vietnam tactix

brand tool kit 1

2 brand tool kit

LAST UPDATED30 December 2008

Brand vietnam tactix is more than just a logo and tagline. it redefines the face of

the vietnam tactix to the

world. it encompasses the set of expectations and experiences associated with the

v.tt.p.

which typically arise in the minds of potential visitors alike. although the

logo plays an integral role in our Brand recognition, it is through the correct and

consistent

usage of all Brand elements that we will create a clear vision of Brand vietnam tac-

tix to visitors,

v.t.p. and the world. the following Brand vitnam tactix toolkit has Been developed to

make

it easy to conform to Brand standards and eliminate confusion or inconsistencies

regarding what is suitaBle representation.

as more Brand communications tools are created, they will Be added to the Brand

standards to create a comprehensive Brand guideline document. if you have ques-

tions

regarding the use of these standards, need interpretation for a specific design situ-

ation, or

would like to discuss a new marketing initiative, simply contact a memBer of the viet-

nam tactix

tourism marketing department listed Below:

denny koBayashi

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brand tool kit 3

Why we ?concEPT & STYLEAUDiEncELoGocoLoRTYPoGRAPHYSTATionERYPoSTERSbiLLboARDSbAnnERSbRocHUREADvERTiSmEnTSiGnAGEWEbSiTEPAckAGEPRomoTionAL iTEmS

1.02.03.04.05.06.07.08.09.0

10.011012.013.014015016.0

CONTENTSthis Brand tool kit should be used in conjunction with its companion publi-cation, the Brand Book, which explains the rationale behind the rebranding process and describes every aspect of vietnam tactix paintball brand – the who, what, when, and why of it.

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1.0 Why WE?

We are not alone but we are the best .We are your adrenaline fuelled in the combat We are largest paintball arena in lebanon which caters to all your paintball needs.

Why we 1.0

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why we 1.1

1.1 We Are Paintball

We Are Paintball is the essential paintball store for field owners, walk on and scenario players in the arab world Take advantage of our selection of quality paintball brands and low prices and get kit-ted up for what is still the ultimate day out!

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1.2 we are safe Paintball is a safe sport. Statistics show paintball is one of the safestsports around, with only 0.24 injuries per 1,000 players per year, compared to 21.92 for hockey, 28.42 for baseball, 19.76 for basketballand 1.22 for golf. There are even more people injured bowling (0.47)

why we 1.2

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why we 1.3

We Are Vietnam Tactix

We are vietnam tactix newest outdoor paintball field serving . Our West Palm Field is no longer open and we are currently working on relocating We cater to corporate and birthday party groups and team practices. We hold clinics and tounaments once a month. We have a full snack bar and professional Photographer on site on the week-ends. We also do private parties during the week.

why we 1.2

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army tactixperfection

concept style 2.0

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army

vietnam tacitx company that care to play army game in the ground we choose the Grass green color from the Military clothing because it mean the Adherence to nature

concept style 2.0

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the game in vietnam tactix paintball it depends on the speed inspired the black color from puma that the vietnamese army was a vast and powerful and had been using the tactic

tactix

concept style 2.0

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perfection

this theme is based directly on what vietnam tactix paintball is done for . professional look, matirail, nad service.Thus our logo is allways closed end, perfect shapes, and justified.

concept style 2.0

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AudiENCE

our target audience are mainly to all people .from all communi-ties and no difference between male or female or kids or olds all can be play on the game

audience 2.0

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LOGO

audience 2.0 logo 4.0

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LAST UPDATED30 December 2008 Logo 4.1

LOGO OVERPREVIEW: LOGO refers to the combination of the symbol and word mark

the logo vitenam tactix paintball is a symbol and type face logo.the logo i s then developed to reflect well the concept of the company and the weapon painBtall symBoliZes the letter t the relationship of the symbol to the word mark (their relative proportions andplacement) must not be altered in any way

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Logo 4.2 correct use of logoone of the most powerful visual elements within ourbrand is the logo, and we must always treat it withrespect. it should be used only in its approved colours.the examples shown here illustrate the correct use of thelogo in positive and reverse formats.the slogan must be includedwhenever logo is found.

