vijender mkt

Embed Size (px)

Citation preview

  • 7/31/2019 vijender mkt

    1/11

    A

    SYNOPSIS

    ON

    SURVEY OF ATM USERS INCITY SIRSA

    Supervisor: Submitted by:

    Sonika Bansal Mr. Vijender

    Lecturer Enrollment No.: 09061128020

    SGIIT, Sirsa Semester MBA IV (HRM)

    Remarks of the Evaluator

    Approved/Disapproved Approved/Disapproved

    (Ist Evaluation) (IInd Evaluation)

    Session 2009-2011

    Directorate of Distance Education

    Guru Jambheshwar University of Science & Technology, Hisar

  • 7/31/2019 vijender mkt

    2/11

    Directorate of Distance Education

    Guru Jambheshwar University of Science & Technology

    HisarResume of Supervisor/Guide

    Name : Sonika Bansal

    Designation : Lecturer

    Qualification : M.com, M.Phil.

    Area of Specialization : Marketing and HR

    Experience : 4 years

    Official Address : SGIIT, Sirsa

    Telephone no : 01666-235219

    Email Address :

    I am willing to supervise : Mr. Vijander

    Enrollment no : 09061128020

    On the Topic : Survey of ATM Users inCity

    Sirsa

    (Signature) with seal

    Countersigned by the employer with seal

    Countersigned by Directorate of Study Centre with Seal

  • 7/31/2019 vijender mkt

    3/11

    CONTENTS

    INTRODUCTION OF THE PROJECT

    REVIEW OF LITERATURE

    RESEARCH METHDOLOGY

    OBJECTIVE OF THE STUDY

    PROPOSED QUESTIONNAIRE

    BIBLIOGRAPHY

  • 7/31/2019 vijender mkt

    4/11

    INTRODUCTION

    An Automatic Teller Machine (ATM) is an electronic device, which allows a banks

    customers to make cash withdrawals and check their account balances at any time

    without the need for a human teller. Many ATMs also allow people to deposit cash or

    cheque, transfer money between their bank accounts or even by postage stamps.

    NAMES

    ATMs are known by a wide variety of names, some of which are more common in

    certain countries than others. Examples include:

    Automated Banking Automated Teller Machines

    Machines (ABM is commonly used by Canadian bank)

    Bank Box

    Bank Machine, in Canada

    Cajero Automatico, in Spain

    Cash Box

    Cash Dispenser

    Cash Machine

    Geldautomat, in Germany (Geld=money)

    Hole-in-the-wall

    HISTORY

    Barclays Bank:This installed the worlds first ATM in Enfield Town in the London

    Borough of Enfield, London onJune27, 1967 This instance of the invention is created to

    John Shepherd-Barron, although George Simjian registered patents in New York, USA

    in the 1930s and Don Wetzel and two other engineers from Docutel registered a patent

    on June 4, 1973.

    In modern ATMs, customers authenticate themselves by using a plastic card

    with a magnetic strip, which encodes the customers account number, and by entering a

    numeric pass code called a PIN (Personal Identification Number), which in some cases

    may be changed using the machine Typically, if a number is entered incorrectly several

    times in a row most ATMs will retain the card as a security precaution to prevent an

    unauthorized user from working out the PIN by pure guesswork.

    NETWORKING

  • 7/31/2019 vijender mkt

    5/11

    Most ATMs are connected to authorization of a transaction by the card issuer or

    other authorizing institution via the communications network.

    ATM CHARGES

    Many banks in the United States charge fees for the use of their ATMs.In some

    cases these fees are assessed solely for non-bank members, in other cases they apply to

    all users. Many oppose these fees because they are actually saving money for the banks;

    ATMs are, though more convenient than withdrawals from human tellers, less costly

    for the banks.

    ATMs are placed not only near banks, but also in locations such as malls, grocery

    stores.

    HARDWARE AND SOFTWARE

    ATMs contain secure Crypto Processors, generally within an IBM PC

    Compatible host computer in a secure enclosure.

    In store ATM typically connect directly to their ATM Transaction Processor via

    a modem over a dedicated telephone line, although the move towards Internet

    connections is under way. In addition, ATMs are moving away from custom circuit

    boards and into full- fledged PCs with commodity operating systems such asWindows2000 and Linux.

