Video Producer Assignment 190911

8/3/2019 Video Producer Assignment 190911

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IV: Carol PalmerDate: 19/09/11

For help Follow bcotmedia on Tumblr,Youtube, Facebook, Twitterand Google+

BASINGSTOKE COLLEGE OFTECHNOLOGY

L2 CREATIVE MEDIA PRODUCTION

Project:MUSICVIDEOPRODUCER

Unit 2: CommunicationUnit 5: Video Production

Date Issued: 19th September 2011 Deadline Date: 24th February 2012

Assessor: Scott Hayden Video Producer:

Unit 5 Video Production

P1 P2 P3 P4 M1 M2 M3 M4 D1 D2 D3 D4

Unit 2 Communication

P1 P2 P3 M1 M2 M3 D1 D2 D3

PROJECT BRIEF

Talent scouts from Red Carpet Screenings Film Festival are seeking new talent at the

Creative Media Video Competition. You have been hired by them to create a Music Video toshowcase your skills and capture their attention at an end-of-year Creative Media Film Festival.

You will individually create an Initial Proposal before joining a Group in which you willdemonstrate Group communication to decide on the best idea.

You are then expected to create a Blog and undertake Pre-production tasks to create thenecessary Documentation for yourPitch in which you will present the best concept to the class.

After a successful Pitch your group will move onto the Production in which your will create yourvideo following the specified guidelines. Once you have shot your footage you will demonstrate

Post-production techniques in editing your video to near professional standards before exportingit onto a DVD and uploading it toYouTube.

You will then Review your work on a DVD Directors Commentary before presenting yourfinished product at a Screening of your work. You are then expected to provide an Evaluationalong with a Portfolio showing how your group created your Video production.

The most impressive Music Video and the one that achieves the most hits on YouTube will berecommended and sent directly to Seb Hall at Red Carpet Screenings for his consideration.

Good luck.

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Lecturer Feedback

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Student Signature: Date:

Assessor Signature: Date:

IV Comments:

IV Signature: Date:

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What you need to do to successfully achieve the projectYou must:

Attend all lessons and be punctual. The evidence below is the basis of the project itself and is used for both interim andoverall assessment. You will need to research wherever possible and use correctly referenced sources.

Learning Outcomes:Unit 21. Be able to communicate about media production in discussions2. Be able to present information and ideas orally to an audience3. Be able to communicate information and ideas in written formats formedia production.Unit 5

1. Be able to carry out pre-production for a proposed video product2. Be able to contribute in a technical capacity to the creation of a video

product3. Be able to carry out post-production for a video product4. Be able to review own video production work.

Date Achieved&

Tutor initials

TASK 1.PRODUCTION DIARY (U5/P2)

Throughout this project you will need to create and maintain a ProductionDiary in either written, video or audio form on a Tumblr Blog.

You will need to write down what you have done, what ideas you feltworked well, and why ideas and actions were undertaken (why you did,what you did).

Your Production Diary needs to be updated every time you work on thisunit.

The content of your Production Diary will also help when you come toevaluate your final productions

To achieve this part ofU5/P2 your Production Diary will include shortsentences with only brief descriptions of how you have carried out atechnical role in the production and will be uploaded to your tumblr

blog To achieve this part ofU5/M2 your Production Diary will demonstrate

more detailed sentences, and show some understanding of you helpedothers in the production uploaded to your tumblr blog

To achieve this part ofU5/D2 your Production Diary will includedetailed sentences and will clearly demonstrate how you have skilfullycarried out your role in the production and will be uploaded to yourtumblr blog.

ProductionDiary(Tumblr Blog)

Due Date: 24 FEBRUARY 2012

TASK 2.RESEARCH (U5/P1)

To prepare for your video production you need to getinto a group (3 max) and decide what you will becreating a Music Video.

Research

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You then need to:

Research your Music Video to help generation ideas for your videoproduction.

Make sure you enter the research techniques used, your findings andnotes in your Blog.