Reversed logo out of black

gray logo in white

Reversed logo out of green on white background black and white

Gray scale

on green background

on yellow background

Positive logo on photo

background

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this example shows the correct use of color of logoit it overlaped any of its colors

Logo 4.3

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Logo 4.4

clear space and minimum siZeto protect the strength and integrity of the logo, a clearspace area, free of competing visual elements, should bemaintained.in the example at left below, ‘x’, represents the clearspace around the logo. ‘x’ is equal to half the height ofthe letter ‘u’ in the vietnam tactix paintball logo.the minimum size of the logo should measure no lessthan 19mm in width.

minimum legibility

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color

coLoR 5.0

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coLoR 5.1

the primary colors for vietnam tactix logo is green,brown ,black.and it should be used in all of our communitions. these colors explain all ourtheme and based concept .our style that is imediately recognizable, highly visible andgive contrast. they come from the process of color mixing (cmyk).

5%

5%

10%

10%

20%

20%

30%

30%

40%

40%

50%

50%

60%

60%

70%

70%

80%

80%

90%

90%

100%

100%

C 100

C 30

M 20

M 71

Y 100

Y 100

C 60

C25

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TYPOGRAPHY

typography 6.0

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typography 6.1TyPOGRAPhy OVERViEW

typography is an important element of our brand. By controlling the type styles andtype alignment we use, we can strengthen the visual distinctiveness of our brand.our typeface is helvetica neue lt std and is limited to the7 type styles shown at left. the type alignment for all ourcommunications is flush left.all the examples in our brand tool kit have used helvetica neue lt std . the tyeface arial should be

helvetica neue lt std 65 mediumaBcdefghijklmnopqrstuvwxyZabcdefghijklmnopqrstuvwxyz0123456789,;:!?”&/*Helvetica neue lt std 65 mediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789,;:!?”&/*Helvetica neue lt std 65 mediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789,;:!?”&/*aa

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7.0 stationery7.1 business card 7.2 letterhead7.3 continuation sheet7.4 fax sheet7.5 envelope7.6 cd cover and lable7.7 note book7.8 complement sheet

stationery

Stationary 6.1

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Business card 7.1

Business card:

height: 5 width: 9font size:10 - 7 pt font used: helvetica neue lt std 65 medium

color:front and back: green

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LAST UPDATED30 December 2008 letterhead 7.2

letterhead:font: arialfont size: 6 -10 pt font used: helvetica neue lt std 65 medium

color:front and back: white

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letterhead 7.2 continuation sheet 7.3

continuation sheet:front and back: white color

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LAST UPDATED30 December 2008 Fax sheets 7.4

trim size : height= 29.7 cm width= 21 cmcolor: front and back: white(paper).

fax sheets:

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Envelope 7.5

envelope:

size: width: 24.5 cmheight: 11 cm

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cd cover and laBle

trim size : height= 12.5 cm width=13 cm

color: front green ( paper) , back: white(paper).

CD LABLE AND COVER 7.6

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Note book 7.7

note book:trim size : height=15 cm width= 10 cmcolor: front withe and green and back: white(paper).

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LAST UPDATED30 December 2008 Complement sheet 7.9

complement sheet

trim size : height= 10 cm width= 10 cmcolor: front green and white and back: white(paper).

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posters 8.0

Posters

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thes tow examples of postes explain how posters should be designed.theposters ared based on thede 3 elemnts listed bellow:1.informative 2.respect the logo and slogan justification3.pictures

posters 8.1

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billboards

billboards 9.0

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LAST UPDATED30 December 2008 billboards 9.1

billboards

this part of our brand is very buplicthus when comes to roads andhighways thrier are many factors thatshpud be studied before this campainis done:1.seen by all people classes2.clear message3.Brand tool kit rules as guide for yourcorrect use of color and logo.

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Banners 10.0

banners

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LAST UPDATED30 December 2008 Banners 10.1

Bannerthis kind of our brand reflects ourimage owards our audinece.however to be more effecivethere are some guiedlines to befollowed:1.proportional size to the atmosphereinstalled in.2.declear the style directly.3.the design is the message.4 so use just the picture and logo

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Brochure 11.0

Brochure

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LAST UPDATED30 December 2008 Brochure 11.1

front coverback cover

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Brochure 11.2

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advertiser

advertiser 12.0

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advertiser 12.1

News paper ad i us a poster like e event to my my company and i use the logo and rext helvtica

advertiser 12.0

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LAST UPDATED30 December 2008 magazine ad 12.3

magazine ad

signage

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magazine ad 12.3 signage 13

signage

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moBile 03 95 25 02phone 01 95 25 02www.vietnamtactix.com

signage 13.0

package

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signage 13.0

package

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pakcage

promotion item

brand tool kit 47

promotion item

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website

brand tool kit 49

website

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LAST UPDATED30 December 2008 website 14.0

Documents

vietnam tactix