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Name: Vijay Sankar G
Project Guide: Dr. S. Victor Anandkumar
Organizational Guide: Mr. Jayachandran
Airtel Money: A study on customer awareness and Perception
Company ProfileBharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications services company headquartered in New Delhi, India.
Airtel is the world's fourth largest mobile telecommunications company by subscribers, with over 275 million subscribers across 20 countries as of July 2013.
Airtel is the Second largest in-country mobile operator by subscriber base, behind China Mobile.
Need For Study
Airtel Money holds a huge potential to multiply the present revenue of Airtel 4x
times, even if it succeeds partially
Airtel to pitch their feet into new arena which deals with the expenditures of a
person other than telecom industry.
A huge setback because of poor perception and poor awareness among
customers.
Research Methodology
o Descriptive study (Period – June 2014; Location – Chennai)
o Sampling method: Convenience Sampling
o Sample Size: 153
o Respondent description: Airtel Subscribers
o Data Source: Both primary & secondary data
o Data collection instrument: Structured questionnaire
Details about the respondents
103; 67%
51; 33%
Gender
MaleFemale
3%
66%
23%
5%3%
Age
<18 18-25 26-35 36-45 >45
Respondent details
5%
37%
57%
1%
Qualification
HSE Graduate Post graduate Doctorate
45%
25%
3%
8%
13%3%3%
Occupation
StudentIT ProfessionalGovernment EmployeeBusiness/Self employedPrivate employeeHome MakerOthers
Respondent Income
17%
18%
32%
16%
17%
Monthly Income
<20000
21000-40000
41000-60000
61000-80000
>80000
Age and Recharge
Test of significance for age and recharge amount
71%
17%
11% 1%
Recharge Amount100-500 500-10001000-5000 >10000
Suggestions
Increase the awareness through TVC’s.
Proper Understanding between sales and
marketing Team
To reduce the charges for other Services