Video Basics

Zettl

Chapter 1

• The Production Process

– A good producer triple-checks everything.

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• Production processes

– Preproduction– Production– Postproduction

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• Preproduction– Production of ALL production details– Initial idea– Define the audience– Select people & equipment

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• Production– Actual activities in which an event is

videotaped/televised.

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• Postproduction– Any production activity that occurs after

the production. Usually refers to either editing videotape or audio sweetening.

– You select the best production pieces and assemble them into a coherent whole.

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• Effect-to-Cause Production Model– What you want viewers to lean, feel, do– Basic program idea– Defined effect on the viewer– Medium requirements – equipment,

people, facilities– Evaluating the actual effect on viewer

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Effect-to-Cause Model

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• Defined Process Message– Describes the desired effect of the

program on the viewer.

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• Process Message

– The message actually received by the viewer in the process of watching a video program.

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• Medium Requirements– Content Elements

• Defined process message• Audience analysis• script

– Production Elements• Equipment (cameras, lights, microphones, tape, etc.)

– People• Talent• Crew

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• Script– Written document that interprets the

show idea into what the viewers should actually see and hear.

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• Medium Requirements

– All personnel, equipment, and facilities needed for a production, as well as budgets, schedules, and the various production phases.

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• Demographic Profile– Data – age, income, education level,

employment, etc.– Used to help identify a target audience.

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• Psychographic Data– Information about a target audience’s

general lifestyle. – What they buy, watch on TV, books they

read, cars they drive, clothes they wear, music they listen to, etc.

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• Actual Process Message– The real effect of the program on the

viewer.

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• Generating Ideas

– Clustering– Brainstorming

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• Clustering– Word association– Free flowing – usually solitary activity– Look for clusters– Springboard to production ideas– Exercise – You are producing a program

on education. Write the word STUDENT.

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• Brainstorming– Group activity– Free flowing– Not necessarily logical– Start with general idea– Record all ideas– Look for relevant associations to idea

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• Clustering and Brainstorming– Special characteristics:

•Successful Clustering and Brainstorming depend on a free, intuitive, and non-critical flow of ideas.

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• Production Process– Preproduction– Production– Postproduction– Medium Requirements– Messages

• Process• Defined• Actual