To achieve this part ofU5/P1 you need to provide brief evidence ofsome attempt at research on your tumblr blog e.g. embedded videos,images, links

To achieve this part ofU5/M1 you need to provide relevant evidence ofresearch with some annotations on your tumblr blog e.g. embeddedvideos, images, links

To achieve this part ofU5/D1 you need to provide good evidence ofresearch with detailed annotations on your tumblr blog e.g. embeddedvideos, images, links

TASK 3.MIND MAP (U5/P1)

Create a Mind Map of your proposed MusicVideo ideas

To achieve this part ofU5/P1 you need somebrief idea/ sketches that loosely relates to your music video idea

To achieve this part ofU5/M1 you need to show some more detailedideas/ sketches that link together and show the beginnings of your

music video idea To achieve this part ofU5/D1 you need to provide detailed ideas/

sketches that show a range of music video ideas for your group todevelop and expand upon

TASK 4.INITIAL PROPOSAL (U5/ P1)

Once your research is completed you will each create a written, audio orvideoInitial Proposal for the Music Video in which you must highlight thefollowing:

An outline of the basic premise

Who is your target audience?

Where it will be shot (locations)?

Who will be in it?

What equipment/ props will be needed?

What music you intend to use?

Any permission needed on location?

What format the Music Video will be shot in?

The duration of the Music Video?

Mind map

Initial

Proposal

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To achieve this part ofU5/P1 you need to demonstrate someconsiderations for each point in short un-elaborated sentences

To achieve this part ofU5/M1 you need to show competency inaddressing each point clearly whilst providing examples to illustrateyour points

To achieve this part ofU5/D1 you need to show a skilful understandingof what is needed for each point, with good examples and a mention ofpotential drawbacks your group could face.

Due Date 14 OCTOBER 2011

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TASK 5.PRESENTATION (U2/P1+P2)

Once complete your Initial Proposals will be presented

to the class, who will then vote on their favourite.

It is then up to your group to decide which Initial Proposal you will thendevelop through to the pre-production process [a bit like The X Factor forvideo productions].

To create your presentation use Prezi, Powerpoint or KeyNote You should demonstrate innovative slide design; transitions and visual

aids, e.g. animations, video clips, audio clips, clip art, charts, graphs,screenshots, web pages

Include in your presentation any copyright issues which might arise. Provide hand-outs for the audience

To achieve this part ofU2/ P2 Use software to create basicpresentations

To achieve this part ofU2/ M2 Use software to create competentpresentations

To achieve this part ofU2/ D2 Use software to create effective, well-structured presentations

Whilst preparing your Presentation consider the following points for when youdeliver the presentation:

The clarity of your voice The tone of your voice Your facial expressions Your body language Use of technical language How you interaction with the audience.

You will also need to show you are able to communication effectively whilstpresenting your presentation:

Ask Questions Answer Questions

Respect others views How well you listen

The presentations and your group discussion will be recorded for evidencetowards your grade for Unit 2 as shown below.

To achieve U2/P1 you will communicate with sufficient clarity to beunderstood and contribute some clear and relevant information

To achieve U2/M1 you will communicate in discussions for the mostpart clearly whilst demonstrating some good body language/ verbalskills with the group

To achieve U2/D1 you will need to communicate in discussionsconfidently and clearly with near professional body language andverbal skills as you engage your audience

Presentationslides/ files

Hand-out

Video

recording ofPresentationto the class

WitnessStatement

Due Date 11 NOVEMBER 2011

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TASK 6.DOCUMENTATION (U5/P1)

Your group needs to prepare the following

Documentation for Pre-Production.

You each need to create at least three examples from the following list ofDocumentation e.g. written/ audio or video reports, completed pro forma,rough ideas, written notes, drafts, sketches, research notes and any otherappropriate pre-production documentation (TIP: Google Docs is highlyrecommended)

Treatment: this is the development of your idea allowing you to planthe production.

Production schedule: a plan of what will happen and when for all

stages of production.

Shooting script: a detailed version of the outline script. This includesall words spoken in the film and directions for positions andmovements of actors.

Storyboard: A visualisation of the film. Includes images of how eachshot will look and information about timings, camera angles anddialogue. Show how visual and sound elements work together. Makingsight visits and taking shots of locations with different camera anglescan help you prepare better for the production stage.

