Vincent DeclercqMSIT 588

WEBSITE DESIGNFINAL PROJECT PRESENTATION

Presentation Outline

• Introduction• Purpose• Target Audience• Existing Competitors• Website Design• Website Testing• Website Marketing & Hosting• Future Plans

Introduction

• The ranch began as a project in 1982.• The Director of Agriculture of Baja

California, and the governor of the state decided to have a place for the workers of the Secretary of Agriculture to go and relax and enjoy of the surrounding mountains.

• Ranch offers cabins, rooms, and camping site.

• Several recreation and activities areas including: Horseback riding & Fishing

• Reception area for conferences & events

Purpose of the Website

• Let tourists know of ranch existence & deliver to them the most information possible• Location, Commodities, Activities, Rates

• Provide a desire to come and visit the Ranch by delivering assets of the Ranch and pictures

• Bring credibility & Web presence

Target Audience

• American tourists visiting the Tecate / Mexicali area

• Local Mexican residents weekend getaway

• Perfect for family and friend gatherings

• People in the area looking for• Receptions• Weddings• Baptisms• Quinceaneras

Existing Competitors

• Rancho Tecate Resort & Country Club• Luxurious Sports & Conference Facilities

• Rancho Ojai• R.V. park & horseback riding

• Rancho La Puerta• Fitness

Competitive advantage

• Family run: extra attention to the guests

• Make users feel we are here to serve and offer them, not to take money form them

• Easy friendly attractive website• Small number of rooms and cabins.• Cheap rates

Website Design

• Choice of two languages : English & Spanish

• Ranch atmosphere : colors & text• One top easy Navigation bar• Macromedia Dreamweaver, Flash,

Fireworks• Java scripts, text & buttons• Attractive pictures• Comment Feedback Area• WEBSITE DEMONSTRATION

Website Testing

• Multiple Feedback• Dreamweaver OK’d Multiple browsers• 800*600 (most common viewing) • Tracking tool # visitors

(http://www.123count.net/)

Website Marketing & Hosting

• www.ranchocienegaredonda.com is available for sale

• In the market for web hosting• Mouth to mouth word• Meta names for search engines

Future Plans

• Develop online reservation system• Develop online store (t-shirt and

other gadgets), possibility to customize events into the design

• Add “Gold book”: feedback & comments from previous visitors

• Learn from customer needs and experiences and adapt to the demand

Questions & Comments ?