    RELIABILITY

    ATMs are generally reliable, but if they do go wrong customers will be left

    without cash until the following morning or whenever they can get to the bank during

    opening hours. Of course, not all errors are to be detriment of customers; there have

    been cases of machine giving out money without debiting the account. Error that can

    occur may be mechanical (such as card transport mach; key pads; hard disk failure);

    software (such as operating system; device deriver; application); communication; or

    purely down to operator error.

  • 7/31/2019 vijender mkt

    6/11

    REVIEW OF LITERATURE

    Samir Kumar and Pallab Kumar Biswas found that University of Dhaka The

    Automated Teller Machine (ATM) is one type of innovation that can mechanically

    accept deposits, issue withdrawals, transfer funds between accounts, collect bills, and

    make small loans. This study aims at investigating the satisfaction levels of HSBC

    ATM cardholders (both staff and nonstaff) with respect to various aspects (promptness

    of card delivery, the performance of HSBC ATM, the service quality of ATM personnel

    etc.) of using HSBC ATM and their opinions on various other related issues (such as

    positive and inconvenient features of HSBC ATM, recommendation to improve the

    service quality etc.). This study is one type of exploratory research using conveniencesampling technique where samples have been selected on the basis of convenience.

    Thus, projecting data beyond the sample is statistically inappropriate. This study only

    provides information for analyzing ATM scenario of HSBC. Though the samples were

    selected on a convenience basis and it may not represent the whole population, but still

    it is no less important for the HSBC management to consider the recommendations with

    due care for better customer service and for being in a better competitive position.

    Tsong-Ho Wu Bartone, J.I. Kaminisky, V. Bellcore, Red Bank, NJ (1994)

    observed that Many local exchange carriers (LECs) have started to trial ATM

    broadband switching platforms for their high-speed data service applications. Transport

    systems are needed to transport signals between ATM switches and bring customer

    traffic to the ATM switch to reduce the number of expensive ATM switches needed.

    The paper discusses two alternative broadband transport technologies (STM and ATM

    virtual path (VP)) and quantifies the technology difference in terms of network

    engineering and economics in a metro LATA. The analysis includes a technology

    assessment (feasibility study) and a broadband transport nodal architecture analysis.

    Study results have indicated that ATM VP transport technology may be an

    economically viable broadband transport technology, and the economic analysis results

    are very sensitive to the ATM circuit emulation cost for POTS and PL services. Also

    the ATM VPX system is very attractive in areas where the majority of demand is

    passing through the node; while the STM DCS system is attractive for areas with most

    traffic added/dropped from/to the local office. New efforts are needed to formulate

    http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=486223http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=642235http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=642235http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=486223
  • 7/31/2019 vijender mkt

    7/11

    optimum design for ATM VP transport networks, including VP sizing for different

    types of services

    Philip Bretsky et al (2003) concluded that Deficiencies in tasks of detecting and

    repairing DNA damagelead to mutations and chromosomal abnormalities, a hallmarkof

    cancer. The gene mutated in ataxia-telangiectasia (A-T),ATM, is a proximal component

    in performing such tasks. Studies of A-T families have suggested an increased risk of

    breast cancer among obligate female heterozygous carriers of ATM mutations.

    Paradoxically, studies of sporadic and familial breast cancerhave failed to demonstrate

    an elevated prevalence of mutations among breast cancer cases. We characterized the

    prevalence and distribution of 20 ATM missense mutations/ polymorphisms in a

    population-based case-control study of 854 African-American, Latina, Japanese, and

    Caucasian women aged 45 years participating in the Multiethnic Cohort Study. The

    studypopulation included 428 incident breast cancer cases and 426 controls. The

    prevalence of variants ranged from 0% to 13.6%among controls and varied by ethnicity

    (032.5%). Overall,these data provide little support for an association ofATMmissense

    mutations with breast cancer among older women. We observed only one sequence

    variation (L546V), common among African-American women, to be overrepresented

    among all high-stage breast cancer cases (odds ratio, 3.35; 95% confidence interval,

    1.278.84). After correction for multiple comparisons, this observed risk modification

    did not attain statistical significance. The distributionof ATM missense mutations and

    polymorphisms varied widely acrossthe four ethnic groups studied. Although a single

    missense variant(L546V) appeared to act as a modest predictor of risk, the remaining

    variants were no more common in breast cancer cases as compared with controls.

