Vietnam Healthcare Market

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    Vietnam Healthcare Market Overview10 December 2015

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    Australia Unlimited

    Today’s webinar agenda

    Introduction of speakers

    The shift in ASEAN market – AEC & TPP impact

    Vietnam healthcare market overview

    Outline opportunities in hospital sector 

    Introduction to Medical Science & Health Services Mission toVietnam – July 2016

    Q & A

    2

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    Introduction

    Ms Janelle Casey – Senior Trade Commissioner, AustradeVietnam

    Mr Dong Pham – Vice Chairman, Vietnam Private Hospital Association

    Ms Minh Cao – Business Development Manager, AustradeVietnam

    Ms Milena Bliss – Senior Trade Adviser – International Health,Sydney Australia

    3

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    Why Vietnam

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    Vietnam – the next growing healthcare marketin ASEAN

    5

    Large population, rapid urbanization & increasingspending power 

    Increasing demands for quality healthcare

    Strong economic growth

    Increasing healthcare expenditure

    Next growing medical devices/ pharmaceuticalsmanufacturing industry

    Global shift in ASEAN markets

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    The shift in ASIAN market: impacts from AEC

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    Opportunities inVietnam

    Import of services forphysicians

    Next in production of

    and R&Dpharmaceutical andmedical devices

    Manufacturing basefor medical devices

    AECOBJECTIVES

    Free flowof Goods

    Free Flowof

    Services

    Free Flow ofInvestment

    Free Flowof Capital

    Free flowof skilled

    labor 

    AEC impacts to healthcare industry

    7

    Source: BMI, Frost & Sullivan

    Harmonised requirementsfor inter-ASEAN licensing &permits for practice

    Removed or lowered tariff /tax rates

    Expansion & exporting ofservices such as medical &technical expertise

    Expansion of pharmaceutical & medicaldevice manufacturers &

    distributors

    Easier medical businessexpansion & transfer ofcapital

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    TPP Outcomes for Australia in the health sector

    8

    Elimination of duties

    Greater access & operating conditions

    Improve competition level of Australianpharmaceutical & medical devicesmanufacturers

     Ability to participate in tenders for government procurement contracts

    For further information, visit www.dfat.gov.au/fta/tpp/

    SINGAPORE

    MEXICO

    TPP Parties

    JAPAN

    VIETNAM

    MALAYSIA

    BRUNEI

    AUSTRALIA

    CANADA

    USA

    PERUCHILE

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    VIETNAM HEALTHCAREMARKET

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     Year 2014

    Vietnam – the next healthcare market in ASEAN

    Total healthcare spending

    90% Medical devices are imported

    Hospitals

     Year 2020e

    91million 97million

    Large & fast growing Population

    33.6% 36.9%

    URBAN RATE19.5%

    24.9%

    4.9%

    5.2%

    13.3%

    32.3%

    Consumables

    Diagnostic Imaging

    Dental products

    Orthopedics &prosthetics

    Patient aids

    Others

    22.3%

    25.4%

    5.0%

    5.9%

    12.0%

    29.3%

    US$13billion

     Year 2015

     Year 2015  Year 2020e

     Year 2015  Year 2020e

    Growing at 13.4%

    Growing at 1.05%

     Year 2014  Year 2020e

    1,090 1,204

    200175

    Public

    Private

    7.9 Doctors per 10,000 habitants

    25.1 Hospital beds per 10,000habitants

    10

    US$24billion

    Pharmaceuticals market value

    US$3.8billion

    US$7.3billion

    Growing at 14.1%

     Year 2014  Year 2019e

    5.8% GDP

     – highestin ASEAN

    4th largest inASEAN

    14th largestin the world

    Source: BMI, Frost & Sullivan, World Bank

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    Where we see opportunities

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    Tele-health/ Tele-medicineHospital management &patient administrationsystemsElectronic health record

    Research excellence inmedical products,technologies,

    Robust regulatoryregime

    Sophisticateddomesticpharmaceutical &health care system

    Global leader in medicalscience & technologies:breakthroughproducts.