Location : reconnaissance record (recce), permission for location,accessibility etc.

Health & Safety Risk assessment: trailing cables, handlingequipment safely, hot lights, working in a safe environment, prolongeduse of VDU screens, working in a sensible way, responding toinstructions.

Budget: Using professional rates for hire of equipment, props, actors,crew and post-production.

Production schedule call sheet: when you are ready for productionthis will help organise the shooting of the film.

Production Diary: Include weekly update of what you have donethroughout the pre-production process and what ideas you feel workedwell, and why ideas and actions were undertaken.

To achieve this part ofU5/P1 you will complete three examples ofdocumentation with limited answers and care in the examples given

To achieve this part ofU5/M1 you will complete three examples ofdocumentation with some detail into the logistics of the production andsome acknowledgement of potential drawbacks

To achieve this part ofU5/D1 you will complete three examples ofdocumentation with skilful and detailed answers that demonstrate acare and consideration of your groups production

Evidence ofat least threeexamples ofDocumentati

on

Pitch

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TASK 7.PITCH (U2/P3)

When the documentation is complete you willpresent idea for your Music Video as a 5-minutePitch to the class. This will be recorded to gainthe evidence required for achievement of thecriteria. You will need to:

Present and justify the choices you made in your Documentation to theclass

Each group member needs to be able to present information and ideasorally to the audience

Demonstrate good clarity of voice and expression (tone, register) Use differing styles (authoritative, humorous, informative,

motivational)

Show good use of technical language (e.g. media language) Maintain engagement with the audience (eye contact, reinforcement of

points, reference to screen)

To achieve this part ofU2/P3 you willaddress and interact with youraudience appropriately by communicating in a clear manner that forthe most part maintains engagement with the audience

To achieve this part ofU2/M3 you will address and interact with youraudience effectively by communicating in a clear, informative mannerthat shows some good use of technical language whilst maintainingsome engagement with your audience

To achieve this part ofU2/D3 you will address and interact with your

audience confidently by communicating in an authoritative mannerthat shows good use of technical language whilst maintaining strongengagement with your audience

recording

Due Date: 09 DECEMBER 2011

TASK 8.PRODUCTION (U5/P2)

Once your group has successfully completedthe Pitch it is time to move onto theproductionstage.

Assigns crew roles e.g. Camera, Lighting,Sound and Director

Shoot footage Review footage Assess suitability Shoots pick-ups where necessary

Remember to use the Production schedule call sheet and refer to the Riskassessment and location reconnaissance record (recce) documentsthroughout the Production process.

Each group member must direct at least 30 seconds to one minuteof footage from your storyboard and script.

All members must also contributeat least one other different jobrole during this production stage e.g. Camera operator, Boom operator,

Tutorobservation records:

Directed atleast 30seconds

Contribute

d to atleast oneother jobrole

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Lighting, Set designers, Actors etc.

To achieve this part ofU5/P2 you need to have demonstrated that youhave undertaken a technical role by directing at least 30 seconds offootage

To achieve this part ofU5/M2 you need to have demonstrated that youhave competently carried out a technical role by directing at least 30seconds of footage and contributing to at least one other job role.

To achieve this part ofU5/D2 you need to have demonstrated that youhave skilfully carried out a technical role by directing 30 seconds offootage, helping out other group members and taking responsibility forthe quality of the project


TASK 9.POST-PRODUCTION (U5/P3)

On completion of your shoot you need to edit yourMusic Video. This stage is called post-productionand you will need to use editing software to edityour source material.

The purpose of your initial edit is to reduce the footage time of your sourcematerial to a workable size, by selecting the takes and scenes which describethe narrative most effectively. You then need to refine your edit by re-orderingsequences and experimenting using some or all of the following techniques:

Edit images, change the sequence and order of the footage Edit the sound by removing sound recorded on location or add Foley

sound, narration, overdubs such as music or sound effects Use transitions such as fades or dissolves etc. Add Animations or credits Change colour levels or add filters Add special effects or other techniques

Your final Music Video should be an absoluteminimum ofthree minutes long.