    RESEARCH METHODOLOGY

    Research Methodology is a way to solve the research problem systematically. It may be

    understood as a science of studying how research is done scientifically. In it we study

    the various steps, the research process that are generally adopted to study the research

    problem & basic logic behind them.

  • 7/31/2019 vijender mkt

    8/11

    Research Design and Methodology

    The methodology consisted of descriptive research. The research consisted of

    two stages. In the first stage a survey will be conduct to collect the data related to the

    ATM based service users. Second stage involved the analysis of the data collected inthe first stage.

    Sample Size- A sample of 100 respondents was taken.

    Geographical Area- Sirsa Region

    Data Collection

    Data will be collected both from primary as well as secondary sources.

    Primary sources- the primary source of data is questionnaire filled by ATM users in

    Sirsa Region. After the collection of data it was arranged and conclusions were drawn.

    Secondary sources- the secondary sources of data are various websites and magazines.

    These sources help in gaining the knowledge about industry. These sources are listed in

    the references.

    Data Analysis: -

    Data has been analyzed by using statistical tools like bar diagrams in the form

    of graphs for data analysis.

    Objectives:

    1. To know the ATM services is better than traditional banking

    services

    2. To know about the problem faced by Customer.

    3. To know about the problem faced by Banks.

    4. To know about the satisfaction level of ATM location.

  • 7/31/2019 vijender mkt

    9/11

    QUESTIONNAIRE

    Personal Information

    Name : _____________________ Income(per month): _____________________

    Occupation : _____________________

    Age : _____________________

    Bank : _____________________

    City /Town : _________________________

    1. Which banks ATM card you are using? (You can mention more than one if

    you have)

    ________________________________________________________________

    __________________________________________________

    2. Would you suppose ATM card based banking is better than traditional

    banking?

    YES [ ] NO [ ]

    3. If yes, then why you prefer ATM service than traditional banking?

    a) To avoid bank personal interaction.b) To get 24 hour banking services.

    c) To get fast service.

    d) Just normally to check the service.

    4. How frequently you use your ATM card for any service?

    a) Once or less times per month.

    b) 1-5 times per month.

    c) 5-10 times per month.

    d) 10-20 times per month.

    e) More than 20 times per month.

    5. Are you aware about the minimum amount that should remain in your

    account?

    Yes [ ] No [ ]

    5.(i) If yes, please mention the amount.

    __________________________________________________

    6. Are you satisfied with the services of Guard at ATM service?

  • 7/31/2019 vijender mkt

    10/11

    a. Not at all,

    b. At limited locations only.

    c. At almost all locations.

    d. Always and at all locations.

    7. Have you faced problem regarding ATM machine functioning?

    YES [ ] NO [ ]

    7.1. If yes, please mention (or tick) What Type of problem?

    a. Regarding wrong information.

    b. Non-availability of money.

    c. About card acceptability.

    d. About machine hanging.

    e. Mention if Any other_____________________________.

    8. Are you satisfied with the location of ATM corners?

    YES [ ] NO [ ]

    9. Have you faced any problem regarding (please Tick)

    YES NO

    a) Wrong Transaction [ ] [ ]

    b) Security problem [ ] [ ]

    c) Card capturing by machine [ ] [ ]

    d) Card reading [ ] [ ]

    10. Are you satisfied with the behavior of bank official regarding ATM customers

    problem?

    YES [ ] NO [ ]

    11. Would you want to change your bank account regarding ATM related

    services?

    YES [ ] NO [ ]

    11.1. If yes, which bank you will like to change & why?

    ________________________________________________________________

    ________________________________________________________________

    ____

  • 7/31/2019 vijender mkt

    11/11

    Bibliography

    Kotlar & Armstrong, Philip & Gary (March 2001),

    Principles of Marketing, 9th

    edition, Prentice Hall

    of India Pvt. Ltd. , New Delhi.

    Kothari C.R. (2002), Research Methodology, 2nd

    edition Wishwa Prakashan, New Delhi.

    www.google.com

    www.infobank.com

    www.atmserviceindia.com

    www.netbanks.com

    http://www.google.com/http://www.infobank.com/http://www.atmserviceindia.com/http://www.netbanks.com/http://www.google.com/http://www.infobank.com/http://www.atmserviceindia.com/http://www.netbanks.com/