< Born on 18thDecember,1955 in Bangalore.< Studied at La Martiniere School in Kolkata & completed his Bachelor`sDegree Irom St. Xavier's College, University oI Kolkata.< His Iather Vittal Mallya was the low-proIile billionaire ,the chairman oI UB Group.< Viiay Mallya became the chairman oI the UB Group at the age oI 28 in the year 1983.ocal Business Areas Encompass: Alcohol Beverages LiIe Science Engineering Agriculture Chemicals AviationInIormation TechnologyLeisure< The Group has grown into a multi-national business conglomerate oI over 60 companies.< Today Company has reported Annual Sale more than US $ 4 Billion.< Net Worth oI Company is $ 1.2 Billion.< Extra ordinary person whose thoughts & actions are larger than his liIe.< He pursues his multiIarious interests both Corporate & Social with equal enthusiasm & energy.< Besides this he also Iinds time to pursue his a wide variety oI Non-Corporate interests like Planes, Yachts, Cars, Arts & Horses. < Lavish LiIestyle< lamboyant< MultiIarious< Glamour's< Grounded< Stylish Playboy is a Chairmanailure at the startinglamboyant CEO Over 60 companies world-wide Almost 64 increased turn over in 15 years Globally competitive Not depend upon Iiscal tariII protection Yachtsman oI championship Horse Breeder Numerous trophies in Horse racing(including Derby) Represents -IA World Motor Sport Council Owns RCB in IPL, 1(ORCE INDIA) Owns East Bengal and Mohun Bagan Intended to buy AS Bari, Italian series A Die hard party animal and one who wants to live luxurious liIe Build & sustain the brand Thinking creatively, diIIerently and out oI box Kind person Risk taker and a great gambler Loves challenges Believes in standards Not only participate but also supports Not only the good business leader but a keen sportsman, aviator and die-hard party animalViiay Mallya is the owner oI the Royal Challengers B`lore team oI IPL.He paid Rs. 464.3 Cr Ior the team.RCBIn 1stIPL-team not perIorming wellIn 2ndIPL-2ndPlaceIn 3rdIPL-3rdplaceGetting no proIit Irom his Iirst IPL season, he has changed his team Iormation,motivate the players, chose new leader Ior his team, invest lots oI money on bestcricketer like Kevin Peterson, Cameron White, Dale Styne, Robin Uthappaamong which Kevin Peterson has been paid highest at that time. He took risk onhis team. And he got almost desired outcome by getting 3rdplace in IPL season 3.Viiay Mallya wanted to associate one oI his top-selling liquor brands, either No. 1 McDowells or Roval Challenge with the team. The latter was chosen, hence the name. The iersey colors oI the team are red and golden yellow, the same as the Karnataka state Ilag, and the logo consists oI the RC emblem with "Royal Challengers Bangalore" in standard Iormat.POLTCAL CAREER Mallya entered politics in 2000 and replaced Subramanian Swami as the president oI the Janata Party, a breakaway Iaction oI the original Janata Dal party.. He campaigned vigorously through the media, but his party Iailed to make any impact and did not win a single seat.W Good marketing strategyW Risk managementW Good investorW Good visionW Multi-tasking skillW Poor politician< KingIisher Airlines History< KingIisher Airlines unique service< What`s New in KingIisher Airlines < KingIisher Airlines Spread it wing in oreign Sky < KingIisher Airlines Being Smart< KingIisher Airlines the opportunist< Big Daddy oI Indian Sky.< KingIisher Airlines is one oI six airlines in the world to have a 5-star rating Irom Skytrax, along with AsianaAirlines, Cathay PaciIic, Malaysia Airlines, Qatar Airways and Singapore Airlines. KingIisher operates more than 375 daily Ilights to 71 destinations, with regional and long-haul international services. < KingIisher Airlines Irequent Ilyer programme, King Club has won Top Honours at the 21st Annual reddie Awards in the Japan, PaciIic, Asia and Australia region.< According to my studies Dr. Viiay Mallya is leader with a vision who understands the need oI a target audience as serve them according to need with the best.< As a great leader Dr. Mallya he is constantly looking Ior an opportunity and grabs it with both hands.< As a leader he understands the situation and makes changes in his strategy according to it.< As a leader he believes in making things possible. < As a great leader he wants to extreme best in whatever he does.< He really is a king oI good time.< Mallya Hospital in Bangalore is a very Iamous hospital with charity ward.< The Mallya-Aditi International School in Bangalore, India, here the physically handicapped and poor are getting basic education Iacilities.< The Victoria and Albert Museum, London and the Duke oI Endinburgh Awards Scheme, Prince's Youth trust are some oI his contributions to Karnataka state.< Sponsorship Ior Sports events Ior physically handicapped & Poor.< At an auction in London in 2004, Viiay mallyapurchased sword oI Tipu Sultan & some other historical artiIacts, & brought them back to India Ior public display aIter nearly two century which was taken away aIter British assault on Srirangapatnam on may 1799.< On 5thmay, 2009he brought back eye glasses oI our national Iather Mahatma Gandhi Ior 1.8 million (app. 9.3 crores)at an auction < On 26thmarch 2010 he has donated Rs. 6 crores to Tirupati Temple constructing golden wall.WJune 16 2006: Liquor baron and Raiya Sabha member Viiay Mallya slammedKarnataka ChieI Minister H D Kumaraswamy Ior ''unnecessarily creating a controversy'' over the multi-crore Bangalore- Mysore.W Mallya also came under the scanner when he bid Ior Mahatma Gandhi plate and bowl in which Gandhiii ate his last meal beIore his assassination in 1948,earlierall INDIAN Ielt proud about it but later it came to know all this things Mallya done to grow-up his wealth and all this cause huge chaos among the supporter oI Mahatma.W Chairman oI United Breweries Group and owner oI the Royal Challengers Bangalore IPL team, Viiay Mallya came under the scanner when IPL 2010controversies blown out oI proportion, He was allegedly involved with IPL chairman Lalit Modi and backing Lalit Modi all through-out the game because his step daughter LailaMehmood was in the scenic.W He is Iamous Ior two things - beer and beautiIul women. He is none other than the liquor baron Viiay Mallya, the BABE-LICIOUS man behind the brand KingIisher. Now, his name has hit the controversy circuit and the reason Ior when he Iound kissingMukesh AmbaniwiIe Nita Ambani which has raised Iew eyebrows.or Most oI us Viiay Mallya is good leader and their are lot oI things which we can learn Irom him, Irom his business to social liIe, But it is rightly said that "EVERY COIN HAS TWO SIDE", Yes on one side he bought back the sword oI Tipu Sultan and Gandhi's bowl back to our country and this shows his patriotism towards our country. but on the other side When any company's shows its advantage and beneIit to an employee and society it also has limitations and loopholes, And same is with Viiay Mallya, when the Liquor Baron came under the candid camera, There was an outburst, Because it was revealed that Viiay Mallya himselI takes the Inter-view`s oI the Air-Hostess and ask them any type oI questions, The One who bear`s all this and compromise`s herselI gets certiIied and Ior other`s the doors are closed, Things didn't end here, he is addicted to two things beer and BEAUTYWell we can learn many good things Irom the Liquor Baron, One oI them is how to achieve the goals which we have set in our lives, rom his business strategy to social liIe, The best that I can say is among all the business men in INDIA, Being a BABE-LICIOUS man he didn't get carried away, and make vain in business, VIJAY MALLYA the man knows how to maintain balance between the social liIe, business liIe and personal liIe.