Video “Transcoding” Solutions for Mobile TV

AGENDA• Industry Challenges • Media Excel’s Unique Product Solution • Future topologies

Management Thesis:Transcoding is a key technology to enable Mobile TV “Digital Revolution”

By Thanasis Iatrou, President & CEO

04/12/23 MoTV NAB 2007 2

Industry Challenge: Video Content has to be re-formatted to fit into new networks and devices

VIEWING DEVICES

TRANSCODINGVIDEO FROM STUDIO or CONSUMERS

MULTIPLE INPUTS - OUTPUTS

REAL – TIME CONVERSION

Media Excel product

VideoOn Demand Storage

H.263H.263

MPEG-4MPEG-4

H.264H.264

WMVWMV

FlashFlash

MPEG-2 HDMPEG-2 HDMPEG-2 HDMPEG-2 HD

H.264H.264H.264H.264

AudioAudioAudioAudiomultipleresolutions

STR

EA

MIN

G

Solution: Media Excel has a unique solution for live broadcast & VoD - “Real time”: fast conversion saves time, storage costs - Multi-platform: converts any content for any device; suited to head-end or network

Live

User Generated User Generated contentcontent

File

AnalogAnalogAnalogAnalog

MPEG-2MPEG-2MPEG-2MPEG-2

04/12/23 MoTV NAB 2007 3

Media Excel customers

Content Owners

Network and VideoOperators

Networking vendors

MEDIA EXCEL PRODUCT

Massive File Transcoding for VoD

REAL TIME Transcodingfor the last mile

MEDIA EXCEL PRODUCT MEDIA EXCEL PRODUCT

REAL TIME Broadcasting

04/12/23 MoTV NAB 2007 4

Mobile TV multiple output transcoding (real customer example)

MPEG4 1.0 Mbps

H.263 300 Kbps

H.264 50 Kbps

MPEG2

6Mbits cable /SatelliteTransport stream

ONE SD CHANNEL TRANSCODED TO 20 SIMULTANEOUS REAL- TIME MOBILE STREAMS

EXAMPLE OF CUSTOMER MATRIX

04/12/23 MoTV NAB 2007 5

File transcoding: Up to 10x acceleration vs. softwareOutput: H.264 320x240@30fps

Units Required to transcode in REAL-TIME 20 files in 10 different bit rates each (200 output files)

67

226

01020304050607080

Intel Dual Core 2.4GHz AMD Quad Dual Core2.4GHz

HERA 3200 DSP

Software based Transcoding on X-86 Servers

Hardware basedTranscoding with HERA 3200

04/12/23 MoTV NAB 2007 6

Fully-owned IP Software, Hardware, developed in-house SDK available for System Integration Widely compatible

DSP Board

Operating System (Windows/Linux)

3rd-party capture

Multi-format DeMUXers

Video DecodersMPEG-2, H.264

Audio DecodersMPEG-2 L. 1/2/3, AC-3

Pre-processing, resize, overlay Audio Up/Down sampling

Video EncodersH.263, MPEG-4, H.264

Audio EncodersAAC, AMR

Multi-format MUXers, Network Shaping

Unicast/Multicast StreamingMPEG-2 TS, RTP/RTSP

File OutputMP4, TS, AVI, 3GPP

Remote ManagementHTTP, SNMP

Fail Over Manager

Robust component stack, easy to integrate, one appliance

SDK

3rd Party Application

04/12/23 MoTV NAB 2007 7

Highest industry density, lowest acquisition & infrastructure costs

MPEG4 SD Encoder

+

+

+

MPEG-2 SD Decoder

+

H.264 SD Encoder

H.263 SD Encoder

= Incorporates capabilities:

•decoding •encoding •multiplexing •rate shaping

Delivers high-performance, cost-effective processing for digital IP video, for

•live broadcasting and •on-demand applications

All from a single, cost effective, programmable, fully redundant and easy to manage platform.

TS/PS multiplexer

Ad insertion server (Q4)

+

HERA 3200

04/12/23 MoTV NAB 2007 8

Core/Head-end

Local Hub

Live Feed

LegacyContent

Transcoder

Edge

Transcoder

Edge

Transcoder

Edge

Transcoder

LocalContent

Ad Insertion

TranscoderStreaming Server

Streaming Server

Local Hub

LocalContent

Ad Insertion

Transcoder

Streaming Server

Streaming Server

Streaming Server

Streaming Server

Transcoding solutions required throughout the value chain of Mobile TV Ad insertion key part of transcoding in Local, Edge to personalize Ads, increase Ad Revenues

Future Transcoding topology for Mobile TV

Ad Insertion

Ad Insertion

Ad Insertion

Ad Insertion

04/12/23 MoTV NAB 2007 9

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