SOUTHWELL CATHEDRALHEAD OF MARKETING AND EVENTS

Background Information

The Cathedral and Parish Church of the Blessed Virgin Mary has stood in the centre of Southwell for centuries. It is the cathedral church for Nottinghamshire, despite being some 10 miles from the town of Nottingham. It is arguably the most beautiful 12th century building in England and perfect in its setting. It is a beacon of faith for the people of Nottinghamshire, witnessing through the centuries to God’s love for his people.

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The primary work of the Cathedral today is the same as it has been through the ages, the worship of God. This continues every day with services and the prayers of our regular congregations and our visitors. The Cathedral connects us with the wider Church on earth and in heaven, provides a focus for the Diocese of Southwell and Nottingham and offers all who come here an opportunity for celebration, learning and discovery.

Cathedral Management

Since 1999, all cathedrals have been governing in accordance with the Cathedrals Measure passed that year. The Measure created three bodies to govern cathedrals – the Chapter, Council and College of Canons.

The Chapter forms the governing body of the Cathedral. It sets policy, approves strategy and the annual budget. The Chapter is chaired by the Dean, the two Residentiary Canons (Canon Chancellor and Canon Precentor) are part of the Chapter, together with other members appointed by the Bishop and two lay persons appointed by the congregation.

The Chapter is assisted in its management by a number of committees which report to the Chapter in an advisory capacity and make recommendations.

The Cathedral Council acts as a “critical friend” to the Cathedral Chapter and considers matters in connection with the general direction and mission of the Cathedral. It receives and considers the annual budget, annual report and audited accounts.

The College of Canons is an honorary body, receives and considers the annual report and audited accounts and takes an interest in the life of the Cathedral, particularly in the wider context of the Diocese.

The Cathedral Shop is a separate trading company and all its profits are gifted to the Cathedral. The Refectory is currently run as a franchise and pays rent to the Cathedral.

The Archbishops’ Palace and its grounds adjacent to the Cathedral was completely refurbished with a grant from the Heritage Lottery Fund and provides a venue for events and weddings as well as the Cathedral’s Song School.

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State Chamber of the Archbishops’ Palace

The Post and Further Background Information

This is a new full-time post that has been created to form part of the senior management team at the Cathedral. Previous marketing activity has been undertaken by a variety of part-time posts in response to need at the time. This is an exciting opportunity for someone to grasp the many opportunities to achieve maximum exposure for the Cathedral to a varied and wide audience and, in time, to build their own team to achieve these goals. However, it should be emphasized that marketing a cathedral is a very different task to marketing in a more secular world and the post-holder will be expected to engage quickly with the philosophy of the Chapter and be sensitive to what being a cathedral really means. In this respect we are seeking someone with a strong empathy for the Church and especially for Southwell Cathedral.

Southwell Cathedral runs a number of events – open air theatre, concerts, weddings and the organisation and delivery of some of these will fall to the

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Head of Marketing and Events. The Southwell Music Festival has become an important annual event in the Cathedral’s diary and takes place at the end of August. Organisation and management of this is undertaken by an independent management team.

The Cathedral was successful in its bid to the Heritage Lottery Fund to completely refurbish and improve the ancient Archbishops’ Palace. Two days of this post are funded until the end of March by the Heritage Lottery.There are currently plans to apply for a further grant from the HLF for the refurbishment, reinterpretation and conservation of the famous “Leaves of Southwell” in the Chapter House. This is a major project which will take place over the next five years and present challenges and opportunities for the Head of Marketing and Events.

Chapter House

The post-holder will be an important public face for the Cathedral and will play an ambassadorial role and on occasions may represent and promote the Cathedral within the wider community and media.

The post-holder will need to be aware of the complexities of the Cathedral’s diary and be willing and able to forge and maintain good relationships and communications across all departments within the Cathedral as well as fostering good links and promoting the Cathedral to visitors through the various tourism bodies with which the Cathedral has links. These include Visit Nottinghamshire, the local Town Council, Visit Southwell and Visit England.

The Head of Marketing and Events is operationally responsible for developing all aspects of the Cathedral’s digital marketing activity, including the website, social media network and marketing. We are

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planning the development of a new website and the successful candidate will be responsible for project managing the delivery of this. We have one member of staff who will help (one day a week) the Head of Marketing and Events, mostly on social media. Currently there are no other members of staff dedicated to marketing.

The Cathedral employs a very small staff of c.30 people, many of whom are part-time. It is envisaged that the post-holder will view this opportunity as income generating and in time develop their own staff team.

