“Your life does not get better by chance, it gets better by change.”

Presented By:- Vinay Kumar

Life Care

Current Scenario of Top Small Three Competitors Companies in PGI

• Company Profile• Departmental Coverage• Marketing Strategies• Sales Trend

Top Five Small Companies Working in PGI

• Newton Health care.• Diancecht Pharmaceutical Pvt.Ltd.• Duken Pharmaceutical.• Gaenr biotech .• Bio Sync.

Newton Health Care

• Newton Health care Start his operation in 2006,they market their Product in Chandigarh,Uttrakhand & Punjab

• Total Eight people are working in this company out of Which two people working in PGI

• Average Sale in PGI is 6 lakh• With the help of One Stockiest they operate in

Chandigarh (Gupta Agency)

Contd………………………………....

• Major Product

Product Name Pack Price

Rabfit One strip ten Capsules

M.R.P 65.00

Rabfit-DSR One strip ten Capsules

M.R.P 70.00

Dayvit One strip ten Capsules

M.R.P 60.00

Department Coverage

• Medicine• Endology• Hematology• Gastro

• Gynecology• Ortho• Urology• Chest

Marketing Strategy

On Doctor level• They offer Personalize gift to doctor.

e.g. Watch’s to doctor, Movie ticket’s to doctor on demand & cash cards

On chemist level• They offer 30% scheme in all product.• They offer chemist Boy Parties and some time also

offer Cash benefit

Diancecht Pharmaceutical Pvt. Ltd

• Diancecht pharmaceutical Start its operation in 2008,Fifteen people are Working in this company they Market their product in Chandigarh ,Punjab & Himachal

• Two People Cover PGI and Trade of Chandigarh• Average Sale in PGI is 5 lakh• With the help of One Stockiest they operate in

Chandigarh (Triveni Pharma).

Contd…………………………………...

• Major Product

Product Name Pack Price

Rab4U One strip ten Capsules M.R.P 54.50

Rab4U-D One strip ten Capsules M.R.P 59.50

Entiquity One strip fifteen tablet M.R.P 79

Azigo 500mg One strip three tablet M.R.P 69.50

Department Coverage

• Medicine• Endology• Hematology• Gastro

• Gynecology• Ortho• Neuro Surgery• Endology

Marketing Strategy

On Doctor Level• They Participating in Conference

e.g. In Conference they take Tee Stall• They offer Academic Services to doctor

e.g.Book,Printout & Send doctor in Conference

On Chemist Level• They offer 30% Scheme in all product

Duken Pharma

• Duken Pharma Start is operation in 2010,Two people are Working in this company ,they Market their product in Chandigarh &Punjab

• Both Cover PGI and Trade of Chandigarh• Average Sale in PGI is 4.5 lakh• With the help of One Stockiest they operate in

Chandigarh (Johar Brother)

Contd………………………………..

• Major Product

Product Name pack PriceRabley 20mg One strip ten Capsules M.R.P 59.50

Rabley DSR One strip ten Capsules M.R.P 69.00

Azetil (Azithromycin) One strip three tablet

Floxatil (Levofloxacin)

Department Coverage

• General Surgery• Medicine department• Gastro• Ortho

• Gynecology • Neuro Surgery• Endology

Marketing Strategy

On Doctor Level• They offer Academic Services to doctor

e.g.Book,Printout & Send doctor in Conference• They offer Cash Benefit to doctor

e.g. Cash Card

On Chemist Level• They offer 30% Scheme in all product

Conclusion

• Quick Time Services• Ample of Sample• Cost Competitiveness• Focused Approach