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CONNECT COLLECT CONVERT CONCLUDE VINOVISIT WINERY EXPERIENCE RATINGS APP

VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

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Page 1: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

CONNECT

COLLECT

CONVERT

CONCLUDE

VINOVISIT WINERY

EXPERIENCE RATINGS

APP

Page 2: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

COO,

Chat terbox

Wine

Market ing

Services &

VInoVis i t

RON

SCHARMAN

Page 3: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

Tasting

Room Cart

Abandonmen

t

CONNECT

Page 4: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

Tasting rooms captivate the hearts and palates of the consumer

Tablets extend the engagement instantaneously.

Email automation monetizes your engagement through highly targeted offers.

TASTING ROOM ABANDONMENT

Page 5: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

Tasting

Room Data

AcquisitionCOLLECT

Page 6: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

Using an iPad,

our tast ing

room data

co l lect ion app

is easy to use,

fun for the

vis i tors and

inva luable for

monet iz ing

tast ing room

t ra ff ic .

WINERY

RATINGS

TABLET

Page 7: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

Collect valuable feedback on the customer’s tasting room experience

Build your customer database

Monetize winery visitations with automatic email offers.

COLLECT CUSTOMERS

Page 8: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

COLLECT DATA

Build your customer database by collecting Name, Email, and Zip code data.

A generous incentive increases the likelihood of getting multiple entries from everyone in the group.

VinoVisit provides the winery with a daily report with all of the data points, including reviews.

Page 9: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

VinoVisit drives

additional data capture

by offering an

attractive incentive to

join the VinoVisit

Community.

The last slide in the

rating tool

COMMUNITY

Page 10: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

Use your metrics to evaluate

and improve the hospitality at

the winery.

Receive an automatic email

when a low rating is received.

VinoVisit provides the winery

with daily reports of all the

data points, including reviews.

The abi l i ty to

evaluate your

tast ing room

performance in

real t ime as you

connect and

engage through

emai l wi th your

customers,

makes the

tablet a great

tool for any

tast ing room.

ADVANTAGE

Page 11: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

The path to

monetizationCONVERT

Page 12: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

Using Exact Target, VinoVisit

automatically sends a winery

approved email to the customer

who opted-in during their winery

visit.

By sending offers that target your

recent customer, CONVERSION

RATES escalate.

VinoVisit does everything –

performance based.

VinoVis i t wi l l

work wi th your

team to ta i lor

your iPad app,

emai l o f fers

and landing

page.

Everyth ing we

do is

per formance

based.

YOUR

ADVOCATE

Page 13: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

I t ’s c r i t ical that your customer ar r ives at a speci f ic landing page that is responsive in des ign, and that s t reaml ines the ir path to purchase. And regardless of device or operat ing system.

PATH TO

PURCHASE

Page 14: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

VinoVisit will build

winery approved

landing pages to

match the email

offer using

Wordpress and the

WooCommerce

plugin.

LANDING PAGES

Page 15: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

An ecommerce microsite is customized for your special offer.

No internal resources required

No cost to develop the website

Microsite is dedicated to ‘a very exclusive wine or wines’

THE IRON IS HOT

Page 16: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

Website uses your

compliance

configuration

Website uses your

payment gateway

The tasting room

customer journey began

when they walked

through the your doors.

We help you begin their

engagement by

connecting with them

within 48 hours of

opting in to your mailing

list.

THE CONVERSION BEGINS

Page 17: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

WooCommerce offers

a full integration with

ShipCompliant and

merchant services.

Nothing changes from

compliance,

fulfillment, or

processing

perspective.

COMPLIANT

Page 18: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

Increase

DTC

revenue and

convert

visitors to

customers

CONCLUDE

Page 19: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

“Decomplexifying” customer marketing data is crucial to building and annuitizing a successful DTC business

VinoVisit measures success through Google Analytics

BY THE NUMBERS

Page 20: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

We help you learn from what’s

worked and what’s not.

Improve each successive

campaign from actionable

insights.

We provide insights into how

best to allocate marketing

resources ($’s and people)

going forward.

Our ro le as your par tner is to measure success by the numbers. We offer exper t ise in measur ing market ing analyt ics and responding to the demands

of the marketplace.

VALUABLE

INSIGHT

Page 21: VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

Ron Scharman

Chatterbox/VinoVisit

[email protected]

707-556-2322

Bus-800-125-14-FA 21

CONTACT INFO