    Extensive researchexpertise in developingnew therapeutics fortropical diseases

    A global hub for medical research

    Underdeveloped healthcare system

    PPPprojects

    Healthcareinfrastructure

    Technology transferprojects

    Drugs & vaccines

    development /R&D

    Emergencyresponse

    Diseasesmanagement

    Humanresources

    Health IT

    system

    Hospitals &clinic

    management

    Education& training

    NICHE medical &surgical equipment &

    devices

    General hospitalsupplies, laboratoryequipment

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    Vision to turn Vietnam into a pharmaceuticalsproduction hub in the region

    To have 80% of domestic demand met by local producers by

    2020, up from ~ 50% currently

    Focus on drugs, vaccines, blood and other biologics products

    Calling investment from both domestic and foreign

    organizations

    Plans to invest US$241 million in eight projects within the local

    drug manufacturing industry

    12

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    Pharmaceutical sector – risky but promising

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    Top countries for imported

    pharmaceuticals in Vietnam - 2012

    80% ofpharmaceutical

    are imported

    Top quality

    drugs aremainlyproduced by

    foreignplayers Legislation

    mandatesusing a localpartner forimporting &

    product

    registration

    Governmentfocuses on

    the productionof generic

    pharmaceuticals

    Highly-fragmenteddistribution

    Largemarket size Joint

    partnershipswill providequicker

    market access

    Tenderregulationsfavor local

    manufacturers

    Increasing regulation &compliance level

    Low market entry barriers &Self-medicating culture

    Universal Health Coveragedrives the needs for productionof generic pharmaceuticals

    National drive to producehigh-quality pharmaceuticals

    Key drivers and trends

    FRANCE1th

    2nd INDIA

    US$ 235.9 mil

    US$ 230.5 mil

    3rd SOUTHKOREA

    US$ 164.4 mil

    4th GERMANY US$ 143.4 mil

    5th ITALY US$ 93.9 mil

    Increasing use of healthsupplements

    Increase in the use of modern,self-medication & traditionalmedicine to self-diagnose

    Increasing competitionbetween foreign & domesticcompanies

    Increasing local support fordomestic products

    Source: BMI, Frost & Sullivan

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    Medical technology sector - fragmented

    14

    FragmentedDistribution

     Availability ofmany

    diversifiedproducts

    Multiplestakeholdersfor decision

    making

    Relationship-driven

    business

    High focus &resourcesrequired tosell medical

    devices

    Limitedexclusive

    distributors

    Small family-run

    businesses

    Distribution channels

    RegionalSegmentation

    Regional Provincial

    Product/ OperationalSegmentation

    DistributorsImporters &Distributors

    4th party logisticscompanies

    National

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    … but poised for growth and change

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    ASEAN Economic Community &ASEAN Medical Device Directive

    Government vision to become aregional pharmaceutical genericsproduction base by 2020

    Increasing investment in hospitalsector from both domestic &international investors

    Biotech will assist the developmentof vaccines, higher-qualitypharmaceuticals, gene therapy,and IVF technology

    Increasing activities of telemedicinein consultation, surgery, imaging,and cardiology

    Increase in in-vitro diagnosticsand imaging equipment

    Key drivers and trends

    90% ofmedical

    devices areimported

     Attractivemanufacturingbase

    Largelyfocused on

    low-endmedicalconsumables

    Lowmanufacturing

    costsMed Tech is inits early stage

    ofmanufacturing

    Lowmarketentry

    barriers

    Growingdemand forhigh quality

    healthservices

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    Hospital sector 

    Mr The Dong PhamVice Chairman

    Vietnam Private Hospital Association

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    Developing public hospital sector is a priority

    Market drivers

    Healthcare expenditure is ~ 6% of GDP,highest in ASEAN region

    Financial resources from WHO to develop

    healthcare infrastructure

    Government reducing barriers to newhospital set-ups

    2011 –2015 eHealth Plan to improve healthIT applications

     Aging society with decreasing birth rates

    Collaboration between local manufacturers andforeign companies for local generics or low-end medical devices

    Collaboration with distributors for joint venturesto move the distributor up the value chain

    Expansion or joint ventures in both urban and ruralareas; data warehousing to increase efficiency &data tracking between vendors and hospitals

    Systems adoption to link up private andpublic hospital information systems.

    Aged care services or IVF specialty clinics orproducts.