The Cathedral works with the Diocesan Press Officer who provides links to the local press and media and the Head of Marketing and Events will work with her to forge good relations and links with the media.

The post-holder will be responsible for their own administration.

How to Apply for this Vacancy

Please apply using the Cathedral’s application form supplied. We cannot consider a CV as an application, although supporting materials can be accepted. Please include a covering letter outlining why you are interested in the post and your suitability for it.

Please endeavour to apply by email. Applications should be addressed to Caroline Jarvis administrator@southwellminster.org.uk by 9.00 am on Monday. 25th September.

Job Description

Job Title: Head of Marketing and Events

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Line Manager: The Cathedral Administrator

Salary: £34,864 pa

Job Summary:

To support the Cathedral in the delivery of a clear marketing strategy, ensuring maximum exposure of the Cathedral to wide and varied audiences. Initially this post will be both operational and strategic but as the post-holder builds their team, the operational element of the post may be undertaken by another member of staff.

Specific Tasks:

1. To deliver, develop and manage a marketing strategy for the Cathedral.

2. To deliver various marketing campaigns for activities and events.

3. To work proactively with all Heads of Department and Cathedral staff to ensure maxium marketing exposure for the Cathedral.

4. To be proactive in working with the Cathedral’s partners (Visit Nottinghamshire, Southwell Town Council, the local Tourism Partnership, the Chamber of Commerce and to be a member of the Association of English Cathedrals’ Marketing Network).

5. To create and expand a database for the Cathedral, having regard to regulations for Data Protection.

6. To be responsible for the updating and developing of the existing Cathedral website and the website for the Archbishops’ Palace and to project manage the delivery of a new website.

7. To manage and develop the Cathedral brand, ensuring and developing brand guidelines, ensuring that there is consistent internal and external communication.

8. To undertake various forms of market research and analysis to support the marketing strategy.

9. To develop and be responsible for the Cathedral’s email marking activity.

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10. To lead, develop and have responsibility for the social media network – Facebook, Twitter, Instagram etc.

11. To maintain and monitor website statistics, using Google Analytics, and take action to improve the effectiveness of the site.

12. To collate and produce the Cathedral’s Annual Review.

13. To work with the Diocesan Press Officer to create and distribute news releases and event details to media contacts and through her to ensure links with the Diocesan Magazine “Nifty Notes” to promote the Cathedral.

14. To work with the Diocesan Press Officer in taking photographs for use in communication materials.

15. To attend regular weekly diary meetings and meetings with Heads of Departments and Voluntary Groups to maintain close links with colleagues across the Cathedral.

General:

To support the Dean and Chapter at all times. To support and work closely with the Cathedral Administrator. To adhere to the Cathedral’s policies as set out in the Staff Handbook. To adhere to the Cathedral’s Safeguarding Policy To take part in the Annual Appraisal/Review System To undertake any other reasonable tasks, relevant to the post.

PERSON SPECIFICATION – HEAD OF MARKETING AND EVENTS

Essential

A real enthusiasm for the post and a willingness to build and develop a team

A minimum of two years’ experience at a senior level in a marketing or communications role

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Empathy with the Church of England and the Cathedral’s Christian ethos and mission

Educated to degree level or equivalent

Excellent written and verbal skills and strong interpersonal skills along with good proof-reading skill and attention to detail

Experience of delivering and managing marketing campaigns

Demonstrable experience of writing and producing copy for varying audiences

Numeracy and financial skills – experience of managing a budget

Demonstrable experience of excellence in public/media relations, including managing and developing relationships with the media, writing and distributing news releases and acting as a brand ambassador

Experience of undertaking market research and analysis to inform decision making

Ability to demonstrate initiative, drive and business flair with entrepreneurial skills

Experience of working in partnership with various organisations to support development

Experience of developing and maintaining a website

Strong digital marketing skills with experience of social media marketing along with experience of using Microsoft Office, database management and other marketing software

Willingness to work flexible hours as and when required

Experience of managing events

Desirable

A marketing qualification (Chartered Institute of Marketing)

Experience of working within the Charity sector

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A working knowledge of the Church of England

Experience of working with volunteers

A knowledge of Nottinghamshire and the Diocese of Southwell and Nottingham

A full and valid driving licence

Terms and Conditions

A salary of £34,864 pa The post is subject to a six months probationary period A stakeholder pension. Chapter contribute 8.5% of salary following

successful probation and you are able to make your own contributions 5 weeks annual leave per year, plus 8 bank holidays and 3

discretionary days

Key Relationships

The DeanThe Cathedral AdministratorThe Diocesan Press OfficerThe Music and Liturgy Secretary (responsible for social media)

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