Viewership Area wise %2

2%

21%

4%

13%

60%

Lahore

Iqbal Town

Cantt

DHA

Ferozpur Road

Gulberg

10%

8%

14%

58%

10%

Karachi

Clifton

DHA

Rashid Minhas Road

Sh-e-Faisal

Sh-e-Pakistan

Viewership Area wise %3

7%

28%

11%

47%

7%

Rwp- Isb

Blue Area

Commercial Market

Mall Road

Muree Road

Sector F

Target Group Share Ratings4

6%

40%

22%

15%

9%

8%

12-15 years

16-24 years

25-34 years

35-44 years

45-54 years

55+ years

17%

12%

22%21%

28%

SEC A

SEC B

SEC C

SEC D

SEC E

Top 10 Panels Karachi 5

Rank Location Medium Vendor Rating %

1 Najeab Center Wall Pasting Champion 11.10

2 Elegant Residency Wall Pasting Champion 11.03

3 Business Avenue, Sh-e-Faisal Wall Pasting 'bheem Adv. 10.95

4 Sh-e- Quaideen BQS Sign Source 10.90

5 Kh-e-Itthad Wall Pasting Media Communication 10.45

6 Metro pole Wall Pasting MNB 10.15

7 Hilal-e-Ahmer, III Swords Wall Pasting MOA 9.90

8 University Road Wall Pasting Vision Publicity 9.85

9 Qablai Khan Wall Pasting Ammar Ad 9.40

10 Sunset Boulevard Wall Pasting Insight Solution 6.27

Top 10 Panels Lahore 6

Rank Location Medium Vendor Rating %

1 Main Market Billboard Sahar Ad 10.99

2 MM Alam Road Billboard Hafiz Bro 10.65

3 Muslim Town Flyover Billboard Sahar Ad 10.50

4 Jalal Sons, Main Market Billboard Hafiz Bro 10.45

5 Gulberg Plaza Billboard Eaglets 10.33

6 Shah Alam Market Billboard Ravi Ad 10.30

7 Jinnah Flyover Billboard MNK 10.25

8 Jinnah Flyover Billboard MNK 9.95

9 Chand Mari Chowk Billboard Spectrum Lines 9.85

10 Chubruuji Chowk Billboard Ad Message 6.73

Top 10 Panels Rwp-Isb 7

Rank Location Medium Vendor Rating %

1 IJP Road Billboard Hafiz Bro 10.80

2 IJP Road Billboard Gashoo Ad 10.71

3 Chandni Chowk Billboard Pindi Ad 10.52

4 Raja Bazar Billboard Hafiz Bro 10.40

5 Moti Mehal Billboard Gashoo Ad 10.30

6 Blue Area Billboard Pindi Ad 10.15

7 Saddar Billboard Ad Sign 10.02

8 Commercial Market Billboard Classic Ad 9.95

9 F-10 Billboard Pindi Ad 9.90

10 Defence Chowk Billboard Hafiz Bro 7.25

Category Wise Summary8

Cat

ego

ry Im

pac

ts M

illio

ns

Category Wise Spend

20%

17%

26%

22%

15%

FMCG Telco

Textile Beverages

Electronics

647

360

258 250

104

FMCG Telco Textile Beverages Electronics

Top 10 Advertisers9

Imp

acts

in M

illio

ns

Relative Share of Spend10%

18%

9%

14%7%

10%

8%

7%

11%

6% Jazz Pepsi-Co

Zong K&Ns

EBM SEFAM

McDonald's KFC

Samsung Superior College

182

138

117 101

81 74 71

52 44 39

Jazz Pepsi-Co Zong K&Ns EBM SEFAM McDonald's KFC Samsung SuperiorCollege

Top 10 Brands10

Imp

acts

in M

illio

ns

Relative Share of Spend 13%

12%

18%

10%6%

7%

7%

7%

13%

7% Jazz Super 4G Zong 4G

ComboCut Mountain Dew

Pepsi BOB Superior College

Zinger Trio Pure Life

QLED 8K Nippon Paints

177

117 100

74

55

36 36 35 33 11

Jazz Super4G

Zong 4G ComboCut Mountain Dew Pepsi BOB SuperiorCollege

Zinger Trio Pure Life QLED 8K Nippon Paints

Digital OOH Medium(Time band Utilization)11

21,300

10,621

19,246

27,368

32,442

5,242 8,747

15,616

22,010 25,789

9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night

Male Female

9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00

Male Female

Top OOH Digital Mediums12

Rank Location Vendor Rating %

1 Liberty R/A Sahar Ad 29.21

2 Model Town Link Road Yellow Communication 28.40

3 Fortress Chowk MNK 26.50

Top 3 Digital Panels(Lahore)

Rank Location Vendor Rating %

1 MM Alam Road Digi Prime 20.19

2 Kh-e-Iqbal Digi Prime 17.40

3 Iqbal Town Chinab Ad 16.90

Top 3 Digital Streamers Locations(Lahore)

13

THANK YOU!