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Video Podcast Localization
Managing the Efficient Production of 1,000 Podcasts into a Variety of
Languages
OverviewIntroduction
The Beginning - The Podcast “Monster”
The Middle – Defining Cast and Crew and Managing Production
The End – Audience
The Future – Sequels
A great Idea!
“Let’s make a couple videos, 1-2 minutes long to support our campaign.”
Details of the Great Idea • What: Short 1-3 minute podcasts on the value add of Microsoft products highlighted
through features.
• How: Click-throughs, no talking heads, performed by business group SMEs
• Topics: Over 22 SMB products
The “Monster”71 podcasts30+ locales
Global managementPodcast waves overlapping
Lack of resourcesTight schedule
Can we tame this “monster”?
“Let’s make a couple videos, 1-2 minutes long to support our campaign.”…..
The Cast and CrewDirector – “Project Manager”60 Translators - (Primary and Backup for each language)30 Reviewers30 Voice-actors
Other – Language coordinator, studio engineer, quality assurance manager, Product Managers within Microsoft, etc…
Over 125 people actively involved in each release.
Act 1 Scene 1Doing it Right the First Time… then do it again and again and again…
The Value of Engagement – the art of the Preview
Challenge: Voiceover Costs are high. ANY re-records can increase the total cost per podcast by almost 100%. Re-records can also cause scheduling
delays.
Solution: ENGAGE the Reviewers early and at Key points during the process. In this case the subsidiary reviewers were engaged on a Global
Kickoff call before the translations began to accept reviewer role and also ACTIVELY request podcasts to be localized for their market. They were ENGAGED in reviewer role with Script review, before VO began to get
signoff on translation.
Result: At the end of this process, we had ZERO re-records, resulting in NO ADDITIONAL costs and 100% on-time delivery.
OuttakeOne lesson we learned from early experience
and reshot for future performances:
1 – always allow an extra day for production and transition. Early on, we told the field we would have podcasts the day
after Delivery to Microsoft. With large video files, it can take time to transfer. As a team, we were up until 11 PM, trying
to hit the European morning delivery.
Now Showing Worldwide!! 71 podcasts 30 languages 1,000 localized podcasts
• Korean• Lithuanian• Norwegian • Portuguese (Brazil)• Portuguese (Portugal)• Romanian• Russian• Slovak• Slovenian• Spanish• Swedish• Thai• Turkish • Vietnamese
Views//campaigns & CLEAR downloads• Total of 1,398 downloads (requested)
YouTube (English only) hits•114,832 views•188 subscribers
Academy Mobile (MSFT Internal Only) •3,376 downloads
Microsoft Showcase (new!)•7,640 (requested)
Twitter hits • 700+ hits on Twitter Tiny URLs
MSN Soapbox (English only) hits• 3,166 views (Site no longer exists)
*Please note YouTube, MSN Soapbox , and Showcase are not actively marketed thus all hits are organic
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