Video Blog(Vlog)

Dr Ira Kaufman Lynchburg College

School of Business and Economics

What is a Vlog?

• A vlog is a video blog post. The term can also refer to a blog made up entirely of video blog posts.

• Vlog posts are created by creating a video of yourself or an event, uploading it to the Internet and publishing it within a post on your blog.

What is the message

• Goal of Vlog– “ A Brand Called You”• Who are you talking to• If successful what do you want to accomplish

Prepare the script “ A Brand Called You”

• Complete your “Personal Branding Worksheet”• Develop an Elevator Pitch that meets these

criteria – are you engaging in the first 10 seconds?– what benefit do you provide a potential employer ?– what is your hook? (for viewer to remember you)– what is the action for the viewer?

• Outline the script not more than 120 seconds

• http://www.youtube.com/watch?v=6t6giR8ys9Y

A Brand Called Me

http://www.youtube.com/watch?v=gZX7g8sGI5g

A Brand Called Me

Prepare environment

• Prepare your video recording area. Make adjustments on lighting and the background. Some people use no background for their vlogs, while others put up a solid colored sheet to keep attention on themselves.

• Dress for your audience. Most people don't want to see you in your holey sweats and sweaty t-shirt. What impression you want to leave?

Steps1-5Step 1. Get a microphone.• To record a video, you need to have a microphone that is compatible with your

computer.Step 2. Get a webcam.• Once you have a microphone, you need to get a webcam that allows you to

record video and save it on your computer's hard drive.Step 3. Prepare your vlog content.• Take some time to think about what you're going to say or do during your vlog.Step 4. Record your vlog.• Turn on your microphone, start your webcam and begin recording. Save the file

when you're done.Step 5. Upload your vlog file to YouTube or Google Video.• Upload your vlog file to a site like YouTube or Google Video where you can store

it online.• Note: See the Tips below to learn an alternate method to insert your video into a

blog post.

Steps 6-10Step 6. Get the embedding code of your uploaded vlog file.• Once you upload your vlog file to YouTube or Google Video, copy the

embedding code and keep it handy.Step 7. Create a new blog post.• Open your blogging application and create a new blog post. Give it a title

and add any text you'd like to introduce your vlog.Step 8. Paste the embedding code for your vlog file into your new blog post.• Using the embedding code you copied earlier for your uploaded vlog file,

paste that information into the code of your new blog post.Step 9. Publish your new blog post.• Select the publish button in your blogging application to send your new

blog post with your vlog in it live online.Step 10. Test your vlog.• Open your new live blog post and view your vlog entry to ensure it's

working correctly.