Vietnamese American Network

OneThe Number

Source: U.S. Census Bureau, 2010 Demographic Profile

AS A GROUP, VIETNAMESE-AMERICANS ARE A BRAND

LOYAL AND BRAND CONSCIOUS SEGMENT INTERESTED

IN A WIDE VARIETY OF PRODUCTS THAT BENEFIT THE

WHOLE FAMILY.

The Vietnamese cultural unit is the family, not the individ-

ual. Family members generations often live together and

watch TV together, using media to maintain connec- tions

to their local community here and abroad.

Vietnamese-Americans value both the connection to

the language and culture of Vietnam as well as to that of

their adopted home in the United States. SBTN is the only

television outlet in America that provides the Vietnamese

audience with updated news, entertainment and cultural

content in the Vietnamese language.

the Vietnamese audience

top 10 U.S. metropolitan statistical areas

POPULATIONAccording to Census 2013, there are nearly 1.9 million Vietnamese in the U.S. It is the 4th largest among Asian popu-lation groups in the U.S. Since 1980, the number of Vietnamese speakers has increased seven-fold, the largest rate of increase for any language. DEMOGRAPHICSMedian family income: $59,129 (2010 Census)Average household size: 3.85 (2010 Census)Median age: 35.4 (2010 Census)Home ownership: 6 in 10 Vietnamese

1 Los Angeles-Long Beach-Santa Ana, CA 271,234

2 San Jose-Sunnyvale-Santa Clara, CA 125,774

3 Houston-Sugar Land-Baytown 103,525

4 Dallas-Fort Worth-Arlington 71,839

5 Washington-Arlington-Alexandria, DC-VA-MD 58,767

6 San Francisco-Oakland-Fremont, CA 55,636

7 Seattle-Tacoma-Bellevue, WA 55,114

8 San Diego-Carlsbad-San Marcos, CA 44,202

9 Atlanta-Sandy Springs-Marietta, GA 36,554

10 Boston-Cambridge-Quincy, MA-NH 32,353

WITH LARGEST VIETNAMESE POPULATION: 2010

SBTN IS THE #1 VIETNAMESE LANGUAGE NETWORK IN NORTH AMERICA

SBTN is the voice of the Vietnamese community in North America.

Launched in 2002, SBTN is headquartered in Garden Grove, California and is the first 24-hour Vietnamese television network specifically programmed to meet the needs of Viet-namese audiences living abroad.

SBTN delivers original, high-quality news, music, lifestyle and entertainment programs for the entire family . With affiliates in Washington, D.C., San Jose, Seattle,Boston, Dallas and Toronto, SBTN broadcasts local news from cities with significant Vietnamese communities to stay connected.

about SBTNSBTN was founded by renowned musician Truc Ho, who created SBTN as a bridge between Vietnamese culture, music and identity. Truc Ho produces and featuresin some of SBTN’s most popular music pro-grams and remains a beloved figure in the Vietnamese-American community.

SBTN’s original-music program Nhac Vang hosted by musi-cian Truc Sinh, vocalists Ho Hoang Yen and The Son brings pre-1975 classic songs to audiences nationwide.

Dong Nhac Thinh Phong (The Ballad Room)Popular love songs performed by musician Truc Ho, vocalists Y Phuong and Nguyen Khang.

The Giang Ngoc ShowVeteran entertainer Giang Ngoc goes one-on-one with popu-lar Vietnamese musicians and entertainers.

Co Nhac Phuong Nam (Vietnamese Folk Songs)One of SBTN’s steadfast musical shows that honors traditional folk style songs with special guest musicians.

Lunar New Year Special SBTN’s annual Lunar New Year countdown features avariety of music and dance performances. One of SBTN’s most anticipated programs each year.

NH

AC VA N G C

O N

HA

C PHU O N G N A M

entertainment & music

LUN

AR N

EWYE A R S P E C I A LT H E G I A N G N G O C S H O W

DONG NHAC THINH PHONG (THE BALLAD ROOM)

T H E V I C T O R I A T O U Y E N SH O W

The Victoria To Uyen Show Daily chat show covering Hollywood and U.S. pop culture through a Vietnamese lens with host Victoria To Uyen

Hollywood First Look Features Correspondents covers red carpet premieres and interviews Hollywood & Asian cinema’s biggest stars.

Phantastic Feast with Thuy Phan (Cooking Show)Journalist Thuy Phan takes you inside her kitchen to show you tips and tricks on delicious Vietnam-ese & fusion recipes.

variety programming

D R A M A S

Ngoi Sao Truyen Hinh (Search for SBTN’s Next Big Star)A reality show-style competition pitting aspiring journalists to see who will be crowned the next star of SBTN.

DramasSoap opera dramas from Korea, Hong Kong and abroad will keep viewers entertained and engrossed for hours on end

PHANTA S T I C F E A S T W I T H T H U Y P H A N

News & commentary

SBTN Morning with Do Dzung and Mai Phi Long SBTN’s top rated, insightful, up-to-date commen-tary news show airing live every Monday- Friday .

Evening News HourSBTN’s cornerstone daily news hour hosted by popular personalities Dieu Quyen and Bao Chau every Monday – Friday. Kim Nhung and Ngoc Dan Thanh hosts on the weekends.

Local News Hour SBTN Dallas, SBTN Boston, SBTN Washington, D.C. and SBTN Toronto are just a few of the hyper-local newscasts that airs every week keeping viewers up-to-date on what’s going on in Vietnamese communities throughout North America.

Binh Luan Tin TucNews commentary show with hosts Tuong Thang, Do Phu and Anh Tuan sharing their opinions on the news of the day. (10k+ views on YouTube weekly).

SBTN MO R N I N G N E W S

CO M M U N I T Y R E P O R T S

WE

EK

END

E V E N I N G N E W S W I T H K I M N H U N G

NG

OC D A N T H A N H

NGO I S AO T R U Y E N H I N H ( TA L E N T S E A R C H )

distribution

& CarriageSBTN is the most widely distributed Vietnamese channel in North America

UNITED STATES

DIRECTVAT&T U-verseVerizon FiOSEnTouchFrontierOpenband MediaNexTVPhonoscopeSureWestComcast

Time Warner CableCox CableRCNHawaiian TelcomSan Bruno CableTacoma Public UtilitiesCity of BurlingtonTVMaxWindjammer CableZito MediaGroton Utilities

CANADA

ShawRogersBellTelus

AUSTRALIA

TVB

MOBILE APPFree Any deviceWorldwide

H O L LY W O O D F I R S T L O O K F E AT U R E S

10517 Garden Grove BoulevardGarden Grove, California 92843

M A I L I N G A D D R E S S

P.O. Box 127Garden Grove, California 92842714.636.1121 PHONE

714.260.0236 FAX

www.sbtn.tv

For distribution inquiries, please con-tact International Media Distribution at info@imediadistribution.com.

“Saigon Broadcasting Television Network” and the “SBTN” logos are service marks of Saigon Broadcasting Television, Inc.

BINH LUAN TIN TUC- NEWS COMMENTARY