To achieve part of the U5/ P3 you need to apply video post-productiontechniques

To achieve part of the U5/ M3 you need to demonstrate competent

application of video postproduction techniques To achieve part of the U5/ D3 you need to demonstrate skilful application

of video post-production techniques

Tutorobservation records:


TASK 10.EDITORS NOTES (U5/P3)

Make Editors notes throughout the process to showyour thoughts throughout the editorial process/

justifying your editorial decisions as a video, audio orwritten report.

TASK 11.ANNOTED SCREEN GRABS (U5/P3)

EditorsNotes

AnnotatedScreenGrabs

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Provide Annotated screen grabs which demonstrate key points in yourMusic Video

TASK 12.EXPORTING (U5/P3)

Export the Final Project onto a DVD Upload the video toYouTube (add to bcotmedia lecturers channel)

To achieve this part ofU5/P3 you need to demonstrate an understandingof editing techniques with some notes, produce two briefly annotatedscreen grabs, and export the DVD/ uploaded it to youtube with assistance

To achieve this part ofU5/M3 you need to demonstrate a competentunderstanding of editing techniques with some detailed notes, producedthree annotated screen grabs, and export the DVD/ uploaded it toyoutube with only some assistance

To achieve this part ofU5/D3 you need to demonstrate a skilful andindependent application of editing techniques with detailed notes,produce three detailed annotated screen grabs, and export the DVD/upload it to youtube without assistance

Exportedfinalproject

Uploadedto youtube


TASK 13.REVIEW (U5/P4+U2/P3)

Watch your Music Video through several times, read yourProduction Diary and look through your Documentation.

Review your product by overdubbing an individual

Directors Commentary using Audacity, which will be yourpersonal evaluation of the footage explaining:

How you thought of your idea? What worked and did not work in the footage? Analyse if the footage was fit for purpose Explain the choice to include or cut shots on technical andartistic

grounds The suitability of the product to the target audience The technical quality of the visual and sound elements Whether the style of the film was consistent throughout

How well the story line was put across?

To achieve part of the U5/P4 you need to review your own strengths andweaknesses throughout the project, showing limited attempts atreflection and short sentences.

To achieve part of the U5/M4 you need to describe your strengths andweaknesses throughout the project with reference to appropriateillustrative examples and fuller, more detailed sentences.

To achieve part of the U5/D4 you need to evaluate your own strengthsand weaknesses throughout the project with reference to precise anddetailed illustrative examples and with a discussion of the pros/ cons for

each point.

To achieve part of the U2/P3 you need to address and interact with anaudience appropriately e.g. clearly and with some reference to what

DirectorsCommentary (orequivalent)

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went/ didnt go well

To achieve part of the U2/M3 you need to address and interact with anaudience effectively e.g. use examples to illustrate your points andengage your audience with interesting information.

To achieve part of the U2/D3 you need to address and interact with an

audience confidently e.g. speak authoritatively and with professionalismas you reflect on the pros/cons of your own work


TASK 14.SCREENING (U2/P3)

As a group you will then prepare a Screening tothe class in which you will:

Discuss final product with rest of groupand tutor

Gather audience response to final product

To achieve part of the U2/P3 you need to address and interact with anaudience appropriately e.g. clearly and with some reference to whatwent/ didnt go well

To achieve part of the U2/M3 you need to address and interact with anaudience effectively e.g. use examples to illustrate your points andengage your audience with interesting information.

To achieve part of the U2/D3 you need to address and interact with anaudience confidently e.g. speak authoritatively and with professionalismas you reflect on the pros/cons of your own work

TASK 15.EVALUATION (U5/P4)

After the screening you will carry out an Evaluation of the whole projectanswering the following questions in review of your final product:

Here you need to demonstrate an awareness of why you did what you did, andjustify or support comments on these production decisions through precise andwell-chosen illustrative examples.

What did I do?

What skills did I learn? What went wrong? How well did you work as part of a team? How was your work received by the client and test audience? How well did you manage your time? What went right? What would I do if I started again?

