Park Label under the Alignment Fixture.

1616

Ensure the lower portion of the Alignment Fixture is flipped up. 1515

1717

1818

1919

IS-C010141-01-A

Page 14: Vinyl Graphics general guidelines

Complex-Cut - white vinyl

RECYCLE ARROWS

Screen Printed - blue on clear vinyl, die-cut

SYNTHES

Complex-Cut - white vinyl on red vinyl

INFECTIOUS WASTE

Complex-Cut - green and yellow vinyl

WASTE MANAGEMENT

Complex-Cut - black vinyl “reliant park”Digitally Printed - pink, purple, blue, green, and yellow on white vinyl, plotter cut

RELIANT PARK

Screen Printed - yellow, black, blue, green, gray on white vinyl, with a protective coat, die-cut

PNC PARK

VINYL GRAPHICS samples