Embed Size (px)
Citation preview
Video-on-Demand TV Campaign
2017 Co-op Partner Opportunities
VISIT FLORIDA is giving partners the opportunity to put their video in frontof 20 million households at an extremely low cost via “Banner” ads onComcast’s Interactive Program Guide (i-Guide) and Cablevision’s News612 New York.
New this year is the added opportunity to put these same videos on“Connected TV” channels like Apple TV, Amazon TV, Google TV, and Rokuthat could potentially reach over 160 million households!
ComcastBanners linking viewers to partner videos will run on the TV Listing Page inover 17.3 Million Comcast homes. Banners run at least (8) hours eachweekend and generate over 500 million impressions each month.
Comcast Footprint
Video-on-Demand (VOD)
Banner oni-Guide
Info Screen
Video-on-Demand (VOD)
• Subscriber clicks on i-Guide Banner and is brought to Comcast’s Travel & Leisure page which has a VISIT FLORIDA folder that contains the Partner videos
• Subscriber then selects video for viewing
• Recommended length of video is 1-2 minutes
• Content subject to VISIT FLORIDA brand approval
Comcast
Partner VideoVideo Detail
In addition, Partner videos will also run on 2.7 million Cablevisionhomes on News 612 in the New York market.
News 612 is available 24/7 and generates anaverage of 6.5 million monthly page views.
Cablevision’s advanced interactive technology meansPartners will receive email addresses, phone numbersand home addresses of viewers requesting information.This information will be sent directly to the Partner.
Screen sequence (shown on following page) is similar toComcast with the viewer clicking the Banner and beingdirected to Partner video. In addition, the viewer then hasthe option to request more information. Partner will thenreceive the name, address, and emails of all viewersrequesting more information about their destination.
Video-on-Demand (VOD) Cablevision News 612
News 612 viewers:53.1% are planning a vacation in the next 12 months1
Spent an average of $2,286 on vacations in the past year1
Source: 1 Scarborough Re-Contact Study, Mar’14-Feb’15. Base: A18+ who subscribe to Cablevision/Optimum, Comcast or Time Warner and live in a shared cable zone in the News 12 footprint.
Video-on-Demand (VOD)
News 612 in the New York Market
Channel 612 Landing Page
VOD PlayRFI
(Your logo appears on this page as the viewer supplies contact information)
Cablevision News 612
Video-on-Demand (VOD) Cablevision News 612
Q. Who visits the VISIT FLORIDA channel?A. The Visit Florida channel receives approximately 107K
visits per month, all authenticated residents of the greater New York DMA.
Q. How do consumers know about the VISIT FLORIDAChannel?
A. Over 18 million promotional and navigational messages per month build consumer awareness.
Q. What do viewers see?A. Six destination videos are rotated monthly. Videos can be
up to five minutes in length.
Q. How do these viewers request more information about my destination?
A. Through interactivity of the web, the power of television, and a trusted news environment, vacationers receive branded information from Visit Florida. On average, the channel receives 1,500 requests per month.
Q. How long do viewers stay on the VISIT FLORIDAChannel?
A. The average visit to the Visit Florida channel lasts approximately 5:28. Your message and video are available 24/7.
Questions on News 612.com on Cablevision
New:VISIT FLORIDA Channel on Digital TV!!
Our NEW VISIT FLORIDA Channel on Digital TV will give partnersthe opportunity to place their videos in front of the fastest-growing TVaudience, reaching a total of 160 million viewers.
Florida has its own TV channel on the four major CTV platforms:Apple TV, Amazon Fire, Google TV and Roku.
The Florida Channel will include videos about Florida’s destinationsand activities and will give viewers an opportunity to experienceFlorida and plan their next vacation from their living rooms!
• Partners will receive monthly reports detailing # of views ofeach video
• Partners can have up to 10 videos
• Recommended Length of each video: 1-5 minutes
Video-on-Demand (VOD) “Florida Channel” on Digital TV
Video-on-Demand (VOD) “Florida Channel” on Digital TV
User Experience
1. On Roku, Locate the Florida Channel
2. Download it
3. Wait a few seconds
4. Enjoy your selected video!
Opportunity available for five (5) participants per quarter
Videos• One (1) video per quarter on Cablevision• Two (2) videos per quarter on Comcast• Up to Ten (10) videos per quarter on The Florida Channel
Investment:Partner Investment: $10,000 Non-partner Investment: $15,000Media Value: $20,000
Flight Dates:
Feb-Apr, 2017 Commitment Date: 1/6/17 Asset Due Date:1/13/17
Q2 2017 (4/1-6/30) Commitment Date: 2/27/17 Asset Due Date: 3/6/17
Contact:[email protected]
Video-on-Demand (VOD)
Visit the Online Marketing Planner at VISITFLORIDA.org/planner to explore all of our advertising opportunities and marketing programs.
Call: (850) 205-3815Email: [email protected]
