Video 01 - How the Search Engines Work · Search engines have two major components, the Spiders or Robots that go out on the web to find webpages to index and the Search Engine Algorithm

Video #1 -‐ Understanding How Search Engines Work Free SEO Roadmap Training Series

Copyright – 2011 SEO Training SW

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Your journey into mastering Search Engine Optimization will be a lot easier to follow once you understand how the search engines work. Search engines have two major components, the Spiders or Robots that go out on the web to find webpages to index and the Search Engine Algorithm that compares your website or webpage to all the other billions of pages that are out there on the web.

The search engine spiders are computer programs that find and follow links to various webpages, which then puts them into a database so the search engine algorithms can index them based on the relevancy of the content that is on that webpage.

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There maybe technical issues on your website that can act, as what we refer to in the industry, as spider traps such as having a poor website architecture, flash, or java navigation. So it is important to design your websites so that it is search engine friendly.




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Algorithms are designed to select the pages that the search engines should display in their search engine result pages, for the various keyword phrases that people type into the search engines every day. Even though the Algorithm is a mathematical formula, it is something you’re not going to be able to reverse engineer, as there are literally hundreds of different ranking factors, but they all focus on two major things, on page optimization and off page optimization.

On Site Optimization/ Off Site Optimization What you say about you/ What others say about you




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What you put on your website and webpages for the search engines to index is called content and one of the most common phrases you will hear in SEO is “Content is King, and Context is Queen” The search engines can only understand and index one type of content and that is written content.




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Therefore the keywords you select in creating your story and the context of how you tell your story by using relevant keyword phrases is very important in the indexing of your website. Also important to the search engines are the keywords used as links, that are used to link to other relevant articles or pages on your website for on site optimization. And the keyword links that others would use on their website to link to your website, called off site optimization.




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Learning SEO will help you:

Avoid issues in developing your website that could block the search engines from indexing your website

Enable you to create relevant content that the search engines and your customers will love

Increase the visibility of your website in the search engines that will ultimately get you more traffic and customers

Do proper Keyword Research Develop your Website Architecture appropriately Write Content for the Human Reader Optimize Your Content for the Search Engines Discover the Different methods to publish and syndicate your content And How to benchmark and measure your success

As you watch, learn and master this simple, but yet powerful step-‐by-‐step process in your SEO Roadmap for Success video training series, you will understand why keyword research is the foundation of all SEO and Internet Marketing and how you can use many of the free tools such as the Google Keyword Tool, Google Wonder Wheel, Insights for Search along with some of the other paid keyword research tools.




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You will understand why setting up the proper website architecture is so important in SEO and how to build and optimize a website using Wordpress and the various Wordpress plug-‐ins You will also come up with ideas for content that your visitors read and recommend to their friends based upon the keyword research you have done and even how to outsource and have these articles written. You will be able to then optimize your content for the search engines and also how to repurpose your content to be able to re-‐use it on other websites and then how to benchmark and measure your online success.




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SEO Training SW – Your SEO Roadmap to Success

Thank you for watching our free SEO Training videos and downloading this PDF on How the Search Engines Work. If you found our videos helpful or should you have any comments, suggestions or questions we would ask that you let us know by sharing your thoughts on this page: http://www.seotrainingsw.com/how-‐the-‐search-‐engines-‐work/ We also provide more advanced training through our more advanced online video based training, in person workshops, teleseminars, and even 1 on 1 consulting. For more information about our training and/or consulting services please visit our website at http://www.SEOtrainingSW.com or email u [email protected]

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http://www.seotrainingsw.com/how-the-search-engines-work/

Documents

Video 01 - How the Search Engines Work · Search engines have two major components, the Spiders or Robots that go out on the web to find webpages to index and the Search Engine Algorithm