Structure, vocabulary, spelling, punctuation and grammar should be of a strongstandard to ensure the Evaluation is a clear expression of your findings.

To achieve part of the U5/ P4 you need to review strengths andweaknesses of own work e.g. provide limited response to each point andsome reflection on own performance

To achieve part of the U5/ M4 you need to describe strengths and

Screening

Evaluation

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weaknesses of own work with some detail and with reference toappropriate illustrative examples e.g. provide evidence for your answersto each point and reflect competently on performance

To achieve part of the U5/ D4 you need to evaluate strengths andweaknesses of own work with reference to precise and detailed

illustrative examples e.g. reflect on the pros and cons of own work andprovide evidence for your points in a well written (using media language)and structured manner

TASK 16.VIDEO PRODUCTION PORTFOLIO (U2/P4+U2/P5)

You need to collate all the work you have created for your Video Production intoa portfolio.

Please include drafts as well as final versions to demonstrate how your work

evolved throughout the production process

To achieve U2/ P4 you need to present information/ ideas appropriatelyin written formats with sufficient clarity to be understood

To achieve U2/ M4 you need to present information/ ideas in writtenformats concisely and for the most part clearly

To achieve U2/ D4 you need to present information/ ideas in writtenformats clearly with consistent clarity

To achieve U2/ P5 you need to correct documents using basic electronicaids e.g. carry out some proof-reading your work and present final

versions in an appropriate academic manner To achieve U2/ M5 you need to correct misspellings in documents

through effective proofreading e.g. work is presented, spelt andstructured, for the most part, to a good level

To achieve U2/ D5 you need to improve clarity of documents througheffective proofreading e.g. all work will be improved and structured, speltand presented to a near professional level.

SubmittedVideoProductionPortfolio


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CRITERIA Task

Unit5:VideoPro

duction P1 Apply video pre-production techniques to the creation of a video

product

2, 3, 4, 6

M1 Demonstrate competent application of video pre-production

techniques to the creation of a video product

2, 3, 4, 6

D1 Demonstrate skilful application of video pre-production techniques tothe creation of a video product

2, 3, 4, 6

P2 Undertake a technical role in the creation of a video product 1, 8M2 Competently carry out a technical role in the creation of a video

product

1, 8

D2 Skilfully carry out a technical role in the creation of a video product 1, 8P3 Apply video post-production techniques to the creation of a video

product

9, 10, 11, 12

M3 Demonstrate competent application of video postproductiontechniques to the creation of a video product

9, 10, 11, 12

D3 Demonstrate skilful application of video post-production techniquesto the creation of a video product

9, 10, 11, 12

P4 Review strengths and weaknesses of own video production work. 13, 15M4 Describe strengths and weaknesses of own video production work

with some detail and with reference to appropriate illustrativeexamples.

13, 15

D4 Evaluate strengths and weaknesses of own video production workwith reference to precise and detailed illustrative examples.

13, 15

Unit

2:Comm

unicationTechniques

for

P1 Communicate information and ideas in discussions about media

productionWith sufficient clarity to be understood

5

M1 Communicate information and ideas in discussions about mediaproduction for the most part clearly

5

D1 Communicate information and ideas in discussions about mediaproduction confidently and with consistent clarity

5

P2 Use software to create basic presentations 5M2 Use software to create competent presentations 5D2 Use software to create effective, well-structured presentations 5P3 Address and interact with an audience appropriately 7, 13, 14M3 Address and interact with an audience effectively 7, 13, 14

D3 Address and interact with an audience confidently 7, 13, 14P4 Present information and ideas for media production appropriately in

writtenFormats with sufficient clarity to be understood

16

M4 Present information and ideas for media production in writtenformats concisely and for the most part clearly

16

D4 Present information and ideas for media production in writtenformats clearly with consistent clarity

16

P5 Correct documents using basic electronic aids. 16M5 Correct misspellings in documents through effective proofreading. 16

D5 Improve clarity of documents through effective proofreading. 16

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CreativeMedia

Production

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Documents

Video Producer Assignment 190911