    Opportunities

    17

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    While private hospital sector continues to grow

    18

    Growing sectordue to

    overcrowdingissue in public

    hospitals

    Increasing ITinfrastructuredevelopment

    Demand forprivate,

    affordablehealthcareservices

     Autonomy topurchase

    directly fromdistributors asTender is not

    required

    Governmenttax incentive

    for newhealthcare

    servicefacilities

    Lowoccupancy

    rates at somehospitals can

    lead toclosure

    High demandsfor training in

    hospitalmanagement

    Collaborationwith public &

    privatehospitals forspecialised

    services

    Opportunitiesfor aged care

    services tosupport the

    agingpopulation

    ForecastedCAGR of

    13.4% to 2020

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    Via foreign investments & privatisation process

    The Decree 93/NQ-CP on “Somemechanisms and policies to develop healthcare” - approved on 15 December 2014,facilitates cooperation between publicand private health care sectors

    Public hospital privatisation in Vietnam: 1st

    privatisation of public hospital:TheVietnam Central Transportation Hospital,

    The cooperation between CityInternational Hospital and Cho RayHospital

    Foreign medical suppliers are able toprovide services via

    100% foreign-invested hospitals

    JV with Vietnamese partners

    Business cooperation contracts with

    local medical service providers

    PPP agreements allow doctors to work inboth public and private healthcare facilities

    JV example

    Canadian Triple Eye Infrastructure

    Corp & Dai An JSC Co.

    19

    PPP & Hospital privatisation Foreign Investment

    http://giaothonghospital.vn/gioi-thieu-benh-vien/gioi-thieu-ve-benh-vien-giao-thong-van-tai-trung-uong-18.htmhttp://giaothonghospital.vn/gioi-thieu-benh-vien/gioi-thieu-ve-benh-vien-giao-thong-van-tai-trung-uong-18.htm

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    PPP projects in hospital infrastructuredevelopment

    Project Location Investmentcapital (US$)

    Investmentmodel

    ProjectGovernance

    1 Obstetrics –paediatrics hospital

    Binh Dinh 24 mil PPP Binh DinhDepartment ofPlanning andInvestment

    2 Ha Tinh obstetrics –paediatrics hospital

    Ha Tinh 17 mil PPP Ha TinhDepartment ofPlanning andInvestment

    3 International generalhospital

    Gia Lam,Hanoi

    200 mil PPP Ha NoiDepartment ofPlanning andInvestment

    4 Phu Xuyen GeneralHospital

    Phu Xuyen,Hanoi

    161 mil PPP Ha NoiDepartment ofPlanning andInvestment

    20

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    SAIGON ITO HOSPITAL GROUP

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    Demands forhealthcare in

    Vietnam are unmet

    Long-term potentials inmedical technology

    market

    • Driven by the national initiative forlocal drugs & medical devicesmanufacturing

    •  AEC & TPP in place

    • Strong foreign investment

    Vietnam may become thegeneric drugs manufacturing

    hub in the region

    • Government focus sector 

    • Low-cost production & competitiveenvironment

    • Lower business boundaries due to AEC &TPP

    Vietnam – a market full of potentials

    • Hospitals overcrowding

    • Under-served rural population

    • Poor adoption of technology

    • High-quality drugs are mainlyimported

    22

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    Medical science &

    health servicesmission to Vietnam

    23

    Led by Professor IanFrazer

    Opportunities to

    showcase• Products

    • Equipment

    • Technology

    • Systems

    • Services, education andresearch

    Obtain market insights,first-hand marketunderstanding

    Increase brand awareness

    Chances to establishconnections with

    • Industry key stakeholders

    • Potential customers,distributors and partners

    • Key market players

    • Education and traininginstitutions Site visits, business

    matching activities, networking functions,research workshop

    Leverage the Australiangovernment badge

    Hanoi & Ho Chi Minh City18th to 22th July 2016

    Develop business &collaboration opportunities

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    CONTACT AUSTRADE

    In Australia: 13 28 [email protected]

    In Vietnam: +84 8 3827 0600

    [email protected]/Vietnam

    www.exportawards.gov.au

    www.australiaunlimited.com

    Disclaimer: Austrade does not endorse or guarantee theperformance or suitability of any information introduced in thispresentation or accept liability for the accuracy or usefulness ofinformation contained here within. Please use your commercial

    discretion to assess the suitability of any business introduction orgoods and services offered when assessing your business needs.

     Austrade does not accept liability for loss associated with the use ofany information and any reliance is entirely at the user’s discretion.

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    prior permission of the Australian Trade Commission.